Top 4 Funnel Mapping Tools in 2024 – (READ FIRST)

Best funnel mapping tools

Hey there, this Key again!

Feeling overwhelmed by endless funnel mapping tools?

As Freelancers or agencies, you need to visualize and manage marketing funnels seamlessly, but generic, unprofessional tools often result in confusion and inefficiency.

Working with subpar diagrams can lead to misaligned strategies, wasted time, and missed opportunities.

Frustrated by clunky interfaces and limited features?

Worse, risking hard-earned money on ads without clear funnel performance can be financially devastating.

But don’t worry—I’ve got the perfect solution. After testing over 50 funnel planning tools, my team and I have distilled the best options based on ease of use, features, and value for money.

We present to you our Top 4 Funnel Mapping Tools:

  • Drag-and-Drop Builders: Simplify creation
  • Visual Marketing and Sales Funnels: Clear at every stage
  • Integrated Elements: Landing pages, social interactions, customer service channels

These aren’t just pretty diagrams—they elevate your funnel building to a professional level, allowing you to predict results before spending a single ad dollar.

Ready to transform your funnel-building process? Let’s get started!

Best 4 Funnel Mapping Tools At A Glance

If you’re in a hurry,  here’s a quick comparison of the top funnel mapping tools I’ve covered. This snapshot will help you decide which tool is perfect for visualizing and managing your marketing and sales funnels.

These tools rise above the rest because they simplify funnel mapping while packing a powerful punch. They allow you to visualize your customer’s journey and supercharge your sales process.

Starter Price
Best For
Overall value, agencies, consultants, and teams of all sizes.
An affordable option, performance forecasting, freelancers, and agencies
Collaboration, real-time analytics, teams, agencies
WordPress users, affordability, beginners
– Extensive
– Features
– Powerful
– Simulations
– Deep analytics
– Huge template library
– Budget-friendly
– Easy-to-use
– Powerful simulation engine
– Beautiful reports
– Real-time collaboration
– Intuitive interface
– Integrated task management
– Smart analytics
– Seamless WordPress integration
– Easy-to-use drag-and-drop builder
– Affordable
– Modern design
– Pricey
– It can be overwhelming for beginners

– Fewer features than Funnelytics
– Outdated interface
– Limited template library
– Fewer page elements and customization options can be cumbersome for complex campaigns

– Limited mapping features compared to dedicated tools
– Smaller template library
Funnel Mapping
Marketing Icons
CRM / CRM Integration
Money-Back Guarantee
30-Day (Purchased without a trial)
No Refund

But don’t stop here!

Keep reading for a deeper dive into each tool’s unique strengths.

1. Funnelytics – Best Funnel Mapping Tool Overall

Funnelytics - Funnel Mapping Tool

Price: $75/month – Map Pro | $499/month – Performance Business | $999/month – Performance Agency

Key Features:

  • Drag-and-Drop Builder: With Funnelytics, you can map any funnel or customer journey. It’s like having a business LEGO set. You can take control of your marketing strategy.
  • Funnel Simulation: Run ‘what if’ scenarios to see your funnel’s potential before you spend a single dollar. It’s like having a time machine for your marketing, allowing you to make informed decisions.
  • 100+ Funnel Templates from the Titans: Swipe-proven funnels from the world’s top marketers. Stand on the shoulders of giants, then MAKE IT YOUR OWN.
  • Funnel Analysis: Track every step, pull data from all your platforms, and see EXACTLY where your bottlenecks are. It’s like having a personal funnel detective.
  • A.I.-Powered Funnel Optimization: Get instant insights and pinpoint your BIGGEST growth opportunities. Let the machines do the heavy lifting so that you can focus on the money.
  • Real-Time Collaboration: Bring your whole team on the same page, no matter where they are. It’s like a virtual war room for your marketing domination, fostering a sense of unity and shared purpose.
  • Customization: Add notes, checklists, images, and other elements to your funnel maps. This feature lets you tailor your maps to your needs, making them more engaging and informative.

