Dotcom Secrets Book Review (2nd edition) – Russell brunson


I will review deep into Dotcom Secrets Book, the new version (2nd Edition) By Russell Brunson. If you are confused that the book is right for you or not, read my post, and I will so you everything you need to know.

In fact, even the book has been foreword by Anthony Robbins: “Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels,” but I still want you to understand what you will get before you buy his book.

That sound good?

Inside the review, I am going to tell you.

  • Summary of the book
  • Detailed breakdown of each chapter
  • Pricing
  • Bonus for you
  • Dotcom Secrets book funnel (Upsell)
  • What I like and don’t like
  • Frequently asked questions
  • And so much more

Now let’s get started!

Dotcom Secrets Book Summary

  • Product Name: Dotcom Secrets Book: The underground playbook for growing Company Online
  • Author: Russell Brunson
  • Print length: 393 Pages publisher
  • Price: FREE – $9.95 For Shipping (US) or $19.95 intl
  • Sales Page: CLICK HERE
  • Amazon Price: $18.98
  • Dotcom Secrets Kindle version: $12.53
  • Go to Amazon: Shop Now
  • Hardcover ISBN: 978-1-4019-6046-9
  • e-book ISBN: 978-1-4019-6060-5
  • Audiobook ISBN: 978-1-4019-6081-0

Dotcom Secrets Review by others:

  • “I’ve underlined something in almost every page! I wish I wrote this book – it’s REALLY THAT GOOD!” – Jeff Walker
  • “I wish I would have had this two years ago. I paid him $25k to learn this stuff, and you’re getting it for FREE…”- Liz Benny
  • DotCom Secrets was huge for me to create the funnels I currently use to generate all of my revenue every single month…” – John Lee Dumas
  • “I’ve been around a long time, and this was truly eye-opening to me. It’s one of the few books I’ve ever read that actually taught me new stuff.” – Jim Edwards

What Is Dotcom Secrets Book

Dotcom Secrets book published in 2015 by Russell Brunson. Most strategies and tactics in the book are still useful to help you build and scale your online business. In fact, he updated and launched a new version in May 2020 with more tactics and advice that Clickfunnel used to generate from ZERO to hundred of million dollars in sales.

The core concept inside the book is about master the science of funnel building. Suppose you are confused about how to generate leads, increase traffic, conversion, or sales online. I highly recommend you grab a copy of this book.

  • Dotcom Secrets book is NOT about getting more traffic to your website. The book will help you get exponentially MORE traffic than ever before.
  • This book is NOT about increasing your conversion. Dotcom Secrets will increase your conversions MORE than any headline tweak or split test you could ever hope to make
  • Finally, low traffic and conversion problems are just symptoms of a much greater problem. The problem that’s a little hard to see, but a lot easier to fix.

That is what he shared in the book through 393 pages long (254 pages with the old version) with tons of advice, examples, and graphics to explain to you. All secrets that he takes over 15 years to learned will be cover in this book.

The question is: Do you want to discover it?

Who Is Russell Brunson?

Russell Brunson 10x Secrets
Russell Brunson – Speaker in 10X Grow-Conference

Unlike some “gurus” who make all money by teaching people how to make money and throw out conversion numbers.

In the past 15 years, Russell Brunson created his first online business by selling a DVD that teaches people how to create a “potato gun. He also sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software.

He is a CEO & co-Founder of a software company calls Clickfunnels (or its parent company, Etison LLC), which launched in October 2014 and grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users.

