ClickFunnels 2.0 Review: My Experience After 2 Years

Back in 2017, I jumped on the ClickFunnels train with high hopes.

For years, I rode the ups and downs of the original version – some things worked great, and others made me want to throw my computer out the window.

When they announced ClickFunnels 2.0 in late 2022, I got excited. Really excited. It sounded like they fixed everything wrong with the old version.

Boy, was I in for a surprise.

The 2.0 launch was a mess. Basic features were missing, bugs were everywhere, and things I relied on daily were gone. After all those years, I seriously thought about jumping ship.

But I stuck around, and I’m glad I did.

Over the last two years, they’ve fixed most of those early problems. With each update, ClickFunnels 2.0 has improved. It’s finally back in the game as a serious contender.

Here’s what I’ll cover in this review:

• What ClickFunnels 2.0 really does (no fancy talk)
• The good stuff and the not-so-good stuff
• Who should buy it (and who should run away)
• If it’s worth your money or just another ripoff

When we’re done, you’ll know if ClickFunnels 2.0 is right for you, or if you should save your cash for something else.

Let’s get to it.

⚠️ Warning: Many ClickFunnels reviews I’ve read are focused on version 1.0 and are based on the early, broken 2.0 release. These reviews are often written by people who either have not used the product themselves or have a negative bias against Russell Brunson’s marketing style. None of that helps YOU make a smart decision with your money.

What Is Clickfunnels?

ClickFunnels is an all-in-one sales funnel builder and marketing platform designed to help entrepreneurs and businesses grow their online presence and boost sales.

The core idea behind ClickFunnels is to simplify the process of creating sales funnels – the series of pages and steps that guide a potential customer from initial interest to purchase.

Russell Brunson and Todd Dickerson launched the platform in 2014.

In late 2022, they released ClickFunnels 2.0, a completely rebuilt version with expanded functionality. This latest iteration aims to be a full business suite rather than just a funnel builder.

So what makes ClickFunnels stand out?

Its key selling point is that it provides everything you need to market, sell, and deliver your products or services online. This includes:

The goal is to give entrepreneurs a centralized platform to run their entire online business, eliminating the need for multiple disconnected tools.

ClickFunnels differentiates itself from competitors by focusing heavily on proven marketing strategies and pre-built funnel templates.

Rather than just giving you a blank slate, they provide blueprints based on what has worked for other successful businesses.

ClickFunnels Pros and Cons: The Good, The Bad, and The Ugly

Pros:

Cons:

Quick Verdict: Is ClickFunnels Worth It or Over-Hyped?

ClickFunnels 2.0 is worth the money for most businesses, but let me be real with you.

For me, the biggest win is having everything in one place. Before ClickFunnels, my marketing stack was a mess – one tool for pages, another for automated email marketing, and another for payments. Now, it’s all under one roof.

My online sales definitely went up after I got comfortable with the system. Not because ClickFunnels has some secret sauce, but because I could finally test different offers without wanting to pull my hair out.

Their funnel templates saved me tons of time. I’m not a designer, so having proven layouts ready to go was a game-changer for someone like me.

ClickFunnels isn’t perfect. There are a few areas where I think it falls short:

• The price tag makes my wallet cry. Starting at $97/month, it’s a tough pill to swallow for beginners.
• Many templates look too “sales-y” and need heavy tweaking to match your brand.
• I spent my first two weeks just learning the basics. It’s not as simple as they claim.

Look, I’m a Clickfunnels affiliate, but I became one AFTER seeing results. I’ve tried literally every competitor (wasted thousands figuring that out).

Don’t believe the hype OR the hate.

Try their 14-day free trial and decide based on your own experience.

Who is ClickFunnels For?

Let’s break it down and see who ClickFunnels 2.0 is perfect for and who might want to look elsewhere.

