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Traffic Secrets Review: Read before You Buy


Traffic Secrets book is perfect for small businesses, giving you long-term and evergreen traffic strategies to fill your website and funnels with your dream customers. Even if you just started your first online business or have a tight marketing budget,

Are you looking to buy the Traffic Secrets Book by Russell Brunson? Not sure if it is worth it for you or not? Then you NEED to read this review.

In this review, I’m going to share with you:

  • What’s inside the Traffic Secrets Book
  • What I like and Don’t like
  • The bonus they offer you
  • Everything about upselling

I aim to give you all the information about this book to help you understand what you will get before purchasing and making the right decision.

Before we go, take a few minutes to read this to know why my review differs from others.

Why You Should Read My Review?

Some How, You Visit My Page, Right? I Know Most Of You Searching “Traffic Secrets Review” On Google, And Here Is The Results:

After read them, you discover most of them are clickbait. They introduce the book; however, they review the content inside the Traffic Secrets course by John Reese.

You can read my Traffic Secrets course 2.0 by John Reese review here and see these two versions are very different.

Why should you read the book review from me?

1. I bought it, but I never reviewed what I never used. So everything I share is from my experience, not copied from someone on the internet

2. The proof of the book on my hand

Traffic secrets review funnel secrets

Now, Are you ready to discover how to get more traffic into your funnel? Let’s dive into my Traffic Secrets review!

About Author Russell Brunson

Russell Brunson - CEO clickfunnels

If you’re not familiar with him, I am going to introduce Russell Brunson to you.

Russell Brunson is a CEO & co-Founder of Clickfunnels (Alternate Business Name: Etison LLC) – a software company and education to entrepreneurs and small business owners.

  • In the past 15 years, he started his first business online by selling potato guns, supplements, ebooks, and video games…
  • He sold over 400.000 copies of his books – DotcomSecrets and Expert Secrets.
  • Russell Brunson and his team bring Clickfunnels from ZERO to a million-dollar software company in just three years. They helped tens of thousands of entrepreneurs change their business life, quickly share the message to their marketplace.
  • In 2018, he made over $3.000.000 within 90 minutes at 10X Growth cons of Grant Cardone – Watch the video recording of the presentation here.
  • As of 2020, Russell’s training, teaching, and software have created 728 millionaires in his exclusive club called the Two Comma Club.

What Is Traffic Secrets Book?

Traffic Secrets is a brand new book by Russell Brunson. As the name, the book was written to help you get your dream customers into your websites and funnels. When you get traffic, you can get more leads, sell more of your products and services, and get more money.

Through 3 sections inside the book, you will discover 20 secrets to help you increase new traffic into your website or funnel every month:

  • Section #1: Your Dream Customer.
  • Section #2: Fill Your Funnel.
  • Section #3: Growth Hacking Secret.

Unlike others, every book I have read has focused on trending tactics, which usually became irrelevant within months of publication. Traffic Secrets is an “evergreen book.”

The book is not talking about technology that other books and courses teach you before like:

  • Facebook Ads editor for traffic generation
  • Setup Google ads (Google Adwords) campaign
  • How to use keyword research tools or keyword spy
  • Traffic retargeting
  • Explanation showing you how to setup any platform
  • Or something like that

Because each system is constantly changing, and any tactic we know today would be out of date.

The book focusing on one strategy that doesn’t change, include:

  • Identifying your dream customers
  • Finding out where they are already congregating online.
  • Learning how to “work” your way in
  • Understanding how to “buy” your way in
  • Creating your own publishing platform.
  • How to integrate different social media accounts to create a promotional powerhouse.
  • Building your own distribution list.

So when the other platform changes, it still works. This book will give you the safety and security you need to know that your business, traffic, and leads are all on stable ground. Before we go deep into each section; remember, you can get the Traffic Secrets book for free (plus 9.95 for shipping cost)

traffic secrets book review

What Inside Traffic Secrets Book?

Most people say that the majority never make it past Chapter 1 in a book … which is a huge shame because Russell Brunson has some GOLD buried inside the Traffic Secrets book …

So, he didn’t call any of his “chapters” chapters… they are called “Secrets” and got 20 of them inside of the new book (maybe this naming swap will help you to get deeper into the book)

Section 1: Your Dream Customers

In section one, you will learn how to identify exactly who your dream customers are (target audience), where they are hiding. So, you can get their attention long enough to tell them your story.

Secrets #1 – #7 will teach you step-by-step how to do that.

