The 13 Best Sales Funnel Books Every CEO Must Read

best sales funnel books

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Hi there, welcome to my list of best sales funnel books for 2024! (Updated)

I’ve been on the funnel game since 2017, and building a sales funnel is the best decision ever. It’s a total game-changer in every way.

I spent time reading and researching 13 marketing funnel books out there. Carefully evaluating each for sales funnel strategies, actionable advice, author experience and examples in different scenarios.

It doesn’t consider factors like “What is the cheapest?”. I only care about how it will help you generate leads, sell, or scalable.

Ready? Grab the coffee and take a deep into.

1. Dotcom Secrets Book

dotcom secrets book 1

Dotcom Secrets is the first book in The Secrets Trilogy written by Russell Brunson – CEO and co-founder of Clickfunnels (a sales funnel software company). It’s a quick, easy read full of useful information for entrepreneurs looking to grow their business online. The book offers a lot of practical advice in an engaging way, making it enjoyable for readers without spending too much time reading about how marketing works!

In short, Dotcom Secrets is the ultimate guide about funnels to help people generate leads and sales online with sales funnels.

Russell Bruson is a sales funnel expert. Inside the book, you will learn exactly the strategy that he used to grow his company from zero to over 360 million dollars.

He ran thousands of split tests, attempting everything until they discovered which sales funnels work best for almost every imaginable scenario.

Here is exactly what you’ll learn inside Dotcom Secrets book:

  • The fundamentals about sales funnels and why it is one of the best ways to market your product or service online.
  • The secret formula to identify who is your dream customers, where they are, and how to convert them into email subscribers and then customers.
  • Understand the Attractive Character – what binds people to your value ladder. Using it when you write sales copy, create content for your blog post, and run ads or automated email sequences can help you build trust and sell like crazy.
  • Different types of funnel frameworks and real-life examples can be used when building funnels.
  • And more

The best thing is you can get the book for free (just pay a small cost for the shipping fee). They also offer the audiobook version to get with the book together.

Get the book for free | Read Dotcom Secrets review

2. Expert Secrets Book

expert secrets book 1

Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.

Robert Kiyosaky

Expert Secrets is the second book in the Secrets Trilogy that helps you master communication between your market and Attractive Character.

If Dotcom Secrets is a framework that has the ultimate goal of teaching you to create sales funnels to grow a company online, then Expert Secrets teaches you the art of persuasion, so you can:

  • Create your mass movement and build raving fans
  • Communicate with your audience in the sales process
  • Master the story selling so you can sell everything online to acquire new customers
  • Building a Tripe and becoming the leader
  • Perfect Webinar framework – the secrets to selling ticket items online
  • And so much more

Get the book for free | Read Expert Secrets review

3. Traffic Secrets Book

traffic secrets book 1

Traffic Secrets is the last book in the Secrets Trilogy series that helps you fill your sales funnels with your dream customers.

Regarding online marketing, traffic is the BIGGEST PROBLEM for most businesses. It doesn’t matter that your website or sales funnel is beautiful and high converting if you can’t drive targeted traffic into it, meaning you almost don’t make any leads and sales.

It’s terrible for online entrepreneurs, especially small business owners with very low budgets and no branding or email list.

The bad news is that most of the traffic strategies you have learned on Google or any books may be outdated overnight.

If Google or Facebook change their algorithm, your web traffic may be dropped, and you’ll LOSE everything.

The good news is Traffic Secrets provides evergreen traffic strategies that will never change while online marketing changes daily. Russell Brunson’s new book doesn’t teach you how to drive traffic by:

  • SEO
  • Blog post
  • Youtube
  • Facebook Ads
  • or any current tips and tricks to generate traffic online.

Instead, he teaches you the safety and security you need to know that your business, traffic, and leads are on stable ground.

Get the book for free | Read Traffic Secrets review

4. Sell Like Crazy Book

sell like crazy sabri suby

The next sales funnel book is Sell Like Crazy by Sabri Suby

As the name suggests, Sell Like Crazy shares the secrets of how you can get huge, even crazy, sales and customers.

The title of the book doesn’t lie. The author has been dedicated to providing a perfect 8-step sales funnel process to attract customers and turn a profit.