The entire team unanimously agreed that Funnelytics was the best Funnel mapping tool for funnel planning, allowing you to easily plan and visualize marketing funnels. Not only is it gorgeous to look at, but it’s PACKED with features that MOVE THE NEEDLE.

If you’re looking for the ultimate tool to map, track, optimize, and PREDICT your funnel’s success, this is a no-brainer.

A Word of Warning:

While Funnelytics is a BEAST, it might be overkill for beginners or those who just want simple mapping. There are so many features, but it could be overwhelming, and you might feel like you’re paying for more than you need if you’re not using it to its full potential.

We’ve also included an affordable option, GERU, which has the key features at a fraction of the price, so you get the best bang for your buck.

Why We Love Funnelytics

First, Funnelytics turns your complex strategies into stunning visual maps that ANYONE can understand. Your team, boss, and clients will not be confused—it’s all laid out in a way that makes sense.

hubspot lead generation funnel

If you’re just starting and need help determining which funnels or customer journeys are right for your business, Funnelytics has 100+ funnel templates tailored to different goals and industries.

Whether you’re selling physical products, coaching services, eCommerce, Chiropractor, or anything else, Funnelytics has a template to get you started.

It’s like having a whole library of marketing blueprints at your fingertips.

The Secret Sauce: What makes Funnelytics’ templates truly stand out is that they’ve been crafted based on the winning funnels of the world’s top marketing geniuses, including yours truly, Russell Brunson, Frank Kern, Alison Prince, Dan Henry, Dean Graziosi, or Ryan Levesque (the Ask Method master).

funnelytics' template

Funnelytics didn’t just collect successful funnels; they DISSECTED them.

You get video walkthroughs, ad screenshots, and email examples—it’s like having a backstage pass to the minds of marketing legends.

Funnelytics Notes

They didn’t just map the funnels. They CLONED them.

You can import these proven templates directly into your funnel builder (like Clickfunnels) and hit the ground running.

The second feature I love in Funnelytics is Forecast (or Funnel Simulation).

If you’re serious about your marketing game, whether you’re a solopreneur or running an agency, Funnelytics is your unfair advantage.

As an agency, I understand the pressure to deliver results is real.

You want to guarantee profitability, but those outdated spreadsheets aren’t cutting it.

You can now play out different scenarios and see the potential outcomes of your funnels before you commit a single penny. It’s like having a crystal ball for your marketing campaigns!

With Funnelytics, you’re not just predicting the future – you’re shaping it confidently.

funnelytics forecasting

Funnelytics’ Forecasting Power:

  • Forecast with Confidence: Predict the results and profitability of ANY funnel or customer journey, no matter how complex.
  • Test Without Risk: Compare “what-if” scenarios without burning through your limited budget.
  • Map ANY Strategy: From simple lead magnets to multi-stage launches, Funnelytics can handle it all.
  • Input Your Data: Plug in your anticipated conversion rates, traffic costs, product prices, and campaign duration.
  • BAM! Instant Results: Funnelytics automatically forecasts your funnel’s outcome, including spending, revenue, and ROI.

The coolest part? You can instantly see how your funnel performance compares to your forecast using a simple red, yellow, and green system.

  • A green status indicates that your funnel is performing as expected.
  • Yellow means there’s room for improvement.
  • Red signals a potential issue.

Tweak your results by benchmarking your forecast against real-world outcomes and run scenarios to uncover which changes will skyrocket your results.

Funnelytics beats building spreadsheets any day of the week.

funnelytics spreedsheet

Say goodbye to uncertainty and hello to a tool that helps you confidently show clients exactly how your strategy will lead to massive results.


If you’re looking for a tool that delivers the best overall value and helps you map, forecast, track, measure, and optimize your sales funnels from start to finish, Funnelytics is the clear winner.

Compared to the other four tools we tested, Funnelytics stood out for its comprehensive features, user-friendly interface, and proven success with top marketers.

