russell brunson ofa challenge mockup

Brand-New One Funnel Away Challenge 3.0

Learn How To Build Ecom Or Expert Sales Funnel In The Next 30 Days

Dotcom Secrets Review (2nd edition Updated) | READ FIRST

Funnel Secrets is reader-supported. If you buy products through our affiliate links, we may earn a commission (at no extra cost).


Dotcom Secrets has become a go-to playbook for entrepreneurs looking to grow their companies online through effective sales funnels.

Ever feel stuck on growing a business online?

I did, too…

Until I found Russell Brunson’s Dotcom Secrets.

I didn’t just read it—I lived it.

Dotcom Secrets presents a step-by-step funnel building guide tailored to boost traffic and maximize profitability. It’s like finding the missing piece of your online marketing puzzle.

Russell Brunson doesn’t just throw concepts at you; he hands you the tools to create a magnetic online presence.

Applying Russell Brunson’s funnel strategies to my affiliate and e-commerce sites, I meticulously tracked the outcomes over the past six months.

The results were not just promising. They were game-changing.

In this Dotcom Secrets review, I’ll help you discover::

  • What is the Dotcom Secrets book?
  • What you get in the book (and why I think it’s the best sales funnel book available)
  • Who will benefit most from this book, and why it’s essential for online entrepreneurs?
  • The strengths, and a few drawbacks to help you decide if it’s right for you.

Most reviews I’ve read were either outdated or flat-out misleading. The Dotcom Secrets 2nd Edition is practically a new book. The author cut out half the old content and added even more, making it almost twice as long as before.

Now, let’s get to it.

Is The Dotcom Secrets Book Worth It or Hyped?

Dotcom Secrets is a bit hyped, but it is worth it overall.

With a 4.7-star rating based on over 2,577 customer reviews on Amazon, this book provides valuable insights into Internet marketing strategies for any business owner.

Dotcom Secrets review on Amazon

Russell Brunson? He’s the guy behind this playbook—and we’re not just talking about any marketer. He co-founded Clickfunnels, a major player in the marketing world.

Have you heard of the Value Ladder? It’s a strategy for gradually offering your customers more valuable products or services as they continue to engage with your brand.

How about funnel hacking? It’s all about studying successful funnels and applying similar principles to your own for MAXIMUM profit. Dotcom Secrets is BRIMMING with tactics like these.

But is it just fluff? NOPE.

This isn’t just theory, but actionable steps. Check this out:

  • Understanding your dream customer
  • Crafting the perfect hook, story, and offer
  • Developing an Attractive Character for your brand

Got doubts? Think it’s just internet marketing lingo? I get it.

But here’s the TWIST—it’s all about making these concepts WORK for you, no matter the size of your business.

Now, let’s talk investment.

Is it a book that you’ll read once and forget? Or will it sit proudly on your shelf, ready to tackle any marketing challenge?

Consider these core concepts that Russell unpacks:

  • Crafting funnels that CONVERT
  • Escalating value to your offers
  • Maximizing ROI with strategic follow-ups

Are there downsides? Sure, some concepts may require you to peek at other Russell Brunson materials, and that shipping fee is a bit sneaky, right? But let’s weigh it out. The methods can vastly improve your online presence.


If you’re serious about your business, want to create funnels that aren’t just leaky buckets, and seek HIGH-QUALITY LEADS, then YES.

It could be the catalyst you’re searching for.

Give it a spin. You have nothing to lose.

Dotcom Secrets Book Pros and Cons


  • Crafting high-converting sales funnels was never this easy, thanks to the simple frameworks in the book. And guess what? These funnels work for ANY business!
  • They have ten proven sales funnel frameworks that help you seamlessly guide potential customers from awareness to purchase. Cool, right?
  • Once you learn how to create irresistible offers from the book, you’ll see how your customers keep returning for more.
  • My marketing game leveled up by “stealing” successful strategies from competitors – all ethically.
  • The book reveals effective techniques for increasing your average order value and maximizing revenue from each customer. Isn’t that awesome?
  • The book’s real-life examples helped drive the principles home—seeing other businesses achieve remarkable growth following “Dotcom Secrets” only motivated me further!


