Ever tried building a sales funnel with a dozen different tools that don’t talk to each other? It’s a total mess.
I’ve been there. Clicking between tabs at 2 AM. Watching my bank account drain with each new subscription. Wondering why something so basic has to be so darn complicated.
After testing every sales funnel builder out there (and wasting way too much money), I’ve figured out what actually works.
Good news: You don’t need to repeat my mistakes.
This isn’t some theory I read in a blog post, YouTube video, or from someone on Reddit. I’ve built hundreds of sales funnels across many businesses and seen what truly converts visitors into customers.
In this guide, I’ll break down:
- Which sales funnel software actually delivers results without the headaches
- The features worth paying for (and which ones are just fancy fluff)
- How to pick the right sales funnel builder, whether you’re just starting out or running a growing business
- Simple ways to boost your conversions without becoming a tech expert
Want to stop struggling with tech problems and start bringing in more customers with your sales funnel?
Let’s get into it.
Best Sales Funnel Software Overview 2025
Need the quick version? Here’s my no-fluff breakdown of the top sales funnel software that works in 2025:
- Kartra – Best Sales Funnel Software Overall
- ClickFunnels – Best for Marketing Beginners (My Current Go-To)
- GoHighLevel – Best for Agencies and Service Businesses
- Systeme.io – Best Budget Option (Starts Free)
- OptimizePress – Best for WordPress Users
- Involve.me – Best for Quiz and Survey Funnels
Each platform solves specific funnel-building headaches. Let’s dive deeper.
1. Kartra – Best Sales Funnel Builder Overall
Pricing: 30-day trial for $1; Starter, $119/month; Growth, $229/month; Professional, $549/month; Enterprise, $999/month
Key Features:
- All-in-one marketing platform
- Drag-and-drop landing page builder
- Unlimited memberships & courses
- Sales funnel & automation
- Calendar booking
- Email marketing automation
- Video hosting and marketing
- Funnel Mapping Tool
- Surveys & Quizzes
- Helpdesk and live chat
- Affiliate management
Pros
Cons
Kartra is an all-in-one platform that saves you a ton of money. Instead of paying separate subscriptions, you get 5-6 tools for the price of one. You can use those savings to fuel your marketing and pay your bills, so you don’t feel the pressure.
For me, Kartra is the Death Star of sales funnel software. Actually, it’s not a sales funnel tool—it’s a space station.
Before Kartra, I cobbled together Leadpages, ActiveCampaign, Thrivecart, and Teachable, which cost over $250 monthly and constantly broke. With Kartra, I finally found my all-in-one solution for my sales funnel process.
Getting started is SUPER easy.
The dashboard welcomes you with a practical checklist that breaks everything down into bite-sized steps. No more staring at a blank screen wondering what to do first.
The page builder hits that perfect sweet spot—powerful enough to create anything I need, yet simple enough that I don’t need design tutorials.
I built a complete webinar funnel in a single afternoon.
Next, everything in Kartra connects automatically.
Your forms, emails, pages, videos, and products work with each other without extra work from you.
What makes Kartra different from other sales funnel software?
Unlike most platforms that force you to use YouTube or Vimeo, Kartra hosts your videos directly with some serious advantages:
- You can add opt-in forms right inside your videos
- Place custom CTAs at specific timestamps
- See exactly which leads watch which videos and where they drop off
This is a game-changer for your marketing efforts.
Last year, I helped my friend launch a video training series and set up different email sequences based on viewing behavior.
People who watched the “advanced strategies” video received more technical content, while those who skipped it got foundational material.
This simple targeting boosted my open rates from 18% to 32% and increased sales by 24%.
What about customer support?
When I ran into a checkout issue at 2 AM (we’ve all been there), their support fixed it in minutes.
That peace of mind alone is worth the price.
Is Kartra perfect? No.
Starting at $119/month will make some new businesses and solopreneurs hesitate. And while it is surprisingly user-friendly, you’ll still need a weekend to learn all its capabilities.
But if you’re tired of your marketing Frankenstein monster and want a sales funnel software that works, Kartra delivers.
It’s like trading in your beat-up project car for a luxury vehicle that gets you where you need to go.
