13 Best Sales Funnel Software Tools in 2024

best sales funnel software

Looking for the best sales funnel software to grow your business?

You’re in the right place.

But here’s the thing – choose wrong, and you’ll be flushing your hard-earned cash down the digital drain.

Trust me, I’ve been there. After 10 years in digital marketing and countless hours testing every funnel builder under the sun, I’ve seen it all – the good, the bad and the ugly.

That’s why I’ve put together this no-BS guide to the 13 best sales funnel software for 2024.

I’ve personally tested each one, and looked at everything from ease of use to advanced features. My goal? To save you time, money, and a whole lot of headaches.

So buckle up. In the next 10 minutes, you’ll discover which funnel builder is your perfect match.

Let’s dive in!

Best Sales Funnel Software Overview 2024

In a hurry? Here’s a quick rundown of our top picks:

  1. Kartra – Best Overall
  2. ClickFunnels – Best for Beginners
  3. Systeme.io – Best Value for Money
  4. GoHighLevel – Best for Agencies
  5. WP Funnels – Best for WordPress Users
  6. Leadpages – Best for Lead Generation

Now, let’s dive into the nitty-gritty of each tool.

1. Best Sales Funnel Builder Overall – Kartra

7 Customization
Image credit

Pricing: Start 30 days free; Starter, $119/month; Growth, $229/month; Professional, $549/month; or Enterprise, $999/month

Key Features:

  • All-in-one marketing platform
  • Drag-and-drop page builder
  • Email marketing automation
  • Video hosting and marketing
  • Funnel Mapping Tool
  • Helpdesk and live chat
  • Affiliate management

Pros

  • A comprehensive suite of tools in one platform.
  • User-friendly interface with pre-built templates.
  • Advanced automation capabilities
    Robust analytics and tracking

Cons

  • Steeper learning curve for beginners.
  • Higher price point compared to some competitors

Kartra is the Swiss Army knife of sales funnel software. It’s an all-in-one platform that gives you everything you need to create, launch, and manage your funnels from start to finish.

If you’re serious about scaling your online business and want a tool that can grow with you, Kartra is your go-to choice.

Why I Love Kartra

Let’s cut to the chase – Kartra is a BEAST.

It’s like having an entire marketing team at your fingertips. The drag-and-drop builder is intuitive enough for beginners but packed with features that’ll make even seasoned marketers drool.

Kartra page builder

What sets Kartra apart is its advanced automation.

Kartra automation sequence

You can create complex, behavior-based funnels that respond to your customers’ actions in real time. It’s like having a 24/7 sales team that never sleeps.

I’ve used Kartra for several client projects, and the results have been mind-blowing. One e-commerce client saw a 43% increase in conversions after we switched to Kartra’s optimized checkout process.

Another course creator doubled their email open rates using Kartra’s sophisticated segmentation tools.

But here’s the kicker – despite its power, Kartra doesn’t feel overwhelming. The interface is clean and intuitive, and there are tons of pre-built templates to get you started. Plus, their customer support is top-notch.

kartra landing page templates

I once had a technical issue at 2 AM (don’t judge, we’ve all been there), and their live chat support had me sorted in minutes.

However, Kartra isn’t for everyone. The price tag might make you wince if you’re just starting out or on a tight budget. And while it’s user-friendly, mastering all its features requires a learning curve.

Ready to take your funnels to the next level? Give Kartra a spin with their 14-day trial. It’s time to stop piecing together a dozen different tools and start building funnels like a pro.

Your future self (and your bank account) will thank you.

Learn more about Kartra:

2. Best For Beginners – ClickFunnels

clickfunnels 2.0 landing page editor

Pricing: Start 14 days free; Startup, $97/month; Pro, $297/month.

Key Features:

  • Simple drag-and-drop funnel builder
  • Pre-built funnel templates
  • CRM, Pipeline, Community Hub
  • Smart Checkout
  • Affiliate Management
  • AI Funnel Builder
  • A/B testing
  • Email autoresponder
  • Membership site functionality
  • Advance Quiz/Survey Funnel

Pros

  • Extremely user-friendly for beginners
    Wide variety of pre-built funnel templates.
  • Real-time Collaboration
  • Powerful CRM, Pipeline, and funnel workflows
  • Strong community and support.
  • Multiple gateway payment solutions

Cons

  • Limited customization options compared to some competitors.
  • It can be expensive for small businesses and solo entrepreneurs

ClickFunnels is the go-to choice for funnel-building newbies. It’s like the LEGO of funnel builders – simple and intuitive, and you can create something awesome even if you’ve never done it before.

ClickFunnels is the best option if you want to get your funnel up and running quickly without a steep learning curve.

Why I Love Clickfunnels

Clickfunnels is designed to get you from idea to live funnel as quickly as possible. And boy, does it deliver.

The first time I used ClickFunnels, I had a basic lead generation funnel up and running in under an hour.

Try doing that with WordPress and a bunch of plugins!

What really shines about ClickFunnels is its library of pre-built funnel templates. Whether you’re selling a product, generating leads, or hosting a webinar, there’s a template for that.

clickfunnels book funnel templates

It’s like having a seasoned marketing team hand you their best-performing funnels on a silver platter.

But don’t let the simplicity fool you – ClickFunnels packs a punch. The A/B testing feature is a game-changer.

clickfunnels 2.0 visual automation funnel buider

I once increased a client’s landing page conversion rate by 27% just by testing different headlines and button colors. It’s like having a crystal ball that tells you exactly what your audience wants.

The ClickFunnels community is another MASSIVE plus.

Their Facebook group is a goldmine of tips, tricks, and support. I’ve lost count of the number of times I’ve been stuck on something, posted a question, and had multiple helpful responses within minutes.

However, ClickFunnels isn’t without its drawbacks. If you’re a control freak who wants to customize-every-pixel, you might find it a bit limiting.

And if you’re on a shoestring budget, the price tag might make you think twice.

