Feeling stuck, like your expertise isn’t paying off? You’re not alone. Many brilliant minds struggle to turn their knowledge into a thriving business.
But what if there was a proven roadmap to becoming a sought-after expert? A way to attract a loyal following and earn a living doing what you love?
That’s the promise of Expert Secrets. This isn’t just another business book – it’s a practical playbook filled with actionable steps to help you:
- Craft a compelling message that resonates with your ideal audience
- Build a brand that positions you as the go-to authority
- Cultivate a community of raving fans who can’t wait to buy from you
In this in-depth Expert Secrets review, I’ll break down the key takeaways, share my personal experience with the book, and honestly assess whether Expert Secrets lives up to the hype.
FAST FACT: Most reviews of Expert Secrets are about the 1st edition, published in 2017, which is outdated. This review is different: it’s based on the latest, expanded 90,000-word edition and provides a fresh, up-to-date perspective on the strategies and tactics that work NOW.
If you’re ready to unlock the full potential of your expertise, keep reading. This could be the breakthrough you’ve been waiting for.
Is The Expert Secrets Book Worth To Read Or Overhyped?
Expert Secrets is worth reading, especially if you want to turn your knowledge into a compelling story that sells. It’s about solid, foundational strategy, not just fancy tricks.
I just finished reading Expert Secrets book, and my brain is buzzing with ideas. Over 1,500 people on Amazon agree, giving it a super high rating of 4.6 stars. This isn’t just another boring marketing book.
It’s filled with useful advice, especially if you want to improve your message and build a loyal following around your business.
The book taught me how to tell my story better and really connect with the people I want to reach. I especially liked learning about the “Epiphany Bridge,” a cool technique that’s helped me talk to potential customers in a whole new way.
However, there’s a small downside. The book also promotes the author’s other products. Some might find it a little pushy, but I think it’s okay because the book itself is really helpful.
Don’t expect the book to magically turn you into an expert if you have no skills or experience. It’s designed to help you increase reach and impact and get paid with your expertise online.
So grab a copy, get ready to take notes, and watch your business grow!
And if you don’t absolutely love the book, the author will even refund your shipping costs (and you don’t have to ship the book back).
Expert Secrets Pros and Cons
Pros
- Complete Guide: This book provides all the information you need to launch a full online marketing system. It fills in the gaps left by other programs.
- Webinar Presentation: It includes all the scripts, formatting guidelines, and pitching techniques to create and use webinars effectively.
- Versatile Tips: The material isn’t just for webinars. It’s helpful for any sales professional, even if you don’t use webinars.
- Easy to Understand: The content is SUPER easy to follow, making it great for beginners in online marketing.
- Clear Examples: Russell Brunson explains his lessons using simple examples, making them easy to understand and apply.
- Long-Term Resource: This book is designed to be a go-to guide. You’ll want to reread chapters and highlight key points.
- Great Value: It offers tons of valuable content at a much lower cost than many expensive online marketing classes.
Cons
- Upsells and Marketing Focus: The content includes numerous upsells and focuses more on marketing Russell’s products than providing unbiased information.
- Repetitive and Borrowed Content: Some parts repeat and borrow ideas from other sources, which might not be new if you’ve read similar books.
- Not for All Businesses: It’s best for online businesses and might not be useful if you have a physical store.
- Aggressive Sales Tactics: The way it talks about building a following can feel a bit pushy or manipulative.
Expert Secrets Book Overview
Expert Secrets is the second book in Russell Brunson’s Secrets Trilogy series. It’s your strategic roadmap to turning your knowledge and passion into a thriving online business.
Expert Secrets provides the proven framework and insider secrets used by top online entrepreneurs to create a loyal tribe of followers eager to invest in your expertise.
Inside the book, you’ll learn:
- The fundamentals of persuasion
- Story selling
- Building a tribe
- Becoming a leader
- and how to communicate with the people who enter into your sales funnels.
Expert Secrets can be the key to your success. They can help you master the art of converting online visitors into lifelong customers so you can watch your profits soar!
