Dotcom Secrets Review (2nd edition Updated) | READ FIRST

Hey there! Are you trying to grow your business online but feeling stuck? I know how that feels.

I want to tell you about a book that really helped me – it’s called Dotcom Secrets by Russell Brunson. This isn’t just another business book sitting on my shelf. I actually used what it teaches!

The book shows you exactly how to build a “sales funnel” – that’s just a fancy way of saying “how to get more people to visit your website and buy your stuff.”

It’s like having a map showing where to go when lost.

Russell explains everything in a way that makes sense. He gives you real tools you can use right away. I tried his ideas on my websites where I sell things, and wow – after six months, my business changed in amazing ways!

In this Dotcom Secrets review, I’ll help you discover::

• What is the Dotcom Secrets book?
• Everything you get inside (I think it’s the best book out there about sales funnel and selling stuff online)
• Who will benefit most from this book, and why is it essential for online entrepreneurs?
• The good stuff and the not-so-good stuff, so you can decide if you want to read it.

By the way, most other reviews you’ll find are old and don’t tell the whole story. The new version of the book (it’s the second edition) has lots of new stuff – it’s almost twice as big as the old one!

Ready to learn more? Let’s dive in!

Is Dotcom Secrets Really as Good as People Say?

Yes! While some folks talk about it like it’s magic, it’s actually just really helpful.

The numbers don’t lie. Over 2,500 people rated it on Amazon. They gave it almost 5 stars!

Let me tell you about the author. Russell Brunson started a big company. It helps other businesses with their marketing. He really knows his stuff.

One of the cool things he teaches is the Value Ladder. Think of it like a staircase. You start by offering something small. Then you work your way up to bigger, better things.

This book gives you real ways to grow your business. No fancy words here. Just clear steps to follow.

Here’s what you’ll learn:

• How to find the perfect customers for your business
• The best way to tell your story so people get excited
• Tips to make your business different from everyone else
• Smart ways to get people to buy more from you
• Tricks to keep customers coming back

Is it just another marketing book? Nope! It’s more like having a teacher show you exactly what to do, step by step.

You’ll find yourself coming back to this book whenever you need help with your business. It’s not something you’ll read once and forget about.

Sure, there are a few small problems. Sometimes you need to look at Russell’s other stuff to get the whole picture, and yes, the shipping costs more than it should. But the good stuff in the book makes up for these tiny issues.

Should you buy it? If you’re serious about making your business better and getting more customers who actually want to buy from you, then yes! It might be exactly what you need to help your business grow.

Give it a try. You’ve got nothing to lose!

Dotcom Secrets Book Pros and Cons

Pros

• The book makes building sales funnels super easy with simple steps anyone can follow. Best of all, these ideas work for any type of business out there!
• You get 10 proven sales funnel frameworks that help turn browsers into buyers. Each shows you exactly how to guide customers from “just looking” to “ready to buy.”
• Once you learn how to create offers people really want, you’ll be amazed at how often customers come back for more.
• I learned how to look at what successful businesses are doing and borrow their best ideas (Funnel Hacking) – all in a totally honest way that helps everyone.
• It shows you clever ways to get customers to spend more each time they buy, which means more money for your business.
• Real stories and examples from other businesses help you understand everything better. It’s inspiring to see how others used these ideas and succeeded!
• The book teaches you solid ways to get more people visiting your website, which means more chances to make sales.

Cons

• Sometimes it feels like the author is trying too hard to sell you his own product, ClickFunnels – though it’s not a huge deal.
• While the advice works great overall, you might need extra help if your business is really unique or different from others.
• The author does repeat some ideas throughout the book. Sure, this might help some people learn better, but others might find it a bit much.
• Some of the marketing around the book makes pretty big promises that might raise eyebrows. The book is helpful, but it’s not a magic wand!

Who Should Read Dotcom Secrets?

Dotcom Secrets book is perfect for:

• Starting an Online Business? This book is great for beginners! It teaches you the basics of how to sell stuff online and understand what your customers want.
• Already Have a Business But Not Making Many Sales? You’ll love the tips on how to turn website visitors into actual buyers. The book shows you exactly what to fix.
• Marketing People Looking for Fresh Ideas? Even if you know your stuff, Russell’s ideas about sales funnels and his ready-to-use scripts can teach you new tricks.
• Curious About Why People Buy Things? The book explains how customers think and how to get them interested in what you’re selling – in a friendly way!
• Like Step-by-Step Instructions? You’ll enjoy how Russell explains everything clearly with lots of real examples you can follow.

