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Systeme.io Vs Kajabi: Which is Better For Your Online Business?

systeme.io vs kajabi
Funnel Secrets is reader-supported. If you buy products through our affiliate links, we may earn a commission (at no extra cost).

Don’t know what to choose between Systeme.io vs Kajabi? You are not alone. So we come with this article to help you with that. 

Systeme.io and Kajabi are both popular marketing platforms for online businesses. They offer advanced features to help you manage your marketing strategy, but those features are not the same. 

Here is a detailed comparison between the two tools.

Let’s refer to it, and you can determine the better one for your business!

Systeme.io Overview

what is systeme io

Systeme.io is an all-in-one marketing tool. It assists you in establishing your online business and promoting your marketing strategy. 


Aurelien Amacker founded this marketing platform in 2018. He was a technology expert who started out as a consultant managing a highly profitable online tutoring company.

Amacker got frustrated with handling dozens of tools while operating the blogs of his clients. He decided to create his own system that would control all of the multiple processes without having users switch between tools.

What is special about Systeme.io?

The biggest obstacle to success for many online business owners is a deep understanding of all the many tools needed to operate a business efficiently.

Without the proper technical knowledge and background, people frequently get tons of tools they have never used before. Then, they end up wasting money and receiving disappointing results. 

In such cases, Systeme.io becomes worthwhile because you don’t have to learn and pay for various platforms. It can consolidate all the features you require.

The most outstanding features of Systeme.io are a sales funnel builder, an email campaign manager, contact management, the capability to develop and use affiliate marketing strategies, and the ability to create marketing automation principles across all your marketing platforms.

Kajabi Overview

kajabi logo

Kajabi is also an all-in-one platform for promoting your own online courses. It also helps you advertise your products through email.


Software engineer Kenny Rueter started Kajabi in Irvine, California, in 2010 after making a PVC toy for his children.

After struggling to make money off a how-to video linked to the toy on YouTube because of its popularity, Rueter created Kajabi.

The business combined different software required by digital entrepreneurs to launch online businesses.

What is special about Kajabi?

Kajabi provides analytics tools that let users track their progress and improve their systems. They can create websites with Kajabi to save all of their programs and other valuable data.

Although Kajabi strongly emphasizes marketing, it also offers powerful tools for developing modules from scratch.

You may make videos, online classes, and other digital instructional content using the toolset that arrives with every Kajabi package.

To assist you in running a more successful course sales business, Kajabi offers webinar funnels, lead-generating tools, and product release tools. The company refers to those tools as Blueprints.

Systeme.io vs. Kajabi: Feature Comparision

Both Systeme.io and Kajabi are famous in the marketing industry. Yet, they offer different features and assist you in building your online business differently.  

We have checked Kajabi vs Systeme.io reviews on different sites and received opposition opinions about their performances.

Hence, you need to read through this rundown and evaluate the two platforms using your experience. Then, you can determine which you need. 

Funnel Builder

Both platforms feature simple drag-and-drop funnel-building tools. Your webpage and email marketing will smoothly link with your funnels. 

To ensure that the right message reaches the right audience, you can divide your clients and establish automated email campaigns.

But compared to Kajabi, Systeme.io has fewer pre-made templates and funnels. Comparing Systeme’s funnels to today’s elegant and contemporary styles, they seem a little outdated.

systeme.io sales funnel design
Systeme.io templates

Kajabi offers a large selection of pre-made layouts that quickly build sales funnels for certain use scenarios that your online business is likely to demand.

kajabi templates
Kajabi templates

You can only get best practices integrated into Kajabi. They provide you with stunning templates that enhance the effectiveness of your sales funnels. Simply select the kind of pipeline you want.

Moreover, you can perform all those steps without navigating many bits of code or connecting complex plugins or solutions from third parties.

Email Marketing

Email marketing is an important part of digital marketing. It allows your business to share new products with your customer list. So when comparing Kajabi vs Systeme.io, do not miss this point. 

You can build, maintain, and promote your email list with Systeme.io and Kajabi. However, they will give you different experiences and flexibility. 

Systeme offers only a limited number of merge field settings to give your emails a customized touch. The email editor also has fewer feature sets, restricting your branding choices.

systeme.io review email marketing
Systeme.io email builder

You can design and work with simple emails on Systeme. If you require more merging field tools and fine-grained control over your setup, Systeme can’t give you the best. 