Few numbers of Clickfunnels 2019 – (Source: Clickfunnels income)

  • Total Funnels Built: 5,564,612
  • Customers From 175 Different Countries
  • Total Revenue Collected In ClickFunnels Carts: $3,898,671,880
  • Total Number Of Leads Generated: 939 Million Leads Captured

In 2015, Dotcom Secrets book launched, and he sold hundreds of thousands of copies of his book. Until now, he has 3 best selling books

  1. Dotcom Secrets
  2. Expert Secrets
  3. Traffic Secrets
The Secrets trilogy box set
The Trilogy Secrets Box Set

I talk about this because I don’t want you to think he’s like some “gurus” on the internet that they are making money by teaching others how to make money. He has real business, experience, and results. You can learn more about Russell Brunson on Forbes, Entrepreneur, or

Detail of each chapter

To start the book, he spent 6 pages on the foreword written by Dan Kennedy (one of Russell Mentor). The foreword is too long, but at the end of the page, he said:

Don’t go into this book in lust for a new, cool, quick, easy “fix” or nifty “toy” or clever gimmick that might make you money today but require you to find another and another at a frantic pace.

Go into this book in search of deep understanding and profound clarity about the structure and science of effective marketing to be applied in the online media universe. – Dan S.Kennedy.

After the foreword is the Preface, Introduce, Note To The Reader, and Introduce page. You can read when you get the book; I skip it here and go deep into the main content.

Dotcom Secrets book teaches you to master the science of sales funnel to grow your online business with sales funnel through 4 sections and 28 secrets.

Section #1: Sales Funnel Secrets

Secrets 1: The Secrets Formula

In the first secrets, Russell is going to talk about several business concepts.

The FOUR questions to attract your dream customers to you (The Ones That Make You Want To Jump Out Of Bed Each Morning To Work With Them)…While repelling the ones that don’t excite you!

Secrets 2: Hook, Story, Offer

This is the key to creating SO much intrigue and value before you even mention your product that your customers raise their hand and practically BEG you to sell it to them… Regardless of the price!

Secrets 3: The value ladder

dotcom secrets review - value ladder

In this secret, you will learn how to guide customers from your low-cost products into a high-end package that offers such deep, life-changing transformation, and they can’t stop thanking you for the results they’re getting!

Secrets 4: The Attractive character

The “5 identities” to getting your dream customers to seek you out, instead of you chasing them down… (and get them to not only like you but rally behind you and the movement you’ve been called to lead.)

Secrets 5: Funnel Hacking

Why being a pioneer in your industry is the worst possible way to start…(and how you can skip the years of setbacks or learning curves and start with what is working in the market right now!)  

Secrets 6: Seven phases of a funnel

The “seven phases” you must include in every funnel create a powerful experience for your customers and keep them moving through your sales process! 

Secrets 7: Follow up funnels

The key to reaching your audience as much as you want, whenever you want, and generating as much as 80% of your potential sales… Even after your visitors have left your funnel! 

Section #2: Funnels In The Value Ladder

Front-End Lead Funnels

Secrets 8: Lead Squeeze funnels

How to draw in the perfect leads and create so much curiosity that your visitors can’t help but give you their email address so they can discover the answer they’re looking for!  

Secrets 9: Survey Funnels

The easiest way to separate your customers into different “buckets” is to create a tailored message specifically for them and their needs, based on the information they give you! 

Secrets 10: Summit Funnels

The secret to leveraging other people’s lists and multiplying your list size with high-quality leads in just a few days (this is great for those who want to build a large list for free quickly!)

Unboxing Funnels

Secrets 11: Book Funnels

This technique alone is why Russell can outspend all of my competitors to win a customer… and how we’re able to run paid ads with no ad budget!

Secrets 12: Cart Funnels

The simple 3-page funnel that walks your audience step-by-step directly through the sales process… Turning them from “visitors” into hyperactive buyers who purchase multiple products!  

Secrets 13: Challenge Funnels

How to get streams of the “right” new customers who are willing to pay you for a quick result… While “weeding out” the customers who aren’t a good fit to work with you.  

Presentation Funnel

Secrets 14: Video Sales Letter Funnels

The modern twist on old-school direct response mailers that sucks your audience in and captivates them for the next 15-30 minutes… So that you can build tremendous value, crush all of their objections, and sell your product! 

Secrets 15: Webinar Funnels

Gather all your audience in one place, and deliver one presentation that builds so much value around your offer and motivation to buy now… 

Secrets 16: Product launch Funnels

The 6-page “free workshop” creates such enormous buzz and urgency around your offer that isn’t even available yet, that people actually count down and waiting anxiously for the second that they can buy!