Maybe Skip This Book If:

• You’re a Marketing Pro Looking for Advanced Stuff? This book covers mostly the basics, not the super fancy new strategies you might be looking for.
• Want Deep Tech Details? While it mentions different tools you can use, it’s more about the big picture than technical how-tos.
• Prefer Textbook-Style Learning? Russell writes like he’s chatting with a friend and shares lots of stories – not everyone’s cup of tea!
• Don’t Like Sales Techniques? If the idea of persuading people to buy makes you uncomfortable, this might not be your thing.
• Looking for Quick Success? Be honest – you’ll need to put in real work to make these ideas pay off. No shortcuts here!

What Is Dotcom Secrets Book?

Dotcom Secrets is the first book in Russell Brunson’s Secrets Trilogy. Think of it as an underground playbook for growing your online business.

The book focuses on sales funnels, which are like roadmaps that guide your customers from the moment they discover your website to when they make a purchase. Russell Brunson learned these methods through real experience while building his company ClickFunnels into a multi-million dollar business.

Here’s what you’ll find inside:

• How to catch people’s attention when they first find you online
• Ways to keep them interested in what you offer
• Methods to help them trust your business
• Techniques to encourage them to make their first purchase
• Strategies to get them to buy more and return later

The best part? These aren’t just random ideas. Every strategy in the book has been tested in Brunson’s own business. He shows you exactly what worked for him and why, so you can adapt these same methods for your own success.

His methods have helped businesses of all sizes – from small online shops to large companies. Whether you sell products, services, or digital content, these funnel strategies can help grow your business.

The book uses simple language and real examples to explain everything. You DON’T need any special marketing knowledge to understand it.

Russell Brunson writes like he’s having a conversation with you. He includes stories and simple drawings to help explain his ideas.

Ready to Start? Get your copy of Dotcom Secrets and begin building a stronger online business today.

About Russell Brunson – Founder of a Multimillion Dollar Software Company and DotCom Secrets BoBook’suthor

Meet Russell Brunson, the co-founder of ClickFunnels, a multimillion-dollar software company and a major player in marketing. From viral marketing campaigns to DVDs about potato guns, his journey in digital marketing is truly amazing.

How did he start?

In 2003, Russell sold his first software, Zipbrander. Two years later, he created a product on “How To Create A Potato Gun.” Just one year after graduating college, he made his first million dollars selling his products online.

Russell sold various products: shakes, supplements, coaching, books, consulting, coupons, T-shirts, tech services, and software. He became a top earner in several network marketing companies, won a Ferrari, and generated 1.5 million leads in just six weeks.

Russell Brunson is also a New York Times Best Selling author. He sold hundreds of thousands of copies of:

• Dotcom Secrets
• Expert Secrets
• Traffic Secrets

In 2018, Russell made $3M in sales in 90 minutes during his presentation at Grant Cardone’s 10x Growth Conference.

Isn’t that incredible? Russell’s story isn’t just impressive—it’s inspirational.

His relentless drive and innovation in sales funnels have shaped modern online marketing.

Let’s dive into his world through DotCom Secrets, where he shares the essentials of growing your business online.

Ready to learn from a master? Let’s go!

Dotcom Secrets Review: Take A Look Inside The Book

Inside this book, you’ll learn all sorts of topics essential for growing your business online. Things like:

• The value ladder
• Hook, Story, Offer
• The seven phases of a funnel
• How to create follow-up funnels
• Funnel stacking
• Funnel audibles
• and a whole bunch more.

It is the foundational cornerstone of using sales funnels successfully in your business. Dotcom Secrets is divided into four sections.

Section 1: Sales Funnel Secrets

Dotcom Secrets is a practical book full of helpful and actionable insights. The first chapter deals with the right mindset and foundations for the sales funnel and internet marketing.

Secret #1: The Secret Formula

This first chapter teaches you something every successful business needs to know: how to truly understand your customers and reach them effectively.

While it seems simple, many businesses skip this vital step and wonder why their marketing isn’t working.

The secrets formula included:

• Who is your dream customer?
• Where are they congregating?
• What is the bait that you can use to attract them to you?
• What is the unique result that you can create for them?

These four parts work together like a recipe for success. Once you understand them, every other strategy in the book becomes much more powerful.

You’ll stop wasting time and money on marketing that doesn’t work, and start attracting customers who are ready to buy.

Secret #2: Hook, Story, Offer

This chapter reveals a simple but powerful framework that works for any kind of selling, whether online or offline. – Hook, Story, Offer

Think of it as a three-part recipe for getting customers interested and ready to buy.