ClickFunnels is for you if:

• You’re an entrepreneur who breaks out in hives at the thought of coding. If “HTML” sounds like a foreign language to you, ClickFunnels’ drag-and-drop builder will be your new best friend.
• You’re a small business owner who’s tired of juggling 17 different tools to run your online business. ClickFunnels consolidates everything into one platform, saving you time, money, and sanity.
• You’re a course creator who wants to focus on teaching, not tech. ClickFunnels makes it easy to create and sell your courses without getting bogged down in the technical details.
• You’re an e-commerce store owner looking to maximize your sales funnel. If you want to turn more browsers into buyers, ClickFunnels can help you create high-converting funnels.
• You’re a coach or consultant who wants to streamline your client acquisition process. ClickFunnels can help you automate your lead generation and nurturing.
• You’re an affiliate marketer aiming to create effective, high-converting landing pages and funnels. ClickFunnels has got you covered.
• You’re a digital marketer who wants to offer funnel-building services to clients. ClickFunnels can be your secret weapon.
• You value having everything in one place and are willing to pay a bit more for convenience.

ClickFunnels might NOT be for you if:

• You’re on a shoestring budget and every dollar counts. ClickFunnels isn’t the cheapest option out there, and if you’re just starting out, there might be more cost-effective alternatives.
• You’re a control freak who needs to customize every single pixel. While ClickFunnels is flexible, it’s not infinitely customizable. If you need total control, you might find it limiting.
• You’re looking for a simple website builder. If all you need is a basic website, ClickFunnels might be overkill. It’s designed for sales funnels, not general website building.
• You’re a large enterprise with complex, custom needs. While ClickFunnels is scalable, very large businesses might need more customized solutions.
• You’re not interested in learning a new platform. While ClickFunnels is user-friendly, there’s still a learning curve. If you’re not willing to invest time in learning, it might not be for you.
• You’re happy with your current setup and aren’t looking to optimize your sales process. If it ain’t broke, don’t fix it, right?
• You prefer to build your own stack of best-in-class tools rather than use an all-in-one solution.

While ClickFunnels is powerful, it’s not a magic bullet. It works best for businesses that are ready to invest time in learning the platform and have a clear strategy for using sales funnels to grow their business.

In-depth ClickFunnels 2.0 Review: Features Breakdown

Now, let’s roll up our sleeves and dive into the nitty-gritty of ClickFunnels 2.0’s features. I’ll break down each key feature, explain why it’s special, and share my experience.

1. Brand Style Editor

The Brand Style Editor changed my funnel-building life. Before this, I had to fix colors and fonts on every single page. Pure torture.

Now? I set my brand style once, and every page matches automatically.

I pick my:

• Colors
• Fonts
• Button styles
• Spacing
• Shadows

When I make changes to my style settings, they update everywhere. This saved me from countless hours of tedious work.

My pages finally look like they belong together instead of being created by five different people.

The only downside? The learning curve took me about 30 minutes to figure out. But the time saved was worth it.

2. Sales Funnel Builder

When I build funnels in ClickFunnels, I can choose from three options:

• Create from scratch
• Smart Funnel
• Using exist templates

Smart Funnel Builder: AI Does the Heavy Lifting

ClickFunnels 2.0 brings AI power to funnel building. This smart tool makes creating marketing funnels fast and easy. Here’s how it works:

1. Pick Your Funnel Type.

2. Generate Colors. The AI creates a color palette that fits your brand. No design skills are needed.

3. Set Image Style. Pick from:

• Isometric 3D
• Flat Illustration
• Stock Photos

Match your brand look and audience taste.

4. AI Writes Copy. Tell the AI about you and your offer. It will write your funnel copy quickly and spark ideas.

After these steps, wait a few minutes. Your funnel’s ready.

The colors usually look great. The copy needs work, but it gives me a solid starting point instead of facing the terror of a blank page.

I never use the AI copy without editing it first. But as a starting point? It beats staring at an empty page for hours.

Create a Sales Funnel From Existing Template

These templates saved my bacon many times when deadlines loomed.

They’ve allowed me to launch campaigns much faster than before. I often use them as a starting point and customize them to fit my needs.

ClickFunnels gives you 12 sales funnel types that actually work. Each comes with:

• A short video explaining sales psychology (this helped me understand WHY certain elements convert better)
• Step-by-step setup instructions

The implementation video has been a huge time-saver.

Even when I’m using a template type for the first time, I can quickly learn how to customize it effectively in ClickFunnels 2.0.

This has significantly reduced my learning curve with new funnel types.