Now, let’s go deep inside it.

Secrets 1: Who Is Your Dream Customers?

If you’re like me, reading the DCS book will feel a bit confused because he already talks about it before. Why does he mention it again?

I try to read it, and I realize the concept is the same as this book. But the story behind it and what I learn is different.

The one thing I learn from these secrets is: “If you want customers to come to you, then you have to be able to find them online. And if you want to find them online, you should understand them at a much deeper level.”

In secrets 1, he will teach you the foundation you should know before you go dive inside and easy to identify your dream customers and where they exist online.

Here is something I want to share with you:

  • If you have Traffic Secrets book only: Don’t worry, each book in the secrets trilogy was written as a stand-alone playbook. So you still understand the concepts behind without his 2 books.
  • If you have the Secrets trilogy (all 3 books): Don’t worry about duplicate concepts inside. Each concept brings a different lesson, and I am sure it is advantageous to you.

If you’re interested in those books, you can read the Dotcom Secrets Book review and Expert Secrets Book review here.

Secrets 2: When Are They Hiding? The Dream 100

The secrets teach you can locate where your dream customers hiding or congregating. So you can find them and pull them into your funnels…

At the end of section 2, you have an exercise with some questions you should be asking yourself at this point.

I admit it’s too boring…However, these questions will help you start identifying easier.

After that, he will teach you a new concept called “Dream 100” – This is the strategy that helps him, and Clickfunnels grows and sells hundreds of thousands of his book and built Clickfunnels from ZERO to hundred of million dollars.

Of course, before you build Dream 100, you should identify who is your dream customer first. And the quotes that change my mind is:

Don’t asking “how to get traffic to my funnel?” Instead, I should be asking,”Where are my dream customers congregating?”

Secrets 3: Hook, Story, Offer And The Attractive Character

After identifying your dream customers and build your Dream 100 list, you’ll learn how to get your Dream Customers to STOP dead in their tracks (even if they’re crazy busy or scrolling through a sea of your competitors) and pay attention to your story so that they will take you up on your offer…

In Dotcom Secrets and Expert Secrets, He spends multiple chapters talking about this. He will be talking about how to build a relation between traffic and ads.

But I think the Expert Secrets book is the definitive guide for master these concepts.

Secret 4: The TWO ways you can get your message in front of your Dream Customers… so that you can turn them into your OWN traffic that you can message over and over again, for FREE!

Secret 5: The BEST kind of traffic on the planet! (And the #1 way to SAFEGUARD your business against any Google slaps, FB snaps, or algorithm changes that come our way!)

Secret 6: The invisible second funnel that almost no one knows about. Only 19% of potential sales will happen the first time your customers go through your funnel! (THIS determines the other 81% of your potential sales…)

Secret 7:  The key to getting partners to not only promote your products and services for you but also quick to return your calls, respond to your emails, and get EXCITED to send you their traffic for FREE… you need THIS first! 

Section 2: Fill Your Funnel

Secret 8: How to get TONS of FREE traffic from other people’s platforms who already have your dream customers… and lead them like a “Pied Piper” STRAIGHT into your funnel!

Secret 9:  Get OFF the crazy traffic “roller-coaster”, and get more CONSISTENCY in your marketing… while sending streams of visitors to fill your funnel! (This is hands-down the BACKBONE for the ultra-fast growth of where ClickFunnels is today!)

Secret 10:  This quick 3-5 minute daily strategy helps you TAP INTO large pockets of your dream customers on social media that aren’t following you yet, (and discover the patterns that make them follow and engage with you!) 

Secret 11:  How to use the biggest social party on planet Earth to funnel your dream customers into your world…

Secret 12:  How to leverage Google to get your customers to find YOU, instead of you chasing after them! (Even if they don’t know who you are, and aren’t actually searching for you…yet!)

Secret 13:  The 6-steps I use to create incredible content that serves my audience for the REST of their lives and beyond…(and our number of views will continue to rise every day!)

Secret 14:  The key to ‘weathering the storm’ and getting in FRONT of traffic trends… this is the exact BLUEPRINT we use as we look at every new traffic opportunity!

Secret 15: Create your own powerful “Tonight Show” that fuels ALL the social media assets you need each week… so that you can quickly repurpose it into unique content that fits each social platform!

Section 3: Grow Hacking

Secret 16:  This “hub” style landing page makes PR agencies want to push traffic to it…so your audience can learn more about you, your company, your products and services, and how you can help them! (Get the exact outline we use for our page!)  