On the other hand, with the assistance of Kajabi’s intelligent list categorization, drag-and-drop email editor, and flexible branding options, you can quickly create engaging, mobile-responsive, quick-loading emails.

kajabi email builder
Kajabi email builder

You may also find blueprints and templates on Kajabi beneficial for crafting emails. It provides a large variety of fonts for use in design.

Moreover, Kajabi allows you to design a customized newsletter that matches your business style. The best part is that you can be sure it will look amazing on any platform, whether it be a computer or a mobile one.

Affiliate Program

Affiliate programs create more chances to build client loyalty and attract more potential clients than you could.

Users of Systeme.io and Kajabi may start and run their own affiliate program, bringing in new clients and revenue every month.

Establish your commission schedule, provide each client with a unique link, and then let them increase sales for you.

Online Course

Do not miss online courses if you want to make money online via digital tools. They appear to be among the simplest ways to achieve your goal. 

Systeme enables you to design the course material accessible online on the landing page. You may also develop the registration landing page, where registrants and students sign up for the course. Payment processes also take place on the page. 

With the assistance of Systeme, you will also manage the students in the course and interact with them via emails and automated newsletters.

However, it might be challenging for Systeme.io to maintain a consistent brand across your curriculum design, e-newsletters, and advertising strategies. 

Kajabi, on the other hand, has design and branding integrated into every tool. Throughout every aspect of your company, you can utilize the same design components, colors, and fonts.

Building your course can be simple with Kajabi. Based on the kind of product you’re producing, they offer templates named Blueprints that act as a structure for starting up.

Website Design 

Both Systeme.io and Kajabi offer to host your blogs, website, courses, and landing pages. They also have subdomains. 

Systeme.io offers custom domains in all of its packages. Even if you are working with their free plans, you will still have this feature for hosting your content. When you need more domains, upgrade your package. 

On the contrary, Kajabi allows you to connect to a custom domain no matter which package you buy.

However, Kajabi isn’t a domain provider. Hence, you must perform all the tasks via a third party, like Bluehost, Godaddy, and Name.com.

Ongoing Support 

You will receive good customer assistance from both Systeme and Kajabi.

They provide a knowledge base with all the answers to your questions and email support. Thanks to their help, you can establish a successful online business.   


Budget is one of the most important things business owners have to control. So if you want to use Systeme.io or Kajabi, consider their pricing policies carefully. 

Systeme.io has four packages, each with a particular set of features. Interestingly, you can choose a free plan. Here is a detailed pricing table.

Sales funnels31050Unlimited
Sale funnel steps1050300Unlimited
Membership sites1520Unlimited
Automation rules110100Unlimited
Custom domains0110Unlimited
Systeme.io Price Plans

Kajabi offers three packages. Sadly, you don’t have a free plan. However, you will get a better deal if you choose annual plans. 

Here are four monthly plans from Kajabi:

Sales Funnels315100
Landing pagesUnlimitedUnlimitedUnlimited
Marketing emailsUnlimitedUnlimitedUnlimited
Active members1,00010,00020,000
Admin users11020
Kajabi Price Plans

Extra Features

Aside from essential tools, the two platforms benefit your business with many features. You can use them to stand out among other companies and attract potential clients. 

Systeme.io is a new company. However, it has gained a lot of popularity in the industry with its functionalities and improvements. 

Working on this platform, you will have a lot of beneficial features, such as: 

  • Blogging software
  • Unlimited Evergreen webinars
  • Website builder
  • Stripe and Paypal integration
  • Mobile responsive content 

How about Kajabi? Being older and having more experience, the site knows what its users need. It has come up with new features to adapt to higher market demand. Some of them are: 

  • One-click marketing sequences
  • Unlimited Hosting
  • Auto Scaling
  • 1-click upsells
  • SEO-friendly

Comparison Table

We have compared Kajabi vs. Systeme.io in different factors. You may have a winner in your heart. Yet, before deciding on the better option, please have a look at this comparison table.