Back-End Phone Funnels

Secrets 17: Application Funnels

The 3-page funnel pre-qualifies the right customers for a high-ticket offer of $3,000, $10,000, $20,000, or more...(hint: selling a $3,000 offer is no more difficult than selling a $47 product!)  

Section #3: Funnel Scripts

Front-End Lead Funnels Scripts

Secrets 18: “Curiosity-Based Headline” Scripts

How to create a headline that is so intriguing, it stops your customers in their tracks and jerks them into your world with a “click” because they have to learn more…

Secrets 19: “Who, What, Why, How ” Script

The simple 4 question script to get your audience to click into your funnels, join your list, register for your webinars, and buy your low-ticket products…  

Unboxing Funnel Scripts

Secrets 20: ” Star, Story, Solution” Script

How to get your customers to understand and emotionally relate to you deeply… and create a “light bulb” moment for them that sells themselves on the exact solution you’re offering (so you don’t have to do any of the selling!)

Secrets 21: “OTO” Script

Use this quick 3-5 minute script to get your customer who just purchased from you to buy more of your products from $27-$997!  

Presentation Funnel Scripts

Secrets 22: Perfect Webinar Script

Get the detailed breakdown of his “perfect webinar” script! this is the script Russell uses – without fail – every time he makes a presentation. (he will never use any other script.)  

Secrets 23: Product Launch Script

The 4-part video script generates a frenzy around a product you’re launching (or re-launching) and primes them to buy the second your offer goes live!

Back-End Phone Funnel Scripts

Secrets 24: Four -Question Close Script

The 4-question script takes a potential customer from “I’m interested” to “let’s do this!” in one phone call!  

Secrets 25: Setter and Close Scripts

Pre-qualify your customers to make sure you’ll enjoy working with them, and enroll new clients with this 2-person script (this script can be used to sell a $2,000-$100,000 offer!)  

Section #4: Building Your Funnel

Secrets 26: Clickfunnels

The step-by-step framework over 100,000+ entrepreneurs is using to get all of their funnels built in as little as 10 minutes, without needing to be a “techie” or know a single line of code… 

Secrets 27: Funnel Stacking

How to correctly “stack” your funnels to maximize your earnings per customer…and move your dream customer to the next step of your value ladder where they can receive deeper value and transformation…

Secrets 28: Funnel Audibles

Learn the simple “test” that determines if your funnel is “working” or if it is broken… (and if it’s broke, here’s how to tell which part of your funnel needs to be fixed…)   

Dotcom Secrets Pricing

Dotcom Secrets book actually FREE; you pay $9,95 for shipping and printing in the United States ($19,95 Int).

Also, you can buy it on amazon:

  • Hardcover: $18,92 (not include shipping cost)
  • Paperback: $13,19
  • Kindle: $12,53
Dotcom Secrets pricing

I highly recommend you buy the book from the vendor so that you can buy it at a low price; also, you can buy the audiobook on the upsell page (it’s not available anywhere) and get his $359.95 value bonus.

Do They Have Any Bonus When I buy?

Now, let me show you everything you get when you buy the book today

1. The 3 Core Funnels Book Pdf ($47.00 Value)


Did you know that 95 percent of my revenue comes from just three basic funnels?

After 21 years selling online, Russell talks a lot about sales funnel strategy on his podcasts, periscopes, blog, and books. But… when he started to look closely at where most of his income comes from, it’s almost all from just three particular funnels.

No matter if you have NO list or sales. The 3 Core Funnels book can help you make more email lists or sales online than ever imagined!

In fact, you can’t buy it anywhere.

In the past, if you want to have it, you must sign-up to Funnel University (that cost $67/month), or you’re a Funnelflix premium member at this time ($297/month)

2. 108 Split Test Winners Ebook ($47 value)


Have a funnel is great, but if you’re not split, test your funnel, page element, design…you’re either losing money.