Unlike other business books that are generic, superficial, and less reputable, Expert Secrets delves deep into tactics and psychology for creating a profitable online brand, written by Russell Brunson, who grew Clickfunnels from zero to $100M in three short years.
The cool thing is that the book is super-affordable. It’s like downloading Russell Brunson’s over 19 years of experience into your brain at a fraction of the cost. It’s a steal to me.
Grab the book here! And start getting paid for your advice.
About Expert Secrets Author – Russell Brunson
First, let me tell you a little bit about the author, Russell Brunson.
Russell Brunson is a successful businessman whose career began as a college student. The first marks in his career were recorded in 2003 when he sold ZipBrander software – a Marketing tool that helps drive traffic, increase profits automatically.
After the success of his first viral marketing tool, in 2005, Russell created and sold the DVD course “How To Create A Potato Gun.” A unique feature of this course is that Russell offers the option to purchase a Potato Gun kit – one of the prime examples of upselling techniques in the business.
From early successes, Russell has made great strides in the online marketing industry:
- Reaching $1 million in revenue one year after graduating from college.
- Being an expert in marketing.
- Owning a training company and a company specialized in providing business solutions.
Russell Brunson is also the co-founder of Etison LLC, the parent company of ClickFunnels. According to Forbes, this company is currently at 360 million USD.
Many magical stories surround ClickFunnels – his company’s signature software. One of the most exciting things is that Russell Brunson has built an ecosystem with books and valuable information products that any entrepreneur should refer to.
Russell is also a New York Times Best Seller with his famous books, including:
- Dotcom Secrets
- Expert Secrets
- and Traffic Secrets
In Expert Secrets, he draws on his experience to share expert-level tips and tactics for turning knowledge into a paying career.
Brunson is also well-known for his down-to-earth, relatable style of writing. He doesn’t use fancy words or try to impress you with big concepts.
Instead, he writes like he’s conversing with you, which makes the book easy to read and digest.
Who Should Read This Book?
Expert Secrets is for anyone who wants to turn their knowledge and expertise into a paying career. This could be through coaching, consulting, speaking engagements, brick-and-mortar businesses, wedding photography services, real estate agents, or any other type of expert business.
The book is also great for entrepreneurs who want to get more out of their reach, impact, and influence. I’m being honest, I think this book is a must-read for anyone serious about their business or career.
It doesn’t matter what stage you’re at in your journey – if you want to get paid for your knowledge, then this book will show you how.
In-Depth Expert Secrets Book Review: What Does It’s Talk About?
The book still retains the valuable lessons that created the brand in the second edition. At the same time, the author has also updated and changed some content to bring up-to-date and more applicable knowledge in the current business context.
So pick up the book and discover the secret an expert doesn’t want you to know:
Section 1: Creating Your Mass Movement
A loyal community is vital to your business. Without a dedicated community, the number of people willing to use your services and products may not be as impressive as you dreamed with the mass movement.
Many experts in the world have great advice and opinions, but no one is listening to them.
So, the first thing you need to start your business is to focus on building your audience. (It’s maybe offline, Facebook, blog, podcast, YouTube, Instagram…)
Russell found 3 things in common that helped people create a mass movement:
- They each had a charismatic leader or an attractive character.
- Each of them focused on a future-based cause that was bigger than themselves.
- They each offered their audience a new opportunity.
This section is all about HOW to create those “true fans”, how to target the audience. A true fan is people who will purchase anything from you.
Whatever the field you might be in, health, real estate, etc., you need to be able to show your followers where they are headed and convince them it is a place worth going with you.
To achieve the above effect, the author has revealed 6 critical secrets:
Secrets #1: Finding your voice
Find your voice, and don’t grow with the mindset of someone selling products and services. Instead, you will be the one to make the offer, creating a mass movement where your fans and customers can get helpful advice and solutions that will change their lives.
Secrets #2: Teaching your frameworks
The best way to provide clients knowledge and skills is to help them achieve the desired results.
Secrets #3: The three core markets or desires.
