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[In-Depth] Dotcom Secrets Review (2nd edition) by Russell Brunson


Summary: Dotcom Secrets is a great book for an internet marketer to learn about the sales funnel framework. It’s the exact framework Russell Brunson used to grow Clickfunnels from $0 to $100M in a short three years.


Dotcom Secrets is Free.
The book shows you how to communicate with your customers naturally.
Get the secret formula to help any business owner increase competitive advantage in the industry without reducing prices.
Simple marketing strategies that work for any business (even “eight-figure” business)List item


The shipping cost is $19,95 International.
It would be best to have an existing business to maximize benefits from the book.

Are you looking for an in-depth Dotcom Secrets review? You want to know if the book can give you marketing strategies that actually work or if it is just a gimmick.

The marketing world is full of traps and scams.

I know many “Marketing Gurus” make money by teaching people how to make money. So this is the reason why read this review to help you understand everything before making a decision. Including:

  • Precisely what you will learn inside the Dotcom Secrets book
  • Most people say that books can change your entire business magically, so why do they give you for FREE?
  • Reveal everything behind Dotcom Secrets funnel

Now, let’s get started!

Why Is My Dotcom Secrets Book Review Different Than Others?

Two reasons make my review different than others:

1. You are reading reviews from a real customer.

With the rise of blogging and reviews, it’s unsurprising that more people use their blogs as a platform for product reviews. But they had never used them before!

So, these bloggers convince you to buy something in exchange for money from affiliate marketing sites.

I’m sure you’ve noticed this too.

We won’t judge if it is or isn’t the right thing to do, but I bet a lot of people will want to read reviews from those with real-life experiences before making their decision, too!

2. Most of the Dotcom Secrets review posts you have read are outdated

Did you know that Dotcom Secrets author started somewhere around 58K words with his first edition, then DELETED about 30K (that’s half the book!), finished at around 94K words, and re-published it in 2020?

It’s practically like writing a whole NEW book.

Read Dotcom Secrets review from me means you’ll get up-to-date information.

I hope you like it!

What Is Dotcom Secrets Book?

Dotcom Secrets book Russell Brunson

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels is the first book in the Secrets Trilogy. It was written by Russell Brunson and published in 2015 (first edition).

This book aimed to teach internet marketers how to use sales funnels to scale online businesses.

The author spent over a decade of his life geeking out, creating, launching, and dreaming in funnels. Also, research and experiences, trials, and errors to write this book.

Over the last five or six years, DotCom Secrets has become known as the bible of online marketing. This is the same strategy that his company – Clickfunnel, used to generate from ZERO to a hundred million dollar company.

💡 Learn More: Clickfunnels Review: Everything You Should Know

The best part is that the book is straightforward to read, even with up to 393 pages (254 pages in the old version).

The book illustrates each concept using simple words and many doodles, so you don’t need to graduate from marketing school or have the experience to understand it.

Dotcom Secrets Review: Take A Look Inside The Book

Inside this book, you’re going to learn all sorts of topics that are essential for growing your business online. Things like:

  • The value ladder
  • Hook, Story, Offer
  • The seven phases of a funnel
  • How to create follow-up funnels
  • Funnel stacking
  • Funnel audibles
  • and a whole bunch more.

It is the foundational cornerstone of how to be successful using sales funnels for your own business. Dotcom Secrets is broken up into four sections.

Section 1: Sales Funnel Secrets

Dotcom Secrets is a practical book full of helpful and actionable insights. The first chapter deals with the right mindset and foundations for the sales funnel and online marketing.

Secret #1: The Secret Formula

Dotcom Secrets review: the secrets formula
Dotcom Secrets book – The Secrets formula

Don’t let the word “secret” confuse you. This is a very basic but extremely important knowledge in marketing that will help companies identify their target market and find out what they’re looking for online.

But instead of dealing with confusing terminology, Russell Brunson made it simpler by walking you through his framework called “The Secrets Formula,” which consists of 4 crucial questions:

  • Who is your dream customer?
  • Where are they congregating?
  • What is the bait that you can use to attract them to you?
  • What is the unique result that you can create for them?

Those four questions are not only the framework for section one, but they fit everything you’ll learn inside the book.

Secret #2: Hook, Story, Offer

Not only for selling online but if you want to build a successful business, you should understand the Hook, Story, Offer framework.

Each piece of bait you put out (such as ads, emails, landing pages, upsells, webinars, and phone calls) you should include a hook, a story, and an offer. 
Russell Brunson

The best part is that he had published this for FREE.

Watch the video below to see how powerful his framework is and understand why he’s been able to create a successful funnel.

YouTube video

In Dotcom Secrets, he’ll teach you to step by step:

  • How to create an irresistible offer that seems less expensive than your competition.
  • Build a story that helps your potential customers trust you enough to buy from you.
  • Create the hook that grabs your dream customer’s attention.

