First, let me tell you a little bit about the author, Russell Brunson.
Russell Brunson is a successful businessman whose career began as a college student. The first marks in his career were recorded in 2003 when he sold ZipBrander software – a Marketing tool that helps drive traffic, increase profits automatically.
After the success of his first viral marketing tool, in 2005, Russell created and sold the DVD course “How To Create A Potato Gun.” A unique feature of this course is that Russell offers the option to purchase a Potato Gun kit – one of the prime examples of upselling techniques in the business.
From early successes, Russell has made great strides in the online marketing industry:
- Reaching $1 million in revenue one year after graduating from college.
- Being an expert in marketing.
- Owning a training company and a company specialized in providing business solutions.
Russell Brunson is also the co-founder of Etison LLC, the parent company of ClickFunnels. According to Forbes, this company is currently at 360 million USD.
Many magical stories surround ClickFunnels – his company’s signature software. One of the most exciting things is that Russell Brunson has built an ecosystem with books and valuable information products that any entrepreneur should refer to.
Russell is also a New York Times Best Seller with his famous books, including:
- Dotcom Secrets
- Expert Secrets
- and Traffic Secrets
In Expert Secrets, he draws on his experience to share expert-level tips and tactics on how to turn your knowledge into a paying career.
Brunson is also well-known for his down-to-earth, relatable style of writing. He doesn’t use fancy words or try to impress you with big concepts.
Instead, he writes like he’s having a conversation with you, which makes the book easy to read and digest.
Nice article post thanks for sharing the great information ….!
Can’t believe I haven’t heard of Russell Brunson. And it’s awesome he helped Tony Robbins write his book! He must know his stuff.
Thanks for your review of the book Expert Secrets.
Excellent point about people needing to build their audience first so they get their trust before sending out emails. I somehow get on random email lists and get so annoyed by them. Such a turn off when people (especially strangers) add you to their list without asking!
I liked your review. $7.95 is a decent price. Just one question though, is it filled with Upsell links in every chapter? I got a “free” ebook like this once and it was nothing but “make sure you go to this site..” on every other page. I felt like the book itself was one giant sales funnel and it could have been half the size and still relayed the same information.
Yes, he goes to sell something after you buy the book (You can read my review to see). However, the book has no links inside each chapter.