Dotcom Secrets Book Review – The Ultimate Sales Funnel Book

Dotcom Secrets Book is the ultimate guide to help you create an online sales funnel. If you are one of those people searching for ways to increase traffic and conversion to your website, then the Dotcom Secrets book could have been tailored to your needs. They share with you all scripts you need to create a sales funnel (email scripts, landing page scripts, OTO (one – time – offer) scripts,…)

However, before you rush to the nearest bookstore to get your copy of the book, there are two major things you need to note:

  • This book is not a guidebook on how to increase traffic to your website but you will be bringing in more traffic to your website after reading it.
  • This book will not teach you about conversion but it will bring you more sales after understanding the secrets revealed in this book.

So what’s in it? Watch the video intro below.


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(DotComSecrets retails for $19.95, but he gives away it for you! You just pay your shipping/handling to receive it (just $7.95 US, $14.95 intl)

DotcomSecrets Book Review: Is It a Scam?

Dotcom Secrets Book OverView

Dotcom secrets book review Russell Brunson

Summary Product Information

Product NameDotcom Secrets Book
AuthorRussell Brunson
Ratingdotcom secrets book rating
NicheInternet Marketing/Business/Book
LevelAll Level
PriceFREE – $7.95 For Shipping (US) or $14.95 intl
Amazon Price$10.97
Go to AmazonShop Now
RecommendHighly Recommend

Frequently bought together:

  1. Expert Secrets book:
  2. Dotcom Secrets Lab – 108 Proven Split test winners:
  3. Dotcom Secrets X:
  4. Funnel Hackers Cookbook:

What is DotcomSecrets Book:

DotComSecrets-Book cover - funnel secretsDotcom secret was published back in the year 2015, which many of the strategies that Russell talked about in the book hold valid till today.

If you ever thought of selling anything online or looking to sell anything online, I’ll recommend you to grab a copy of this book and make reference to it. It contains a large pool of actionable pieces of advice that can help you grow your business online.

This book contains 254 pages long with an emergency and charming style that makes the book interesting and easy to read. The pages were filled with examples and real stories of Russel business which he did an excellent job explaining the different “Secrets” contained in the book

At the moment of writing this post, the book is rated 4.5-star ratings with over 500 amazon reviews.

This is a must-have resource tool not only for every marketer but for every business entrepreneur trying to make a sale in online business.

You may have been selling online for years, receiving minimal gains or worst, losing – instead of earning something from it.

Second, you may have put most of your time and effort developing your web page or site just to attract viewers, but still, you got Less Traffic!

Dotcom secrets and Expert Secrets book - Russell Brunson


And then, you may have a large crowd of the audience and had bombarded them with sales campaigns, offers, promotions – yet everything remains the same every time – No Conversion!

In cases like these, you need to learn business marketing strategies from Russell Brunson, the author of DotcomSecrets book.

So, how can an online business exist without you focusing on traffic and conversion?

Here are a few marketing and business strategies significant to every online business that you need to learn from this book.

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Dotcom Secrets Book – Adapting your Language to Your Audience

Most people involved in marketing are quite immersed in the technology that they have forgotten that there are still some people out there who are not aware of the language used in the world of technology.

It’s best to know that these people are what comprise your audience.

They are not concerned with how you do things behind the scenes or how you communicate with people you share the same language.

What is important is that they are interested in what you are offering them because it caters to their needs. 


The first time I heard about the use of internet “traffic”, it really surprised me.  Who wouldn’t if you identify the word as an overly congested road filled with vehicles and impatient motorists?

The author pointed this out as a crucial factor in internet marketing.

Speak your audience language so they can understand you if you want them to interact with your product or services. 

There are more to these but the core of DotComSecrets about is about creating funnels that will captivate your audiences and bring them an enjoyable marketing journey experience through various processes until they finally buy something from you.

It doesn’t really matter if they buy what you initially or if they buy something afterward through down sells.