  • While reading, I sometimes felt like the book was promoting Russell Brunson’s own software and services, like ClickFunnels – but that’s just a minor perception issue.
  • The book provides a general approach to sales funnels. However, it may not offer enough tailored advice for specific niches or industries.
  • Sometimes, I found some concepts repeated throughout the book, making it slightly redundant. But hey, repetition can be good for learning, right?
  • Lastly, some marketing claims surrounding the book seemed exaggerated or overly promotional, which may put off certain readers.

Who Should Read Dotcom Secrets?

Dotcom Secrets book might benefit for:

  • Entrepreneurs starting an online business: If you’re new to the online space, this book provides a foundational understanding of sales funnels and customer journeys.
  • Business owners struggling with online sales: If your website isn’t converting, Dotcom Secrets offers strategies to optimize your sales process.
  • Marketers seeking to improve their funnels: Russell’s funnel frameworks and scripts can be valuable to even experienced marketers.
  • Anyone interested in the psychology of selling: The book delves into the psychology of customer behavior and how to leverage it.
  • For those who enjoy a practical, step-by-step approach: Russell’s writing style is clear and actionable, with plenty of examples.

Dotcom Secrets book might NOT benefit for:

  • Experienced digital marketers seeking advanced tactics: The book focuses on foundational concepts, not cutting-edge strategies.
  • Those looking for in-depth technical instruction: While it touches on tools and software, it focuses on the overall strategy.
  • Readers who prefer academic or theoretical works: Brunson’s style is informal and anecdote-driven.
  • People skeptical of sales and marketing tactics: If you’re ethically opposed to persuasive techniques, this book may not resonate.
  • Individuals seeking a quick fix without effort: Implementing the strategies in the book requires work and dedication.

What Is Dotcom Secrets Book?

Dotcom Secrets book Russell Brunson

Dotcom Secrets is the first book in Russell Brunson’s Secrets Trilogy. Think of it as a treasure map for online business. It reveals the secrets of building sales funnels—your customer’s superhighway to more sales!

Over the last few years, it’s become the BIBLE of online marketing. Yep, the same strategies Russell used to skyrocket his company ClickFunnels from ZERO to one hundred million dollars!

This book breaks down complex funnel building into easy steps. It’s not just theory either – it’s packed with 10 PROVEN sales funnel frameworks, funnel scripts, and real-world advice for building your online business empire.

Pretty sweet, right?

Inside, you’ll discover:

  • Easy-to-follow steps: Break down complex funnel building into simple actions.
  • Proven scripts: Get real-world advice and funnel scripts for your funnel’s pages.
  • Targeted strategies: Find and attract your dream customers.

Best of all, it’s FUN to read. Imagine a friendly chat with Russell himself – simple words, fun stories, even doodles! No fancy marketing degree is needed, just a curious mind and the desire to succeed.

Ready to level up your online game? Dotcom Secrets is your MUST-HAVE guide!

About Russell Brunson – DotCom Secrets Book’s Author

russell brunson show off dotcom secrets book

Meet Russell Brunson, the co-founder of ClickFunnels. From viral marketing campaigns to DVDs about potato guns, his journey in digital marketing is truly amazing.

How did he start?

In 2003, Russell sold his first software, Zipbrander. Two years later, he created a product on “How To Create A Potato Gun.” Just one year after graduating college, he made his first million dollars selling his products online.

Russell sold various products: shakes, supplements, coaching, books, consulting, coupons, T-shirts, tech services, and software. He became a top earner in several network marketing companies, won a Ferrari, and generated 1.5 million leads in just six weeks.

Russell Brunson is also a New York Times Best Selling author. He sold hundreds of thousands of copies of:

  • Dotcom Secrets
  • Expert Secrets
  • Traffic Secrets

In 2018, Russell made $3M in sales in 90 minutes during his presentation at Grant Cardone’s 10x Growth Conference.

Isn’t that incredible? Russell’s story isn’t just impressive—it’s inspirational.

His relentless drive and innovation in sales funnels have shaped modern online marketing.

Let’s dive into his world through “DotCom Secrets, where he shares the essentials of growing your business online.

