List Of Russell Brunson Books (2024 Updated)

Hi Funnel Hackers, Welcome to my ultimate list of Russell Brunson’s books.

Russell is one of the experts I can trust online in the crowd of “Gurus.” In fact, I read almost all of his books, and they’ve given me incredible ideas and evergreen strategies to skyrocket my online business.

For those looking for a comprehensive collection, the Secrets Trilogy Box Set includes updated versions of DotCom Secrets, Expert Secrets, Traffic Secrets, and an additional workbook to help apply the knowledge gained.

Russell’s books are a “must-have” item on my desk when I create new marketing campaigns, build a sales funnel, or write sales copies.

It helps me save time, no more guesswork, and peace of mind.

This article gives you everything you have always wanted to know about Russell Brunson’s books.

Take a minute to check it out!

List of Books By Author Russell Brunson

S/N	Russell’s Books	Publication Year
1	The Linchpin	2023
2	Dotcom Secrets (2nd Edition)	2020
3	Expert Secrets (2nd Edition)	2020
4	Traffic Secrets	2020
5	Unlock The Secrets	2020
6	Lead Funnels Swipe File	2019
7	Network Marketing Secrets	2018
8	Marketing Secrets Blackbook	2018
9	Funnel Hacker’s Cookbook	2017
10	108 Proven split test winners	2013

1. The Linchpin (2023)

Unlock the Secrets to Sustainable Business Growth with Russell Brunson’s Linchpin Book

Are you tired of chasing the latest marketing fads without seeing lasting results? The Linchpin is not just another book on tactics. This proven framework propelled ClickFunnels from a startup to a nine-figure company in just three years.

This book isn’t for those seeking quick fixes. It’s for serious entrepreneurs who crave a long-term, profitable online business – even amid economic uncertainty.

I bought almost all of Clickfunnel’s books, software, and courses. I screenshot all funnels and emails. I thought I understood how Clickfunnels rapidly grew, but I was WRONG.

Inside, you’ll discover:

• The Simple Framework: The same one Russell coaches his “Two Comma Club X” members, guiding you to structure your offers and sales funnels for maximum impact.
• Behind-the-Scenes Insights: Screenshot breakdowns of Russell’s own funnels, revealing the “why” behind his decisions.
• 5 Types of Continuity Programs: Learn to create recurring revenue streams and engage your customers with examples from ClickFunnels’ membership sites.
• Launch Strategies That Work: Step-by-step guides for successfully pre-launching and launching your products.
• Traffic Secrets: Discover how Russell drives traffic to his funnels, including ad examples and daily content strategies.

…and SO MUCH MORE.

If you’re ready to build a resilient business that thrives in any economic climate, The Linchpin is your roadmap to success. Don’t miss out on the strategies that have transformed countless online businesses.

2. Dotcom Secrets (2nd Edition, 2020)

Dotcom Secrets book is an underground playbook for growing your company online with sales funnels. The first edition was published in 2015; after all these years, I’ve seen countless people succeed by using Russell Brunson’s method to sell their products and services online.

Following what Russell teaches in the Dotcom Secrets book in today’s competitive marketplace could help you stand out and outspend your competitors.

If the Linchpin book shows you exactly how Clickfunnels does marketing in today’s time, then Dotcom Secrets is a foundation and science behind it.

Here’s what made me love the book:

• Turn Ideas into Reality: Get a step-by-step plan to launch your business with minimal investment.
• Escape the Price War: Learn how to create irresistible offers that focus on value, not price.
• Master 10 Core Sales Funnels: Discover versatile funnels that work for any product or service.
• Maximize Profitability: Tailor your value ladder and funnel structure to your specific industry.
• Easy-to-Understand: Complex concepts are explained simply, jargon-freely, perfect for beginners.

Dotcom Secrets isn’t just about short-term wins; it’s about building a sustainable business that attracts high-quality leads, converts them into customers, and keeps them returning for more.