Secret #3: The Value Ladder

Dotcom Secrets review value ladder
Dotcom Secrets review: The Value Ladder

The first thing anyone with a business idea should do is create the Value Ladder. It gives you a vision of how you’re serving your customers.

The value ladder is also known as a business plan.

If you don’t know the result that you want to offer, then the Hook, Story, and Offer framework in secret #2 will be useless.

The book gives you:

  • The best examples to help you create one for your business.
  • Visualize which types of funnels (in section two) you should use in each stage.
  • The relationship of value ladder and sales funnel
  • We should build sales funnels to move people through the sales process (to convert as many as possible to the next step of the value ladder.)

Secret #4: The Attractive Character

Dotcom Secrets review Attractive Character
The Attractive Character

“Attractive Character” helps you build a relationship with your audience. Once you understand “Attractive Character,” you can tell a story to break dream customers’ false beliefs and communicate with your target market to serve them better.

You’ll learn:

  • Attractive Character elements
  • Attractive Character Identity
  • Attractive Character storylines
  • and great examples

Secret #5: Funnel Hacking

Not only in funnel building, but in digital marketing it’s essential to understanding your competition and how it affects the market.

Funnel Hacking is not picking a random someone’s funnel and copying it.

In Dotcom Secrets, you’ll learn the framework correctly so you can understand the right way to “Funnel Hack” and model in three ways:

  • Direct competitors
  • Indirect competitors
  • People selling through the same funnel type

Secret #6: Seven Phases of a Funnel

Did you know the sales process is everywhere? It influences everyone, from restaurants and clothing stores all the way down to fast-food chains or even online marketing!

Over years of testing and experience, he figures out there are seven funnel phases, from the first time you touch your audience until the end of the sales process.

You also learn the traffic temperature so you can write compelling copy to communicate with your prospects based on where they’re at the time.

Secret #7: Follow-up Funnel

Dotcom Secrets review follow up funnel

This time to learn about Communication Funnel (or follow-up funnel). It’s also known as an email marketing campaign. In this chapter, you’ll understand how to write emails to nurture leads and sell.

In Dotcom Secrets, there are two types of messages that we’ll send out in the follow-up funnel:

  • Soap Follow-up Funnels (or Soap Opera Sequence)
  • Seinfeld Message

Brunson’s email marketing advice is just as relevant today. In his experience with Seinfeld Method — sending out daily emails to your subscribers without boring them too much.

Dotcom Secrets review funnel scripts
Daily Seinfeld Emails following Hook, Story, Offer framework

The cool thing is your Daily Seinfeld Emails will follow the Hook, Story, Offer framework to help you increase the open rate and make your message more entertaining for your customers so they can take action on your offer.

This is why you should read the book from beginning to end to ensure you don’t miss anything.

Section 2: The Funnels in The Value Ladder

Dotcom Secrets value ladder

In this section, he will reveal the 10 core sales funnel strategies that drive almost all of the business inside ClickFunnels. Russell had tested hundreds of thousands of funnels in the past, and those that are making money are ALWAYS one of these 10.

Because the purpose and product price in each Value Ladder stage are different, you should use different types of funnels and sales scripts to achieve this.

Front-End Lead Funnels

  • Lead “Squeeze” Funnels
  • Survey Funnels
  • Summit Funnels

Unboxing Funnels

  • Book Funnels (free plus shipping offer)
  • Cart Funnels
  • Challenge Funnel

Presentation Funnels

  • Video Sales Letter Funnels (VSL)
  • Webinar Funnels
  • Product Launch Funnels

Back-End Phone Funnels

  • Application Funnels

💡 Pro tip: He also gives 32+ Virtually UNKNOWN Funnels (Not Found In The DotCom Secrets Book) in his Dotcom Secrets summit. So you can check it for free to increase options when building your own sales funnel.

Section 3: Funnel Scripts

Dotcom Secrets review funnel scripts

Should you know that structure, the funnel is a small piece of getting someone to buy. The biggest piece is the content inside your funnel.

In this chapter, you’ll learn Russell’s best sales funnel scripts, which he actually uses for his company and converts like crazy.

Whether you need scripts for sales pages, squeeze pages, OTO pages, etc. It’s all available here:

  1. Curiosity-Based Headline scripts
  2. “Who, What, Why, How” Script
  3. “Star, Story, Solution” Script
  4. OTO Script
  5. “Perfect Webinar” Script
  6. “Product Launch” Script
  7. “Four Question Close” Script
  8. “Setter” and “Closer” Scripts

💡 Pro tip: Using Funnel Scripts can help you build your sales message faster (without copywriting experience needed)

Section 4: Building Your Funnel

clickfunnels plug n play sales funnel templates

In the last section, he’ll teach you how to bring your ideas to reality. You’ll understand the secrets behind Clickfunnels and how we can use it to create a beautiful and high-convert sales funnel quickly.