About the Author (Russell Brunson)


For those who are yet to know him, or don’t know him, He is an online entrepreneur magnate. His first business was started in the college (selling potato gun DVDs), he sold many things from shakes, T-shirts, and Supplements.

russell brunson - cofounder clickfunnels companyHe is the co-founder of Elison LLC, where click funnels software was successfully launched.

Click here to read Clickfunnels review now

Around the software, an entire ecosystem was created where books (like Dotcom secrets), production information and live event are included. He made over 206 millionaires who belong to his exclusive 2 comma club.

Etison LLC is a 360-million-dollar business that was entirely self-funded according to Forbes listing. He’s part of the few online entrepreneurs I follow till today.

DotComSecrets works single-handed on an innovative start-up that has been secretly revolutionizing the online marketing industry.

Unlike in Silicon Valley, no one has attempted to influence him while working on his platform.

dotcom secrets book

He self-funded the entire using his one-million mailing list, which had grown bigger and stronger since then.

The core of his success was the ClickFunnels software that sent enticing sale copy to over one million individuals on the mailing list to join him in his venture and has since then continues building up his mailing list.

Brunson was able to establish his solid marketing space on the internet through his ability to produce high-converting sales copy as he confined his life to exploring internet movements and analytics, capturing leads with enticing CTAs, and picking apart reluctant traffic until he was able to create ClickFunnels – his legendary cash machine.

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 Why People Need to Read Dotcom Secrets Book


Online Businessmen face some real challenge once they begin marketing their products and service.

When their business is not going anywhere, they instantly assume it’s all about issues of traffic and conversion.

This could be partly true, but the author of the book, DotCom Secrets is telling us that there’s more to that.  Uncover the secrets behind online marketing challenges if you intend to be successful.

The benefit inside Dotcom Secrets Book

The Secrets Formula

As one conducts a marketing campaign, offers are sent to every viewer who happens to visit your page or who is on your marketing list.dotcom secrets - the secrets formula

Doing this means maximum time and effort spent on something you aren’t sure to produce income.  What’s more, is it drives the advertising cost high as you try to send to more number of people.

According to Russell Brunson, you need to filter your audience and capture only those leads that are relevant and significant to the product and services you are offering. 

Value Ladder

Russel introduced the value ladder as one of the basic concepts. It is a clear mapping of all the products and services you are able to offer your dream clients increasing the order of price.

dotcom secrets review - value ladder

It is the norm, that you would like to sell your best, most expensive products to people.

But it is unusual someone would buy it from you if they do not know who you are. With the value ladder, you can sell something to people at a lower price point and they will be willing to bring out their wallets and buy what you are selling.

If you are able to demonstrate the value of what you are selling, you’ll definitely have a certain percentage of buyers climbing up your ladder to buy the expensive products with more value attached to it.

Russel, through the concept of a sales funnel. It is an online process you need to set up to have customers climbing the levels of your value ladder.

This is just a brief introduction as the rest of the book goes deeply about strategy and psychology of building out your sales funnels

Attractive character

This section of the book is all about communication, communicating with your audience.

The first thing Russel talked about in this section is creating an attractive character. The idea is about coming up with online personnel which will attract people to you and builds a following. These people are your loyal fans who will be the first to rush out and buy your products. 

4 elements you need to possess an attractive character.

  • You must have a breaking story
  • You must be able to speak in parables
  • You must be able to share your character flaws
  • You must be a polarizing figure

the attractive character - dotcom secrets book


Russell Brunson goes into detail about each of the attractive characters and gives several examples for a better understanding.

Soap Opera Sequence

In the second half of this chapter, two of the most effective email marketing strategies were described.

The first one is called the Soap Opera Sequence. The purpose of this is to assist in bonding your new leads with your attractive character. The objective of this sequence is to keep each email entertaining and open-ended

DotCom-Secrets- review-SoapOperaSequence

This practice will make your subscribers always want to open each of your emails sent.

In the book, Russell was able to share one of the 5 email soap opera sequences he uses, and he elucidates his thinking and idea behind each errand so that you can integrate such ideas into your own sequence.

