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Lead Funnels Review: Is It Worth The Money?

lead funnels review by Russell Brunson
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Hey buddy, welcome to my Lead Funnels review.

For over five years, I’ve been helping businesses across various industries leverage the power of lead funnels. I’ve built and optimized funnels that capture leads, nurture prospects, and drive sales.

The Lead Funnels Swipe File by Russell Brunson promises you can attract unlimited leads for YOUR business. At the $7 price, is it a real deal or just bait to lead you into other hidden fee stuff?

I spent over 4 hours reading the entire ebook, watching his live recorded training, and $20 on coffee writing this review to find an answer. YOU BETTER READ IT

Lead Funnels review: Invoice proof

In this review, I’ll share actionable insights into the overall strategy and a deep dive into a specific tool. By the end, you’ll be equipped to decide whether it can become the missing piece in your lead generation puzzle.

Here we go!

TL’DR: Is Lead Funnels Swipe File Worth The Money?

The Lead Funnels Swipe File is 100% worth your money.

For only $7, you get access to 106 114 high-performing landing pages and lead generation funnels in various niches, such as dating, health and fitness, golf, digital marketing, and more.

With this killer ebook, you get:

  • An EVERGREEN strategy to quickly create ready-to-buy prospects and generate leads online.
  • This is a collection of million-dollar landing pages and lead-generation funnels. By learning and modeling from the top, you can build a massive email list like a pro in no time.
  • Exactly components of a successful sales funnel online.
  • Stand out from the competition with unique and useful lead magnets.
  • Create content to attract more leads and build customer trust and relationships. – SELL like crazy

It sounds like I’m overselling this book, but I’m not. I’m just telling you the facts. I’m “funnel hacking” a lot, so I know the struggle and effort involved in finding and analyzing sales funnels.

It takes 60 seconds to snap a screenshot of all those funnel pages, but finding them can take hours! Trust me, Russell and his team put in some serious sweat equity to compile this goldmine. 

Additionally, he breaks down everything he’s learned over 10 years about lead funnels, exactly how he does it. While it can’t help you go from ZERO to HERO, but it’s the foundation for a successful sales funnel.

Now, I won’t sugarcoat it. The Lead Funnel Swipe File is not without its flaws. Some links may not be working at the moment. But, hey, when you’ve got funnel tips, real-life examples, and high-quality images all packed into this ebook, it becomes a no-brainer.

Plus, there’s a 30-day money-back guarantee. Why not? You’ve got nothing to lose.

Lead Funnels E-book Overview

Clickfunnels lead funnels review

Lead Funnels by Russell Brunson is a 172-page ebook, which is a massive compilation of the most successful and profitable Lead Funnels, Landing Pages, and Tripwire Pages on the market.

Lead Funnels is a GOLDMINE If you’re looking to build your list of qualified leads and buyers FAST. The book comes with:

  • A Step-By-Step to setup a lead magnet, create quality content, nurture leads, and boost sales.
  • 114 of the world’s most profitable Lead-Generating funnels across tons of industries. Russell shows you their uniqueness and exactly HOW and WHY they generated millions of leads and millions in revenue.
  • Collection of perfect landing pages you can model and start generating hordes of new leads for your business.

The cool thing is that unlike other “sales funnel examples” you could easily find online, this swipe file was written by the master funnel hacker – Russell Brunson, the creator of ClickFunnels. 

His company skyrocketed to a whopping $100 Million in revenue in just 3 years!

Yeah, you’re right! 

Russell knows how to generate leads and customers like nobody’s business. 

It’s like you’re getting access to his over 10 years of experience, and I felt like a pro in funnel building by modeling and combining the funnel structure, page design, sales copies, and practical tips.

Lead Funnels Review: Pros and Cons


  • Affordable price ($7): Lead Funnels is INSANELY GORGEOUS for its price. It’s an absolute steal for businesses looking to tap into a treasure trove of knowledge and unleash proven lead-generation strategies.
  • In-depth guide: the book is packed with insider knowledge, revealing the science behind creating a lead magnet funnel that works. Say goodbye to trial and error – With this guide, you’ll grow your email list faster and make fewer mistakes.
  • Inspiration and Ideas: Struggle with lead magnet creation? Lead Funnels helps unleash your creative potential – thanks to 114 high-performing sales funnel examples.
  • Dominate Your Niche: By learning from the best, leave your competition in the dust. Implementing a proven, fail-proof system helps you turbocharge your results, persuade like a pro and skyrocket your revenue with 0 extra effort.


  • Reading this PDF on a mobile device is not easy.
  • Need additional cost for comprehension lead generation funnel training.
  • Some links inside the book don’t work right now.

Who Is Lead Funnels Swipe File For?

You’ll love Lead Funnels book if:

  • You’re exhausted from the uphill battle of generating quality leads and want quick solutions to boost your funnel.
  • You want to see the EXACT funnels Russell and countless other successful entrepreneurs built, so you can study and model to grow your lists.
  • You’re looking for the secrets to creating irresistible hooks, headlines, lead magnets, bullets, and stories that capture leads on demand!
  • You’re looking to amp up your list of sales funnel examples, which gives you many lead magnet ideas, killer page designs, and jaw-dropping sales copies.
  • You want a “go-to” swipe file that you can use for ideas for YOUR business.
  • You’re a beginner seeking a foolproof lead generation quick-start guide, so you can effortlessly build your sales funnel without any guesswork or trial and error.

You won’t love Lead Generation Funnel Swipe if:

  • You’re not interested in reading
  • You want to COPY/STEAL instead of MODEL
  • You’re in the Brick-and-Mortar business. It doesn’t mean lead magnet funnel doesn’t work in this industry; it’s just that I couldn’t find any remarkable examples so far.

