Traffic Secrets Review: Is It Worth Your Money?


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Hi there, welcome to my in-depth Traffic Secrets Review.

I‘ve dedicated a full work week (40 hours) to meticulously reading 352 pages of Traffic Secrets and analyzing over 2,500 Amazon reviews. I’ve also spent 20 hours rigorously testing and implementing the strategies within.

I’m no traffic guru, just a marketer who’s seen enough to know what WORKS.

In this no-BS review, I’ll dissect Traffic Secrets, covering everything from the foundational traffic-building principles to the cutting-edge customer acquisition tactics that genuinely work.

By the end, you’ll be armed with all the knowledge you need to determine if this book is your key to skyrocketing online visibility, attracting your ideal customers, and generating a flood of targeted traffic to your online business.

Okay, I’m hyped up enough. Here we go!

Quick Verdict: Is Traffic Secrets Book Worth The Money?

Russell Brunson Traffic secrets book review

Yes, the Traffic Secrets book is worth the money.

Unlike other “traffic books” that rely on fleeting gimmicks and the whims of platform algorithms, Traffic Secrets stands out with its timeless, evergreen traffic strategies.

These strategies never change. It reduces dependence on any single platform and empowers you to build thriving audience channels you own and control.

What’s cool about Traffic Secrets is its approachability.

Russell Brunson brilliantly explains complex marketing concepts through captivating stories, relatable real-life examples, and fun doodles

This makes it an enjoyable and highly effective learning experience, even for those who are new to the world of digital marketing.

For $9.95 in the US (or $29.95 Internationally), you get:

  • Over 19 years of Russell Brunson’s proven marketing expertise helped Clickfunnels survive (and even thrive) while other companies failed during dozens of Facebook or Google changes algorithms.
  • Time-tested strategies that have consistently generated traffic across diverse advertising platforms, both past, present, and future advertising platforms.
  • Over $500 in bonuses supercharge your results with exclusive video training and actionable daily plans. By the way, you can be cutting your learning curve in half.

Traffic Secrets provides a comprehensive system for traffic generation, but it’s NOT a magic bullet (like instantly recovering a website hit by a Google core update).

Instead, it equips you with foundational strategies that offer lasting value and the potential for sustainable, long-term growth. While optional upsells are available, you can explore those later at your convenience.

And to top it off, Russell Brunson offers a risk-free guarantee.

If you don’t like the Traffic Secrets book for any reason, you get your money back (no question asked, and you don’t even need to return the book) 

Fair enough?

Traffic Secrets Pros and Cons


  • Timeless Traffic Strategies: Traffic Secrets teaches evergreen strategies that work regardless of constant algorithm changes. These strategies focus on amplifying attention, website traffic, and sales.
  • Crystal-Clear Explanations: Get straightforward, actionable strategies explained in plain English, cutting through the confusing jargon often found in other marketing materials.
  • Diverse Marketing Techniques: Unleash a treasure trove of marketing techniques to make your content irresistible, your website a magnet for visitors, and your product fly off the virtual shelves.
  • Strategic Partnerships & Traffic Maximization: Learn how to forge impactful partnerships and harness the power of search engines and social media platforms to maximize your traffic.
  • Dream Customer Attraction: Discover how to attract ideal customers, who are most likely to enthusiastically engage with your brand and make repeated purchases.
  • Flexible Approach: Find the right strategies for your goals and resources, whether you prefer to roll up your sleeves and put in the work yourself or invest in advertising.
  • Super Cheap: Get the blueprint to transform your business for less than the cost of a fancy meal.


  • Storytelling Style: Russell Brunson uses numerous stories to illustrate his points, which can help some grasp concepts but may feel excessive for others.
  • Basic for Experienced Marketers: Some tactics covered might be familiar territory for experienced marketers, lacking novelty for those already well-versed in the field.
  • Requires Time & Effort: Implementing the recommended strategies effectively may require significant time, personal effort, and creative energy.
  • Repetitive Content: If you’ve read Brunson’s previous books, you might find some content repetitive or overlapping.

What Is Traffic Secrets Book? Why Does Every Serious Entrepreneur Read It?

Traffic secrets book review

Traffic Secrets is the last book in the Secrets Trilogy. It teaches you how to fill your websites and funnels with your dream customers.