In short, Kartra is a small investment that will deliver tremendous benefits. It’s turned my marketing stack from a constant headache into a smoothly running sales machine.
The time I’ve saved fixing broken integrations has often paid for itself.
Try Kartra for 30 Days for Just $1.
📖 Read more:
2. Clickfunnels – Best For Beginners
Pricing: 14-day free trial; Startup, $97/month; Pro, $297/month.
Key Features:
- Simple drag-and-drop funnel builder
- Pre-built funnel templates
- CRM, Pipeline, Community Hub
- Smart Checkout
- Affiliate Management
- AI Funnel Builder
- A/B testing
- Email autoresponder
- Membership site functionality
- Advance Quiz/Survey Funnel
Pros
Cons
ClickFunnels 2.0 eliminates tech headaches and gets your funnel live in record time.
While I ranked Kartra as the top sales funnel software platform, ClickFunnels is my current go-to funnel builder. I love the new interface and its approach. They help me turn ideas to live funnels FAST with zero extra effort.
When ClickFunnels 2.0 first launched, I was beyond skeptical. The original version had limitations, and the initial release was a mess.
The internet was flooded with complaints about bugs and missing features.
But the early 2025 updates changed everything.
What makes ClickFunnels stand out from other funnel builders?
It simplifies the entire funnel building process.
Instead of staring at a blank page wondering where to start, you browse their library of 12+ differ
- Lead magnets
- Webinar funnels
- Product launches
- Tripwire funnel
- etc
Each template includes video walkthroughs. It’s like having a marketing consultant right beside you.
The templates might not win design awards, but that’s intentional. They’re optimized for conversions, not aesthetics. Every element is positioned to guide visitors toward taking action.
💡 Fast Fact: The report in 2022 shows that 737 ClickFunnels users each generated over $1,000,000 within their sales funnels. 17 users even passed the $10,000,000 mark! These “Two Comma Club” and “Two Comma Club X” members show what’s possible when strategically using this platform.
Also, I love their A/B testing feature.
The “Split Test” step in workflows lets me automatically test different versions of my messages.
I simply create two variations of a page or email, set the traffic distribution (I usually do 50/50), and ClickFunnels handles the rest.
Does it integrate well with other tools?
Surprisingly well.
But the beauty is you hardly need other tools.
The all-in-one system eliminated countless headaches for me. I no longer juggle multiple platforms – everything lives in one place.
Yes, ClickFunnels isn’t perfect.
If you need to customize every pixel, you might find it limiting. Sometimes, it gets a bug, and I must recreate the entire sales process. The pricing is an investment.
But for businesses looking for a sales funnel tool that helps you convert your visitors into paying customers without tech stress, Clickfunnels is simply unbeatable.
Get a 14-day free trial here (Or a 90-day extended trial through the One Funnel Away Challenge)
📖 Read more:
3. GoHighLevel – Best for Agencies
Pricing: Start 14 days free; Starter, $97/month; Unlimited, $297/month; Pro, $497/month (SaaS mode included)
Key Features:
- White-label solution
- CRM and pipeline management
- Marketing automation
- Website and funnel builder
- Reputation management
- Booking and scheduling
Pros
Cons
Similar to Kartra and Clickfunnels, GoHighLevel is an all-in-one marketing tool. It consolidates what would typically require 5-7 separate subscriptions into one comprehensive system.
From my experience, GoHighlevel is ideal for agencies and small business owners who are looking to juggle multiple client projects and build complex marketing systems.
What makes GoHighLevel special?
The white-labeling is INSANE.
You can put your logo and colors on everything—dashboards, reports, client portals—all of it.
The automation builder blew my mind.
Here’s what I built in my lead generation funnel:
- Lead magnet page captures prospect information
- System routes leads to different funnel paths based on their answers
- I get an instant text message when someone enters the funnel
- Lead gets a personalized email sequence based on their interests
- System moves them through different funnel stages automatically
- Qualified leads book directly into my calendar from the funnel
- Every funnel stage triggers specific follow-ups
- All funnel interactions are logged with clear next steps
Want to know what surprised me most?
The text messaging feature.