Russell Brunson is a big fan of testing, and this book is a result after he split tests A/B 108 variables inside his funnel. It includes:

  • The Evolution of an Offer
  • Conversion Tests
  • Backend Tests
  • Traffic Tests
  • Trial Closes: Two Tiny Words Increased Dollars Per Lead

One single split test can change your results, make a BIG difference to your opt-ins conversion and sales. It can have a HUGE impact on your entire business.

3. Network Marketing Secrets e-Book ($47 value)

Russell Brunson Network Marketing secrets

Note: Skip this bonus if you’re not in the Network Marketing business

The BIG problems in Network Marketing are:

  1. Sell products
  2. Create downline and training your team

Most people start MLM by introducing products or opportunities to their family or friends, impacting the relationship. Watch the video below to discover how to succeed in Network Marketing with an MLM sales funnel.

Inside this free book, you’ll learn about the 3 ‘LOST’ Funnels that run 99.9% of ALL successful network marketing companies.

To learn more about this book, you can read my Network Marketing Secrets review post here.

4. Funnel Audibles ($97 Value)


Soon you will be launching your first funnel. Chances are it is going to flop.

Most people’s funnel doesn’t work the first time, and that’s okay. If you know that going into it, it won’t shock or depress you. The sooner we see where the funnel is failing, the faster we can get it fixed.

And the Funnel Audibles will show you a simple process to take ANY funnel that’s broken and turn it from a ‘zero’ to a ‘HERO.

This is a video presentation of Russell Brunson at Funnel Hacking Live, where people pay at least $997 to be there. Now, you can get it for FREE when you buy the book!

Is it fair enough?

5. Workbook 30 Day DotCom Secrets Challenge! ($97 Value)


I admit that I really confused after reading the book!

This book is awesome; I learned so much from him. But when I sit on my desk and work, I ask myself, “What should we do first?”, “Where I start?”. Each secret in the book is a skill that I need to learn to change my business.

This is a game, and it’s the most fun game that I’ve ever played.

Luckily, In the 2nd Edition, he provides 30 days Dotcom Secrets challenge workbook. It includes the exercise, the road map, and plan I can follow:

  • Day #1 What should we do?
  • Day #2 What should we do?
  • Day #30 What should we do?

Does it really FREE? Take a look inside Dotcom Secrets Funnel

Now, you may ask:” So if the book is great, why he gives away for FREE?”

It’s hard to explain here; inside Dotcom Secrets book, you will learn a concept calls “book funnel” (some peoples say that FREE & Shipping funnel). He teaches what he actually does in his business.

The profits are not from the book; it’s come from upselling. He gives away the book for FREE to:

  • Build brand
  • Build a buy-er list.
  • Have a chance to promote other products in the future.

That is what most businesses want. This is the reason why the book is “real FREE.”

Let’s go deep into Dotcom Secrets book Funnel.


Order Bump #1 – Dotcom Secrets Audiobook


The audiobook is only available on upsell page; you can’t buy it anywhere.

Price: $37

Besides, you also get 5 exclusive bonuses for FREE

  1. The Order Form Bump – How to increase cart value on the initial order form page. ​
  2. The Invisible Funnel – How to get people to give you money without actually selling anything! ​
  3. The Bridge Page – The secret to converting cold traffic (the holy grail of internet marketing!). ​
  4. The Yellow Brick Road by Stacey Martino
  5. The Funnel Hacker’s Cookbook – How to build sales funnels more efficiently with all the necessary elements.

Order Bump #2 – Dotcom Secrets Live Training Presentation

Price: $97

The private video presentation breaks down the entire Dotcom Secrets book LIVE (where people paid $100,000 to be there).

For a one-time payment of just $97, we will add this course to your member’s area and give you immediate access today! (This offer is not available at ANY other time or place)

Dotcom secrets live training

OTO #1 – The Secrets Trilogy Box Set

The Secrets Trilogy Box Set

Price: $97

The Box Set includes all of his best-selling books. Having these playbooks and using them “hand in hand” will give you the strategies to build and grow your successful company online geometrically.