Ready to learn from a master? Let’s go!

Dotcom Secrets Review: Take A Look Inside The Book

Inside this book, you’ll learn all sorts of topics essential for growing your business online. Things like:

  • The value ladder
  • Hook, Story, Offer
  • The seven phases of a funnel
  • How to create follow-up funnels
  • Funnel stacking
  • Funnel audibles
  • and a whole bunch more.

It is the foundational cornerstone of using sales funnels successfully in your business. Dotcom Secrets is divided into four sections.

Section 1: Sales Funnel Secrets

Dotcom Secrets is a practical book full of helpful and actionable insights. The first chapter deals with the right mindset and foundations for the sales funnel and online marketing.

Secret #1: The Secret Formula

Dotcom Secrets review: the secrets formula
Dotcom Secrets book – The Secrets formula

Don’t let the word “secret” confuse you. This is a very basic but extremely important marketing skill that will help companies identify their target market and learn what they’re looking for online.

But instead of dealing with confusing terminology, Russell Brunson made it simpler by walking you through his framework called “The Secrets Formula,” which consists of 4 crucial questions:

  • Who is your dream customer?
  • Where are they congregating?
  • What is the bait that you can use to attract them to you?
  • What is the unique result that you can create for them?

Those four questions are not only the framework for section one, but they fit everything you’ll learn inside the book.

Secret #2: Hook, Story, Offer

If you want to build a successful business, you should understand the Hook, Story, and Offer framework, not only for selling online.

Each piece of bait you put out (such as ads, emails, landing pages, upsells, webinars, and phone calls) you should include a hook, a story, and an offer. 
Russell Brunson

The best part is that he had published this for FREE.

Watch the video below to see how powerful his framework is and understand why he’s been able to create a successful funnel.

YouTube video

In Dotcom Secrets, he’ll teach you to step by step:

  • How to create an irresistible offer that seems less expensive than your competition.
  • Build a story that helps potential customers trust you enough to buy from you.
  • Create the hook that grabs your dream customer’s attention.

Secret #3: The Value Ladder

Dotcom Secrets review value ladder
Dotcom Secrets review: The Value Ladder

Anyone with a business idea should create the Value Ladder first. It gives them a vision of how they’re serving their customers.

The value ladder is also known as a business plan.

If you don’t know the result you want to offer, then the Hook, Story, and Offer framework in secret #2 will be useless.

The book gives you:

  • The best examples to help you create one for your business.
  • Visualize which types of funnels (in section two) you should use in each stage.
  • The relationship of value ladder and sales funnel
  • We should build sales funnels to move people through the sales process (to convert as many as possible to the next step of the value ladder.)

Secret #4: The Attractive Character

Dotcom Secrets review Attractive Character
The Attractive Character

“Attractive Character” helps you build a relationship with your audience. Once you understand It, you can tell a story to break dream customers’ false beliefs and communicate with your target market to better serve them.

You’ll learn:

  • Attractive Character elements
  • Attractive Character Identity
  • Attractive Character storylines
  • and great examples

Secret #5: Funnel Hacking

Understanding your competition and how it affects the market is essential not only in funnel building but also in digital marketing.

Funnel Hacking is not picking a random someone’s funnel and copying it.

In Dotcom Secrets, you’ll learn the framework correctly so you can understand the right way to “Funnel Hack” and model in three ways:

  • Direct competitors
  • Indirect competitors
  • People selling through the same funnel type

Secret #6: Seven Phases of a Funnel

Did you know the sales process is everywhere? It influences everyone, from restaurants and clothing stores all the way down to fast-food chains or even online marketing!

Over years of testing and experience, he figures out there are seven funnel phases, from the first time you touch your audience until the end of the sales process.

You also learn the traffic temperature so you can write compelling copy to communicate with your prospects based on where they’re at the time.

Secret #7: Follow-up Funnel

Dotcom Secrets review follow up funnel

This time to learn about Communication Funnel (or follow-up funnel). It’s also known as an email marketing campaign. In this chapter, you’ll understand how to write emails to nurture leads and sell.

