First, let me tell you a little bit about the author, Russell Brunson.
Russell Brunson is a successful businessman whose career began as a college student. The first marks in his career were recorded in 2003 when he sold ZipBrander software – a Marketing tool that helps drive traffic, increase profits automatically.
After the success of his first viral marketing tool, in 2005, Russell created and sold the DVD course “How To Create A Potato Gun.” A unique feature of this course is that Russell offers the option to purchase a Potato Gun kit – one of the prime examples of upselling techniques in the business.
From early successes, Russell has made great strides in the online marketing industry:
- Reaching $1 million in revenue one year after graduating from college.
- Being an expert in marketing.
- Owning a training company and a company specialized in providing business solutions.
Russell Brunson is also the co-founder of Etison LLC, the parent company of ClickFunnels. According to Forbes, this company is currently at 360 million USD.
Many magical stories surround ClickFunnels – his company’s signature software. One of the most exciting things is that Russell Brunson has built an ecosystem with books and valuable information products that any entrepreneur should refer to.
Russell is also a New York Times Best Seller with his famous books, including:
- Dotcom Secrets
- Expert Secrets
- and Traffic Secrets
In Expert Secrets, he draws on his experience to share expert-level tips and tactics on how to turn your knowledge into a paying career.
Brunson is also well-known for his down-to-earth, relatable style of writing. He doesn’t use fancy words or try to impress you with big concepts.
Instead, he writes like he’s having a conversation with you, which makes the book easy to read and digest.