How to create your own “Blue Ocean” In A “red market”, that sets you up ass To become the king in your field and set yourself apart from your competitors.
Secret #4: The new opportunity
The only thing that causes your customers to move closer or further away from offers is how you communicate with them.
Secrets #5: More Money for the same framework.
Refresh your content. This secret reveals how to sell the same content differently, adding more value for your customer and getting users to agree to pay higher prices.
Secrets #6: The Future-based caused.
Inspire excitement and anticipation for the changes you bring. A true pro must know this secret – how to give your followers hope for good things ahead.
Section 2: Creating Belief
After understanding who you must become and what you must create to start building your mass movement, create the vehicle for change that you have offered to people (new opportunity) from the first section. We are going to create belief.
Why? Very simple: belief makes your followers more receptive to your opportunities. In short:
- Belief creates the customer.
- Belief creates the results.
You can do that by mastering Storytelling. Trust me, Russell is an expert on this skill.
In 2018, he made 3,000,000 million dollars in sales in just 90 minutes at the 10X Growth Conference. Watch the video here to discover how he used Storytelling in his presentation.
Let’s go through all the secrets inside:
Secret #7: The Epiphany Bridge
Epiphany moments are sporadic. But once it happens, Epiphany can deliver explosive ideas that will change your career.
You’ll learn how to create “aha moments” – the time when your customers can understand the problem and find your solutions.
Secret #8: The Hero’s Two Journeys
This approach is directly related to your stories. How to create a connection between your customers and your brand, your brand’s story, how to keep your shares authentic and authentic. Become a powerful tool to support in creating your mass movement.
Secret #9: The Epiphany Bridge Script
How to make the story, the simple experience above, become more impressive, meaningful, and outstanding than ever. This secret also shares how you can link your account to the product you offer.
In the Epiphany Bridge Script, Russell shows you how to make the most of every moment. In addition, in this section, you can also find tips on telling stories, inspiring emotionally, and attracting a large following.
Secret #10: The Four Core Stories
Here, Russell Brunson has shared four stories for you to refer to and write others that leave a lasting impression.
In addition to the above secrets, the author also outlines valuable methods you can apply to change your followers:
False Belief Patterns: Russell demonstrates ways to eliminate your client’s false beliefs and replace them with your new ones.
Section 3: 10X Secrets: One – To – Many Selling
Now, you know how to create your own mass movement and how to build up your followers’ beliefs. So you can introduce them to new opportunities that can change their life.
Russell takes over 10 years to create and master the scripts
In part 3, the author reveals a series of secrets below:
Secret #11: The Perfect Webinar Framework
Detailed steps for you to create value for customers. Successfully applying this secret, you will not have to make an actual sale. Besides, you also get the know-how to get customers to buy the product immediately. The tips above will come in handy every time you attend a face-to-face and online conference.
Secret #12: The Big Domino
Unravel the reason why the customer turned down your offer. Understanding the mistakes, you can know how to fix them to make irresistible offers in the mass movement.
Secret #13: The Three Secrets
Storytelling steps to get rid of customer misconceptions in the first place. In addition, the sharing from the experts themselves also tells you how to tell stories in an inspirational way, promote action, and change customers.
Secret #14: The Stack and Closes
Detailed steps guide you forward from the body of what you shared before to creating the offer ending the sale.
Secret #15: Trial Closes
Mini fences you can use in your presentations. When the application is successful, you will be surprised at what Fence can bring to the number of offers you have.
After all…
The Perfect Webinar Framework is one of my favorite scripts that I’ve learned from him. don’t think this script only works for webinars. It’s still working for video sales letters, teleseminars, webinars, stage presentations, email sequences, and more…
It should probably be titled the “Perfect Presentation”
So many people in different markets become millionaires using these exact same scripts. Click here to watch the testimonial.
It’s worth mastering if you really want to get your message to your market.
Section 4: Becoming Your Dream Customer’s Guide
After attracting customers, you will join them on a new journey. And to be successful, you need to make sure that your dream client is comfortable, motivated, and excited to come to your Funnels.