Ready to start building funnels without the headache? ClickFunnels offers a 14-day free trial (or a 90-day trial if you join the One Funnel Away Challenge).

Give it a shot – you might wonder how you ever lived without it. Your first high-converting funnel is just a few clicks away!

Learn more about Clickfunnels:

3. Best Value For Money – Systeme.io

systeme.io sales funnel design

Pricing: Start for free; Startup, $27/month; Webinar, $47/month; Unlimited, $97/month

Key Features:

  • All-in-one marketing platform
  • Funnel builder
  • Email marketing
  • Course creation tools
  • Affiliate program management
  • Blogging platform

Pros

  • Extremely affordable compared to competitors
  • User-friendly interface
  • Comprehensive feature set
  • Generous free plan available

Cons

  • Less advanced features compared to some high-end options
  • Limited integration options

Systeme.io is the dark horse of the sales funnel builder world.

It’s like finding a designer outfit at a thrift store price – you get many features without breaking the bank.

If you’re on a budget but still want a comprehensive marketing tool, Systeme.io is a no-brainer.

Why I love Systeme.io

Let’s talk value for money because that’s where Systeme.io really excels

When I first saw Systeme.io, I was skeptical. How could so much be so cheap?

But after using it for several projects, I’m a believer.

What I love most about Systeme.io is how it packs so much in for so little. You get:

  • A funnel builder
  • Email marketing
  • Course creation tools,
  • and even a blogging platform

For less than what some competitors charge for just a funnel builder.

The funnel builder itself is simple and easy to use. It may not have all the fancy features of more expensive options, but it gets the job done.

systeme.io 2 step order form

I recently used it to create a funnel for a client’s ebook launch, and we had everything set up – from the landing page to the email sequence – in just a couple of days.

One feature that really stands out is the built-in affiliate program management.

systeme.io affiliate program setting

For businesses looking to use affiliate marketing, this is a game changer. I’ve seen clients increase sales by 40% or more just by using this feature.

But here’s the kicker – Systeme.io has a FOREVER free plan.

Yes, you read that right. You can build funnels, send emails, and even sell products for free.

It’s perfect for those just starting out or testing the waters of online marketing.

Of course, Systeme.io has limitations. It may lack advanced features like complex automation or extensive A/B testing.

And the integrations are more limited than those of some competitors.

Ready to get more for your money? Try Systeme.io – it’s FREE forever.

It’s time to stop paying premium prices for features you don’t need.😉

Learn more about Systeme.io

4. Best For Agencies – GoHighLevel

GoHighLevel home page

Pricing: Start 14 days free; Starter, $97/month; Unlimited, $297/month; Pro, $497/month (SaaS mode included)

Key Features:

  • White-label solution
  • CRM and pipeline management
  • Marketing automation
  • Website and funnel builder
  • Reputation management
  • Booking and scheduling

Pros

  • A comprehensive toolkit for agencies
  • White-label options for client management
  • Advanced SMS marketing tool
  • Powerful automation capabilities
  • All-in-one solution for multiple clients

Cons

  • Steeper learning curve
  • It can be overwhelming for individual users

GoHighLevel is an all-in-one sales funnel software tool for digital marketing agencies. It’s like having a complete agency toolkit at your fingertips.

If you have multiple clients and want to simplify your operations and deliver great results, GoHighLevel is your secret sauce.

Why I love Gohighlevel

When I first started using it for my agency clients, it was like a light bulb went off. Suddenly, I could manage everything—from funnels to email campaigns to client reporting—all from one dashboard.

Building funnels in GoHighLevel is as easy as snapping Lego bricks together.

What sets GoHighLevel apart is the white label.

You can brand everything as your own which is a massive win for agency credibility. I’ve had clients’ jaws drop when I show them their custom branded dashboard.

It’s like giving them their own personal marketing command center.

The automation in GoHighLevel is next level. You can create complex, multi-step campaigns that would take hours to set up in other platforms.

gohighlevel lead workflow template

I once set up a real estate funnel that automatically nurtures leads, schedules viewings and follows up after appointments. The client’s lead-to-sale conversion rate jumped 35% in the first month.

But here’s the kicker – the snapshot feature.

It lets you clone entire campaign setups with one click. I’ve used this to copy successful campaigns across different clients in minutes. It’s like a “duplicate success” button.

However GoHighLevel isn’t for the faint of heart.

The learning curve is steep, and so many features can be overwhelming at first.

I spent a good week really getting into the platform before I felt comfortable using it for client work.

Also, while it’s a dream for agencies, it might be OVERKILL for individual entrepreneurs or small businesses.

It’s like using a sledgehammer to hang a picture – it’ll get the job done, but it’s probably more than you need. Ready to take your agency to the next level?

GoHighLevel offers a 14-day trial. It’s time to stop juggling multiple tools and start running your agency like a well-oiled machine.

Learn more about Gohighlevel:

5. Best For WordPress Users – WP Funnels

wpfunnels: Maximize leads and sales using marketing funnel automation

Pricing: Small, $97/year; Medium, $147/year; Large, $237/year

Key Features:

  • Native WordPress integration
  • Drag-and-drop funnel builder
  • Customizable templates
  • A/B testing
  • Personalized Order Bumps
  • Dynamic Conditional Upsells
  • Integration with popular WordPress plugins

Pros

  • Seamless integration with WordPress
  • Works with your existing WordPress theme
  • Compatibility with popular WordPress plugins
  • Affordable yearly subscription

Cons

  • Limited features compared to standalone funnel builders
  • Requires WordPress knowledge for optimal use

WP Funnels is the secret sauce for WordPress enthusiasts looking for effective sales funnel builders. It’s like adding a turbocharger to your WordPress site.

WP Funnels is your perfect match if you’re already comfortable with WordPress and want to add funnel-building capabilities without leaving your familiar environment.

Why I Love Wp Funnels

Let’s get real—if you’re a WordPress user, you’ve probably tried putting together a funnel using a page builder, a forms plugin, and maybe a marketing automation tool.