Don’t let your competition outsmart you. Grab your copy of Dotcom Secrets today and unlock the secrets to lasting online business growth.

3. Expert Secrets (2nd Edition, 2020)

Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich

Robert Kiyosaki

Are you an aspiring entrepreneur or creator with a message to share?

Expert Secrets reveals the proven framework Russell Brunson used to build a multi-million dollar empire. Distilled from over a decade of mentorship and experience, this book is your shortcut to becoming a recognized thought leader in your field.

Inside, you’ll discover:

• A Proven Blueprint: The exact strategies Russell learned from dozens of mentors, saving you years of trial and error.
• Actionable Insights: Doodles and images throughout the book reinforce key concepts for easy recall and implementation.
• A Roadmap to Success: Clear guidance on how to:
  • Define your target audience and create a compelling offer
  • Build a loyal community and get results for your beta group
  • Master the art of storytelling to captivate and persuade
  • Develop and launch high-value products and online courses
  • Make a lasting impact and change the world with your message

Expert Secrets isn’t just about sharing information; it’s about empowering you to build a thriving business around your expertise.

Whether you’re just starting or looking to scale, this book will give you the tools and confidence to become a recognized authority and achieve your entrepreneurial dreams.

Don’t wait another day to unlock your expert potential.

Grab your copy of Expert Secrets 2nd Edition now and start your journey to personal branding and business growth today.

4. Traffic Secrets (2020)

Tired of seeing your online business struggle due to a lack of website traffic?

Even compelling sales funnels and engaging content are useless without an audience. That’s where the Traffic Secrets Book comes in.

This third installment in Russell Brunson’s “Secrets” series isn’t just another traffic generation book.

It’s a comprehensive guide packed with proven strategies for attracting your ideal customers and keeping them flowing into your funnel.

Unlike quick-fix tactics, Traffic Secrets teaches you how to build a sustainable, long-term traffic strategy that works in any market.

Inside this invaluable resource, you’ll discover:

• Identifying Your Dream Customers: Learn how to pinpoint your target audience and tailor your messaging to resonate with them.
• The Dream 100 Concept: Discover a powerful method for building relationships with influencers and partners who can amplify your reach.
• Crafting Irresistible Offers: Master the Hook, Story, and Offer framework to create compelling offers that convert.
• Diversifying Your Traffic Sources: Explore content marketing, social media marketing, SEO, paid traffic, and email marketing strategies to reach your audience wherever they are.

Through practical examples and actionable advice, Traffic Secrets will teach you how to fill your funnel with high-quality leads, transform casual visitors into hyperactive buyers, and scale your online business to new heights.

Don’t let a lack of traffic hold your business back.

Get your copy of Traffic Secrets today and start building a predictable and profitable traffic engine that fuels your growth for years.

5. Unlock The Secrets

Unlock The Secrets is the fourth book in the Secrets Trilogy Box Set.

It is a comprehensive workbook that integrates the knowledge from the previous three books, making it an essential resource for practicing and honing the skills taught in the series.

The Secrets Trilogy books, including Dotcom Secrets, Expert Secrets, and Traffic Secrets, are valuable investments in business growth. They provide unique knowledge and advantages over other companies.

However, many people felt overwhelmed because they didn’t know where to start.

• Create an offer
• Build a sales funnel
• Find Dream 100
• Or start publishing content first

Unlock The Secrets book is a real lifesaver, guiding you every step of the way. By completing assignments in this book, you can deeply understand the fundamentals Russell Brunson teaches in DotCom Secrets, Expert Secrets, and Traffic Secrets.

Besides, you’ll learn how all of these principles work and get FULLY immersed in simplified strategies.

The only drawback is you can’t buy the Unlock The Secrets book separately. It’s the reason why I don’t recommend it to everyone. However, if you don’t have any books inside the Secrets Trilogy series, it’s 100% worth your investment.

I highly recommend you get the book on the Your First Funnel Challenge checkout page! You can save a little money and get irresistible bonuses for FREE.