2. GERU – Affordable Funnel Mapping and Simulating

geru funnel mapping tool

Price: $37/month – Standard | $79/month – Pro | $99/month – Agency | $199/month – Agency Plus

Key Features:

  • Funnel Map Creator: Create your funnel maps with Geru’s easy drag-and-drop interface. No tech skills are required!
  • Simulation Engine & Optimizer: Test 2-3 scenarios based on your plan to see what works before you invest any money.
  • Scenarios Comparison: Compare your scenarios side-by-side to see what changes make the biggest impact.
  • Insight Reports: Get detailed reports and forecasts that guarantee your funnel will work.
  • Blueprint Library: 30+ proven sales funnel templates to get you started and avoid starting from scratch

If Funnelytics is too much for you, GERU is a great alternative for funnel mapping and simulating.

Geru is top-notch and super flexible. It allows you to simulate all your traffic sources, budget, and metrics in one place.

Geru generates beautiful reports you can use for yourself or share with clients—something you can’t do with a whiteboard, especially online.

The Downside?

GERU doesn’t have as many features, templates, or tracking as Funnelytics.

The interface is a bit old school and lacks a comprehensive tutorial. Adding more tutorials and real-life examples would be awesome.

You must change your password every time you update your profile, which is a minor annoyance.

But for solopreneurs and freelancers who just want to map out their marketing funnel plans and get a solid forecast of their results, GERU has got you covered.

It’s a simple, affordable solution that doesn’t sacrifice power.

Why We Love GERU

First off, GERU is a total steal!

For just $37/month, you can map out any funnel you can think of. And right now, they’re offering a lifetime deal for just $67.

geru lifetime deal

Here’s the kicker – you can get GERU (even the Agency plan) for free. Forever. If you get the One Funnel Away Challenge or Funnel Builder Secrets, GERU is yours for life.

What a no-brainer! But this offer won’t last long, so hit it.

Let’s be real. We already use a funnel builder like ClickFunnels, which costs $97/month.

Imagine paying the same for Funnelytics ($75/month), and you’d be paying for a funnel mapping tool that costs the same as a full-blown funnel builder.

Let’s be honest: Are you using all of Funnelytics’ features?

If not, GERU might be the smarter, more cost-effective choice.

Second, GERU allows you to customize your funnel maps to your heart’s content.

geru campaign

Change the color theme of page elements and thumbnail images to match your branding or personal preference.

geru page customize

GERU’s ability to visualize multiple products is a total game changer.

It’s a must-have tool for understanding your sales funnel and maximizing its profits.

add product in GERU

Finally, GERU’s reports are beautiful.

The tables and charts are easy to read and understand, so you can quickly see the key metrics that matter most to your funnel’s success.

geru project summary
Geru’s Project Summary
Geru's traffic reinvestment
Geru’s Traffic Reinvestment

You can compare different scenarios side by side, so you can see what’s working and make data-driven decisions.

geru scenario comparison 2

With GERU’s “Dream Profit Goal” feature, you can set your desired outcome and let GERU do the work.

geru dream profit goal

It will calculate the revenue, profit, traffic volume and ad spend you’ll need daily, weekly, and yearly to achieve your target.

It’s like having a personal financial advisor for your funnels to help you map out a clear path to success.


GERU is a total value without sacrificing quality or functionality.

You don’t need to break the bank to get top-notch marketing tools.

Yes, the UI design could be more modern, but there are a few usability issues. But GERU’s simulation capabilities far outweigh those minor drawbacks, and it rivals or beats its more expensive competitors.

If Funnelytics is too much for you, or you just want a more affordable option, GERU is the answer.

It may not have all the bells and whistles of its competitors, but it packs a big punch in terms of features and performance.

3. MarketPlan – Collaborative Marketing Funnels Planning

marketplan funnel mapping tool

Price: Free Trial 30 Days | $49/month – Starter | $99/month – Pro | $179/month – Agency


  • Funnel Mapping: Simplify your funnel and campaign planning with an intuitive drag-and-drop builder. Create visually stunning maps that showcase your expertise and the value you bring to clients.
  • Funnel Simulation: Predict the profitability of your campaigns, optimize your budget allocation, and launch with confidence, knowing you’ve got the data to back you up.
  • Real-Time Collaboration: Seamlessly share campaign plans and forecasts with your team and clients, fostering collaboration and ensuring everyone’s on the same page.
  • Smart Analytics: Dive deep into your campaign performance with detailed analytics, which will allow you to optimize your strategies and clearly demonstrate your ROI.
  • Funnel Templates: 28+ proven sales funnel templates.