It works, but it’s about as elegant as a bull in a china shop.

That’s where WP Funnels comes in.

What I love about WP Funnels is how seamlessly it integrates with WordPress. It feels like a natural extension of the platform, not some clunky add-on.

The first time I used it, I had a basic opt-in funnel up and running in about 20 minutes. Try doing that with a bunch of separate plugins!

The drag-and-drop builder is intuitive. It works with your existing WordPress theme and page builder.

  • Gutenberg
  • Elementor
  • Divi
  • Oxygen
  • Or Bricks

This is huge. You can save a lot of time learning the new tool. 

I’ve had clients who were hesitant to try funnel builders because they didn’t want to mess up their site’s design. With WP Funnels, that’s not an issue.

Two attractive features are the Personalized Order Bumps and Dynamic Conditional Upsells.

These powerful tools allow you to create highly targeted offers based on your customers’ behavior and preferences. It’s like having a mind-reading salesperson who always knows the perfect upsell to suggest.

WP Funnels offers a yearly subscription starting at just $97/year.

The savings are substantial when you compare this to the monthly fees of ClickFunnels or GoHighLevel, which are $97/month. With some competitors, you get a year’s worth of funnel-building power for the price of one month.

However, WP Funnels isn’t without its limitations.

You might find it lacking if you’re looking for advanced features like complex automation or built-in email marketing.

And while it’s user-friendly, you’ll benefit from some WordPress know-how to get the most out of it.

Ready to supercharge your WordPress site with powerful funnel-building capabilities? Check out WP Funnels today.

It’s time to stop piecing together a funnel solution and start building like a pro – all within the WordPress environment you know and love, and at a price that won’t break the bank.

6. Best For Lead Generation – Leadpages

Leadpages Homepage: The lead generation platform for stress-free conversions

Pricing: Start 14 days free; Standard, $47/month; Pro, $99/month; Conversion, $697/month

Key Features:

  • Drag-and-drop landing page builder
  • Mobile-responsive templates
  • A/B testing
  • Lead magnet delivery system
  • Pop-ups and alert bars
  • Integration with major email marketing services
  • Premium services for large companies
  • Leadmeter for real-time conversion optimization

Pros

  • Extremely user-friendly interface
  • High-converting templates
  • Strong focus on lead generation
  • Generate content fast with AI Engine
  • Affordable pricing plans

Cons

  • Limited e-commerce features
  • Not a full-fledged funnel builder

Leadpages is an easy-to-use platform for lead generation, featuring powerful tools for building sales funnels.

It’s like having a master fisherman on your team, consistently reeling in high-quality leads. If your primary goal is to build your email list and generate leads, Leadpages should be at the top of your list.

Why I love Leadpages

When it comes to lead generation, Leadpages is hard to BEAT.

I’ve used it for countless client projects, and the results never fail to impress. The first time I switched a client from a generic WordPress landing page to a Leadpages template, we saw a 40% increase in opt-ins overnight.

leadpages review page builder

It was like flipping a switch from “meh” to “wow!”

What sets Leadpages apart is its laser focus on lead generation.

Every feature, every template, and every tool is designed with one goal in mind: to get more people to give you their email addresses.

And boy, does it deliver.

The drag-and-drop builder is intuitive enough for beginners but powerful enough for pros. I once had a tech-phobic client (we’re talking “still uses a flip phone” level).

Even she managed to create a stunning landing page in under an hour.

But here’s where Leadpages really shines – its templates.

Leadpages professional landing page templates

These aren’t just any templates; they’re trendy, high-converting, professionally designed, and tested templates.

It’s like having a team of conversion rate experts in your back pocket. I’ve used their Squeeze Page” template for multiple projects, and it consistently outperforms custom-designed pages.

Now, let me tell you about my favorite tool within Leadpages – Leadmeter.

This nifty feature is like having a conversion rate expert looking over your shoulder as you build your page. It gives you real-time conversion tips based on tens of thousands of pages in their database.

leadpages leadmeter

As you’re building your page, Leadmeter analyzes your design and content, offering suggestions to maximize your conversion rate. It’s like having a GPS for conversion optimization – it guides you straight to higher conversion rates.

I’ve seen Leadmeter suggest simple changes like adjusting button colors or tweaking headline copy that resulted in significant conversion boosts.

Now, for large companies where budget isn’t a concern, Leadpages takes things to a whole new level. They offer premium services that are like having a high-end marketing agency at your fingertips. Here’s what you get:

  1. Full marketing funnel audit: They’ll dive deep into your existing funnel and identify every opportunity for improvement.
  2. A conversion-optimized landing page built for you: Imagine having a team of conversion experts craft a landing page specifically for your business.
  3. A paid media campaign built and launched for you: They’ll create your campaign and get it up and running.
  4. A dedicated Leadpages conversion expert: This is the real game-changer. You get assigned a conversion expert who will learn your business, consult on your marketing, and build marketing assets for you. It’s like having a CMO on speed dial.

These premium services are perfect for companies that want to fast-track their results and leverage Leadpages’ expertise to the fullest.

However, Leadpages isn’t without its limitations. You might find it lacking if you’re looking for a full-fledged funnel builder with advanced sales features. It’s great for the top of the funnel, but you might need to pair it with other tools for complex sales funnels.

Also, while it integrates with many e-commerce platforms, its native e-commerce features are limited. If you’re primarily selling products, you might want to look elsewhere.

Give Leadpages a try with their 14-day free trial.

It’s time to stop wondering why your opt-in rates are low and start watching your email list grow like never before.

Learn more about Leadpages:

7. Instapage

Instapage: World's best landing page platform

Pricing: Start 14 days free; Create, $99/month; Optimize, $199/month (30,000 unique visitors/month) or $299/month (50,000 unique visitors/month)

Key Features:

  • Advanced A/B testing
  • Personalization and dynamic text replacement
  • Team collaboration tools
  • Heatmaps and analytics
  • AdMap® for aligning ads with landing pages
  • Thor Render Engine™ for fast page loads

Pros

  • Powerful personalization features
  • Advanced analytics and optimization tools
  • Excellent for team collaboration
  • High-performance page loading

Cons

  • Higher price point
  • Steeper learning curve for beginners

Instapage is the Ferrari of landing page builders. It’s sleek, powerful, and packed with advanced features.