Many online businesses make the critical mistake of relying only on one platform, like Facebook or Google. When these platforms change their algorithms, your ad costs can explode—2, 3, or even 10 times more! The website you worked so hard on can vanish from search results overnight.

I’ve seen this happen too many times. Remember when Google released Panda, Penguin, HCU, or spam updates? – 40% of websites got badly hurt and never recovered.

Traffic Secrets stands out from other traffic books because it is based on direct marketing techniques that NEVER change. Through 20 “Secrets,” you’ll learn:

  • How to identify your dream customers
  • How to find them online
  • Find your Dream 100
  • How To Work your way in, buy your way in
  • Attract and convert people into your list and make sales
  • Create your own publishing platform
  • Build your own distribution lists
  • Proven Growth Hacking techniques

So, why does every entrepreneur should read it?

Serious entrepreneurs read the Traffic Secrets book because it provides EVERGREEN strategies for protecting their company and thriving during the storm.

That doesn’t mean you shouldn’t run Facebook ads, build Instagram or TikTok followers, or engage in SEO. But you’ll approach traffic differently and NEVER rely 100% on them.

About Traffic Secrets Book Author – Russell Brunson

Russell Brunson - CEO clickfunnels

Russell Brunson is a co-founder of Clickfunnels. He started his journey by collecting junk mail since he was 12 years old.

He bought his first Google ad in 2003 when he purchased a book from Chris Carpenter: Google Cash. First, he set up a campaign to sell his product “How To Make Potato Guns” DVDs, with a cost per click (CPC) is $0.25.

But then the “storm” came!

The CPC went from $0.25 to $3 or more, which was like the end of his online career. He aptly refers to this as the Google “Slap” in Traffic Secrets.

Personally, I deeply empathize with his sentiment. Each morning, I anxiously HOPE and PRAY that my affiliate sites still rank for the keywords I tirelessly worked to achieve.

Russell Brunson and his team launched Clickfunnels in 2014, and in just three years, the company grew to $100,000,000. 

Over the past decade, they’ve been playing this game and trying every strategy and tactic possible to get traffic. But, according to Russell Brunson, there are two reasons why Clickfunnels survived when others failed:

  • Understanding the power of funnels
  • Mastered the Strategy (not just tactic) behind getting traffic

HEY, don’t take my word for it.

Google “Clickfunnels alternatives,” and you’ll find other software that is cheaper or even better than Clickfunnels.

Yet, in this battle royale, Russell’s company grew rapidly and had over 100,000 active users. Russell spent over 15 years learning and mastering these concepts.

He covers EVERYTHING in his Traffic Secrets book.

Considering the book’s wealth of knowledge and experience, the $ 9.75 (for shipping) price tag is a steal.

If you’re serious about improving your website traffic and marketing strategies, I highly recommend getting a copy of Traffic Secrets.

Let Me Walk You Through Some Chapters That Impressive Me

“Aha!” Moments I Had Reading Traffic Secrets

1. Dream 100

For years, I grappled with the age-old question, “How do I create traffic?” as if it were some enigmatic secret. However, after immersing myself in Russell Brunson’s Traffic Secrets, a profound realization struck me: We don’t create traffic; we tap into preexisting streams.

Our dream customers are ALREADY congregating online – we just need to identify those hubs and strategically position ourselves in front of them.

One of the biggest eye-openers was the “Dream 100” idea. This is where you find 100 people who have already congregated with your dream customers.

Traffic Secrets review: Dream 100

Think about it – instead of spending a fortune reaching everyone, you focus on the leaders who are already influencing your people.

Some may call it influencer marketing, shoutouts, or collaborations, but the underlying principle is the same: leverage the power of existing communities to effectively reach your dream customers.

Another lightbulb went off when I realized a huge mistake I was making: trying to drag people from the platforms they love (like YouTube) over to somewhere else (like my podcast).

The truth is that people get comfortable with their favorite ways of consuming content. Traffic Secrets taught me that meeting them where they are is smarter.

Sure, you might lure someone from one platform to another, but it’s a battle! Instead, focus on finding those who already love the platform you want to be on – connecting with them will be much smoother.

Traffic Secrets helps you pinpoint your Dream 100 on all sorts of platforms. Honestly, I was skeptical at first. What if you’re brand new, and nobody wants to work?

Don’t worry, Russell Brunson has got your back! He’ll show you how to get your foot in the door, even if you’re starting from scratch. There’s a plan whether they’re ready to collaborate right away, or not.

