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Top 10 Best Russell Brunson’s Books In 2023

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Hi Funnel Hackers, Welcome to my ultimate list of Russell Brunson’s books.

Russell is one of the experts I can trust online in the crowd of “Gurus.” In fact, I read almost all of his books, and they’ve given me incredible ideas and evergreen strategies to skyrocket my online business.

Russell’s books are a “must-have” item on my desk when I create new marketing campaigns, build a sales funnel, or write sales copies.

It helps me save time, no more guesswork, and peace of mind.

This article gives you everything you always wanted to know about Russell Brunson’s books.

Take a minute to check it out!

List of Books By Russell Brunson

S/NRussell’s BooksPublication Year
1The Linchpin2023
2Dotcom Secrets (2nd Edition)2020
3Expert Secrets (2nd Edition)2020
4Traffic Secrets2020
5Unlock The Secrets2020
6Lead Funnels Swipe File2019
7Network Marketing Secrets2018
8Marketing Secrets Blackbook2018
9Funnel Hacker’s Cookbook2017
10108 Proven split test winners2013

1. The Linchpin (2023)

The Linchpin Book by Russell Brunson

The Linchpin is Russell Brunson’s latest book, which helps you structure your offers in your value ladder for maximum profit and scalability.

Unlike other books, the Linchpin isn’t some “new” funnel or what-have-you…

It’s THE way to do marketing today to have a sustainable, long-term business… and have it work, especially during inflation or economic turmoil.

My team and I agree that the Linchpin book isn’t for everyone looking to learn a marketing skill, tactic, or strategy. Instead, if you want to overlook the secret in Funnels that took Clickfunnels company from startup to 9 figures a year (in just 3 short years), the Linchpin is pure gold.

I bought almost Clickfunnels books, softwares, and courses. I screenshot all funnels and emails. I thought I understood how Clickfunnels rapidly grew, but I was WRONG.

Inside the book, you get:

  • The simple, proven framework they coach for their “Two Comma Club X.” This model helps you build your company and structure your funnels correctly with no headaches and keeps you ahead of the game.
  • Screenshot all Russell’s funnel pages with a full explanation of why he did it.
  • 5 Types of continuity programs you could create in your online business. Plus, examples of Clickfunnels membership sites and what content you should put inside to keep members.
  • Step-by-step on how to pre-launch and launch your products.
  • How Russell drives traffic to his funnels. He shows you his ads and the funnels he uses, including what you should talk about every day.

2. Dotcom Secrets (2nd Edition, 2020)

dotcom secrets book 1

Dotcom Secrets book is an underground playbook for growing your company online with sales funnels. The first edition was published in 2015; after all these years, I’ve seen countless people succeed by using Russell Brunson’s method to sell their products and services online.

Following what Russell teaches in the Dotcom Secrets book in today’s competitive marketplace could help you stand out and outspend your competitors.

If the Linchpin book shows you exactly how Clickfunnels does marketing in today’s time, then Dotcom Secrets is a foundation and science behind it.

Here’s what made me love the book:

  • The book gave me a perfect plan to turn my business from ideas to reality with a small investment
  • Turning from products to offers helps me get out of the price war (sometimes, my price is more expensive than the competition). It’s allowed me to create so much value and serve my dream customers at a higher level.
  • 10 Core sales funnels that we could use in different scenarios. No matter the product or service you sell, it’s easy to find at least three types of funnels in this book.
  • Based on your industry, the book gives you an easy-to-follow process to create the value ladder and structure sales funnels in each stage to maximize profitability.

Honestly, Dotcom Secrets is not an easy book. No worries. Russell Brunson explains complex concepts in a way that is easy to understand and jargon-free.

It’s perfect for beginners!

Or Read Dotcom Secrets Review Before You Make A Decision

3. Expert Secrets (2nd Edition, 2020)

expert secrets cover 250x250

Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich

Robert Kiyosaki

In this book, Russell Brunson shares the concepts he has laid out that took him over 10 years to discover from dozens of different mentors and a whole lot of trial and error.

After reading the Expert Secrets book, you will realize that this is a huge shortcut.

  • You can have faith, knowing that you’re implementing stuff that has been proven in hundreds of different markets.
  • Doodles and Images that he included in each chapter should also help you quickly recall the core messages.

So you’ll be able to reflect on them over and over again.

And refer to them quickly as you build your culture, create your products, tell your stories, and build your funnels.

Expert Secrets also recommends if you’re wondering where you should start:

  1. Become VERY clear about whom you want to serve and what new opportunity you will create
  2. Get results for your beta group. Your results will become the foundation your expert business will grow from
  3. Become a master storyteller, which is the most critical skill you can learn.
  4. Change the world with the products and services that you sell. Your message has the ability to change people’s lives, so use it.