If you’re looking for a tool that can handle complex, personalized campaigns and you’re willing to invest in quality, Instapage is your go-to choice.

Why I love Instapage

Let’s get real – Instapage isn’t for the faint of heart or the light of wallet. But if you’re serious about conversion rate optimization and personalization, it’s like giving your marketing steroids (the legal kind, of course).

instapage templates

What sets Instapage apart is its focus on personalization.

With its dynamic text replacement feature, you can create one landing page that speaks directly to multiple audience segments. 

The AdMap® feature is another game-changer. It allows you to visually align your ads with your landing pages.

No more wondering if your ad message matches your landing page.

I used this for a client’s Google Ads campaign, and we saw a 28% decrease in cost per acquisition. It was like finally getting your ad spend to work as hard as you do.

Instapage’s analytics are next level.

The heatmaps and behavior analytics give you a window into your visitors’ minds.

instapage heatmap

I once discovered that visitors were getting confused by a client’s pricing table simply by looking at the click map.

A quick redesign later, and conversions jumped by 18%.

However, all this power comes at a price – literally. Instapage is one of the more expensive options out there.

And with great power comes a steeper learning curve. It took me a good week of diving deep before I felt I was using it to its full potential.

Ready to take your landing pages to the next level? Give Instapage a spin with their 14-day trial. 

It’s time to stop settling for average conversion rates and start personalizing your way to success. Your ROI is waiting!

Learn more about Instapage:

8. Kajabi

kajabi pipeline

Pricing: Start 14 days for free; Kickstart, $69/month; Basic, $149/month; Growth, $199/month; Pro, $399/month

Key Features:

  • All-in-one platform for course creators
  • Website and landing page builder
  • Email marketing automation
  • Video hosting
  • Membership site functionality
  • Built-in affiliate program management

Pros

  • Comprehensive solution for online course creators
  • User-friendly interface
  • Robust marketing automation features
  • No need for multiple tools or integrations

Cons

  • Higher price point
  • It may be overkill for businesses not focused on digital products

Kajabi is the Swiss Army knife for digital course creators and knowledge entrepreneurs. It’s like having an entire tech stack on one platform. If you’re selling courses, memberships, or any kind of digital product, Kajabi could be your one-stop-shop solution

Why I love Kajabi

Kajabi stands out in the crowded field of course creation.

Why?

It’s not just a platform – it’s an ENTIRE ECOSYSTEM.

Get this: Kajabi offers comprehensive course delivery, letting you create engaging multimedia lessons EASILY. No tech skills are required!

But wait, there’s more!

Kajabi comes packed with built-in marketing tools.

Upsell offers? Check. Email sequences? You got it. Product launch funnels? All in one place! And let’s talk about that email automation – it’s SOPHISTICATED.

kajabi email template
Kajabi email templates

Create complex, behavior-based sequences that nurture leads and drive sales automatically. Pretty sweet, right?

Here’s another gem: built-in affiliate program management. Easily recruit affiliates, track performance, and manage payouts.

And don’t get me started on the website builder – it’s POWERFUL.

Create professional-looking sites and high-converting landing pages without breaking a sweat.

No coding skills? No problem!

Ready to streamline your digital product business? Try Kajabi with their 14-day free trial. Stop juggling multiple tools and focus on creating amazing content.

Learn more about Kajabi:

9. Getresponse

getresponse website builder

Pricing: Start 30 days free; Email Marketing, $19/month; Marketing Automation, $59/month; Ecommerce Marketing, $119/month; Getresponse Max, $1099/month

Key Features:

  • Email marketing automation
  • Landing page and funnel builder
  • Webinar hosting
  • E-commerce tools
  • Conversion funnels
  • AI-driven content creation

Pros

  • Comprehensive email marketing features
  • User-friendly interface
  • Affordable pricing plans
  • AI-powered tools for content creation

Cons

  • Some advanced features are only available on higher-tier plans
  • Webinar features are not as robust as dedicated webinar platforms

Imagine having a PERSONAL ARMY of tireless marketers working 24/7 to grow your business. That’s GetResponse in a nutshell.

If you’re looking for a tool that excels at email marketing but can also handle your funnel-building needs, GetResponse might be your perfect match.

Why I love Getresponse

What sets GetResponse apart is its roots in email marketing. This isn’t a funnel builder that added email as an afterthought – email is in its DNA.

Here’s what makes GetResponse your secret weapon:

  • Email Marketing on Steroids: Craft COMPELLING emails that land right in your subscribers’ hearts (and inboxes). With GetResponse, your emails don’t just arrive – they PERFORM.
  • Funnel Building Made Easy: Create everything from simple lead magnets to COMPLEX product launches with just a few clicks. It’s like having a master architect for your marketing campaigns.
  • Webinar Hosting: Host engaging webinars RIGHT FROM THE PLATFORM. No need to juggle multiple tools!
  • E-commerce Tools: Sell your products DIRECTLY through your emails and landing pages. It’s like having a 24/7 salesperson.
  • AI-Powered Content Creation: Writer’s block? GONE. The AI generates email subject lines, body content, and even social media posts.

But here’s where GetResponse REALLY SHINES – its automation capabilities.

Picture this: A potential customer visits your website, browses a few products, and adds one to their cart, but doesn’t complete the purchase. GetResponse springs into action.

It automatically sends a friendly reminder email about the abandoned cart. If there’s no response, it follows up with a personalized discount offer.

Still no bite?

It then sends a curated list of similar products they might like.

Getresponse email marketing - content marketing

All this happens AUTOMATICALLY while you sleep, have dinner, or focus on other aspects of your business. It’s like having a CLONE of yourself dedicated solely to nurturing leads and closing sales.