Secret 17:  THREE strategies for tapping into other people’s distribution channels…so you can plug your products and services directly into brand new audience streams! (This is the REAL secret behind each Shark from “Shark Tank…”  

Secret 18:  The 5-step game plan for building an ARMY of marketers who spend their own advertising dollars on promoting all of your products for you…(and you only pay them when they make a sale!)

Secret 19:  The 7 Phases Of A Funnel that converts your ICE cold traffic (who aren’t aware of your product and don’t even know you exist) into your funnel… into hot qualified buyers who sell themselves on your solution (before you even tell them the offer!) 

Secret 20:  THREE tiny “growth hacking” adjustments that we modeled after famous rapid-growth tech companies…(these are the “little hinges that swing big doors” when it comes to scaling your company!)

Traffic Secrets Book Pros

Make Money: Finally, most businesses want to generate leads and sales. The strategy and tactics inside the book design to help you find your dream customers and attracting their attention. Then drive them into your website or sales funnels. This is the reason why the Traffic Secrets book was created.

Save money: You could spend thousands of dollars on advertising like Facebook Ads (Fb ads) or Google Ads for traffic generation. This is absolutely good. However, the tactics in the book will help you to spend a smarter and efficient way. Also, You have not worried too much about the changes in Google, Facebook, Youtube, or any other platform in the future.

Save Time: Rusell Brunson takes over 15 years to learn and master the concept, strategy, tactic inside the Traffic Secrets book. However, you can get the book today, take 2-3 days to read, and a few months to use it in your business and get the results.

Get more comfort and avoid effort: You don’t need to worry about going to Google every day to check the keywords ranking of your website or advertising bids on Google and Facebook are increasing. And the fact that it will always increase and not decrease. The tactics behind how to get someone to click on an ad and come to your website literally change daily. Whether you’re SEO or running ads regardless of social platforms, you may lose everything in one quick slap when they began to change the algorithm.

Instead, we will be focusing on strategies that don’t change? When the storms come, the user interface changes, or the traffic moves, they still work!

Traffic Secrets Book Cons

Not a get rich quick book: The content inside is a real marketing strategy. So, you must take the time to learn and apply it to your business. Yes, Traffic Secrets book can help your business grow, but it’s a not get rich quick schema. You can’t rich or traffic automatically increasing overnight.

Waiting for shipping: I don’t know how long it will take to receive the book if you’re in the US. For me (not in the US), it takes at least two weeks and sometimes up to a month. Luckily, you can purchase Traffic Secrets Audiobook and listening today.

The Traffic Secrets Book Created For?

The Traffic Secrets book was created for anyone, any business that wants to get more cold traffic, build an email list, and increase sales online. No matter what your business is:

  • Coaching/Consulting
  • Local Small Business owner
  • ​Info Products
  • ​E-Commerce
  • Network Marketing
  • B2B
  • Non-Profit
  • ​Agency/Freelancer
  • Blogging/Affiliate
  • Or ​Just Getting Started!

If you’re selling online, the Traffic Secrets book can help.

Who Is Traffic Secrets Book Not For?

As I said above, the book is not a get rich quick schema, so if you are looking for how to get money online quickly. It’s not for you. Traffic secrets book is a marketing book it shares the strategies, tactics that you should use in your business to get more traffic, build an email list, and make more sales online.

Keep in mind: Your business’s experience will vary based upon the effort and education of your business’s employees and management, the business model that is implemented, and market forces beyond anyone’s control.

Traffic Secrets Price

The Traffic Secrets book costs you only $9.95 for shipping in the US (and $19.95 Int) when writing this. Keep In Mind. It includes a $509.95 bonus (You can see the bonus below). Also, keep in mind that you invest in yourself and your business future whenever you invest in a book.

This is the best example of a free shipping funnel that he teaches on DCS Book.

Here is the list where you can buy the Traffic Secrets book (Provided by Russell Brunson)

Note this: You only receive the bonus when you buy from Russell Brunson website site (NOT from Amazon, Book A Million, Barnes And Noble, Hudson Booksellers, or from ANYWHERE on the Internet)

Traffic Secrets Bonus

After ordering the new Traffic Secrets book, I was amazed. Because, in addition to the book, I also received a free bonus from Russell. You can see what you’ll get below.

1. Traffic Secrets Foundation

traffic secrets bonus

This is Russell’s 60-minute training video at Funnel Hacking Live, a one-year event where people have to pay $997 to be here.