6. Lead Funnels Swipe File (2019)

Struggling to generate high-quality leads for your business? Tired of wasting time and money on tactics that don’t work?

Look no further than Lead Funnels, Russell Brunson’s comprehensive guide to lead generation mastery.

Inside this invaluable resource, you’ll discover:

• 114 Proven Lead Funnels: Explore a treasure trove of real-world examples across diverse industries, including eCommerce, fitness, dating, franchising, MLM, internet marketing, health, and more.
• Behind-the-Scenes Insights: Learn exactly how these funnels generated millions of leads and revenue, uncovering the secrets to their success.
• A Blueprint for Success: Model proven templates for landing pages, popups, order bumps, and thank you pages to create your own high-converting lead funnels.
• Step-by-Step Guidance: Russell Brunson walks you through every aspect of lead funnel creation, from crafting compelling lead magnets to building effective email list-building strategies.
• No Expertise Required: Whether you’re a seasoned marketer or just starting out, this guide provides easy-to-follow instructions and actionable advice that you can implement immediately.

With Lead Funnels, you’ll gain the knowledge and tools to attract your ideal customers, nurture them through your sales funnels, and boost your conversion rate optimization efforts.

7. Network Marketing Secrets (2018)

Revolutionize Your Network Marketing Business with Russell Brunson’s Network Marketing Secrets.

Tired of the outdated network marketing approach? Russell Brunson’s Network Marketing Secrets presents a proven system for leveraging sales funnels to revolutionize your direct sales or MLM business.

Say goodbye to recruitment struggles and confidently build a thriving downline with this transformative approach.

Discover how to overcome common challenges like:

• Rejection from Friends and Family: Learn how to attract and qualify leads through targeted online funnels.
• Negative Stereotypes: Establish yourself as a professional using automated systems that educate and nurture prospects.
• Ineffective Prospecting: Leverage the power of the internet to reach a wider audience and generate consistent leads.

Inside Network Marketing Secrets, you’ll learn the three core funnels that every successful network marketing company uses:

• The Bridge Funnel: Build relationships with potential customers and team members.
• The Home Party Funnel: Create engaging virtual or in-person events that generate excitement and leads.
• The Hotel Meeting Funnel: Scale your business by hosting larger events that attract high-quality prospects.

But that’s not all. This book also teaches you how to:

• Sell products more effectively through targeted funnels.
• Recruit and build your team using proven funnel strategies.
• Empower your downline with funnel templates and training.

With Network Marketing Secrets, you can ditch outdated methods and embrace a modern approach to lead generation, customer acquisition, and team building.

8. Marketing Secrets Blackbook (2018)

Marketing Secrets Blackbook is a free, downloadable resource packed with actionable tips from Russell Brunson.

This “cliff notes” version of Russell’s popular Marketing Secrets Podcast distills over 500 episodes into 99 essential secrets that propelled his company, ClickFunnels, from startup to over $100 million in revenue in just three years.

Inside this invaluable guide, you’ll discover:

• Proven Strategies: Time-tested tactics for lead generation, conversion optimization, traffic generation, and more.
• Insider Tips: Little-known formulas and tweaks that can make a big difference in your marketing efforts.
• Risk Mitigation: Learn how to avoid costly mistakes and accelerate your business growth without breaking the bank.

Why waste years and thousands of dollars on trial and error when you can learn from a proven expert? The Marketing Secrets Blackbook gives you the knowledge you need to:

• Propel your business forward faster than ever before.
• Avoid costly mistakes and “learning curves” that slow you down.
• Minimize risk and protect your business from costly setbacks.

9. Funnel Hacker’s Cookbook (2017)

You’ve devoured Expert Secrets and mastered the Dotcom Secrets of sales funnel strategy.

You understand the importance of compelling copywriting and effective email sequences. But when it comes to the actual funnel building process, you’re stuck.