In this part 4, Russell Brunson shares important secrets for you to become Your Dream Customers Guide.
Secret #16: Testing Your Presentation Live
Check your sales funnel every week. Here, the author has built for you a detailed tracking schedule so that you can check, refresh, and correct errors, if any. In addition, you also have the opportunity to join Two Comma Club.
Secret #17: The Perfect Webinar Shortcut
How to create the perfect webinar shortcut. This new secret is how you can build a limited-time presentation by answering a series of questions like What new opportunities do you offer, what special offers do you have? What is the Big Domino for this offer, what false beliefs are present, and how do you break them?
Secret #18: The 5 minute Perfect Webinar
How to create a 5-minute perfect webinar. Five minutes can be quite a modest amount of time. But with what’s in this secret, you can ultimately shorten the conference time but still not reduce the value you get.
Secret #19: Plugging “Expert Secrets” into Your Value Ladder
Here, the author shows how to combine all the knowledge from the story, operating system, and script. You have learned to apply it to your sales funnel. The combination will be presented at application levels, enabling you to guide any of your dream clients.
Expert Secrets Vs. Dotcom Secrets Vs. Traffic Secrets: The Difference?
- Dotcom Secrets book helps marketers to build their sales funnels online – the key to the initial growth of Russell’s company
- Expert Secrets book helps marketers master the air of converting leads, helping people to move through your sales funnels and become your customers.
- Traffic Secrets book helps marketers learn the evergreen strategies to drive consistent traffic to their funnels.
Each book covers a different topic and is written as a stand-alone. However, mastering the skills from all those books is essential to help you build a successful business and for the long-term growth of your company.
Expert Secrets Pricing
Like other books in Russell Brunson’s Secrets trilogy box set, Expert Secret costs $0.00. However, shipping costs are about $9.95 in the US or $19.95 internationally.
The price above applies when you buy from the author’s website at Expertsecrets.com.
You can also buy the book on websites like Amazon, Hayhouse, or Audible.
The price may change from time to time. However, the physical book costs you around $15 – $20. (it does not include the shipping fee)
So, I highly recommend you get Expert Secrets from Russell Brunson’s official site here for the lowest price and get his bonuses for free.
What Do You Get When You Own The Book ($609.95 Value Bonuses)
If you buy the book from Russell, you not only get Expert Secrets free book but also get instant access to his bonuses packages up to $609.95 value for free.
- Expert Evolution – Russell’s presentation at Funnel Hacking Live
- Hook, Story, Offer video training
- The 5-Minute Perfect Webinar
- The Perfect Webinar Slides
- 30 Day Expert Secrets Challenge
- Expert Secrets Resources
Is Expert Secrets Scam Or Legit?
Expert Secrets is not a scam!
Known as a valuable product with over 19 years of experience leading a few marketing resources, mind Russell Brunson, you do not have to pay for the book’s value. This discrepancy raises the question of whether the book is a scam.
The truth is that the Expert Secrets and the other Russell’s books are not scams, and Russell Brunson has a good reason not to charge for his readers.
- As mentioned, Expert Secrets is part of the ClickFunnel ecosystem, which is part of Russell’s long-term marketing strategy.
- Instead of selling the book and making a profit, he chose a free way to get more people interested in ClickFunnels – an effective tool for practicing what you have learned.
At the same time, Expert Secrets has its own funnel, making it make some money for each book given away for free. The goal of the Expert Secrets funnel is not to profit but to break even.
Everything About Expert Secrets Upsells
“But what about these upsells?” you might ask – don’t worry!
They’re completely optional, but it would be best if you buy them with the book so you can turn all your ideas, strategies, and skills you learn in Expert Secrets into your online business faster and easier.