In the video, Russell Brunson talks about the foundation of traffic and the framework you need to know to fill your funnel.

2. The Ultimate Unfair Advantage By Dean Graziosi


Dean Graziosi is an author of the best-selling book Millionaire Success Habits and The Underdog advantage.

He also partners with Tony Robbins to create the Knowledge Broker Blueprint program to help you apply the knowledge you know to succeed in the information business without writing books or creating courses.

The Ultimate Unfair Advantage is a presentation that has 40+ minutes at Funnel Hacking Live.

In the video, you will discover the secrets of how he helps Russell  4X increase in traffic. One more thing is that Dean Graziosi was the person who wrote the foreword for the book Traffic Secrets.

3. How To Make A Video Go Viral – Prince EA


Prince EA has over 5 million subscribers and over 3 billion views on YouTube. During this presentation, he’ll teach you the simple science of creating videos that can grow your brand and influence!

This is one of his viral videos; you can watch it below.

YouTube video

4. The Ultimate Traffic Hack By Peng Joon

ultimate traffic hack peng joon

Peng Joon is the top affiliate of Clickfunnels and traffic experts. He created 4 months’ worth of content… in just 3 days!

In this video, he’ll show you the shortcut that no one thought was possible before!

5. Traffic Secrets 30 Days Challenge


Most people will have the problem: “Where should I start?” Traffic Secrets 30 days challenge is a day by day roadmap to follow to get you from where you are today to where you want to be; it helps you master four key strategies:

  • How to find your dream customers.
  • Learn how to find the best-performing media creatives in your market by spying on your competition
  • Partner with your Dream 100.
  • Refine your hooks, stories, and offers. (generate your sales copy)
  • Convert all your traffic into traffic that you own.

You get his master plan every month for free when you order from the website (NOT from Amazon)

Everything About Traffic Secrets Upsell?

Russell Brunson is a master of sales funnels. If you have read the DCS book, you know this is a book funnel (or someone calls free shipping funnel). Most people will be curious about what will happen after I buy this book? What other products and services will he introduce?

Let’s go deep into Traffic Secrets funnel!

Traffic Secrets Audiobook + 4 More Exclusive Products


Price: $37

What you will get:

  • Audiobook: Upgrade and get immediate access to the audiobook (read by Russell Brunson) for just one payment of $37.
  • Funnel Catcher Report – All the things you do BEFORE they get into your funnel. ​
  • The 7-day launch funnel by Brendan Burchard ​
  • Invisible Traffic Funnels That brings 80% of the buyers (and only costs 20% of the price!) ​T
  • Perfect Webinar Hack – The fastest way to make ads that convert.

Traffic Secrets Video Live Training


Price: $27

The private video recording 2-day event – Traffic Secrets Live where he teaches his student who pays $25K per year.

The cool thing is you can not find it anywhere on the internet. The video training only available on the order bump page. Now you have a one time chance to own this course.

The Trilogy Box Set

russell brunson the secrets trilogy

Next is the Secrets Trilogy. It’s included his four books and cost you $97:

  • DCS: The foundation and Framework of sales funnels. The book explains what sales funnel; types of sales funnel, how to create one, what you should do on each landing page, and more.
  • Expert Secrets: Have a sales funnel is good, but if you can’t convert them from visitors to buyers, you actually make no money. The Expert Secrets Book will teach you the art of persuasion, create a mass movement, providing all sales scripts on each landing page, each sale funnel that you need to close your potential customers.
  • Traffic Secrets: Teaches marketers to learn the strategies to drive consistent cold traffic to their funnel without worry about Google, Youtube, Facebook, or other social platforms algorithm update.
  • Unlock Secrets: The workbook helps you master all skills inside the three books above. Unlock Secrets not available anytime, any place. You can buy it on the upsell page only.

If you have not read those books, you may consider buying the Secrets Trilogy. They’re all best-selling books. Keep in mind; these underground playbooks weren’t created based on ideas but rather on battle-tested principles that Russell Brunson discovered after spending over 15 years in the trenches. These are the ideas that stuck and that work consistently.


According to Business Insider:

Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand one essential skill: the art and science of getting people to find you

New Traffic Secrets book by Russell Brunson gives you the keys to put targeted eyeballs on your offers, no matter what you sell.

Software, coaching, books, courses, supplements, or e-commerce products, this book will show you how to get the right people to show up and see what you’ve got.

Now, I want to hear from you.

  • What do you think about my Traffic Secrets review?
  • Do you have any questions?

Let me know by leaving a comment below!

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Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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