💡 Did you know? SMS marketing through GoHighLevel achieves an average 98% open rate compared to 20-30% for email. When I implemented a simple appointment reminder sequence for a dental client, they saw no-shows decrease by 64% in the first month.
The snapshot tool is my secret time-saver.
I build a campaign once, save it as a template, and reuse it for similar projects with a few clicks.
I’ve got ready-to-go templates for real estate, dental, and home services that I can launch in minutes. Not days. MINUTES.
The reporting is crystal clear.
I can see at a glance which campaigns need attention and which ones are crushing it.
Automated reports have freed up my Friday afternoons—no more spreadsheet hell.
Any downsides to GoHighLevel?
It takes time to learn.
Plan to spend a few days clicking around before you feel comfortable. There’s a lot packed in there.
It’s also overkill if you just need a simple landing page. This is heavy artillery when sometimes you only need a slingshot.
Try GoHighLevel Free for 14 Days →
📖 Read More:
4. Systeme.io – Best Budget Option
Pricing: Start for free; Startup, $27/month; Webinar, $47/month; Unlimited, $97/month
Key Features:
- All-in-one marketing platform
- Funnel builder
- Email marketing
- Course creation tools
- Affiliate program management
- Blogging platform
Pros
Cons
Systeme.io is the underdog that punches way above its weight class. It’s a complete funnel builder that won’t drain your bank account.
First off, Systeme.io offers a free plan.
Most free funnel builders hook you with basic features and then hit you with paywalls when you need anything useful.
Systeme.io breaks this pattern.
The free plan gives you 3 complete sales funnels, email marketing for up to 2,000 contacts, unlimited emails, 1 membership site, drip campaigns, and payment processing.
This isn’t just a demo—it’s a fully functional system you can use to run a small business.
Here are a few ways Systeme.io can help your marketing and sales online:
- Test your business idea without spending money: You can make a landing page, collect emails, send automatic follow-ups, and sell digital products – all before you spend a dime on paid tools. This cuts the money risk when testing new ideas. Many people waste thousands on fancy tools before they know if their business idea works. Systeme.io flips this around and lets you prove your idea first.
- All-in-one platform: You won’t need to use multiple tools or fight with complex setups. This saves you hours each week and stops the headache of making different software talk to each other. You’ll launch faster and run your entire business from one dashboard.
- Automatic email sequences: You set up emails once, and they work for you all day, every day. This means your business keeps selling even when you’re sleeping or with family. The system turns visitors into customers without you doing extra work.
Systeme.io works great for new business owners testing ideas, people selling online courses, small business owners who want to save time with marketing, and bloggers who want to make money from their readers.
It’s not the best fit for big companies that need complex tools, teams that need advanced ways to work together, or developers who want to customize everything.
You might ask – if it’s free, what’s the catch? Two limits worth knowing:
- The design options aren’t as flexible as pricey builders like ClickFunnels. The templates work well, but you don’t get as many choices.
- The free plan stops at 3 funnels and 2,000 contacts. You’ll need to upgrade as you grow.
But here’s why these limits help you: they force you to focus on what works. Too many options often lead to endless tweaking instead of launching.
What happens when you outgrow the free plan?
Paid plans start at $27/month, much less than most competitors. Even at this price, you get more value than platforms charging twice as much.
Create a Systeme.io free account here (No credit card required)
📖 Readmore:
5. OptimizePress – Best for WordPress Users
Pricing: Starter, $99/year; Plus, $149/year; Ultimate, $179/year
Key Features:
- Seamless WordPress integration
- Performance-focused page builder
- 400+ conversion-optimized templates
- One-click upsells and order bumps
- Membership site capabilities
- Mobile-responsive designs
- Extensive email marketing integrations
Pros
Cons
If you already run a WordPress site, OptimizePress makes adding funnels super easy. I’ve helped many site owners who struggled with clunky plugins until they found OptimizePress.
It works differently than other funnel builders.
OptimizePress plugs right into your WordPress site, letting you build sales funnels, landing pages, and membership areas within your existing WordPress setup.
The biggest benefit? You keep EVERYTHING in one place.
Your blog, content, and sales funnels all live on the same site. There is no jumping between platforms. Everything has the same look. There is one dashboard to rule them all.