In Dotcom Secrets, there are two types of messages that we’ll send out in the follow-up funnel:

  • Soap Follow-up Funnels (or Soap Opera Sequence)
  • Seinfeld Message

Brunson’s email marketing advice is just as relevant today. In his experience with Seinfeld Method — sending out daily emails to your subscribers without boring them too much.

Dotcom Secrets review funnel scripts
Daily Seinfeld Emails following Hook, Story, Offer framework

The cool thing is your Daily Seinfeld Emails will follow the Hook, Story, Offer framework to help you increase the open rate and make your message more entertaining for your customers so they can take action on your offer.

This is why you should read the book from beginning to end to ensure you don’t miss anything.

Section 2: The Funnels in The Value Ladder

Dotcom Secrets value ladder

In this section, he will reveal the 10 core sales funnel strategies that drive almost all of the business inside ClickFunnels. Russell had tested hundreds of thousands of funnels in the past, and those that are making money are ALWAYS one of these 10.

Because the purpose and product price in each Value Ladder stage are different, you should use different types of funnels and sales scripts to achieve this.

Front-End Lead Funnels

  • Lead “Squeeze” Funnels
  • Survey Funnels
  • Summit Funnels

Unboxing Funnels

  • Book Funnels (free plus shipping offer)
  • Cart Funnels
  • Challenge Funnel

Presentation Funnels

  • Video Sales Letter Funnels (VSL)
  • Webinar Funnels
  • Product Launch Funnels

Back-End Phone Funnels

  • Application Funnels

💡 Pro tip: He also gives 32+ Virtually UNKNOWN Funnels (Not Found In The DotCom Secrets Book) in his Dotcom Secrets summit. So you can check it for free to increase options when building your own sales funnel.

Section 3: Funnel Scripts

Dotcom Secrets review funnel scripts

Should you know that structure, the funnel is a small piece of getting someone to buy. The biggest piece is the content inside your funnel.

In this chapter, you’ll learn Russell’s best sales funnel scripts, which he actually uses for his company and converts like crazy.

Whether you need scripts for sales pages, squeeze pages, OTO pages, etc. It’s all available here:

  1. Curiosity-Based Headline scripts
  2. “Who, What, Why, How” Script
  3. “Star, Story, Solution” Script
  4. OTO Script
  5. “Perfect Webinar” Script
  6. “Product Launch” Script
  7. “Four Question Close” Script
  8. “Setter” and “Closer” Scripts

💡 Pro tip: Using Funnel Scripts can help you build your sales message faster (without copywriting experience needed)

Section 4: Building Your Funnel

clickfunnels plug n play sales funnel templates

In the last section, he’ll teach you how to bring your ideas to reality. You’ll understand the secrets behind Clickfunnels and how we can use it to create a beautiful and high-convert sales funnel quickly.

For those of you who don’t know, Clickfunnels is sales funnel software created by Russell Brunson, Todd Dickerson, and Dylan Jones to help you turn the ideas you’ve learned from this book into reality.

With drag-and-drop form builders, Clickfulnel has generated over 100,000 users in five years. It takes less time and effort to build funnels than ever before!

💡 Pro tip: Join the One Funnel Away Challenge so that you can get a Clickfunnels trial account for 30 days for FREE

Next, when your customers finish a step in your value ladder, you can move them on to the next step. So, connecting your funnel is really important, and he calls it “Funnel Stacking.

Funnel Stacking will help your internet business outspend your competitors, provide more value to your clients, and predictably scale your company if you do it right.

Finally, you’ll learn the crucial key to fix your funnel quickly, which elements you would be testing, and how to turn from a broken funnel to a winner.

My Experience With Dotcom Secrets Book

I struggled to consistently attract and capture leads when I started my first online business in 2017. My existing sales funnels were riddled with leaks, resulting in missed opportunities and lost revenue.

I felt like I was throwing spaghetti at the wall, hoping something would stick.

  • I didn’t have much money for marketing, so I couldn’t keep trying random things.
  • I needed a clear, strategic plan to get the most out of my budget.
  • I knew something was missing, and I needed a proven solution.

I tried learning from YouTube tutorials, but it was like trying to build a house with a Swiss Army knife. I struggled designing landing pages, crafting compelling copy, and testing everything to see what worked.