Note: Even if you run a brick-and-mortar business, the Traffic Secrets book shows you how to adapt the Dream 100 strategy to bring customers through your physical door.

2. “Fill Your Funnel” Framework

The “Fill Your Funnel” Framework includes six steps to help you acquire dream customers from Dream 100 and add them to your list.

traffic secrets book review fill your funnel

Russell Brunson doesn’t just hand you fish – he teaches you how to master

  • Instagram
  • Facebook
  • Google
  • YouTube.

However, the true magic lies in its adaptability. Unlike outdated traffic books that become obsolete with every algorithm update, Traffic Secrets offers a future-proof blueprint.

This framework equips you with the skills and knowledge to attract your dream customers from ANY platform, including emerging giants like TikTok.

You’ll no longer be at the mercy of platform whims; instead, you’ll possess the tools to consistently attract and engage your target audience, regardless of their preferred platform.

3. Cold Traffic

I was drowning in ads. Seriously, it felt like every dollar I spent on Facebook and Google ads went straight down the drain. I was trying to sell my amazing product, but nobody even noticed!

I felt so frustrated.

Then, this chapter opened my eyes to the critical error I was making: I was completely mismanaging my cold traffic.

Instead of blindly throwing ads out there, I needed to understand the origins, desires, and motivations of these potential customers.

Review Traffic Secrets book

This chapter gave me a whole new way of thinking about my business. It taught me how to:

  • Create a “Cold Traffic” avatar: I finally understood who my ideal customer was and what their problems were.  No more guessing! 
  • Build a bridge: I learned to connect my product to their desires. Think of it like building a cool slide that takes them straight from their problems to my solution.

The result? More people started buying my stuff! It was like my block tower finally reached the sky!

That meant I could spend less on ads and still have a successful campaign. It was like getting extra pocket money to buy all the cool things I wanted!

4 Growth Hacking

Traffic Secrets review Growth Hacking

The “Growth Hacking” chapter cuts through the hype, revealing that many touted techniques are simply fundamentals he’s been practicing for years.

Russell Brunson underscores that ClickFunnels’ success is due to something other than funding but consistent, savvy growth hacking.

He shares his most effective “white hat” strategies, which are ethical and sustainable, proving that true growth isn’t about flashy gimmicks but mastering the core principles that have stood the test of time.

His Shadow Funnel concept particularly impressed me, which helps you avoid losing valuable traffic.

traffic secrets shadow funnels

If you haven’t noticed or done it wrong, your dream customers might see pages from your competitors trying to capitalize on the hard work and money you’ve been spending.

You can leverage Russell’s techniques to maximize your hidden traffic, media coverage, and word-of-mouth advertising.

Once you get started, it’s surprisingly easy to set up, and it can significantly impact your business.

Traffic Secrets Bonuses – $509.95 Worth?

Don’t just grab Traffic Secrets anywhere – snag it directly from the official website. You will save some serious cash and score a treasure chest of freebies that’ll leave your competitors in the dust. We’re talking about:

  • The Traffic Secrets Foundation: Your roadmap to traffic domination.
  • The Ultimate Unfair Advantage: Think cheat codes for online success.
  • How To Make A Video Go Viral: Hello, internet stardom!
  • The Ultimate Traffic Hack: Shortcuts to a stampede of visitors.
  • 30-Day Traffic Secrets Challenge: Let’s make this month count!

Excite enough? Here’s what these bonuses will do for you…

Bonus #1 – Traffic Secrets Foundation

traffic secrets bonus

The Traffic Secrets Foundation is a 60-minute video presentation featuring Russell Brunson, recorded live at Funnel Hacking Live. In this exclusive video, he generously shares his favorite chapter from the Traffic Secrets book, giving you a valuable sneak peek into the wealth of knowledge awaiting you.

I was SO excited when I saw Russell Brunson’s Traffic Secrets Foundation video as a bonus after ordering the book. It’s like a sneak peek into all the juicy marketing ‘secrets’ I’m about to uncover!

The video is awesome – it takes the strategies in the book and makes them even more fun and easy to understand.

Naturally, I took note of the chapter Russell highlighted in the video, eager to delve deeper into it as soon as my book arrived.

The beauty of this bonus is that it allows you to immediately start applying Russell’s tips and techniques to your own business, even before you’ve finished reading the entire book.