Each piece of bait you put out (such as ads, emails, landing pages, upsells, webinars, and phone calls), you should include a hook, a story, and an offer. 

Russell Brunson

The best part is that he had published this for FREE.

Watch the video below to see how powerful his framework is and understand why he’s been able to create a successful funnel.

The beauty of this framework is its simplicity. You can use it in everything from social media posts to email marketing. Russell shows you exactly how he used these elements to build his own successful business.

In Dotcom Secrets, he’ll teach you to step by step:

• How to create an irresistible offer that seems less expensive than your competition.
• Build a story that helps potential customers trust you enough to buy from you.
• Create the hook that grabs your dream customer’s attention.

Secret #3: The Value Ladder

Once you have a business idea, creating a Value Ladder as your first step is important. So you can visualize how you will serve your customers.

The Value Ladder is essentially a business plan.

If you’re unsure about the outcome you want to provide, the Hook, Story, and Offer framework in secret #2 will be useless.

The book gives you:

• The best examples to help you create one for your business.
• Visualize which types of funnels (in section two) you should use in each stage.
• The relationship of value ladder and sales funnel
• We should build sales funnels to move people through the sales process (to convert as many as possible to the next step of the value ladder.)

Secret #4: The Attractive Character

“Attractive Character” helps you build a relationship with your audience. Once you understand it, you can tell a story to break your dream customers’ false beliefs and communicate with your target market to better serve them.

You’ll learn:

• Attractive Character elements
• Attractive Character Identity
• Attractive Character storylines
• and great examples

Secret #5: Funnel Hacking

Understanding your competition and how it affects the market is essential not only in funnel building but also in digital marketing.

Funnel Hacking is not picking a random someone’s funnel and copying it.

In Dotcom Secrets, you’ll learn the framework correctly so you can understand the right way to “Funnel Hack” and model in three ways:

• Direct competitors
• Indirect competitors
• People selling through the same funnel type

Secret #6: Seven Phases of a Funnel

Did you know that the sales process is present in our lives?

It impacts restaurants, clothing stores, fast-food chains, and online marketing.

After years of testing and experience, we have identified seven phases in the sales funnel, from the initial interaction with your audience to the end of the sales process.

Understanding the “traffic temperature” also allows you to craft persuasive messages tailored to your prospects based on their current stage.

Secret #7: Follow-up Funnel

This is a time to learn about a Communication Funnel (or follow-up funnel), which is also known as an email marketing campaign.

In this chapter, you’ll understand how to write emails to nurture leads and sell.

In Dotcom Secrets, there are two types of messages that we’ll send out in the follow-up funnel:

• Soap Follow-up Funnels (or Soap Opera Sequence)
• Seinfeld Message

Russell Brunson’s email marketing advice is just as relevant today.

In his experience with Seinfeld Method — sending out daily emails to your subscribers without boring them too much.

The cool thing is your Daily Seinfeld Emails will follow the Hook, Story, Offer framework to help you increase the open rate and make your message more entertaining for your customers so they can take action on your offer.

You should read the book from beginning to end to ensure you don’t miss anything.

Section 2: The Funnels in The Value Ladder

In this section, he will reveal the 10 core sales funnel strategies that drive almost all of the business inside ClickFunnels. Russell had tested hundreds of thousands of funnels in the past, and those that are making money are ALWAYS one of these 10.

Because the purpose and product price in each Value Ladder stage are different, you should use different types of funnels and sales scripts to achieve this.

Front-End Lead Funnels

• Lead “Squeeze” Funnels
• Survey Funnels
• Summit Funnels

Unboxing Funnels

• Book Funnels (free plus shipping offer)
• Cart Funnels
• Challenge Funnel

Presentation Funnels

• Video Sales Letter Funnels (VSL)
• Webinar Funnels
• Product Launch Funnels

Back-End Phone Funnels

• Application Funnels

💡 Pro tip: He also gives 32+ Virtually UNKNOWN Funnels (Not Found In The DotCom Secrets Book) in his Dotcom Secrets summit. So you can check it for free to increase options when building your own sales funnel.

Section 3: Funnel Scripts

Should you know that structure, the funnel is a small piece of getting someone to buy. The biggest piece is the content inside your funnel.

In this chapter, you’ll learn Russell’s best sales funnel scripts, which he actually uses for his company and converts like crazy.