What makes OptimizePress perfect for WordPress users?
Three main benefits make it stand out:
- Complete content ownership: You own all your content without getting stuck in another company’s platform. Export, back up, or move your site anytime without losing your funnels or paying migration fees.
- Use what you already know: Leverage your existing WordPress skills instead of learning a new system. Save hours of training time and create funnels faster with skills you’ve already mastered.
- Keep your favorite plugins: All your WordPress plugins work alongside your funnels. Your SEO tools, security features, and other plugins seamlessly integrate with your sales funnels.
OptimizePress works best for content-first businesses.
If you use blog posts to bring in traffic before sending people through a sales funnel, the smooth connection creates a better experience.
How much will it cost you?
Plans start around $99/year – MUCH less than most funnel tools that charge monthly fees.
This saves you hundreds of dollars each year while giving you the core funnel features most businesses need.
The downside?
It won’t have all the fancy marketing features that premium funnel builders offer. You’ll need a separate email service, and the tracking stats aren’t as detailed.
For WordPress users, OptimizePress eliminates platform-juggling headaches, saves time, and lets you create effective funnels faster with your existing skills.
📖 Readmore: Leadpages Vs OptimizePress
6. Involve.me – Best for Quiz and Survey Funnels
Pricing: Free plan available; Basic, $49/month; Pro, $99/month; Business, $199/month; Enterprise (custom)
Key Features:
- Advanced quiz and survey builder
- Conditional logic and branching
- Customizable scoring systems
- Lead generation forms
- Payment collection capabilities
- 300+ templates for quizzes and forms
- No-code funnel building
- Real-time analytics dashboard
Pros
Cons
Involve.me focuses on interactive content that keeps visitors engaged.
Unlike normal funnel builders that use static pages, Involve.me builds funnels using quizzes, surveys, calculators, and assessments.
The real power? PERSONALIZATION.
When someone takes your quiz, Involve.me saves their answers and uses that info to customize what they see next.
Why do quiz funnels convert better?
Quiz funnels typically convert 3- 5x better than regular opt-in pages.
People love learning about themselves. A good quiz creates a fair trade – they get insights about themselves, and you get their email plus valuable info about what they need.
Involve.me makes building these interactive funnels really easy. You don’t need to know any code.
You can create different paths based on answers without any tech skills.
What can you build with Involve.me?
- Product recommendation quizzes: Help customers find the right product while getting their contact info
- Lead qualification surveys: Sort prospects and send them to different offers
- Interactive calculators: Show how much they can save while capturing their email
- Assessments: Help users check their current situation and suggest your solution
The dashboard shows which questions people like most and where they quit.
This helps you make your quizzes better over time.
A standout feature? Logic that works across your whole funnel.
Based on quiz answers, you can customize everything from the results page to the emails you send later.
For businesses stuck with generic marketing, Involve.me changes how you connect with potential customers.
Instead of guessing what customers want, you ask them directly, then give them exactly what they need.
The platform connects with all major email tools and CRM’s.
Is Involve.me right for every business?
It works best for businesses selling products that need customer education or matching to specific needs.
Think skincare, money services, online courses, or custom services.
The free plan lets you test with up to 100 people each month. Paid plans start at $29/month.
For businesses tired of low-converting landing pages, Involve.me offers a more engaging option that treats prospects like individuals instead of random visitors.
7. Kajabi
Pricing: Start 14 days for free; Kickstart, $69/month; Basic, $149/month; Growth, $199/month; Pro, $399/month
Key Features:
- Complete platform for course creators
- Website and landing page builder
- Email marketing automation
- High-quality video hosting
- Membership site and community features
- Built-in affiliate program management
- Webinar and event hosting
Pros
Cons
I’ve worked with dozens of course creators who wasted thousands on complex tech stacks before finding Kajabi.
This all-in-one platform changes how online teachers sell their courses.
Kajabi stands out from typical funnel builders because it works specifically for people selling knowledge.
The biggest benefit? You get rid of tech headaches COMPLETELY.
Course creators face special challenges when selling digital products. You need landing pages, checkout systems, content delivery, member management, and engagement tools.