Funnel BuilderSimple process but fewer pre-made templatesQuick process with multiple pre-made templates
Email MarketingLimited toolsMultiple tools
Affiliate ProgramsGreatGreat
Online CourseEffective but sometimes restricted due to the lack of toolsEffective thanks to the Blueprints
Website DesignAvailable in all packages, but you have to upgrade them for more optionsAvailable in all packages, but you have to work with third parties.
Ongoing SupportGoodGood
Pricing– Free: $0
– Startup: $27/month
– Webinar: $47/month
– Unlimited: $97/month
– Basic: $149/month
– Growth: $199/month
– Pro: $399/month
Extra Features– Blogging software
– Unlimited  Evergreen webinars
– Website Builder
– Stripe and Paypal integration
– Mobile responsive content
– One-click marketing sequences
– Unlimited Hosting
– Auto Scaling
– 1-click upsells
– SEO-friendly
Create a Systeme account for freeTry Kajabi 14-day for free

Pros And Cons of Systeme.io And Kajabi 

Pros and cons help you expect the right experience when trying Systeme.io and Kajabi. Here is what you get from them. 

Systeme.io review


  • Integrated analytics and affiliate programs
  • Simple layouts
  • Flawless technical process
  • Continuous platform improvements
  • Excellent customer service 
  • Low-cost marketing platform
  • All-in-one solution


  • Limited tools for email automation and design (compared to Kajabi)
  • Lack of mobile application for the membership sites
  • No money-back guarantee

Kajabi review


  • Organic marketplace for online courses
  • Integrated community platform
  • Multiple tools for email marketing and layout design
  • Integrated sales funnels 
  • Excellent domain configuration


  • Quite expensive without any free plan
  • You have to connect with third parties for the custom domains.

Which Should You Choose? 

Both platforms are excellent companions for your online business building.

We suggest some ideas if you don’t know which to choose between Kajabi vs. Systeme.io. 

When to choose Systeme.io?

This platform will be a fantastic choice if:

  • You are looking for a simple and integrated toolset to build your funnel. Its continuous improvements will enhance your experience day by day. 
  • A free plan is more attractive to you, and you don’t want to sacrifice essential marketing tools. 
  • You need an all-in-one platform for your business setup.

When to choose Kajabi?

Kajabi outweighs its competitor in these cases:

  • You need numerous tools to design, edit, and build your funnel. 
  • You want your domain configuration to be impressive. 
  • You intend to focus on online course creation.

Frequently Asked Questions

1. Is Kajabi expensive?

Kajabi is quite expensive, but it’s worth it after considering the advanced features included in the plan. 

Kajabi encourages users to buy their annual packages. Here are some differences between their monthly and annual deals:

  • Basic plan: $149/month (monthly) vs. $119/month (annual)  
  • Growth plan: $199/month (monthly) vs. $159/month (annual)  
  • Pro plan: $399/month (monthly) vs. $319/month (annual)

2. Does Kajabi have good SEO?

Yes, Kajabi has many features and tools that will aid in SEO. For example:

  • Kajabi makes your website user- and mobile-friendly. Excellent sites are available right out of the box with their page and website builder. 
  • You can optimize your titles and meta descriptions. Users can view these primary elements on the SERP (Search Engine Results Page) after typing a keyword. 
  • Improving your SEO is one of the main advantages of content marketing strategies like blogs and posts. Fortunately, you can use Kajabi to build a blog that supports your business and boosts your SEO.

3. Is Systeme.io free?

Yes. Systeme.io is a free marketing platform. You may create a blog, a sales funnel, a membership site, and a custom domain. You’ll get free file storage, emailing, and membership site users on any of the services. 

However, please note that the free package comes with limited features. After experimenting with this plan, you can consider upgrading to higher packages to access more tools. Click here to create your Systeme account

4. Does Kajabi have a newsletter? 

Yes. With Kajabi, you can take advantage of Offers and Email Broadcasts to build a custom-curated Newsletter. By utilizing these elements, your subscribers will only access the content of your Newsletter.  

5. How do I use Systeme.io for affiliate marketing?

When you join Systeme.io’s affiliate network, you will automatically get a special affiliate ID. 

You only need to send visitors to the site, and it will convert them into clients. You will receive 50% of the total amount of course sales made before taxes. 

6. Is Kajabi secure?

Yes. Kajabi uses proper measures to protect your material and personal data from loss, unauthorized access, misuse, disclosure, alteration, and destruction.  


Both Systeme.io and Kajabi are great choices for establishing sales pages and run affiliate programs with just a few clicks. They give you all the tools you need for a successful business. 

Hopefully, our comparison between Kajabi vs Systeme.io can help you decide your best choice. If you have any questions, please feel free to ask. 

Along with the two platforms, we are willing to become your companion. 

Thank you for reading!

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Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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