Then I found Dotcom Secrets by Russell Brunson. This book was amazing!

It outlines the EXACT strategy Russell Brunson used to build Clickfunnels into a nine-figure company backed by over 19 years of experience in online marketing.

At first, I was initially hesitant because:

  • English isn’t my first language, and I thought the book would be too difficult.
  • Some online reviews suggested the book’s marketing was overhyped, creating unrealistic expectations.

But I was wrong.

Dotcom Secrets was written in an easy-to-grasp format, packed with fun stories and doodles that made complex concepts simple and engaging.

Plus, the strategies and tactics in this book are rooted in the principles of Direct Response Marketing, a proven approach to driving measurable results.

The concepts of creating an “Attractive Character” and building a “Value Ladder” completely transformed my approach.

I learned how to craft a brand personality that resonated with my audience, pulling them in instead of pushing them away.

The step-by-step system guiding customers toward higher-value products and services was a game-changer for my revenue.

Here are a few things I didn’t like:

  • Some of the concepts felt incomplete, requiring me to reference other books by Russell Brunson to fully understand them.
  • The “Free plus Shipping” offer was initially misleading.  I thought the book was free, only to be hit with a $19.95 shipping fee (and I’m not even in the US!).  While it was still cheaper than buying from Amazon, it felt like a bait-and-switch tactic.

So, do I recommend the Dotcom Secrets book? Absolutely! Give it a try, and you’ll see how valuable the information is.

Thanks to Dotcom Secrets, I finally had the tools and knowledge to fix my leaky funnels, attract high-quality leads, and maximize my marketing ROI.

If you face similar challenges in your online business, don’t let language barriers or skepticism hold you back. This book could be the game-changer you’ve been waiting for.

Dotcom Secrets Pricing

The Dotcom Secrets book is actually Free; you just pay $9.95 US or $19.95 International for shipping/handling. This is an excellent example of the free plus shipping offer that Russell Brunson teaches in his book.

If you buy Dotcom Secrets on Amazon, it costs you $13,19 (not including the shipping fee)

Dotcom Secrets pricing

I highly recommend you buy the book from the author so that you can buy it at a low price; also, you can buy the audiobook on the upsell page (it’s not available anywhere) and get his $359.95 value bonus.

Exclusive Dotcom Secrets Bonuses

1. The 3 Core Funnels Book Pdf ($47.00 Value)

the 3 core funnels book

Did you know that 95% of Russell’s revenue comes from just three basic funnels?

After 21 years of selling online, he discusses sales funnel strategy on his podcasts, periscopes, blogs, and books. But, when he started to look closely at where most of his income came from, it was almost all from just three particular funnels.

No matter if you have NO list or sales. The 3 Core Funnels book can help you make more email lists or sales online than ever imagined!

2. 108 Split Test Winners Ebook ($47 value)


Having a funnel is great, but if you’re not split, test your funnel, page element, and design…you’re losing money.

Russell Brunson is a big fan of testing, and this book is a result after he split tests A/B 108 variables inside his funnel. It includes:

  • The Evolution of an Offer
  • Conversion Tests
  • Backend Tests
  • Traffic Tests
  • Trial Closes: Two Tiny Words Increased Dollars Per Lead

One single split test can change your results and make a BIG difference to your opt-in conversion and sales. It can have a HUGE impact on your entire business.

3. Network Marketing Secrets e-Book ($47 value)

Network marketing secrets book review cover

The BIG problems in Network Marketing are:

  1. Sell products
  2. Create a downline and train your team.

Most people start MLM by introducing products or opportunities to their family or friends, impacting the relationship. Watch the video below to discover how to succeed in Network Marketing with an MLM sales funnel.

Inside this free book, you’ll learn about the 3 ‘LOST’ Funnels that run 99.9% of ALL successful network marketing companies.

( Skip this bonus if you’re not in the Network Marketing business)

👉 Learn more: Network Marketing Secrets book review: Is it a good MLM book?

4. Funnel Audibles ($97 Value)

funnel audibles

Soon, you will be launching your first funnel. Chances are it is going to flop.