  1. Dotcom Secrets: The framework helps you master the science of funnel and puts you at an advantage in growing your company online.
  2. Expert Secrets: The fire, it’s was written to help you master the art of sales and persuasion tactics you will need to change the lives of the customers that you’ve been called to serve. In short, all sales scripts that you need to use in the sales funnel and build followers will be unlocked in this book
  3. Traffic Secrets: The truth about online business. Once you understand the strategy and tactics inside, you’ll never worry about traffic to your website or funnel
  4. Unlock Secrets: The workbook of those book above help you know exactly what should you do after reading them and improve your skill so master each secret in the trilogy books.

OTO #2 – Funnelytics


Price: $397

Funnelytics is a visual funnel mapping software that you can use to design, track, and analyze your marketing funnel. This is one of my favorite tools; I’ve listed it inside Sales Funnel Software.

Funnelytics also works with other tools like Clickfunnels, Active campaign, LeadPages, and more to track your data. It not only stimulates the flow of your funnels; the real power of the tools is tracking your LIVE DATA.

They can track real people going through your funnels and compare your forecast with the real numbers.

The cool thing is you should pay at least $470/year to get it. You can check their official page

Funnelytics pricing page

However, when you buy it inside Russell Brunson funnel, you only pay $397 for life (No monthly fee)


Besides, you also these FREE bonuses when you upgrade to The Funnelytics Bundle!

  1. 50 Funnel Type Templates Inside Funnelytics: Choose from over 50 pre-built funnel types inside Funnelytics… So you’ll NEVER have to start from scratch!
  2. 10 “Funnelytics” Templates: Russell Took the ten funnels that he teaches From “DotCom Secrets”… And white-boarded them all out for you (Page-By-Page) inside Funnelytics!
  3. Ten Matching ClickFunnels Templates: How would you like those same ten funnel templates to be BUILT and professionally DESIGNED for fou inside ClickFunnels… (By The Same Rockstar Team Who Designs All Of Russell Funnels?)
  4. Funnel University Digital: Over 70+ “Funnel Hacked” Funnels, new ideas as you brainstorm your funnels, and every month he found two Of his FAVORITE Funnels… And spent THOUSANDS Of Dollars to “Funnel Hack” them FOR you!

Who Should Read The book?

No matter your business type, if you want to generate your leads, build a highly qualified list, increase conversion and sales online, you should read the book. Dotcom Secrets works in different types of business:

  • Coaching/Consulting
  • Local Small Business
  • ​Info Products
  • ​E-Commerce
  • Network Marketing
  • B2B
  • Non-Profit
  • ​Agency/Freelancer
  • Blogging/Affiliate
  • And more

The book Is Not For

  • People who are looking for a get-rich-quick scheme.
  • Any people who are lazy and don’t want to put in any work.
  • Learning everything but never start to work

Dotcom Secrets Vs Expert Secrets Book Which is better?

dotcom secrets vs expert secrets

They’re a different book that teaches you other concepts to help you master different skills. Both are a must-read book for business owners who want to succeed in their market.

I highly recommend you read Dotcom Secrets first to understand the framework and what most marketers do online and its secrets. After that, Expert Secrets can help you master the art of sales and persuasion to create a mass movement, increase followers, build loyal fans, and selling more products and services.

Besides that, don’t forget to read the Traffic secrets book to discover how to increase traffic, fill your funnel with your dream customers.

What I like And Don’t Like

What I like?

Detailed: This is one of the top books I’ve ever read. It’s in-depth in that it gives you everything you need to execute the program and succeed. Rusell Brunson provides all the marketing strategies, mindsets, tactics, templates, funnels, and scripts for you. What you should do is learn and apply it to your business.

Low cost: Everything he learned over 25 years that helps him build a successful company online will be shared in the book for FREE, and you pay $9.95 for printing and shipping.

Quick to get results: Compared to other methods of building a successful online business, this method is much faster in terms of seeing results. Please don’t trust me, let see what Russell did in his business from ZERO to hundred of million dollars in sales. Thousand of people change their business life by reading and follow the concept inside the book. The question is: Are You Next?