The AI features take this to the NEXT LEVEL.

Struggling with email subject lines?

The AI generator will whip up attention-grabbing headlines faster than you can say “open rate.” It’s like having a world-class copywriter at your fingertips.

getresponse AI email generator

Now, GetResponse isn’t without its quirks:

  • Some advanced features are only available on higher-tier plans. It’s like a video game – you need to level up to unlock all the cool abilities.
  • The webinar features, while good, aren’t as robust as dedicated webinar platforms. It’s more of a jack-of-all-trades than a webinar specialist.

Bottom line: GetResponse turns your email list into a MONEY-MAKING MACHINE. It’s not just about sending emails – creating a SEAMLESS JOURNEY from stranger to loyal customer.

Ready to SUPERCHARGE your marketing? Try GetResponse with its 30-day free trial. It’s time to stop treating email as an afterthought and leverage it as a powerhouse.

Learn more about Getresponse:

Getresponse Vs. Clickfunnels

10. Keap (Infusionsoft)

Keap: CRM & Business Automation Tool

Pricing: Get start 14 days free; $299/month or $2,988/year (save 17%)

Key Features:

  • CRM and sales pipeline management
  • Marketing automation
  • E-commerce functionality
  • Appointment scheduling
  • Reporting and analytics
  • Mobile app

Pros

  • Powerful automation capabilities
  • Robust CRM features
  • Excellent for managing complex sales processes
  • Strong reporting and analytics

Cons

  • Steeper learning curve
  • Can be overwhelming for small businesses
  • Higher price point

Keap (formerly known as Infusionsoft) is the big kahuna of small business automation. It’s like having a virtual army of sales and marketing professionals working for you 24/7.

If you’re looking for a tool that can handle complex sales processes and sophisticated marketing automation, Keap could be your go-to choice.

Why I love Keap

Keap is a BEAST. It’s not for the faint of heart or the simple of needs. But for businesses ready to level up their automation game, it’s like strapping a rocket to your back.

What makes Keap stand out? It’s all about the ENTIRE customer journey.

Here’s what you get:

  • A powerful CRM to manage your contacts and deals
  • Sophisticated marketing automation to nurture leads
  • E-commerce functionality to sell your products
  • Appointment scheduling to keep your calendar full
  • Robust reporting and analytics to track your success
  • A mobile app to manage your business on the go

The automation capabilities in Keap are at the next level. 

Picture this: A potential customer visits your website and downloads a free guide. Keap springs into action:

  1. It automatically adds them to your CRM
  2. Sends a personalized welcome email
  3. Starts a nurture sequence based on their interests
  4. Notifies your sales team if they’re a hot lead
  5. Schedules a follow-up task if they don’t respond

All this happens AUTOMATICALLY while you focus on other aspects of your business. It’s like having a CLONE of yourself dedicated solely to growing your customer base.

The pipeline management takes this to the NEXT LEVEL.

Visualize your entire sales process, automate follow-ups, and trigger tasks for your team based on deal stages. It’s like having X-ray vision in your sales funnel.

Now, Keap isn’t for everyone:

  • It has a steep learning curve. It’s like learning to fly a plane – there’s a lot to master, but the sky’s the limit once you do.
  • The price point is higher than many competitors. It’s an investment, not a quick fix.
  • For simple needs, Keap might be overkill. It’s like using a sledgehammer to hang a picture.

Bottom line: Keap turns your business into a well-oiled machine. It’s not just about automating tasks – it’s about creating a seamless experience for your customers and your team.

Get Keap 14-day free trial. It’s time to stop drowning in manual processes and start conquering your market with the power of automation. Your future, more efficient self is waiting!

11. LightFunnels

Lightfunnels: All-in-one Solution for Ecommerce

Pricing: Get start 14 days free; Newbie, $9.99/month; Standard, $49.99/month; COD, $99.99/month

Key Features:

  • Drag-and-drop funnel builder
  • E-commerce functionality
  • 75 Language supported
  • Social media tracking
  • Store builder
  • Multi curency
  • Split testing

Pros

  • Affordable pricing
  • User-friendly interface
  • Good balance of features for small to medium businesses
  • Excellent customer support

Cons

  • Limited advanced features compared to some high-end competitors
  • Smaller user community compared to more established platforms

LightFunnels is the rising star in the funnel builder world.

It’s like finding a hidden gem in a sea of overpriced software. If you’re looking for a capable funnel builder that won’t break the bank, LightFunnels might just be your ticket to marketing success.

Why I love Lightfunnels

LightFunnels is punching above its weight class, and I mean that in the best way possible.

What makes LightFunnels stand out? It’s all about BALANCE of features and affordability:

  • Funnel builder
  • E-commerce capabilities
  • Email marketing
  • Affiliate management 
  • Change customer currencies based on their countries
  • All at a price that won’t make your accountant FAINT

The LightFunnels costs $9.99/month is incredible. It feels like I was finding a cheaper, better-tasting alternative to their favorite expensive coffee.

The drag-and-drop builder is intuitive and user-friendly. Even your tech-averse uncle could use it. It’s like LEGO for adults – fun, easy, and endless possibilities.

lightfunnels template library

One feature that really stands out is the built-in e-commerce functionality.

E-commerce functionality? Built right in.

Create product pages, manage inventory, and handle checkouts – all without juggling multiple tools. It’s like having a virtual STORE MANAGER at your fingertips.

The email marketing feature is another pleasant surprise. While it may not have all the bells and whistles of dedicated email platforms, it’s more than capable for most small to medium businesses.

Set up nurture sequences, segment your list, track open rates – it’s all there.

And yes, LightFunnels have some drawbacks:

You might find them lacking if you need super advanced features like complex automation or in-depth analytics. 

It’s a more reliable sedan than the Formula 1 race car.

Being newer means a SMALLER user community. Less third-party tutorials and resources. But their customer support? TOP-NOTCH.