Most people’s funnel doesn’t work the first time, and that’s okay. If you know that going into it, it won’t shock or depress you. The sooner we see where the funnel is failing, the faster we can fix it.

The Funnel Audibles will show you a simple process to take ANY broken funnel and turn it from a “ZERO” to a HERO.

This is a video presentation of Russell Brunson at the Funnel Hacking Live event, where people pay at least $997 to be there. Now, you can get it for FREE when you buy the book!

5. Workbook 30-Day DotCom Secrets Challenge! ($97 Value)


I admit that I really confused after reading the book!

This book is awesome; I learned so much from him. But when I sit at my desk and work, I ask myself, “What should we do first?” “Where do I start?”. Each secret in the book is a skill that I need to learn to change my business.

This is a game, and it’s the most fun game that I’ve ever played.

Luckily, In the 2nd Edition, he provides 30 days Dotcom Secrets challenge workbook. It includes the exercise, the road map, and plan I can follow:

  • Day #1 What should we do?
  • Day #2 What should we do?
  • Day #30 What should we do?

About Dotcom Secrets PDF Download

I know a few people searching “Dotcom Secrets e-book free download” on Google to look for a PDF version or FREE stuff. Here are the results.

Dotcom secrets pdf free download

The truth is that Clickfunnels does not provide any e-book or PDF version. They only have the Kindle version on Amazon.

So, most of them use “clickbait,” When people visit their site, they write a review post like me or promote something else.

The good news is that the Dotcom Secrets book pdf is still available; some people give it away for FREE. I have no idea how they have it, but you can download it for FREE.

And here is the BAD news.

It’s an old version of the book and missing many content, strategies, and tactics inside. It’s outdated and useless.

Dotcom Secrets pdf
The Dotcom Secrets Pdf version you download free on Internet-only has 190 pages

Now, you have two options:

  • Try to find something as cheap as possible with more risk.
  • Or Invest a few bucks today ($9,95), and it may change your business forever.

We don’t talk about a thousand dollars; we talk about $9,95. If you don’t like the book, they’ll return your $9.95 shipping and let you keep it anyway. Is it fair enough?


I hope you enjoy my Dotcom Secrets review. In short, this is the best online marketing book for online marketers and business owners to help them build a sustainable business in the online marketing space.

The DotCom Secrets book is not only a great read, but it’s also edifying. How many business books do you still find relevant when marketing techniques are constantly changing? Dotcom Secrets is an evergreen book that is still incredibly relevant to world change.

👉 Read More:

Frequently Asked Questions

Is Dotcom Secrets a scam?

No, Dotcom Secrets is not a scam. It’s one of the best direct-response marketing books you should have.

If you already have the new version of those books, you should consider whether you need the workbook (the Unlock Secrets) or not. Then you can make a decision.

Where can I buy the DotCom Secrets book?

You can click here to get this book from the author, then get exclusive bonuses for free or buy it from Amazon.

What if I don’t like this book?

If you don’t like Dotcom Secrets for any reason, you can contact support to get a refund of your shipping costs (you don’t need to ship the book back)

Dotcom Secrets vs Expert Secrets Vs Traffic Secrets: Which Book Should I Read First?

It would be best to read the Dotcom Secrets book first, then the Expert Secrets book, and the last Traffic Secrets book. Don’t forget to watch the video bonus training and complete the exercise in the “bonus book” Unlock The Secrets.

Does Russell Brunson offer the Dotcom Secrets PDF version?

No, they currently do not offer the Dotcom Secrets PDF version. But you can buy it on Amazon Kindle or get the Dotcom Secrets audio version instead.

Can I join the Clickfunnels Affiliate program and promote Dotcom Secrets?

Yes, you can click here to join the Clickfunnels Affiliate program for FREE. It would be best to join Affiliate Bootcamp training to discover more ideas and strategies.

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

Ready To Build, Launch, And Get Dream Prospects Into Your Funnel, FAST?

Join the BRAND NEW One Funnel Away Challenge Today and get a day-by-day plan to launch it correctly.

*The link above is an affiliate link, which may earn us a commission at no extra cost to you.
Scroll to Top