So, discover all items below to prepare for upsells
- Order Bump #1: Expert Secrets Audiobook – $37
- Order bump #2: Expert Secrets Live Event Videos – $97
- One Time Offer #1: Funnel University – $197
- One Time Offer #2: Funnel Accelerator Action Pack – $297
- One Time Offer #3: Ultimate Video Marketing Toolkit – $197
The Funnel Accelerator Action Pack include:
- The One Funnel Away Challenge training
- Funnelology Masterclass
- The Secrets Trilogy box set – Upgrade version of the funnel hacker black box with exclusive Unlock Secrets book
Read the One Funnel Away Challenge review here
Expert Secrets Reviews: Positive And Negative
Valuating a book’s effectiveness is not easy, but you can start by looking at the reviews to get an idea.
The expert secrets have both positive and negative feedback from users.
The most common problem people have with the book is that they find it too long-winded and could have been shorter.
Some people also felt that the expert secrets were over-hyped and didn’t live up to the expectations.
However, many people have found the book helpful and insightful.
Some of the positive expert secrets reviews mention that it’s an easy read with actionable tips, while others appreciate the author’s transparency in sharing his own journey.
Expert Secrets PDF Free Download
The Expert Secrets book pdf download is not available for free because it’s against the law and goes against Russell Brunson’s terms. If you want the book, you need to spend a few dollars to buy it from Amazon Kindle or another platform such as Hudson Book Sellers or NOOK.
You can find the expert secrets pdf on websites that illegally provide copyrighted material. However, I do not recommend this way because it’s against the law.
The other thing is that most of them provide the old version of Expert Secrets. This means that if you read from these sites, they do not offer any value.
Conclusion
With the Expert Secrets review, you probably know that Russell’s book is one of the few works worth pondering repeatedly.
In general, Expert Secrets helps an expert business owner learn how to create your movement, teach your frameworks, and utilize the 3 core markets or desires to attract your dream customers.
Whether you are a leader, an influencer who wants to share knowledge with those who need it, or a businessman who wants to improve sales, Expert Secrets is sure to be the bedside book that always brings surprises and is enjoyable to re-read.
Frequently Asked Questions
Having recently flipped through the pages of Expert Secrets, I’ve gathered some nuggets of wisdom and common queries that readers like you might have.
Let’s unpack some typical questions that pop up when people consider adding this book to their shelves.
What are the main themes covered in Expert Secrets?
In Expert Secrets, the spotlight is building a loyal audience and becoming a leader in your niche. The book emphasizes the importance of storytelling, creating an irresistible offer, and leveraging webinars to connect with your audience.
It’s all about the power of influencing people and delivering value in a way that will have them lining up to hear what you have to say.
My take? It’s incredibly insightful for carving out a personal space in any market.
Can Expert Secrets help me grow my online business?
Absolutely! It’s like a friend who pats you on the back and then gives a roadmap to the treasure chest. The book comes complete with actionable steps to engage and grow your audience.
Picture this: step-by-step strategies that transform your knowledge into a product that sells. It’s not just conceptual; the real-life applications are plain to see, so you can implement the ideas pronto.
Are there any impactful quotes from ‘Expert Secrets’ that can inspire entrepreneurs?
Among the book’s pages are pearls like, “People will pay for what you know. But they’ll pay more for who you are.”
This resonates because it emphasizes your uniqueness. The book is sprinkled with quotes that make you stop and think about how you position yourself and your message.
Each quote feels like a conversation with a wise mentor, ready to spark that aha moment.
What format of Expert Secrets is best for learning: audiobook, PDF, or physical book?
Depending on your learning style, each format has its perks. I felt the physical book was a cozy companion for my morning coffee ritual, but the audiobook meant I could soak in the advice while jogging. The PDF? Handy for quick searches and note-taking.
There’s no one-size-fits-all here, but if you’re like me and love to highlight and scribble in the margins, the physical book might just be your best bet.
Does Expert Secrets book offer practical advice I can apply to my business?
It’s jam-packed with real-world advice. We’re not talking about lofty theories but rather a guidebook filled with exercises and examples that you can tailor to your business needs.
After coupling these examples with my own experiences, I see the dots connect in ways textbooks never managed. It’s the difference between a dry lecture and a hands-on workshop where you’re actively sculpted into the entrepreneur you aspire to be.
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Author
Key Nguyen
Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!