Bottom line: LightFunnels gives you professional-grade tools without the professional-grade price tag. It’s not about having EVERY feature – it’s about having the RIGHT features to grow your business.

Ready to LIGHT UP your marketing without BURNING through your budget? Give LightFunnels a spin with their 14-day free trial.

Stop overpaying for features you don’t need and start building FUNNELS THAT CONVERT. Your wallet (and your conversion rates) will be doing a happy dance!

12. Simvoly

Simvoly: website, funnel and store builder

Pricing: Start 14 days free; Personal, $18/month; Business, $36/month; Growth, $69/month; Pro, $179/month

Key Features:

  • Drag-and-drop website and funnel builder
  • A/B testing
  • CRM
  • Appointments
  • E-commerce functionality
  • Membership site creation
  • Blogging platform
  • Custom domain connection

Pros

  • User-friendly interface
  • Affordable pricing plans
  • Good balance of features for small businesses
  • Responsive customer support

Cons

  • Limited advanced marketing features
  • Fewer integrations compared to some competitors

Simvoly is the Swiss Army knife for small business owners who want to do it all themselves. It’s like having a web designer, funnel builder, and e-commerce manager all rolled into one easy-to-use package.

If you’re looking for a versatile platform that can handle your website, funnels, and online store without overwhelming you, Simvoly might be your perfect match.

Why I love Simvoly

As a small business owner, you’re not just wearing multiple hats. You’re juggling them while riding a unicycle. That’s where Simvoly comes in, like your personal digital circus master.

What makes Simvoly the SUPERHERO of small business tools?

  • All-in-one marketing solution: Website builder? Check. Funnel creator? You bet. E-commerce platform? Absolutely. Membership site? Of course!
  • Drag-and-drop simplicity: It’s so easy, even your tech-phobic grandma could create a stunning website. It’s like LEGO for grown-ups!
  • A/B testing: Boost your conversions with just a few clicks. It’s like having a CRYSTAL BALL for your marketing efforts.
  • Ecommerce made easy: Turn your side hustle into a money-making machine without breaking a sweat.

Picture this: You wake up on Monday as a solopreneur juggling 5 different tools. By Friday, you’re a digital marketing maestro with ONE powerful platform. That’s the Simvoly effect!

But let’s not sugarcoat it. Simvoly isn’t without its kryptonite:

  • Advanced automation? It’s not its strong suit. It’s more RELIABLE SEDAN than FORMULA 1 race car.
  • Integration library? It’s not as extensive as some big players. If you’re married to specific third-party tools, you might face some RELATIONSHIP ISSUES.

Here’s the BOTTOM LINE:

Simvoly is perfect if you want to:

  • Create websites, funnels, and online stores without a Ph.D. in Computer Science
  • Save enough time to finally binge-watch that series everyone’s talking about.
  • Boost your conversions without becoming a data scientist.
  • Focus on growing your business instead of wrestling with tech.

But maybe look elsewhere if you:

  • Need SUPER ADVANCED marketing automation.
  • Can’t live without a specific tool that Simvoly doesn’t integrate with.

Give Simvoly a try here. It’s time to stop drowning in a sea of platforms and surf the waves of success.

13. Thrive Suite

thrive suite wordpress funnel builder

Pricing: Quarterly, $149/Qtly; Yearly, $299/year

Key Features:

  • WordPress-focused toolset
  • Thrive Architect (visual page builder)
  • Thrive Leads (lead generation)
  • Thrive Quiz Builder
  • Thrive Apprentice (course builder)
  • Thrive Optimize (A/B testing)

Pros

  • A comprehensive suite of WordPress-specific tools
  • One-time payment option available
  • Powerful conversion optimization features
  • Regular updates and new features

Cons

  • Only works with WordPress
  • Can be overwhelming with so many tools

Thrive Suite is the ultimate toolbox for WordPress aficionados. Imagine giving a master carpenter a set of precision tools – that’s Thrive Suite for your WordPress site.

Let’s unveil the FULL ARSENAL of Thrive Suite:

  1. Thrive Architect: Visual page builder on steroids
  2. Thrive Leads: Lead generation that’s smarter than your average bear
  3. Thrive Quiz Builder: Turn your site into an interactive game show
  4. Thrive Apprentice: Course builder that puts you in the driver’s seat
  5. Thrive Ultimatum: Scarcity marketing tool that lights a fire under your offers
  6. Thrive Ovation: Testimonial collector and displayer that social proofs your success
  7. Thrive Optimize: A/B testing that’s like having a CRYSTAL BALL
  8. Thrive Comments: Engagement booster that turns comments into conversion opportunities
  9. Thrive Automator: Workflow Automator that makes your site run like a well-oiled machine

Why I love Thrive Suite

If WordPress is your home, Thrive Suite is like a major renovation that turns it into a conversion-generating machine.

What sets Thrive Suite apart is its laser focus on conversions. This isn’t just a page builder or a lead generation tool – it’s an entire ecosystem designed to turn your WordPress site into a lean, mean converting machine.

The Thrive Leads tool is a standout feature. It’s not just about creating opt-in forms; it’s about strategically placing them for maximum impact.

I set up a multi-step opt-in campaign for a client using Thrive Leads, and their list growth rate doubled in the first month.

It was like watching their email list on steroids.

But here’s where it gets really interesting – Thrive Quiz Builder. I used this to create an interactive quiz for a fitness client, and not only did it boost engagement, but it also increased their email signups.

FAST FACT: The overall conversion rate for lead generation quizzes is 40.1%, meaning just over 4 out of 10 people who start a quiz will become a lead on average. This is significantly higher than traditional lead generation methods.

The Thrive Apprentice course builder is another gem. I helped a consultant-client move their course from an expensive hosted platform to their own WordPress site using Thrive Apprentice.

Not only did they save $100 a month in fees, but they also had much more control over the user experience.

However, Thrive Suite isn’t for everyone.

If you’re not using WordPress, well, it’s simply not an option. And even for WordPress users, the sheer number of tools and features can be overwhelming at first.