MarketPlan may not have the huge page elements, traffic source icons, and dynamic products that Funnelytics and GERU have, but it makes up more than that by mapping everything from landing pages, sales pages, upsells, emails, ads, and more for full customization.

Key Advantages MarketPlan over GERU:

  • Collaboration: MarketPlan is built for teams. Work live with your team and clients and simplify communication.
  • Real-time analytics: Get instant insights into your campaign performance and make data-driven decisions on the fly. GERU doesn’t have this tracking.

MarketPlan is great for planning simple and effective funnels; it has all the necessary features if you’re not creating complex campaigns.

Your team can communicate within the app with built-in instant messaging and notifications.

The Connected Kanban interface takes collaboration to the next level, managing projects, assigning tasks, and tracking progress.

Why We Love MarketPlan

MarketPlan makes it incredibly easy to plan, strategize, and forecast for your entire online empire – funnels, websites, membership sites, you name it.

With its intuitive interface, you can create a winning plan based on your goals in no time flat.

marketplan funnel mapping

MarketPlan’s funnel templates are a total game changer, and here’s why:

It’s not just about the number of templates (although 28 is a good start, covering lead funnels, launch funnels, and webinars).

MarketPlan's sales funnel templates

It’s about the education that comes with each template.

MarketPlan doesn’t just give you the blueprint, it shows you how to use it.

Each template includes a quick video explaining how the funnel works, the psychology behind it, and how to make it work best.

marketplan video funnel guide

For newbies and pros alike. Like having a funnel coach in your pocket.

I’m impressed by how detailed MarketPlan’s templates are.

They’re not just basic outlines with page elements, emails, and traffic icons; they’re fully fleshed out with tags, tasks, conditions, and custom actions.

marketplan's custom action

This level of detail makes it incredibly easy to visualize your entire funnel, understand the flow of your campaigns, and ensure nothing falls through the cracks.

Each element in MarketPlan is customizable.

For example, when you click on a Facebook icon, you can specify how you drive traffic:

  • Image Ad
  • Text/Post Ad
  • Video Ad

and set your budget accordingly.

MarketPlan: customize fb ad

You can also click the List icon to enter the email automation workflow.

marketplan: email workflow

Not many tools offer this level of detail and funnel-specific customization. This makes your forecasts more accurate and aligned with your campaign results.

Finally, I love the data analytics in MarketPlan.

You can filter out non-human traffic (bots, crawlers, etc) from your data to get an accurate view of your campaign performance.

MarketPlan: Traffic Mode Setting

By doing so, you can:

  • Get clean data: Measure only what matters: real customer behavior and engagement.
  • Stop wasting time on bot traffic: Know your insights are reliable and actionable so you can focus on what drives results.


Overall MarketPlan’s strengths outweigh the weaknesses. If you want a marketing platform that simplifies collaboration, visualization, and execution MarketPlan is a good option.

Its ability to centralize your marketing efforts and streamline communication makes it an invaluable asset for any team or agency.

4. WP Funnels – Best For Wordpress Users

wpfunnels funnel mapping tool

Price: $97/Year – Small | $147/Year – Medium | $237/Year – Large

Key Features:

  • Funnel Builder: Build high-converting sales funnels right inside WordPress with a simple drag-and-drop editor. 
  • Pre-Made Templates: 21 pre-made funnel templates for various niches to get you started with your campaigns.
  • Funnel mapping: Visualize your funnel steps and ensure a smooth customer journey.
  • Detailed Funnel Analytics: Get real-time data on your visitors, buyers, and conversion rates to optimize your funnels for maximum sales.
  • Major Page Builders’ Support: It integrates with popular page builders like Oxygen, Elementor, Divi, or Gutenberg for more customization.
  • Major CRM Integration: Connect with your favorite CRM like FluentCRM, HubSpot, AWeber, or ActiveCampaign.