The daily Seinfeld sequence

The daily Seinfeld sequence is the next email strategy Brunsell talked about. These emails are sent to maintain your relationship with your subscribers.

Seinfeld-Sequence-dotcom secrets book

When there is no regular interaction with your list, they tend to forget about you and your future marketing strength will decrease.

Daily Seinfeld emails work perfectly because they are entertaining and interesting. Each daily Seinfeld email contains 10% content and 90% entertainment. Try this and watch your open rates, click rates and conversation increase dramatically.

7 Phases of a Funnel

The third section of this book (DotCom secrets) majorly talk about funnel fundamentals and the strategies of a successful funnel.

One of the major and important points Russell emphasis here never starts from scratch (beginning) when creating a funnel. There is highly possible that your target audience has already created successful sales funnels, so you just have to leverage on their experience when creating yours.

5 elements of any successful campaign were highlighted in the book he explains how to reverse engineer your competitor’s funnelssales funnel example - funnel secrets

Funnels are significant to entice the audience to navigate through your site or webpage and compel them to take a specific action.

It starts with a Call to Action (CTA), driving potential customers to a series of channels until it ends up converting offers into sales.

Here are some marketing secrets that will be provided to you for FREE!

  • How to beat any tweaks or split tests to increase conversions?
  • The simple way to generate instant profits?
  • Use cold calling to generate Millions of Dollars?
  • How to sell products in billions using a small classified ad?
  • What are the 5 Old Media Transitions that produces quick results?
  • What the difference between a $10-K company and a $10-B company?
  • The Truth Behind the Value Ladder  and Sales Funnel Connection
  • PLUS many more!!!

Russell highlighted why you need to understand each phase here’s a quote from him

“The real difference between having a six, seven or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

In order to maximize your success, you have to properly set your visitors to a state of mind before every step of your sales funnel. This is what is called Pre-frame. It is of importance to know your traffic’s temperature before creating the proper pre-frame bridge.

Then you have to classify your subscribers, buyer and VIP buyers (Premium spenders).

Understand and executing all these steps in accordance with Russell’s explanation, this will help you get the most valuable subscribers and deliver the maximum value.

Creating a funnel for your business is based on mixing and matching different building blocks together. Russell wrote about over twenty-three building block of a funnel.

Funnel Scripts

This section is the heart of the book. This is where Russell explains in detail how he went about some of his best sales funnels. This taught us the psychology behind each successful funnel and they work. He also provided us with fill in the blank templates so that you can make use of each funnel for your own business.

He also wrote about specific rules of structuring the perfect One Time Offer (OTO) to use. OTO is very important because this is where you make the true profit from your funnel.

List of the 7 Funnel

  1. Two-Step – Free plus shipping Funnel.
  2. Self-Liquidating Offer Funnel
  3. Continuity Funnel
  4. The Perfect Webinar Funnel
  5. Invisible Funnel Webinar
  6. Product Launch Funnel
  7. High Ticket, Three Step application Funnel

Russell made these funnels based on his own real-world experience with them.

Two-step – free plus shipping funnel is exactly the same funnel he used to sell Dot Com secrets and click funnels for himself.

dotcom secrets review - free and shipping funnel

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In the last chapter, Russell promotes his product – Clickfunnels. This is a software help you build out Funnel easier without program, code or design skill.

Now, you can read Clickfunnels review here

Do Dotcom Secrets worth?

Yes, of course, the best way to make money and huge profits in your online business are to make use of those strategies mentioned in the book.

The sections iterated in the book can be used by any online business, this a huge opportunity because you are leveraging on Russell’s existing funnel which It has been tested and it works fine.

Dotcom Secrets Price

Russell offers the book for free if you purchase directly from his website, but you have to pay for shipping and handling fee of $7.95.

however, the paperback edition of this book is currently selling on Amazon for $14.67, otherwise, you can also pick up the starter edition for $6.00.