The big surprise? ClickFunnels 2.0 has fewer templates than the old version. But the new ones look much better and don’t scream, “I USED A TEMPLATE!” to visitors.

The designs are sleek, modern, and highly professional.

I’ve found that these templates look great and convert well, which is ultimately what matters most.

I’ve used these templates to sell digital products, physical goods, and memberships. While I sometimes wish for more variety, the ones they offer work for most businesses.

Landing Page Editor

The editor has enabled me to create pages that I’m proud of, even though I’m not a designer.

The ability to easily add elements like countdown timers, video players, and opt-in forms has significantly improved my page conversion rates.

ClickFunnels 2.0 has significantly expanded the editor’s capabilities, adding more elements and customization options.

What I absolutely love about the new editor are the pre-designed section templates.

I can quickly build stunning landing pages by combining these pre-designed sections.

Even better, I can create my own custom designs and save them for future use anywhere in my funnels. This feature alone has cut my design time in half.

The team collaboration features in ClickFunnels 2.0 are another standout improvement.

you can easily add team members and set specific roles through a Clickfunnels account.

This granular control over access permissions has been invaluable for managing my team efficiently. We can restrict sensitive information while allowing team members to contribute where needed.

Speaking of collaboration, the new editor works similarly to Google Docs, allowing multiple team members to work on the same page simultaneously.

This real-time collaboration has dramatically improved our workflow, especially under tight deadlines.

For advanced users, the Element Render Conditions feature is a powerful addition.

It allows you to add logic to control what elements are displayed on a page based on user interactions, data, or other variables.

This means you can create truly dynamic, personalized experiences without needing custom code.

I’ve used this to show different content to different user segments, and it’s had a noticeable impact on my conversion rates.

While there was definitely a learning curve to master all these new features, the payoff has been worth it.

The enhanced Landing Page Editor in ClickFunnels 2.0 has not only improved the quality of my funnels but also significantly reduced the time it takes to create and iterate on them.

Email and Automation Tools

ClickFunnels 2.0 includes built-in email marketing and automation tools, allowing you to send broadcasts, create sequences, and set up triggers based on user behavior.

The email editor has been optimized for a better experience.

You can now easily add images, videos, buttons, and text to your email with just a few clicks.

With the drag-and-drop editor, you can quickly build, preview, and send an email more easily.

One feature I’ve particularly come to appreciate is the email template builder.

It allows me to create custom email templates that align with my brand, which I can use repeatedly for different campaigns.

If you lack design ideas, don’t worry. Clickfunnels offers proven email templates that you can choose from.

While ClickFunnels 2.0’s email marketing features may not be as advanced as those of some dedicated email marketing platforms, they’re more than sufficient for most small—to medium-sized businesses.

The seamless integration with the rest of the ClickFunnels ecosystem makes it incredibly convenient, especially when you want to quickly follow up with leads generated from your funnels.

Membership Sites and Courses

Building a membership site allows you to offer exclusive access to content and courses, generate recurring revenue, and engage with your customers more effectively.

You can easily upload videos and establish a sequence for your content. Clickfunnels will host and optimize your video content. They’ll be caching and securing them. (Only the IP address of the user that’s logged in can use that video files)

When people buy your course, they are directed to the customer center to create an account.

The system also includes templates for those courses.

You don’t have to spend the whole day building the course funnel from the start. All you have to do is select a template that matches your teaching style.

You may arrange the videos so that learners can only access new content after completing the previous one.

You may also love the course creation section of ClickFunnels 2.0 because of the following features: 

• Drip content: You can now manage how users can join your online courses. You decide to upload the content every day, week, or month. 
• Advanced management: This feature helps you handle the enrollment process directly. For example, your student doesn’t have to enroll from your website. Instead, you can do it for him. 
• Internal note-taking: You can take notes of every video for personal use and make adjustments when needed. 

You no longer need to pay for a subscription to a third-party platform like Udemy or Kajabi because you may now have a course. 

E-commerce Functionality

ClickFunnels 2.0 includes robust e-commerce features, allowing you to sell both physical and digital products directly through your funnels.

It goes beyond simple product pages, offering features like upsells, downsells, and order bumps to maximize your average order value.

The e-commerce functionality is also highly flexible, accommodating various business needs.