For those of you who don’t know, Clickfunnels is a sales funnel software created by Russell BrunsonTodd Dickerson, and Dylan Jones with the goal of helping you turn the ideas you’ve learned from this book into reality.

With drag-and-drop form builders, Clickfulnel has generated over 100,000 users in just five short years. It takes less time and effort to build funnels than ever before!

💡 Pro tip: Join the One Funnel Away Challenge so that you can get a Clickfunnels trial account for 30 days for FREE

Next, when your customers finish a step in your value ladder, you can move them on to the next step. So, connecting your funnel is really important, and he calls it “Funnel Stacking

Funnel Stacking will help your internet business outspend your competitors, provide more value to your clients, and predictably scale your company if you do it right.

Finally, you’ll learn the crucial key to fix your funnel quickly, which elements you would be testing and how to turn from a broken funnel to a winner.

About Russell Brunson – Dotcom Secrets Book Author

Russell Brunson is an internet marketing god. In the past 15 years, he created the first online business by selling a DVD that teaches people how to create a “potato gun. He sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. (ex ZipBrander – a viral marketing tool created in 2003)

He is a CEO & co-Founder of a software company called Clickfunnels (or its parent company, Etison LLC), which launched in October 2014 and grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users.

Russell Brunson has authored 3 best-selling books, including:

  • Dotcom Secrets
  • Expert Secrets
  • and Traffic Secrets.

He is also the highest-paid speaker, who closed $3M in sales at Grant Cardone 10x Growth Conference within 90 minutes of presentation.

Who Should Read Dotcom Secrets Book?

No matter your business type, as an online marketer, you should read the book if you want to generate your leads, build a highly qualified list, and increase conversion and sales online.

Dotcom Secrets works in different types of business:

  • Coaching/Consulting
  • Local Small Business
  • Info Products
  • E-Commerce
  • Network Marketing
  • B2B
  • Non-Profit
  • Agency/Freelancer
  • Blogging/Affiliate
  • And more

Dotcom Secrets Book Is Not For

  • People who are looking for a get-rich-quick scheme.
  • Any people who are lazy and don’t want to put in any work.
  • Learning everything but never start to work

What I Like And Don’t Like

What do I like?

Detailed: This is one of the top books I’ve ever read. It’s in-depth, giving you everything you need to execute the program and succeed. Rusell Brunson provides you with all the marketing strategies, mindsets, tactics, templates, funnels, and scripts. What you should do is learn and apply it to your business.

Low cost: Everything he learned over 25 years that helped him build a successful funnel will be shared in the book for FREE, and you will pay $9.95 for printing and shipping.

Quick to get results: Compared to other methods of building a successful online business, this method is much faster in seeing results. Please don’t trust me; let’s see how he uses those marketing skills and makes millions of dollars in his business. A thousand people change their business lives by reading and following Russell Brunson’s “secret funnel strategy.” The question is: Are You Next?

Note: That doesn’t mean you can get rich quickly or succeed overnight. You must be focused, learning, hard-working, and spend time getting your business running.

What I Don’t Like

The one thing I don’t like is that if you’re not in the US, you should wait at least two weeks to receive the book. Luckily, you can order the Dotcom Secrets audiobook in the meantime.

Dotcom Secrets Pricing

The Dotcom Secrets book is actually Free; you just pay $9.95 US or $19.95 International for shipping/handling. This is an excellent example of the free plus shipping offer that Russell Brunson teaches in his book.

If you buy Dotcom Secrets on Amazon, it costs you $13,19 (not including the shipping fee)

Dotcom Secrets pricing

I highly recommend you buy the book from the author so that you can buy it at a low price; also, you can buy the audiobook on the upsell page (it’s not available anywhere) and get his $359.95 value bonus.

Exclusive Dotcom Secrets Bonuses

1. The 3 Core Funnels Book Pdf ($47.00 Value)

the 3 core funnels book

Did you know that 95% of Russell’s revenue comes from just three basic funnels?

After 21 years of selling online, he discusses sales funnel strategy on his podcasts, periscopes, blogs, and books. But, when he started to look closely at where most of his income came from, it was almost all from just three particular funnels.

No matter if you have NO list or sales. The 3 Core Funnels book can help you make more email lists or sales online than ever imagined!

2. 108 Split Test Winners Ebook ($47 value)


Having a funnel is great, but if you’re not split, test your funnel, page element, and design…you’re losing money.