Or Read Expert Secrets Review Before You Make A Decision

4. Traffic Secrets (2020)

traffic secrets cover 250x250

Most businesses fail because they don’t have traffic. No matter how your funnel converts, eye-catching design or compelling, engaging, and professional content. If no one sees it, it’s all useless.

You actually made no money, right?

Traffic (the people visiting your websites and funnels) is the fuel for every successful business. The more people you can get in front of, the bigger impact you can have, which, in turn, usually creates more money for you.

Unlike other “traffic books,” Russell Brunson teaches you the long-term traffic strategy model that will ensure a consistent flow of people in your funnel. The content inside the book is evergreen and will never change as long as there are humans on this planet to sell to.

Inside the Traffic Secrets book, you will learn 4 main keys:

  • Your Dream Customers
  • Dream 100
  • Hook, Story, Offer
  • 3 types of traffic

Through the book, you will discover how to fill your funnel with your target audiences, how to increase traffic to your website from the tactical, fly-by-night operations, how to add ‘Hyper-active buyers to your email list, and more from the strategic, long-term strategies.

Or Read Traffic Secrets Review Before You Make A Decision

5. Unlock The Secrets

unlock the secrets book cover 250x250

Unlock The Secrets is a workbook that helps you master and implement what Russell teaches inside the Secrets Trilogy book (Dotcom Secrets, Expert Secrets, and Traffic Secrets) fast.

Those books give you a new perspective on online business and vital new skills you’ll use your whole life. However, many people felt overwhelmed because they didn’t know where to start.

  • Create an offer
  • Build a sales funnel
  • Find Dream 100
  • Or start publishing content first

Unlock The Secrets book is a real lifesaver, which guides you every step of the way. By completing assignments in this book, you could deeply understand the fundamentals Russell Brunson teaches in DotCom Secrets, Expert Secrets, and Traffic Secrets.

Besides, you’ll learn how all of these principles work and get FULLY immersed in simplified strategies.

The only drawback is you can’t buy the Unlock The Secrets book separately. It’s the reason why I don’t recommend it to everyone. However, if you don’t have any books inside the Secrets Trilogy series, it’s 100% worth your investment.

I highly recommend you get the book on the Your First Funnel Challenge checkout page! You can save a little money and get irresistible bonuses for FREE.

Or Read Unlock The Secrets Review Before You Make A Decision

6. Lead Funnels Swipe File (2019)

lead funnels swipe cover 250x250

Inside the Lead Funnels ebook, Russell takes you through 114 PROVEN lead funnels across many industries, such as:

  • eCommerce
  • Fitness
  • Dating
  • Franchising
  • MLM
  • Internet Marketing
  • Heath
  • You name it

It shows you their uniqueness and exactly HOW and WHY they generated millions of leads and millions in revenue.

In fact, Russell spent years collecting and building this “go-to” file. It’s a great resource for me and my team to continually develop new ideas to get leads.

No matter what your niche, product, service, or profession… You can easily find some funnels, landing pages, popups, bumps, and thank you pages to MODEL.

The best part? You don’t have to be an expert to make it work. Russell Brunson takes you by the hand and SHOWS YOU exactly what makes a great lead funnel. Do what Russell teaches, and then you will be fine.

Or Read Lead Funnels Review Before You Make A Decision

7. Network Marketing Secrets (2018)

Network marketing secrets book review cover

Quick question: Could I use sales funnels to grow my network marketing company? ALL network marketing companies were built using the SAME THREE FUNNELS:

  • The Bridge Funnel
  • The Home Party Funnel
  • The Hotel Meeting Funnel

Network Marketing Secrets teaches you all about them. But why should you use the sales funnel for MLM or Network Marketing company instead of a traditional strategy?

Most people who start a company often talk to family and friends about the product and business opportunities with this company. Most people will not register. They talk negatively about the chance you’re offering them, which can be devastating.

In some countries, people don’t like network marketers because there are many bad experiences with them. If you don’t do it well, it can disrupt your family and friends.

There are 2 cores in network marketing:

  1. Selling Product
  2. Multiplier

The sales funnel can help you do it.

  • You can sell products through the sales funnel.
  • You can use the sales funnel to create your downline and build your network marketing team.
  • Also, you can share the funnel with your team to help them make money and build a downline like you without talks or invites with friends and family.

Or Read Network Marketing Secrets Review Before You Make A Decision

8. Marketing Secrets Blackbook (2018)

marketing secrets blackbook cover 250x250

What is different about all of those books is that you can download them for FREE (no shipping, no cost, leave your email address, and it takes less than 2 minutes to download).

Marketing Secrets Blackbook is like a “cliff note” of over 500 episodes of the Marketing Secrets Podcast.