It’s like being handed the controls to a spaceship – incredibly powerful, but with a learning curve.

Finally, building a complete sales funnel requires ADDITIONAL TOOLS for full functionality (payment gateway, e-commerce, email marketing, and more)

Give Thrive Suite a spin with their 30-day money-back guarantee. It’s time to stop settling for a basic WordPress setup and start DOMINATING with this complete conversion-focused arsenal.

What Are The Key Features To Look For In Sales Funnel Software?

When choosing sales funnel software, it’s crucial to understand the key features that can make or break your marketing efforts. Let’s break it down:

  1. Customization and flexibility: Your funnel software should be as unique as your business. Look for a platform that allows you to customize every aspect of your funnel, from the design to the user flow. For example, with ClickFunnels, you can drag and drop elements to create a funnel that perfectly matches your brand and strategy. It’s like having a digital Lego set – you can build anything you can imagine.
  2. Automation capabilities: In today’s fast-paced world, automation is king. Your funnel software should be able to automate repetitive tasks, from email follow-ups to order processing. Kartra, for instance, allows you to create complex automation rules that can nurture leads and drive sales while you sleep. It’s like having a tireless sales team working 24/7.
  3. Lead management and scoring: Not all leads are created equal. Look for software that helps you categorize and score leads based on their behavior and characteristics. GoHighLevel, for example, offers robust lead-scoring features that can help you focus your efforts on the most promising prospects. It’s like having a sixth sense for which leads are most likely to convert.
  4. Analytics and reporting: You can’t improve what you can’t measure. Choose a platform with comprehensive analytics that gives you insights into every aspect of your funnel’s performance. Instapage’s heat maps and behavior analytics, for instance, can show how visitors interact with your pages. It’s like having X-ray vision into your funnel’s performance.
  5. Integration with other tools: Your funnel software doesn’t exist in a vacuum. It should play nice with your other marketing tools. Look for platforms with a wide range of integrations. GetResponse, for example, integrates with over 150 tools, from CRMs to payment processors. It’s like being the popular kid in school – it gets along with everyone.
  6. Mobile accessibility: In a world where more than half of web traffic comes from mobile devices, your funnel software must be mobile-friendly. Platforms like Leadpages offer mobile-responsive templates out of the box, ensuring your funnels look great on any device. It’s like having a shapeshifter – your funnel adapts to whatever screen it’s viewed on.
  7. A/B testing functionality: Constant testing and improvement are the keys to optimizing your funnels. Look for software with built-in A/B testing capabilities. Thrive Optimize, for instance, makes it easy to test different versions of your pages and automatically direct more traffic to the winning variant. It’s like having a scientist in your marketing team, constantly experimenting to find what works best.

By focusing on these key features, you’ll be well-equipped to choose a sales funnel software that meets your current needs and can grow with your business.

Remember, the right tool can differentiate between a leaky funnel and a conversion machine!

How To Choose The Right Sales Funnel Software?

Choosing the right sales funnel software is like navigating a maze. But don’t worry, I got you. Here’s a step-by-step guide to help you make the best choice for your business:

  1. Assess your business needs and goals: Take a good, hard look at what you’re trying to achieve. Are you a solopreneur launching your first digital product? Or a growing agency managing multiple client campaigns? Your needs will be vastly different. For example, a user-friendly sales funnel builder software like ClickFunnels might be perfect if you’re just starting out. But if you’re managing complex campaigns for multiple clients, you might need the power of GoHighLevel.
  2. Consider your budget and team size: Let’s face it, budget matters. Some platforms like Kartra or Keap can be expensive, while others like Systeme.io are more budget friendly. Also think about your team size. If you’re a one person show, you might not need all the collaboration features of a platform like Instapage.
  3. Evaluate the ease of use and learning curve: Unless you’re a tech wizard (and even if you are), you’ll want a platform that’s easy to use. Look for software with a drag-and-drop interface and pre-built templates. ClickFunnels and Leadpages are great examples of user-friendly platforms. Remember the easier it is to use, the faster you can get your funnels up and running.
  4. Check the integration capabilities: Your funnel software needs to play nice with your other tools. Make a list of all the software you currently use – your CRM, email marketing platform, payment processor, etc. Then check if the funnel software you’re considering integrates with them. GetResponse and Kartra are known for their wide range of integrations.
  5. Assess the customer support and resources: Even with the most user-friendly software, you’ll have questions. Look for platforms that offer comprehensive support – whether that’s 24/7 live chat, phone support, or an extensive knowledge base. ClickFunnels for instance, is known for its active community and extensive training resources.
  6. Try before you buy: Most funnel software offers a free trial period. Use it! There’s no better way to know if a platform is right for you than by actually using it. Set up a simple funnel, test the features and see how it feels. It’s like test driving a car – you wouldn’t buy one without taking it for a spin first, right?
  7. Think about scalability: Your business isn’t static, and your funnel software shouldn’t be either. Choose a platform that can grow with you. If you’re starting small but have big ambitions, a scalable platform like Kartra or Keap might be worth the investment.
  8. Consider the type of funnels you’ll be creating: Different businesses need different types of funnels. If you’re doing lead generation, Leadpages might be perfect. If you’re selling online courses, Kajabi could be your best bet. Think about the types of funnels you’ll be creating most often and choose accordingly.

There is no one-size-fits-all all. Your best sales funnel software is the one that fits your needs, budget, and goals.

Take your time, research, and don’t be afraid to try a few things out before you decide. Your perfect funnel software is out there – you just have to find it!

Future Trends In Sales Funnel Software

I’m excited to share some upcoming trends in sales funnel software:

  • AI and machine learning are set to REVOLUTIONIZE funnel building. These smart tools will help us create targeted campaigns and predict customer behavior.
  • Personalization is getting a major upgrade, too. We’ll soon see software tailor the entire funnel experience for each customer. This means higher conversion rates and happier buyers.
  • Omnichannel funnels are the next big thing. The new software will let us create seamless journeys across websites, social media, and mobile apps. Our customers will no longer have disjointed experiences!
  • Customer retention is becoming a key focus. I expect to see more features aimed at keeping existing customers happy and coming back for more. This shift could BOOST our long-term profits.