Kajabi handles all of this in one place.
What makes Kajabi perfect for course creators?
The platform includes ready-made “pipelines” (their word for funnels) designed just for selling courses.
These templates use proven strategies like free mini-courses, webinar funnels, and video series launches.
All are made for selling knowledge products.
💡 Fast Fact: Kajabi creators have collectively earned over $5 billion in revenue through the platform, with many individual creators generating seven-figure incomes from their courses and digital products.
Kajabi’s email marketing system connects everything.
You can set up automatic emails based on what students do, like finishing lessons or leaving checkout.
This helps more students finish courses and buy more from you.
How does Kajabi create better student experiences?
Unlike basic funnel builders that offer simple course builders, Kajabi lets you create two powerful types of course experiences:
- Evergreen Courses: Students learn at their own pace with features other platforms don’t offer. You can add live rooms for real-time help, create engaging video content, test knowledge with quizzes, build community spaces, provide downloadable resources, and award completion certificates. Students get a professional learning experience they can access anytime.
- Cohort-Based Courses: Students learn together on a schedule, which basic funnel builders simply can’t support. You can host scheduled live sessions, sync with calendars, deliver video lessons, create dedicated community spaces, share downloadable resources, award certificates, and test progress with quizzes. This creates accountability and higher completion rates.
Kajabi creates professional learning environments that keep students engaged and coming back for more.
How much money does Kajabi save you?
Without Kajabi, you’d need six different tools costing $334 monthly. Kajabi replaces all this starting at $149/month.
You save money and tons of time. No more jumping between platforms.
More time creating. Less time fixing.
The downsides?
Kajabi costs more than basic funnel builders, but for serious course creators, having everything in one place makes it worth the cost.
For anyone selling knowledge products, Kajabi removes the tech barriers that stop course creators from growing.
You focus on teaching and marketing while Kajabi handles all the technical stuff.
8. Getresponse
Pricing: Start 30 days free; Email Marketing, $19/month; Marketing Automation, $59/month; Ecommerce Marketing, $119/month; Getresponse Max, $1099/month
Key Features:
- Powerful email marketing platform
- Marketing automation workflows
- Website and funnel builder
- Webinar hosting capabilities
- E-commerce tools and integrations
- Conversion funnels
- AI-powered content creation
Pros
Cons
Getresponse is an email marketing tool with solid funnel features built in.
If Kajabi is designed for course creators, Getresponse is the perfect tool for businesses that make email the HEART of their sales process.
What makes Getresponse stand out in a crowded market?
Its roots in email marketing. This isn’t a funnel builder that added email as an afterthought – email is in its DNA.
And it SHOWS.
You can create beautiful, responsive emails that look great and reach the inbox – Getresponse consistently achieves industry-leading deliverability rates of around 99%.
That’s the difference between your sales message landing in someone’s inbox or disappearing forever.
Here are a few reasons why solopreneurs and small business owners love Getresponse:
- Budget-friendly pricing plans: Starting at just $19/month, you’ll save HUNDREDS compared to premium funnel builders. This means more money in your pocket while still getting powerful marketing tools that drive real results.
- Email marketing with built-in funnel capabilities: You get the best of both worlds – professional email campaigns AND sales funnels in one platform. No more jumping between multiple tools, saving you precious time and reducing tech headaches.
- Seamless ecommerce integrations: Connects flawlessly with Shopify, WooCommerce, Magento, and PrestaShop. Your customer data flows automatically between your store and email campaigns, helping you recover lost sales and boost customer lifetime value.
- Quick-build landing pages: Create professional opt-in pages, sales pages, and thank you pages without coding skills. Less time designing, more time selling!
How does the automation actually work?
Like magic – but better.
Picture this: A customer visits your site, browses products, and adds one to their cart but doesn’t buy.
Getresponse springs into action AUTOMATICALLY.
First, it sends a friendly cart reminder email. No response? It follows up with a personalized discount.
Still nothing? It then sends similar products they might prefer.
All while you sleep or focus on other aspects of your business. It’s like having a clone of yourself dedicated solely to closing sales!
Are the AI features worth getting excited about?
Absolutely.