It’s a fantastic way to jumpstart your traffic generation efforts and see results right away

Bonus #2 – The Ultimate Unfair Advantage


The Ultimate Unfair Advantage is a presentation that teaches you how to dominate online from your smartphone. Dean Graziosi shares the simple framework you could use to create sales videos faster and more effectively.

If you’re a real estate agent, coach, TikTok creator – or anyone using video to sell or connect with people online – this presentation with Dean Graziosi is a must-watch!

And if you love Tony Robbins, this guy’s legit – he’s worked with Tony on awesome projects.

  • Knowledge Broker Blueprint
  • Or Mastermind

I’m not trying to hype this up. This isn’t some flash-in-the-pan idea or a lucky break. Dean’s company makes over a BILLION dollars a year, so the strategies he shares come from serious experience in figuring out what works.

After I learned his framework, it was like I got new eyes for watching viral videos. Suddenly, I could see the same patterns everywhere!

I’m not saying everyone’s copying Dean, but his methods are clearly super effective.

If it’s not enough for your stomach, let’s go to the next “secret.”

Bonus #3: How To Make A Video Go Viral

Prince EA is the biggest influencer – he’s cracked the code.

His videos have amassed a staggering 3 billion views across Facebook and YouTube, fueled by his massive online following (18 million on Facebook, 6.42 million on YouTube, and 2.5 million on Instagram).

If you dream of your message reaching millions, Prince EA is THE mentor you need.

You can watch one of Prince EA’s viral videos here:

YouTube video

Before Prince EA, I was just another voice lost in the online noise. My message mattered, but I couldn’t get it to stick. Prince EA transformed everything.

He revealed the secrets of crafting unforgettable videos, harnessing the power of emotion, and even designing eye-catching thumbnails that demand clicks.

His guidance is the blueprint for viral success.

Bonus #4 – The Ultimate Traffic Hack

ultimate traffic hack peng joon

If you want to learn how to dominate the conversion in just 3 days, you NEED to check out Peng Joon’s video training. This guy knows his stuff. Here’s a taste of what you’ll get:

  • The Automation Secret: Peng Joon will share his 9-step system for automating your content strategy. Imagine handing your team a blueprint and watching the conversions roll in!
  • Proven Viral Tactics: Ever wonder how Peng Joon built a massive audience (2MM+ Facebook followers, 100 million views!)? He’ll reveal his insider strategies for reaching the masses.
  • Insane ROI: Get ready to boost your return on investment like never before. Peng Joon’s methods are more than conversions and making a serious bank.

This is exactly what he used to win the Expert Secrets affiliate contest. He beat out folks who had way more followers. He shows you how to get amazing returns on what you put in, even if you think you’re the underdog.

During the training, what hit home for me was seeing how one of his posts got over 3.3 million views despite Facebook making it tough to get organic reach these days.

He walks you through his approach, called the “Content Multiplier Formula,” step by step. Peng Joon’s training is straightforward and packed with insights.

Watch his video, and you’ll see exactly what you need to do to stand out. It’s like he hands you the playbook.

Don’t miss it!

Bonus #5 – 30 Day Traffic Secrets Challenge


The Traffic Secrets book blew my mind – all those incredible strategies! But honestly, I finished it and felt paralyzed. 

“Where should I start?” – I asked.

That’s where the 30-Day Traffic Secrets Challenge changed the game. Imagine having a daily checklist that practically unlocks the book’s secrets…

This challenge guides me through:

  • How to find dream customers.
  • Learn how to find the best-performing media creatives in your market by spying on your competition.
  • Partner with Dream 100.
  • Refine hooks, stories, and offers. (generate your sales copy)
  • Convert all traffic into traffic that I own.

No more guesswork, no more wasted effort – just results.


Thanks for reading my Traffic Secrets book review

My two cents?

Traffic Secrets is your essential playbook. This book delivers practical strategies that drive traffic, regardless of your industry. Yes, you might need to slightly adjust some tactics for your niche, but Russell Brunson teaches you how to adapt and succeed.

It’s packed with clear, actionable insights and ships fast. If your business needs more visibility, this is your sign.

Don’t listen to the haters. Give it a try here.

I’m confident you’ll love it, or they’ll refund your $9.95 shipping and let you keep the book anyway.

You have nothing to lose.

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Key Nguyen

Key is the brainchild behind You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!