ClickFunnels’ e-commerce feature is notably flexible, allowing you to:

• Sell product variations such as different colors, sizes, or any other variations of your product
• Add tax codes for taxable products
• Include SKUs and fulfillment details for tracking quantity

These features make ClickFunnels suitable for many e-commerce businesses, from simple digital product sales to more complex physical product operations with inventory management needs.

Handling product variations is particularly useful for businesses with diverse product lines.

Whether you’re selling t-shirts in different sizes and colors or software with various license types, ClickFunnels can accommodate your needs.

While it may not have all the advanced features of dedicated e-commerce platforms like Shopify, ClickFunnels’ e-commerce functionality is more than capable for most online businesses, especially those focusing on sales funnels and conversion optimization.

Analytics

Even though Clickfunnels 2.0 has the funnel stats feature with a high-level view. However, they still step up their analytics to the next level.

This is not your funnel analytics, but everything.

The new Clickfunnels 2.0 real-time analytics is the most powerful way to get exactly the data you want to see and how you want to see it.

You can build custom reports in just a few clicks, and get exactly the information you need to make informed decisions about your pages, sales funnels, or your business.

CRM

ClickFunnels 2.0’s built-in Customer Relationship Management (CRM) system boosts sales and streamlines customer interactions. Three key features stand out:

1. Opportunities: Track your sales pipeline and manage your opportunities to close more deals.
2. Appointments: Create one-on-one and group appointments with your contacts. Schedule appointments, send reminders, and more.
3. MessageHub: A central communication hub for engaging in two-way conversations via SMS, email, and social media platforms

These CRM tools integrate seamlessly, enhancing lead nurturing, time management, and customer engagement.

By leveraging these features, businesses can create a cohesive sales strategy, improve customer relationships, and drive revenue growth.

Countdown Funnels

Clickfunnels help you easily add urgency to your funnels and instantly increase conversions!

Now, you no longer have to pay 3rd party software to set deadlines or evergreen your offers. With it, you can:

• Add REAL scarcity & urgency to your pages/videos/offers
• Create one-time event countdowns
• Launch evergreen challenges, webinars, etc
• And sync EVERY single timer across every asset with EASE!

Unlike many countdown timers that offer fake scarcity (where the timer resets or nothing happens at zero), ClickFunnels’ Countdown Funnel creates true, continuous countdowns.

This “sticky” timer continues even if a customer leaves the page and returns later, maintaining authenticity and building trust.

You can continue the countdown through your emails after leads leave your funnel, creating a seamless, urgent experience across multiple touchpoints.

Is ClickFunnels’ Support Team Good?

I’m a big fan of ClickFunnels for building sales funnels, but their support system? Not so much.

Don’t get me wrong – the support team knows their stuff. When I finally reach them, my problems get fixed. But that’s the catch – actually connecting with a human feels like completing a quest in a video game.

New users hit this wall hard. You sign up excited to build your first funnel, run into an issue, and then…confusion.

Yes, ClickFunnels offers a help center packed with articles, guides, and FAQs.

But digging through hundreds of articles when you need help NOW feels like searching for a needle in a haystack.

The chat box seems promising until you realize you’re talking to AI. It usually just throws more articles at you – not helpful when your question is specific.

Most frustrating?

Many users don’t even know how to bypass the AI gatekeeper.

I once waited three days to resolve an issue that should’ve taken minutes to solve.

Want to reach actual humans? Email [email protected] or [email protected].

Pro Tip: Ask the AI chat, “How do I contact a human support?” The bot will reluctantly reveal the secret passage to real help.

ClickFunnels Pricing and Plans

Let’s talk money. ClickFunnels 2.0 offers two main pricing tiers: Startup and Pro.

Both of them provide unlimited sales tunnels, courses, members, contacts, pages, domains, and traffic

The Startup plan offers the best value for most businesses. It provides enough capacity for multiple funnels and decent traffic.

They also offer a 14-day free trial, which I highly recommend taking advantage of before committing to a paid plan.

Dive Deeper: Breakdown Clickfunnels Pricing

Conclusion

After two years with Clickfunnels 2.0, I can say it’s a powerful tool for online businesses. Its comprehensive features, intuitive interface, and robust automation make it a strong contender in digital marketing.