These changes will have a BIG IMPACT on how we do business:

  • We’ll need to adapt our strategies
  • The payoff could be HUGE: More sales, loyal customers and smoother operations

Potential challenge: Bottlenecks in our current processes

  • We’ll need to streamline our workflows to keep up
  • New tools offer more data and options

It’s an EXCITING time to be in sales!

Conclusion

Choosing the right sales funnel software can be the difference between a thriving business and one that’s constantly struggling to convert leads.

After diving deep into the world of funnel builders, here’s the bottom line:

For most businesses, Kartra stands out as the BEST overall choice.

Its comprehensive feature set, powerful automation capabilities, and user-friendly interface make it a top contender for businesses of all sizes. Whether you’re just starting out or looking to scale, Kartra has the tools to support your growth.

However, if you’re new to the world of funnel building, ClickFunnels might be your best bet. Its intuitive interface and extensive library of templates make it easy to get started, even if you have no technical experience.

For those on a tight budget, Systeme.io offers an incredible value proposition. You get a robust set of features at a fraction of the cost of some competitors.

Remember, the “best” software is the one that aligns with your specific needs, budget, and goals.

Don’t be afraid to take advantage of free trials to test drive different options before making your final decision.

Now, it’s time for action.

Don’t let analysis paralysis hold you back.

Choose a platform, start building your first funnel, and remember – the perfect funnel is the one that’s live and generating leads and sales for your business.

Your future success is waiting. Go build that funnel!

Frequently Asked Questions

Sales funnel software can be a game-changer for businesses. It helps streamline processes and boost conversions.

Let’s explore some common questions about these tools.

For startups, key features to look for include:

  1. User-friendly interface: You want something you can learn quickly, like ClickFunnels or Systeme.io.
  2. Affordable pricing: Look for platforms with flexible plans that can grow with you.
  3. Basic automation: Start with simple email follow-ups and gradually increase complexity.
  4. Templates: Pre-built templates can help you get up and running quickly.
  5. Integration capabilities: Ensure it works with your existing tools (CRM, email marketing, etc.).
  6. Analytics: Basic reporting to help you understand what’s working and what’s not.

Remember, as a startup, you want a balance of functionality and simplicity. You can always upgrade to more complex tools as your business grows.

Sales funnel software can significantly boost your conversion rates in several ways:

  1. Streamlined user journey: By guiding visitors through a carefully designed path, you reduce distractions and focus on conversion.
  2. Personalization: Many tools offer personalization features, allowing you to tailor content to individual visitors, increasing relevance and engagement.
  3. A/B testing: Most funnel software includes testing capabilities, helping you optimize every element of your funnel.
  4. Automated follow-ups: Nurture leads with targeted, timely follow-ups to keep them engaged and moving through your funnel.
  5. Upsells and cross-sells: Easily implement these tactics to increase average order value.
  6. Analytics and optimization: Gain insights into visitor behavior and continuously improve your funnel based on data.

For example, one of my clients saw a 35% increase in conversion rates after implementing a personalized, multi-step funnel using Kartra. It’s like turning your website into a 24/7 sales team!

Free builders are great when I’m just starting out. They let me test the waters without risk. But paid options often have more features. They usually offer better support and more integrations. I weigh the cost against the potential return on investment.

Absolutely! Most modern sales funnel software is designed to integrate with a wide range of other business tools. Here are some common integrations:

  1. Email marketing platforms (e.g., Mailchimp, AWeber)
  2. CRM systems (e.g., Salesforce, HubSpot)
  3. Payment processors (e.g., PayPal, Stripe)
  4. Webinar platforms (e.g., Zoom, WebinarJam)
  5. Analytics tools (e.g., Google Analytics)
  6. Social media platforms
  7. Membership site software

For example, Kartra and GetResponse offer extensive integration capabilities, allowing you to create a seamless ecosystem of tools. Always check the integration options before choosing a funnel builder to ensure it plays well with your existing tech stack.

Remember, good integrations can save you hours of manual work and help create a more cohesive customer experience. It’s like having all your tools speak the same language!

Based on my experience and industry trends, here are some top-rated options:

  1. Kartra: Loved for its all-in-one approach and powerful automation.
  2. ClickFunnels: Popular for its ease of use and extensive template library.
  3. Systeme.io: Gaining traction for its value for money and user-friendly interface.
  4. Kajabi: Preferred by course creators and membership site owners.
  5. GetResponse: Appreciated for its email marketing roots and evolving funnel capabilities.
  6. Leadpages: Known for its focus on lead generation and high-converting templates.
  7. Instapage: Favored for its advanced personalization and A/B testing features.

The “best” software often depends on individual needs, but these platforms consistently receive high marks from marketers across various industries.

AI is revolutionizing sales funnel software in several exciting ways:

  1. Predictive analytics: AI can analyze vast amounts of data to predict which leads are most likely to convert, helping you prioritize your efforts.
  2. Personalization: AI-driven personalization can dynamically adjust content, offers, and even entire page layouts based on individual user behavior and characteristics.
  3. Chatbots and virtual assistants: AI-powered chatbots can engage visitors 24/7, answer questions, and guide them through the funnel.
  4. Optimization: AI can continuously test and optimize various elements of your funnel, from headlines to button colors, at a scale impossible for humans.
  5. Content creation: Some tools are beginning to use AI to generate or suggest content for emails, ad copy, and even entire landing pages.
  6. Behavioral analysis: AI can identify patterns in user behavior that humans might miss, providing insights for funnel improvement.

For example, GetResponse’s AI-powered tools can help create more effective email subject lines and content.

As AI technology advances, we can expect even more powerful capabilities in the future. It’s like having a super-intelligent marketing team working for you around the clock!

👉 Read more:

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Author

Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!