Struggling with email subject lines? The AI generator creates attention-grabbing headlines faster than you can say “open rate.”
It’s like having a world-class copywriter at your fingertips.
💡 Fast Fact: Getresponse users who implement autoresponder sequences see an average of 32% higher engagement rates than standard broadcast emails.
I’ve connected Getresponse to both Shopify and WooCommerce stores without a single headache.
All customer data syncs perfectly.
Is Getresponse right for YOUR business?
It depends.
For businesses that rely heavily on email marketing but still need decent funnel tools, Getresponse hits the sweet spot.
You get powerful automation, segmentation, and targeting without the hefty price tag.
The tradeoff?
You won’t get the specialized course features or community tools that Clickfunnels, Gohighlevel, or Kajabi offers.
But if your business doesn’t need those features, why pay extra for them?
Getresponse proves you don’t need to break the bank to build effective sales funnels when email marketing is your primary focus.
Try Getresponse’s 30-Day Free Trial
📖 Readmore: Getresponse Vs. Clickfunnels
9. Keap (Formerly Infusionsoft)
Pricing: Get started with 14 days for free; $299/month or $2,988/year (save 17%)
Key Features:
- CRM and sales pipeline management
- Marketing automation
- E-commerce functionality
- Appointment scheduling
- Reporting and analytics
- Mobile app
Pros
Cons
Keap (formerly known as Infusionsoft) is the big kahuna of small business automation. It’s like having a virtual army of sales and marketing professionals working for you 24/7.
Managing leads, sales, and follow-ups by hand will kill your productivity.
That’s why you need Keap. This BEAST handles complex sales processes and marketing automation better than any tools I’ve tried. Keap is not just a sales funnel software or CRM – it’s an entire business system.
I won’t sugarcoat it – Keap demands commitment to learn. But once I figured it out, it transformed how my business ran.
What makes Keap different from other automation tools?
It manages the ENTIRE customer journey from first click to loyal customer. Most tools only handle pieces of the puzzle.
Here are the three features that will transform your business:
- Marketing Automation That Actually Works: Create “set it and forget it” campaigns that respond to customer behavior in real time. You’ll reclaim 15+ hours spent on follow-ups and manual email sends each week. I automated my lead nurture sequence and saw conversion rates jump 23% while working less.
- All-In-One Business Hub: Replace 5-7 separate tools with ONE system that handles contacts, emails, payments, appointments, forms, and landing pages. You’ll save $100-300 monthly on subscription costs while eliminating the headaches of making multiple platforms work together. My tech stack went from a complicated mess to a streamlined system overnight.
- Visual Pipeline Management: See exactly where every deal stands and what needs attention next. You’ll never let hot leads slip through the cracks or miss critical follow-up moments again. My team now closes 31% more deals because nothing gets lost in the shuffle.
Let me walk you through what happens in my business now (and could happen in yours):
- Someone downloads your free guide. Instantly, Keap springs into action. It adds them to your database.
- Sends a personalized welcome email from you.
- Delivers helpful content based on their specific interests.
- Flags them as a hot lead if they take certain actions.
- Creates follow-up tasks if they go quiet.
- All automatically while you focus on more important things.
While this system works its magic, you can concentrate on creating new content or serving your existing clients. It’s like cloning yourself without the sci-fi complications.
Keap isn’t perfect for everyone, though.
You’ll face a learning curve at first – I spent about two weeks getting comfortable, and you might too. It costs more than basic tools – you’re paying for serious horsepower.
If you’re just starting out with a simple business? Probably overkill for your needs right now.
But if you’re ready to systematize your growing business’s marketing and sales? Keap worth to buy. You’ll spend less time on busywork and more time on growth.
10. LightFunnels
Pricing: 30-day free trial; Newbie, $9.99/month; Standard, $49.99/month; COD, $99.99/month
Key Features:
- E-commerce-focused funnel builder
- Multi-language support (75 languages)
- Built-in social media tracking
- Complete store builder
- Multi-currency capability
- Split testing tools
- Mobile optimization
Pros
Cons
LightFunnels is the rising star in the e-commerce funnel world. With a focus on simplicity and affordability, it’s making professional funnel building accessible to entrepreneurs on tight budgets.