Note: That’s not mean you can get rich quickly or succeed overnight. You must be focusing, learning, hard-working, and spend your time to get your business running.

What I don’t like?

The one thing that I don’t like is if you’re not in the US, you should wait at least 2 weeks to receive the book. Luckily, you can order the Dotcom Secrets audiobook in the meantime.

Do They Have Dotcom Secrets Pdf Version?

I know few people searching “Dotcom Secrets e-book free download” on Google to looking for pdf version or FREE stuff. Here are the results.


The truth is Clickfunnels does not provide any e-book or pdf version. They only have the Kindle version on Amazon.

So, most of them are using “clickbait,” and when people visit their site, they write a review post like me or promote something else. The good news is Dotcom Secrets book pdf still available; some people give it away for FREE. I have no idea how they have it, but you can download it for FREE.

Click here to download now!

And here is the bad news.

The pdf version only has 190 pages, while the Dotcom Secrets book has 393 pages.

Dotcom Secrets Pdf version you download free on Internet-only has 190 pages

That’s mean what you have to download is an old version of the book and missing a lot of content, strategies, tactics inside. It’s outdated and useless.

Now, you have 2 options:

  • Try to find something cheap as possible with more risk.
  • Or Invest few bucks today ($9,95) and it may change your business forever

We don’t talk about a thousand dollars; we talk about $9,95. If you don’t like the book, Russell returns your $9.95 shipping and lets you keep the book anyway. Is it fair enough?

Now I want to Hear From You!

Now, you have read my Dotcom Secrets book review (2nd Edition) by Russell Brunson. In short, this is a must-read book on digital marketing which helps build your successful online business. He also shared everything about the funnels and scripts he already used in his company.

Once you understand the marketing strategy and tactics inside, sell products and services online will be easier than you ever saw before.

Now I’d like to hear how do you think about it.

Have you get the book or have any questions?

Either Way, let me know by leaving a comment below right now!

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Key Nc

Key is the guy behind Funnel Secrets blog, where he shares his passion for sales funnel, lead generation, digital marketing, and what he learned to help people avoid mistakes he made to save money.

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1 year ago

What I like most about it is those scripts. In the right hands, these alone can create millions! I’m crazy about actionable ideas/tips and these are exactly that. I’ve already implemented two with decent success. Still no huge success because I don’t have a large audience yet but as the audience grows, I’m certain this will help me bring in a lot of people. Anyway, it’s a must read for anyone who owns a business and wants to go online with it. It’s just a must read!

Owen P.
Owen P.
Reply to  John
1 year ago

Exactly! Those scripts are golden! I’ve put them to good use as well and I’m already getting 25% better results than before and I’ve just started! I’m sure that with a bit of work and by applying the other things in the book I will get better results. But even now, as it stands, the results are great. It’s great to have a guide to know what to do and what to avoid doing. This book has cleared a lot of things for me.

1 year ago

I like that this 2-nd edition is an improvement over the first which was already a very good book. I like to see people that try to improve their product. It shows they care and they want to help people and also have the best product possible. There’s a lot to read here and I’ve made many, many notes on how I can use the knowledge from the book into my own business. It doesn’t take you by the hand, you have to do the work. But it does show you the way and sheds light in areas where things… Read more »

1 year ago

Started reading the book and because I don’t just want to read it but actually use the advice I’ve been also doing what Russell says. I like to be proactive so I’ve set up 2 sales funnels and I’ve already made a few dollars from them. Nothing too fancy but it’s a good, promising start I think. I am continuing with the ideas in here, which are plenty, and I’m looking forward to seeing what my work will be able to provide in a few months.

1 year ago

The foreword by Tony Robbins meant a lot for me. It’s one of the reasons I knew this book would be the real deal. I didn’t know much about Russell before this but I’ve been following Tony for years so if he says something it means it’s true. The book is exactly what it says it is. It’s well done and it helped me set up my first funnel with ClickFunnels (which is a pretty great company). This is a very good book and your review sums it up nicely.

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