Specifically, in the first stage, Sabri Suby taught you ways to find potential customers.

The author’s arguments are pretty convincing: you need to find out exactly who you are targeting through personal information such as age, interests, and, more importantly, where you can reach that audience.

In the second stage, the author shared valuable knowledge about creating the perfect bait that customers can’t refuse.

After reading this chapter, you should immediately jump to Chapter 3 to capture leads and, more importantly, get more contact details.

After detailing how to attract customers, Sabri Suby shares secret techniques to help improve the seller-buyer relationship to aim for higher revenue from potential customers themselves in the remaining chapters.

It can be said that Sell Like Crazy is a handbook full of everything you need to know to create relationships with customers, build and implement sales funnels that attract many visitors, and earn outstanding profits.

Get the book here | Read Sell Like Crazy Review

5. The Sales Funnel Book

the sales funnel book

If you’re looking for a book that focuses on the sales funnel, The Sales Funnel is just for you.

This Amazon-bestselling business book is full of instructions on how to build sales funnels. You definitely won’t be able to take your eyes off the diagrams, copywriting formulas, scripts that the work mentions.

The Sales Funnel has great sales strategies that you can use for years to come.

In less than 100 pages, the author also shares the theories of channel building and provides readers with many examples and models.

The above information is invaluable, highly applicable – something you rarely get when reading ordinary manuals.

Get the book here

6. The 1-Page Marketing Plan

the one page marketing plan

Attracting customers and increasing sales is standard content found in many Sales Funnel Books. Among countless authors with books that are not too different, Allan Dib knows how to impress with a One-page marketing plan.

In the book, Allan Dib discusses the core issues of marketing:

  • Steps to getting customers
  • How to close sales
  • How to create a professional marketing plan
  • And even tips to outshine the competition painting.

Not only stopping there, but The 1-Page Marketing Plan also points out mistakes in the marketing style of big digital products businesses.

At the same time, the author also offers marketing tips that are both economical and effective that no one has ever told you.

And true to the book’s spirit, the author has designed a separate space for you to practice marketing planning: a single page of 9 squares.

Planning any project can be a challenge. When your project involves marketing, the difficulty level of the challenge has increased to a new level.

However, you can completely map out an innovative marketing plan on a single page of the paper. That is what you can do if you absorb all the essence of Allan Dib’s remarkable book.

Get the book here

7. Network Marketing Secrets Book

Network Marketing Secrets Book Russell Brunson

Network Marketing Secrets is the best sales funnel book for network marketing and affiliate business.

In the book, you can find the challenges that will be faced when engaging in multi-level marketing. None of the elements are easy for beginners, from products and traffic to recruitment.

But the author doesn’t just paint a bleak scenario for you. Russell Brunson has developed amazing and unique solutions along with the obstacles you will encounter.

Russell has spent most of his career developing the sales funnel. This is not to say that the area of ​​network marketing that the book conveys is not his forte.

Network Marketing Secrets is the author’s more than 20 years of experience in the marketing field. And it’s undoubtedly one of the most read-worthy books in the field of sales funnels.

Get the book for free | Read Network Marketing Secrets review

8. Five-Figure Funnels Book

five figure funnels

Five Figure Funnels is an option you won’t regret if you’re looking for step-by-step instructions on creating a sales funnel.

There is no excessive part of Michael Killen’s brainchild. The author has shown how to create a successful marketing automation funnel.

Even if you don’t sell marketing sales funnels and are only interested in creating a niche, the knowledge in Five Figure Sales Funnels will satisfy your needs well.

In addition to theory, the author also provides many practical examples, such as email templates and proposals. And best of all, you can put a lot of the ideas in the book into practice.

It can be that Five Figure Funnels is a condensed, easy-to-understand, and highly applicable book that you will find it difficult to take your eyes off.

Get the book here

9. Lead Funnels – Ebook

Lead funnels review: Russell Brunson swipe file

Unlike previous Secret books, when presented in the direction of analyzing secrets, Lead Funnels by Russell Brunson has a structure of two parts: strategy and example.

The strategies in these Lead Sales Funnels are straightforward to understand. However, it does not mean that it loses its power. The proposed solutions come from the author’s experience, so the feasibility and effectiveness are pretty high.