Inside that, Russell Brunson shares 99 secrets that he learned from “startup” to over $100M in just 3 years with his company – Clickfunnels.

And you can get all of it without paying tons of money for testing, learning, up and down, etc…

What you need to do is only download and read the book. Then, use it in your business, your products, or services.

The question is: Do you want to propel your business forward FAST WITHOUT

  • Having to go through the costly mistakes and “learning curves” that slow your progress…
  • Spending years and hundreds of thousands of dollars in testing…
  • The risk, or putting your business in jeopardy…

Read My Review Learn More About The Marketing Secrets Blackbook

9. Funnel Hacker’s Cookbook (2017)

funnel hacker cookbook cover 250x250

Expert Secrets can help you find your niche, create a mass movement, share your message, and become a leader… Dotcom secrets help you understand the sales funnel framework, learn how to email follow-up, the tactic increases your traffic…

Then, the funnel hacker cookbook has been created to help you build the page layout, and ingredients and design your funnel.

It’s like cooking.

You understand that food is excellent for your health and it’s delicious. It may include:

  • Eggs
  • Sugars
  • Vegetable
  • Beef

But it doesn’t mean you can cook this dish.

And this is the reason why you need to have a cookbook recipe.

After reading the Dotcom Secrets and Expert Secrets book, you have a foundation for the sales funnel. How it works, types of the funnel, sales funnel management, how to write a copy, how to craft a sales message that will attract your audiences…

You have all of the ideas. But when you come back to your desk and start to build it.

At this time, you realize it is too hard to build a landing page. Most people have this problem also.

  • Page design
  • How to use colors
  • Coding

Get the book and keep it on your desk when you are building your funnels.

Funnel Hacker Cookbook review: Elements
The cookbook provides over 50 different types of elements.
section row elements
Page Section – Adding Rows Columns And Elements
break even funnel - funnel hacker's cookbook review
Break Even Funnel

Russell Brunson has created 2 versions.

  • The first is a digital version. You can download the Funnel Hacker cookbook pdf to your computer.
  • Another is a Physical book you can put on your desk, bring everywhere you want, and use any time when building your funnels.

Or Read Funnel Hacker’s Cookbook Review Before You Make A Decision

10. 108 Proven split test winners (2013)


This is one of the series books in Dotcom Secrets labs that Russell Brunson and his team created. If you have ever tried creating landing pages, you know we must drive traffic into it and test them until your page converts.

There’s no doubt that you will lose your money every day. 

The good news is Russell Brunson loves split testing. He created the book, which is the result they have after doing 108 split tests. And they will share it with you. So you can use it in your business, products, or services.

The book is a simple Tweaks You Can Make To Your Website so that You Can Make More Money Online NOW.

The book includes:

  • The Evolution of an Offer 
  • Conversion Tests 
  • Backend Tests
  • Traffic Tests
  • The Control: A Blueprint For Our Winning Formula
  • Trial Closes: Two Tiny Words Increased Dollars Per Lead (DPL) by 74.61%
Free video training test
Free video training test
squeeze page split test
Squeeze page split test
108 proven split test winners - payment plan test
Facebook & payment plans test

How do I get the book?

Unfortunately, the 108 Split Test Winner is no longer available right now. However, you can download the PDF version inside the Secrets Trilogy membership area.

Following the instructions below to download it:

Step 1: Visit and buy Dotcom Secrets book

Step 2: Log in to the Secrets Trilogy Membership area and click on the 108 Proven Split Test inside the DotcomSecrets book tab.


About Russell Brunson

YouTube video

Russell Brunson started his first online company while he was wrestling in college, over the past 15 years of experience in internet marketing. He has sold hundreds of thousands of his books. 

In the marketing world. Most people know him as a sales funnel expert and funnel hacker.

Now, he is a CEO and co-founder of the software company Clickfunnels (sales funnel software), which helped tens of thousands of entrepreneurs quickly get their message out to the marketplace through his best-selling book, course, and events Funnel Hacking Live and Two Comma Club. 

Russell Brunson lives with his family in Idaho, United States, and you can visit him online at


Are Russell Brunson Books Worth Reading?

Russell Brunson’s books are worth a read if you’re in the field of digital marketing or an entrepreneur looking to scale up your online business. They offer practical value and insights that could potentially transform your business strategies.

Which Russell Brunson Book To Read First?

If you are starting out and are at the beginning stages of your business, I highly recommend you read the Dotcom Secrets book FIRST. Then Expert Secrets and Traffic Secrets last.

How Many Books Has Russell Brunson Sold?

Here’s the latest report provided by Russell Brunson:
_ Dotcom Secrets book: Over 250,000 copies sold
_ Expert Secrets book: Over 225,000 copies sold
_ Traffic Secrets book: Over 150,000 copies sold

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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