In-depth Lead Funnels Review: What Included?

The Lead Funnels ebook breakdown into three chapters and swipe file:

  • Chapter 1: Lead Funnel History
  • Chapter 2: Lead Funnel Strategy
  • Chapter 3: Lead Funnel Implementation
  • Swipe Files: Funnels
  • Swipe Files: Landing Pages

Chapter 1: Lead Funnel History

In this chapter, Russell talks about history, strategy, and implementation. He was reviewing the past behind lead funnels and how pop-up ads paved the way for online marketing.

Most people will skip this chapter, and they make the biggest mistakes.

Many of you guys already understand funnel foundation, and your goal here is to look at the funnel examples or find out something like secrets to boost your conversion, right?

Of course, this is the reason why we buy Lead Funnels ebook, but did you know that lead generation strategy was familiar in the late 1990s until now? Learning history helps you understand where online lead generation began and why it’s so effective and powerful today. 

The best part about this book is that it not only gives you more sales funnel examples but a funnel strategy as well. You can either use the strategy laid out here to create your own, depending on what kind of business you have, or pick any one of the 114 examples and bust it out in less than an hour.

Chapter 2: Lead Funnel Strategy

lead funnels maping

You will understand the strategy and implementation behind the five parts of a lead funnel, as the image above:

  1. Lead magnet
  2. Landing page
  3. Thank you page
  4. Sales page
  5. And follow-up funnel.

You’ll learn what each one is, why they’re crucial to your business’s success, and how to create your lead funnel in five easy steps.

This book is not what you’ve read on the internet.

It provides a straightforward strategy to understand, specific examples that will show up in your life, and a lot of real-life stories from Russell’s experience as well!

Creating an attractive lead magnet is not easy. In the past, people were all too eager to give their email for freebies in exchange, but now it’s different.

Have you ever wondered why some people are able to generate a lot of email addresses by giving away free reports?

But when we try the same thing, no one signs up for the offer. What’s different about these two situations?

This is the reason why I love this chapter because Russell Brunson will share with you:

  • Lead magnets formula
  • Best ideas and examples

CHAPTER 3: Lead Funnel Implementation

Lead Funnels review funnel Implementation

Once you know the history and funnel strategy, in this chapter, Russell will share with you five parts of the lead funnel and how it works by following Myron Golden’s tip:

Lead magnets should focus on bringing people away from pain instead of toward pleasure.

You learn how to create each page in lead generation funnels and get pro tips from Russell’s experience. For examples:

  • 9 Fast Ways to Create an Info Product Without Ever Writing a Book
  • 2 Easy Ways to Build Your Email List for Free
  • Build relationships with potential customers on various platforms (email, Facebook messages, desktop push notifications, retargeting messages, etc.)
  • Create three types of content in 1 fell swoop.

Swipe File Funnels and Landing Pages

lead funnels - sales funnel template swipe
Lead Funnels Review: Funnels Swipe

This is my favorite part, where I can see real-life examples of lead funnels. The best part is we can see Russell analyze the funnel to understand how it works:

  • What is their Hook
  • The Story
  • and offer

He also provides the link to a funnel where you can learn from these pages or “funnel hack” it and see what happens inside the entire funnel.

Lead Funnels Pricing

Lead Funnels ebook costs you $7. I think this is a good deal to learn and improve my knowledge and skill, and I bet it will be worth all your time spent!

Revealed: Lead Funnels Up-sell Options

1. Lead Funnels Training by Russell Brunson Plus 30 sales funnel template

lead funnels review: Russell Brunson live recored
Lead Funnels live recorded by Russell Brunson

Price: $37

Lead Funnels training is a series 2 videos and has nearly two hours long. This is Russell’s special “behind the curtain”LIVE recorded training, where he breaks down EACH of the lead funnels. 

PLUS, you’ll also get 30 pre-designed “Share Funnel” templates. So, you can easy to re-brand and change the message.

lead funnels review: The sales funnel template

2. One Funnel Away Challenge (Digital Version)

One funnel away challenge price and value

Price: $100

After payment, you will redirect to the next page. Clickfunnels will invite you to purchase specialized training called “One Funnel Away Challenge.”

The One Funnel Away Challenge is the best funnel training I’ve learned, where they teach you everything about the marketing funnel,  strategies, and actionable plans within 30 days.

If you want to bring your business to the next level, the OFA challenge is the training you must join. It’s no brainer!

Final Verdict: Buy Lead Funnels or Not?

For only $7, it’s a crazy steal in my opinion. Bought Lead Funnels is one of the best investments I’ve ever made to improve my marketing skills.

You can learn about dozens of ways to generate leads, attract dream customer attention and build a relationship with them from the experts. It’s real-life examples, case studies, and results from successful businesses you could NEVER learn every else.

This resource helped me build killer lead magnet funnels in a snap. And you know what’s even better? It keeps you up-to-date with the latest trends (like having a secret weapon in your pocket.)

YES, there’s a lot of fair criticism about Russell Brunson and Clickfunnels, though. A massive upsell and daily email with promos. But it’s how online business works.

Overall, you can’t argue with the price. If you evaluate it for what it is – actionable tips, career advice, a HUGE of the perfect sales funnel, and landing page examples – it’s a great value.

  • You don’t need to buy any upsell to gain value from the book. 
  • If you don’t like Clickfunnels, you can check out the best alternative here
  • On the other hand, for those who want to save some money but still want to learn everything about lead generation funnel, I recommend you sign-up for the Your First Funnel Challenge (review) – completely free.

Finally, there is a 30-day money-back guarantee. If you don’t like that ebook, they’ll send you $7 back for any reason.

Try it out here. You have RISK FREE.

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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