WP Funnels is the easiest and most user-friendly sales funnel builder for WordPress. You can design your entire sales funnel without leaving your WordPress dashboard.

With WP Funnels, you can PLAN, BUILD, and LAUNCH your sales funnel – All In One place.

You can do everything from planning your funnel steps to editing page designs, setting up products, and launching your campaign in the same interface.

It’s the ultimate tool for funnel creation on steroids.

Why We Love WP Funnels

My team and I love WP Funnels because you get full ownership and control over your funnels.

Unlike hosted platforms, WP Funnels lives on your own WordPress site, so you have full control. Customize to your heart’s content, integrate with any tool you want, and never worry about someone else shutting down your funnels.

Let’s be real: WPFunnels isn’t a dedicated funnel mapping tool, and it doesn’t try to be.

You won’t find the same level of design customization or forecasting features as some of the other options out there. But if you want to see your funnel steps and make sure everything flows, WP Funnels gets it.

It’s a simple way to get a bird’s eye view of your funnel structure without getting bogged down in unnecessary complexity.

I personally love WP Funnels’ modern and clean page UI elements.

They give your funnels a pro look that will impress. Plus with the builder, you can recreate the most successful sales funnels used by top marketers.

Let’s talk budget. Instead of paying over $100/month for separate funnel building and mapping tools, WP Funnels gives you the whole package for $97 per year.

That’s a steal for anyone on a budget, especially small business owners, bloggers, and affiliate marketers.


WPFunnels is the go-to solution for WordPress users looking for a simple and powerful funnel building solution.

It’s the perfect mix of affordability, ease of use, and essential features to create high-converting sales funnels without the technical headaches.

It may not have all the mapping features of some of the other specialized tools, but its WordPress integration, modern design, and funnel building capabilities make it a must-have for any WordPress-based business.

How To Choose A Funnel Mapping Tool?

Choosing a funnel mapping tool is a big decision for your business. Think about your budget, what features you need, what’s easy for your team, and how the tool scales with your business. 

Pricing: Find What Fits Your Budget

Affordability is important, but it’s not a one-size-fits-all solution.

On this list, Geru stands out as an affordable option because it offers the lowest price and occasionally provides a one-time payment alternative, unlike the typical monthly subscriptions from other providers.

However, Geru has no free plan, making it somewhat of a gamble.

Despite this, Geru boasts advanced features. When considering this tool, consider your budget, the value you would derive from it, and whether a one-time payment fits your financial strategy.

While Geru’s features are advanced, it’s crucial to assess whether they align with your business needs and are worth the investment.

Features: Pick What Fits Your Needs

When selecting software, prioritize features that align with your agency’s needs.

A dedicated mapping tool is more beneficial if advanced forecasting and analytics are essential.

Among the options, Funnelytics stands out for its advanced capabilities.

However, WP Funnels is a cost-effective choice if you require a user-friendly mapping tool without additional features like simulation or analytics.

Both Funnelytics and MarketPlan excel at delivering collaboration and flexibility.

They offer comprehensive forecasts, detailed analytics, and thorough reports, ideal for agencies seeking in-depth insights.

Usability: Choose What’s Easy for Your Team

Usability means how easy a tool is to use.

A smooth drag-drop experience is essential for efficient funnel mapping. Always test the best tools to see which best fits your team’s workflow.

On this list, Funnelytics is praised for being user-friendly, followed by Geru.

Wrap Up

I’ve explored four worthwhile digital marketing funnel mapping tools.

If you want a top-notch tool, go for Funnelytics and Marketplan; they’re advanced and user-friendly. 

Geru is a great choice if you’re all about straightforward funnel maps. For Wordpress users, WPFunnels is the way to go.

Ready to supercharge your marketing?

I recommend checking out one of these tools.

Take the next step in boosting your marketing strategy. Choose the one that fits your needs and make your marketing efforts shine!

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Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!