That’s where the Funnel Hacker’s Cookbook comes in. Think of it as your go-to resource for turning your funnel visions into high-converting realities. Just like a cookbook provides recipes for delicious meals, this book offers proven templates and step-by-step instructions for crafting effective funnels.

Inside, you’ll discover:

• Plug-and-Play Templates: Save time and effort with pre-designed landing page and sales page templates.
• Conversion-Optimized Layouts: Learn the principles of effective page design and user experience (UX) to maximize conversions.
• Copywriting Formulas: Craft persuasive headlines, calls to action, and funnel scripts that resonate with your audience.
• Technical Guidance: Get tips on color schemes and layout optimization
• A/B Testing Strategies: Learn how to experiment and refine your funnels for optimal performance.

The Funnel Hacker’s Cookbook isn’t just about aesthetics; it’s about creating funnels that work. Whether you’re struggling with page layout and conversion optimization or simply need a source of inspiration, this book has you covered.

Don’t let technical hurdles or design dilemmas hold you back.

Grab your copy of the Funnel Hacker’s Cookbook and turn your sales funnel ideas into profitable realities.

Russell Brunson has created 2 versions.

• The first is a digital version. You can download the Funnel Hacker cookbook pdf to your computer.
• Another is a Physical book you can put on your desk, bring everywhere you want, and use any time when building your funnels.

10. 108 Proven split test winners (2013)

Russell Brunson’s 108 Proven Split Test Winners reveal the data-driven secrets to optimizing your website and landing pages for maximum results.

This invaluable Dotcom Secrets Labs team resource isn’t just another theory-based guide.

It’s a collection of real-world split tests conducted by Russell Brunson and his team, showcasing the exact changes that led to significant improvements in conversion rate optimization.

Inside, you’ll discover:

• The Evolution of an Offer: Learn how small tweaks to your offers can drastically impact results.
• Conversion Tests: Uncover winning strategies for headlines, call to action (CTA) buttons, pricing, and more.
• Backend Tests: Optimize your sales process with proven techniques for upsells, downsells, and order bumps.
• Traffic Tests: Experiment with different traffic sources and strategies to find what works best for your business.
• The Control: Get a blueprint for a winning formula that you can adapt to your specific needs.
• Trial Closes: See how simple changes to your sales copy can significantly increase dollars per lead (DPL) by 74.61%.

Why waste time and money on guesswork when you can leverage the power of data-driven marketing? 108 Proven Split Test Winners gives you the insights and actionable steps you need to:

• Increase conversions and maximize your return on investment (ROI).
• Make data-backed decisions to drive business growth.
• Stay ahead of the competition with cutting-edge marketing techniques.

Don’t let your website be a guessing game. Get your copy of 108 Proven Split Test Winners today and implement these proven strategies to boost your conversion rates and achieve lasting success.

How do I get the book?

Unfortunately, the 108 Split Test Winner is no longer available right now. However, you can download the PDF version inside the Secrets Trilogy membership area.

Following the instructions below to download it:

Step 1: Visit  https://dotcomsecrets.com/ and buy Dotcom Secrets book

Step 2: Log in to the Secrets Trilogy Membership area and click on the 108 Proven Split Test inside the DotcomSecrets book tab.

About Russell Brunson

Russell Brunson is a renowned digital marketing expert and entrepreneur with over 15 years of experience in the online business world. He is widely recognized as a sales funnel pioneer and the co-founder of ClickFunnels.

This leading software platform empowers over 100,000 entrepreneurs to build high-converting sales funnels and scale their businesses.

Brunson’s expertise in lead generation, conversion optimization, and marketing automation has solidified his status as a sought-after author, speaker, and mentor.

His best-selling books, popular courses like Funnel Hacking Live, and exclusive events like the Two Comma Club have helped countless entrepreneurs achieve remarkable success.

Living in Idaho with his family, Brunson continues to inspire and educate entrepreneurs worldwide, transforming the landscape of digital marketing and online business through his innovative strategies and unwavering dedication to helping others succeed.

Visit his website at Russellbrunson.com to learn more.

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