I’m seriously impressed with LightFunnels.
It packs a SERIOUS punch for only $9.99 per month!
I was shocked at how much you get for such a low price. This tool gives you amazing value if you’re testing new products or just starting your online store.
What makes LightFunnels so darn cool?
It focuses on the stuff that matters – turning visitors into buyers.
I LOVE the drag-and-drop builder!
You can create awesome product pages and smooth checkouts without knowing any tech.
One feature that blew me away is how it handles different currencies.
When someone from another country visits your store, LightFunnels automatically shows prices in their local currency. This small touch can boost your sales BIG TIME if you sell to people worldwide.
The language options are impressive, too.
It supports 75 languages right out of the box! This makes it perfect if you want to sell to people who speak different languages.
You can build your entire store right inside LightFunnels. Create product pages, track inventory, and handle payments all in one place. No more jumping between different tools!
You can even test different versions of your pages to see which ones sell better.
💡 Did You Know? LightFunnels costs about 90% less than fancy premium tools that do the same thing!
What’s not so great?
LightFunnels does have some limits. You might find it lacking if you need super complex features like advanced automation or deep analytics.
The template library works fine but has fewer options than older, more established platforms.
For anyone wanting to test online store ideas without spending a fortune, LightFunnels hits the sweet spot. You get professional tools without the premium price tag!
Try LightFunnels 30 Days For Free
11. Leadpages
Pricing: Start 14 days free; Standard, $49/month; Pro, $99/month; Conversion, $697/month
Key Features:
- Highly optimized landing page builder
- Mobile-responsive templates
- Lead magnet delivery system
- Conversion-focused pop-ups and alert bars
- A/B testing capabilities
- Integration with major email marketing services
- Premium services for advanced marketing needs
- LeadMeter for real-time conversion optimization
Pros
Cons
If all-in-one sales funnel building is not to your taste, try Leadpages. It’s Ideal For Businesses That Need Quick Results Without The Tech Headache.
Leadpages focuses on one thing – creating high-converting landing pages without the complexity.
Unlike other funnel builders that try to do everything, Leadpages sticks to what it does best. This streamlined approach feels refreshing when you just need great pages without complex automation.
What makes Leadpages different from full funnel builders?
It’s LASER-FOCUSED on landing pages rather than trying to be everything to everyone.
The drag-and-drop editor makes page creation straightforward. Build professional-looking pages in minutes, not hours.
Templates? They’ve got tons covering everything from webinar registration to product launches.
Here’s what makes Leadpages worth your attention:
- Drag-and-Drop Editor – Create professional pages in minutes without coding skills. You’ll save hundreds on designers and launch campaigns FASTER than your competitors.
- Conversion-Optimized Templates – These templates incorporate proven sales principles that drive more sign-ups. You’re leveraging years of marketing research with every page you create.
- Built-in Conversion Guidance – The platform analyzes your pages and suggests specific improvements. Like having a conversion expert looking over your shoulder.
Leadpages works best for small businesses and entrepreneurs who need quality landing pages without complexity.
My favorite tool within Leadpages is Leadmeter.
The Lead Meter analyzes your page as you build it and gives you real-time feedback on what might hurt your conversion rate.
Think of it as having a conversion rate expert looking over your shoulder and saying, “Hey, you might want to fix that headline,” or “That button color isn’t working.”
For businesses with bigger budgets and ambitions, Leadpages offers premium services that take things to another level:
- Full marketing funnel audit: They’ll analyze your entire funnel and identify every opportunity for improvement.
- Done-for-you landing page: Their team of conversion experts will build a high-performing page specifically for your business.
- Paid media campaign setup: They’ll create and launch your advertising campaign.
- Dedicated conversion expert: You get assigned a conversion specialist who learns your business and builds optimized marketing assets.
Is it perfect for everyone?
Nope.
The checkout functionality doesn’t match dedicated funnel builders. You’ll need other tools for sophisticated email sequences or affiliate management.
Plans start at $49/month (less with annual billing), making it more affordable than all-in-one solutions.
For businesses that don’t need every bell and whistle, this targeted approach saves both money and headaches.