Russell Brunson is a big fan of testing, and this book is a result after he split tests A/B 108 variables inside his funnel. It includes:

  • The Evolution of an Offer
  • Conversion Tests
  • Backend Tests
  • Traffic Tests
  • Trial Closes: Two Tiny Words Increased Dollars Per Lead

One single split test can change your results and make a BIG difference to your opt-in conversion and sales. It can have a HUGE impact on your entire business.

3. Network Marketing Secrets e-Book ($47 value)

Network marketing secrets book review cover

The BIG problems in Network Marketing are:

  1. Sell products
  2. Create a downline and train your team.

Most people start MLM by introducing products or opportunities to their family or friends, impacting the relationship. Watch the video below to discover how to succeed in Network Marketing with an MLM sales funnel.

Inside this free book, you’ll learn about the 3 ‘LOST’ Funnels that run 99.9% of ALL successful network marketing companies.

( Skip this bonus if you’re not in the Network Marketing business)

👉 Learn more: Network Marketing Secrets book review: Is it a good MLM book?

4. Funnel Audibles ($97 Value)

funnel audibles

Soon, you will be launching your first funnel. Chances are it is going to flop.

Most people’s funnel doesn’t work the first time, and that’s okay. If you know that going into it, it won’t shock or depress you. The sooner we see where the funnel is failing, the faster we can fix it.

The Funnel Audibles will show you a simple process to take ANY broken funnel and turn it from a “ZERO” to a HERO.

This is a video presentation of Russell Brunson at the Funnel Hacking Live event, where people pay at least $997 to be there. Now, you can get it for FREE when you buy the book!

5. Workbook 30-Day DotCom Secrets Challenge! ($97 Value)


I admit that I really confused after reading the book!

This book is awesome; I learned so much from him. But when I sit at my desk and work, I ask myself, “What should we do first?” “Where do I start?”. Each secret in the book is a skill that I need to learn to change my business.

This is a game, and it’s the most fun game that I’ve ever played.

Luckily, In the 2nd Edition, he provides 30 days Dotcom Secrets challenge workbook. It includes the exercise, the road map, and plan I can follow:

  • Day #1 What should we do?
  • Day #2 What should we do?
  • Day #30 What should we do?

About Dotcom Secrets PDF Download

I know a few people searching “Dotcom Secrets e-book free download” on Google to look for a PDF version or FREE stuff. Here are the results.

Dotcom secrets pdf free download

The truth is that Clickfunnels does not provide any e-book or PDF version. They only have the Kindle version on Amazon.

So, most of them use “clickbait,” When people visit their site, they write a review post like me or promote something else.

The good news is that the Dotcom Secrets book pdf is still available; some people give it away for FREE. I have no idea how they have it, but you can download it for FREE.

And here is the BAD news.

It’s an old version of the book and missing many content, strategies, and tactics inside. It’s outdated and useless.

Dotcom Secrets pdf
The Dotcom Secrets Pdf version you download free on Internet-only has 190 pages

Now, you have two options:

  • Try to find something as cheap as possible with more risk.
  • Or Invest a few bucks today ($9,95), and it may change your business forever.

We don’t talk about a thousand dollars; we talk about $9,95. If you don’t like the book, they’ll return your $9.95 shipping and let you keep it anyway. Is it fair enough?


I hope you enjoy my Dotcom Secrets review. In short, this is the best online marketing book for online marketers and business owners to help them build a sustainable business in the online marketing space.

The DotCom Secrets book is not only a great read, but it’s also edifying. How many business books do you still find relevant when marketing techniques are constantly changing? Dotcom Secrets is an evergreen book that is still incredibly relevant to world change.

Frequently Asked Questions

Is Dotcom Secrets a scam?

No, Dotcom Secrets is not a scam. It’s one of the best direct-response marketing books you should have.

If you already have the new version of those books, you should consider whether you need the workbook (the Unlock Secrets) or not. Then you can make a decision.

Where can I buy the DotCom Secrets book?

You can click here to get this book from the author, then get exclusive bonuses for free or buy it from Amazon.

What if I don’t like this book?

If you don’t like Dotcom Secrets for any reason, you can contact support to get a refund of your shipping costs (you don’t need to ship the book back)

Dotcom Secrets vs Expert Secrets Vs Traffic Secrets: Which Book Should I Read First?

It would be best to read the Dotcom Secrets book first, then the Expert Secrets book, and the last Traffic Secrets book. Don’t forget to watch the video bonus training and complete the exercise in the “bonus book” Unlock The Secrets.

Does Russell Brunson offer the Dotcom Secrets PDF version?

No, they currently do not offer the Dotcom Secrets PDF version. But you can buy it on Amazon Kindle or get the Dotcom Secrets audio version instead.

Can I join the Clickfunnels Affiliate program and promote Dotcom Secrets?

Yes, you can click here to join the Clickfunnels Affiliate program for FREE. It would be best to join Affiliate Bootcamp training to discover more ideas and strategies.

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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