I will recommend you to buy directly from his website because it allows you to see 2- step free plus shipping funnel how it works.

To avail, simply visit this page here and fill-up the form.

Dotcom Secrets pdf

At this time, there is no available pdf downloadable copy of the book.  DotCom Secrets books are only available on Amazon in paper and audio form as well as in Kindle format.

Dotcom Secrets Review by others

DotComSecrets was huge for me to create the funnels I currently use to generate over $250k in revenue every single month… John Lee Dumas

This book takes you from getting started to emails to funnels to closing the sale…– Ben Settle


I can’t believe how much content you put into every page…– Dave Woodward

I’ve been around a long time, and this was truly eye-opening to me. It’s one of the few books I’ve ever read that actually taught me new stuff – Jim Edwards

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Dotcom Secrets Amazon review

This is some review about dotcom secrets book on Amazon

dotcom secrets review on amazon
Dotcom Secrets book review on Amazon

dotcomsecrets customer amazon review - Russell Brunson net worth

Dotcom Secrets vs. Expert Secrets

dotcom secrets vs expert secrets

Dotcom Secrets tackles how to go about with your marketing campaign strategies which can have a direct effect on your traffic and conversion.

It provides you with a guide on how to develop tools that can help you get successful in your online business.

Expert Secrets on the other hands focus on developing leaders aiming to have their voices heard, the brand recognized, and turning them into powerful, influencing agents in the business industry where they belong. 

With these two potent resource tools in running and marketing, there’s no way for your business to go but grow, develop, and expand. 

Note: You can read Expert Secrets book review here

Funnel Hacker Black Box

Another great deal is the ClickFunnels Hacker Black Box which is not available to everyone.

But offered as an upsell once you purchase the DotComSecrets or Expert Secrets books for $37 plus $7,95 for shipping ( $7.95 US or $12.95 international anywhere in the world).Funnel hacker blackbox - funnel secrets  To avail, upgrade and get access to the following

  • DotCom Secrets
  • Expert Secrets
  • Secrets Sketches
  • Click Funnels Secrets
  • Fill your Funnel Secrets
  • Actionetics Secrets
  • PLUS a lot more of the funnel hacker stuff!

The Black Box package contains the following

  • The Funnel Hacker Quick Start Guide
  • Expert Secrets Book by Russell Brunson
  • A Funnel Consulting ticket
  • A Funnel Script ticket
  • A free ticket to the Russell Brunson Webinar – Free funnel training class
  • “I” am funnel hacker sticker
  • Funnel hacker manifesto
  • “I build funnels” sticker
  • Click Funnels Secrets Booklet
  • Actionetic Secret Booklet
  • Russell Brunson Secret Sketches
  • DotCom Secrets Book

Get your Funnel Hacker Black box here


In a world of competitive industries, knowledge and resources tools are the best weapons you can have to succeed.

When the time has become a valuable commodity, a shortcut is the best option for your journey.

The best way to cut short the time needed to learn everything that you need to know in a competitive world where only the best survive is to learn from the experts themselves.

They are the people who have been there ahead of you, who have spent much time, effort and money to face all the challenges and came out of it alive.

They are the best choice for the source of this knowledge.

One of these experts is Russell Brunson and in his effort to help others reached what he had achieved. He authored the DotCom Secrets book that contained solutions to possible issues relative to online marketing.

The book is a knowledgeable guide to learning the ins and outs of the online business.

And a compact solution to technical issues relative to business marketing. 

Russell Brunson can be considered an internet business strategist and with him to mentor you using proven effective ways via his book, you’re a far way ahead of other in reaching success!

dotcom secrets book

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Affiliate Disclaimer: I hope you like this Dotcom Secrets book review. Some links inside this article may be affiliate links to ClickFunnels. That means that if you click on one of the links and buy, I may get the commission for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality reviews.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.


Before you leave check out other product of Russell Brunson

Funnel Scripts Review: Features, Demo, FREE Trial & How Does It Cost

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