Try Leadpages’ 14-Day Free Trial
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12. Instapage
Pricing: Start 14 days free; Create, $99/month; Optimize, $199/month (30,000 unique visitors/month) or $299/month (50,000 unique visitors/month)
Key Features:
- Advanced personalization tools
- Post-click optimization
- Comprehensive A/B testing system
- Heatmaps and visitor analytics
- AdMap® for aligning ads with landing pages
- Thor Render Engine™ for lightning-fast loading
- Collaboration tools for teams
Pros
Cons
Instapage is the Ferrari of landing page builders. It’s sleek, powerful, and packed with advanced features for serious marketers who need enterprise-level capabilities.
Instapage isn’t trying to be the cheapest option – it’s focused on being the most effective.
It’s great for businesses managing substantial advertising budgets and wanting to maximize every conversion opportunity. This platform offers features that justify its premium price.
The personalization engine truly shines here. With dynamic text replacement, you create one landing page that speaks directly to multiple audience segments.
Your Google Ads traffic sees messaging that perfectly matches their search terms, dramatically improving relevance and conversion rates.
AdMap® is another game-changer. It visually connects your ads with landing pages, ensuring a message match across your entire campaign.
The analytics capabilities blow competitors away. The heatmap and behavior analytics give you deep insights into visitor interactions.
I once discovered visitors were getting confused by a pricing table just by analyzing click patterns.
A quick redesign based on this data boosted conversions by 18%! This kind of insight helps you optimize continuously.
All this power comes with a price tag – Instapage costs more than most options out there. Plus, there’s definitely a learning curve.
It took me about a week of focused exploration before I felt comfortable using its full potential.
For businesses running serious ad campaigns where landing page performance directly impacts ROI, Instapage offers capabilities that pay for themselves many times over.
However, smaller businesses or digital marketing newcomers might want to start with something more accessible.
💡 Pro Tip: If you’re running Google or Facebook ads with a budget over $5,000/month, Instapage’s personalization features can dramatically improve your conversion rates, often paying for the platform cost within the first month!
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What to Look for When Buying Sales Funnel Software
Finding a sales funnel builder for your sales growth isn’t as complicated as it seems. Here’s what matters when you make your choice:
Pick software that fits your skills, business, and growth plans!
Future Trends In Sales Funnel Software
I’m excited to share some upcoming trends in sales funnel software:
- AI and machine learning are set to REVOLUTIONIZE funnel building. These smart tools will help us create targeted campaigns and predict customer behavior.
- Personalization is getting a major upgrade, too. We’ll soon see software tailor the entire funnel experience for each customer. This means higher conversion rates and happier buyers.
- Omnichannel funnels are the next big thing. The new software will let us create seamless journeys across websites, social media, and mobile apps. Our customers will no longer have disjointed experiences!
- Customer retention is becoming a key focus. I expect to see more features aimed at keeping existing customers happy and coming back for more. This shift could BOOST our long-term profits.
These changes will have a BIG IMPACT on how we do business:
- We’ll need to adapt our strategies
- The payoff could be HUGE: More sales, loyal customers and smoother operations
Potential challenge: Bottlenecks in our current processes
- We’ll need to streamline our workflows to keep up
- New tools offer more data and options
It’s an EXCITING time to be in sales!
Conclusion
Choosing the right sales funnel software can be the difference between a thriving business and one that’s constantly struggling to convert leads.
After diving deep into the world of funnel builders, here’s the bottom line:
For most businesses, Kartra stands out as the BEST overall choice.
Its comprehensive feature set, powerful automation capabilities, and user-friendly interface make it a top contender for businesses of all sizes. Whether you’re just starting out or looking to scale, Kartra has the tools to support your growth.
However, if you’re new to the world of funnel building, ClickFunnels might be your best bet. Its intuitive interface and extensive library of templates make it easy to get started, even if you have no technical experience.
For those on a tight budget, Systeme.io offers an incredible value proposition. You get a robust set of features at a fraction of the cost of some competitors.
Remember, the “best” software is the one that aligns with your specific needs, budget, and goals.
Frequently Asked Questions
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Author
Key Nguyen
Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!