The author also brings vivid examples of not only the sales funnel but also the channel strategy.

Even if you randomly pick one of the 114 examples that Russell Brunson gives, you can apply the novelties in the example to your marketing strategy.

Get sales funnel book Pdf | Read Lead Funnels review

10. Invisible Selling Machine

invisible selling machine

The Invisible Selling Machine also refers to a five-step process. But unlike Five Figure Sales Funnels, the five steps in this book cater to the realm of email marketing.

The core of this book is pretty simple.

First, the seller needs to have a customer email list and then filter out the potential customers. Next, the seller needs to make a mark in the buyer’s mind, identifying themselves and their company.

The following task is to find out what customers care about and provide the right product for that need. At the same time, encourage buyers to continue purchasing the product or related products.

So, where is the model machine that the author wants to talk about? For more details, don’t miss this rather interesting work by Ryan Deiss.

Get the book here

11. New Sales Simplified

new sales simplified

This sales funnel book teaches you a new perspective on how to approach customers.

From the first pages, Weinberg makes his point quite progressive: sales failure often comes from passive, lack of focus of the seller. Too many businesses focus on existing customers and lack a long-term expansion vision.

At the same time, the author also points out why businesses make such a choice: lack of sales skills, lack of appropriate customer approach.

And New Sales. Simplified will not be on the list of Sales Funnel Books worth reading if it does not address the above issues well.

Weinberg created a straightforward model consisting of three parts: target, weapon, and attack. And surprisingly, the above simple model works and is one of the new approaches you should refer to.

Suppose you want to start a new business with marketing automation, New Sales. Simplified is a valuable handbook worth pondering over.

Get the book here

12. Copywriting Secrets Book

copywriting secrets book - Jim Edwards

Good copywriting is the text that keeps buyers thinking about the product and is a great tool to help sellers increase customer awareness of the brand.

And the ultimate aim is to persuade a person or a group to take a particular action with just a few things.

It is easy to understand when you have a lot of trouble creating this type of content. Yet, if you have quality references, you’ll see that copywriting isn’t that scary.

One of those quality references is Copywriting Secrets. All of the information in this book is to help you effectively harness the power of copywriting.

Specifically, this handbook deals with copywriting structures that leave readers unable to take their eyes off them. Besides, the book also contains a lot of information related to the practical analysis of the niche market, how to write to target customer insight, and much other valuable knowledge.

Copywriting Secrets is not a secret to how to get rich. However, with the knowledge in the book, you can get back more than you ever imagined.

Get the book for free | Read Copywriting Secrets review

13. Funnel Hacker’s Cookbook

funnel hacker cookbook review

This book has the information you’ll need to build your first marketing funnel. Small business owners can also learn about Sales funnels and how to explode sales in Funnel Hacker’s Cookbook.

Not only that, but this book also has an obvious and practical step-by-step guide to specific strategic marketing.

Suppose you are a beginner or are confused about the direction of driven sales funnel strategy development. In that case, you will undoubtedly find a lot of helpful knowledge in the cookbook by Russell Brunson.

The book also brings many suggestions for you if you are a business owner and want to expand sales by effectively implementing sales funnels.

Download Pdf version for free | Read Funnel Hacker’s Cookbook review

How To Find The Best Book On Sales Funnel To You?

It’s an easy decision ever!

If you’re a beginner, the Secrets series by Russell Brunson is a must to read:

  1. Dotcom Secrets
  2. Expert Secrets
  3. Traffic Secrets

On the other hand, as a CEO, it would be best to read as much as possible.

Each author has a different perspective on funnels. You should consult as many authors’ ideas, models, and examples as possible to have a multi-dimensional view of both breadth and depth.

Acquiring knowledge through books has never been extra and less attractive. You can find breakthrough ideas to reap huge sales when reading Sell Like Crazy.

If you want to harness the power of Copywriting, Copywriting Secrets is a book worth rereading over and over again.


Whether you’re a beginner or an expert, it’s never too late to learn how to continually grow your sales funnel.

With the suggestions above, we hope you have selected the best books on sales funnel worth reading to equip yourself with basic and practical knowledge to help you achieve the above goals.

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Key Nguyen

Key is the brainchild behind You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!