Clickfunnels’s biggest strength is its all-in-one nature.

Having landing pages, email marketing, payment processing, and membership sites under one roof simplifies your tech stack and operations.

The extensive training, especially the One Funnel Away Challenge, provides value beyond software use.

But it’s not perfect.

The price may be high for some, especially beginners. The editor can be quirky. And while templates are good, there’s room for design and variety improvement.

If you’re serious about growing your online business and willing to learn the platform, Clickfunnels can be a game-changer.

The 14-day free trial lets you try it risk-free and see if it’s the right fit for your business goals.

Clickfunnels Alternatives

ClickFunnels 2.0 packs a punch, but it might not fit every budget or skill level.

The market offers several ClickFunnels alternatives with similar features at different price points. Whether you’re a beginner or considering a platform change, these options may suit your specific needs while staying within your budget.

1. Kartra: Best Alternative To Clickfunnels

Starter price: $119/month

With Kartra, you get EVERYTHING Clickfunnels provides, plus a robust webinar platform, innovative funnel mapper, and insightful simulator.

While Kartra’s pricing is higher, the cost is justified by the 2,500 contacts and unlimited email sending for the Starter plan.

Kartra is a game-changer for course creators and those who use webinars to promote products, services, or high-end coaching programs.

• It streamlines your marketing ecosystem, ensuring seamless scalability as your business grows.
• The unique funnel mapper and simulator features enable you to create detailed projections, empowering you to make data-driven decisions.

Although Clickfunnels offers unlimited contacts across all plans, Kartra’s additional features make it a compelling choice for businesses seeking an all-in-one solution.

There is a reason I’ve listed it as both the Best Clickfunnels Alternatives and the winner of the Kartra vs Clickfunnels comparison.

Take advantage of Kartra’s 30-day free trial to experience its full potential and see how it can transform your marketing efforts.

2. Systeme.io: Cost-Effective Alternative

Starter price: $27/month

If you think cheap software is always bad, Systeme.io will prove you wrong.

This platform offers nearly all the features of Clickfunnels at just one-third of the price, making it a powerful, cost-effective alternative for entrepreneurs on a tight budget.

FAST FACT: Systeme.io generated over $500,000/month in revenue by using it to run a business.

What sets Systeme.io apart is its incredibly generous free plan.

Users can generate up to 2,000 contacts and send unlimited emails without spending a dime, a rare level of functionality in marketing automation tools.

Systeme.io provides a comprehensive suite of features, including:

• Lead generation tools
• Webinar hosting capabilities
• Versatile funnel-building options
• E-commerce functionality

For those just starting their online business journey or operating with limited funds, Systeme.io offers everything needed to launch and grow.

You can create marketing funnels, run webinars, and sell products online without breaking the bank.

While it may lack some of Clickfunnels’ more advanced features, Systeme.io’s affordability and robust free plan make it an ideal starting point for many entrepreneurs.

It provides a low-risk way to test and refine your online business strategies before scaling up, proving that affordable solutions can deliver impressive results.

Read Clickfunnels vs. Systeme.io for more details

3. Leadpages: The Landing Page Specialist

Starter price: $49/month

Leadpages doesn’t have the funnel builder or built-in email marketing, and it doesn’t have as many features as Clickfunnels, but its landing page builder is UNBEATABLE.

Key advantages of Leadpages include:

• 200+ trendy, beautiful templates – more than Clickfunnels offers
• Rapid page creation – build mobile-responsive pages in 30 minutes or less
• Leadmeter feature – analyzes content and guides optimization for lead generation

For those working from home or with specific landing page needs, Leadpages provides all the essential tools without overwhelming you with unnecessary features.

What sets Leadpages apart is its user-friendly interface and focus on design. The platform’s extensive template library and intuitive editing tools make it easy for anyone to create professional-looking pages quickly.

The Leadmeter feature is particularly valuable.

It offers real-time feedback to help you optimize your pages for MAXIMUM conversions. This guided approach can significantly improve your marketing results, especially if you’re new to landing page design.

Clickfunnels FAQs

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• Is Clickfunnels a Scam or a Pyramid Scheme?