Whether you need scripts for sales pages, squeeze pages, OTO pages, etc. It’s all available here:

1. Curiosity-Based Headline scripts
2. “Who, What, Why, How” Script
3. “Star, Story, Solution” Script
4. OTO Script
5. “Perfect Webinar” Script
6. “Product Launch” Script
7. “Four Question Close” Script
8. “Setter” and “Closer” Scripts

💡”Pro tip: Using Funnel Scripts can help you build your sales message faster (without copywriting experience needed)

Section 4: Building Your Funnel

In the last section, he’ll teach you how to bring your ideas to reality.

You’ll understand the secrets behind Clickfunnels and how we can use it to quickly create a beautiful, high-convert sales funnel.

For those who don’t know, Clickfunnels is sales funnel software created by Russell Brunson, Todd Dickerson, and Dylan Jones to help you turn the ideas you’ve learned from this book into reality.

With drag-and-drop form builders, Clickfulnel has generated over 100,000 users in five years. It takes less time and effort to build funnels than ever before!

💡 Pro tip: Join the One Funnel Away Challenge so that you can get a Clickfunnels trial account for 30 days for FREE

Next, when your customers finish a step in your value ladder, you can move them on to the next step. So, connecting your funnel is important, and he calls it “Funnel Stacking. “

Funnel Stacking will help your internet business outspend your competitors, provide more value to your clients, and predictably scale your company if you do it right.

Finally, you’ll learn the crucial key to fixing your funnel quickly, which elements you would be testing, and how to turn from a broken funnel to a winner.

My Journey with Dotcom Secrets: An Honest Review

Back in 2017, I was struggling with my first online business. I had a website, but hardly anyone was buying. It felt like I was throwing money away on marketing that didn’t work.

I was frustrated because:

• I had a small budget and couldn’t afford to keep guessing what might work
• I didn’t know how to get people interested in my products
• Every time someone visited my website, they’d leave without buying
• I spent hours watching YouTube videos but still felt lost

Then I found Dotcom Secrets. Let me tell you what changed for me.

This book taught me how to understand my customers better. I learned why people weren’t buying and how to fix it. Russell showed me how to create a website that actually sells, using methods he used to build his own successful company.

The best part? Everything was explained in simple terms.

Even though English isn’t my first language, I could follow along easily. The book uses stories and simple drawings to explain things, which really helped me understand.

I learned some really valuable things:

• How to get the right people to visit my website
• Ways to keep visitors interested instead of leaving
• Methods to turn regular customers into bigger buyers
• Steps to build trust with potential customers

Now for some honest downsides. Sometimes the book mentions ideas that you need to read his other books to fully understand.

Also, I wasn’t happy about the shipping cost – they say the book is free but charge quite a bit for shipping, which felt a bit sneaky.

But here’s the truth: this book changed my business. Before, I was guessing what might work. Now I have a clear plan that actually brings in sales.

If you’re struggling to make your online business work, this book can help. It worked for me, and I think it can work for you too.

Want to Stop Guessing and Start Growing? Give Dotcom Secrets a try. It might be exactly what your business needs.

Where DotCom Secrets Falls Short: A Look at Different Business Models

The DotCom Secrets book is great for many businesses, but it doesn’t work perfectly for everyone. Let’s look at where some changes might be needed for different types of businesses.

For big companies that sell to other businesses (B2B), the book’s methods can feel too casual. These companies often need months or even years to make sales decisions, and they usually involve many people. The quick sales approach the book suggests just doesn’t fit well here.

Professional services like lawyers or consultants face challenges too. The book’s marketing style might make them look less professional to their clients. These businesses need to build trust slowly and carefully, not rush into making sales.

Here are some key business types that need different approaches:

• Local stores need more offline marketing focus
• Luxury brands requiring sophisticated, non-pushy tactics
• Non-profits focusing on relationships over sales
• Educational institutions building long-term trust
• Healthcare providers follow strict regulations

Local shops and stores might struggle with the book’s focus on online marketing. While having a website is important, local businesses still need to connect with people in their neighborhoods through different methods that aren’t covered in the book.

For luxury brands selling expensive items, the aggressive marketing tactics suggested in the book could actually hurt their image. These brands need to appear exclusive and sophisticated, not pushy or sales-focused.

The book also doesn’t address the special needs of non-profits or schools. These organizations need to focus more on building relationships and trust rather than just making sales, which the book doesn’t really cover.

Dotcom Secrets Pricing

The Dotcom Secrets book is actually Free; you just pay $9.95 US or $19.95 International for shipping/handling. This is an excellent example of the free plus shipping offer that Russell Brunson teaches in his book.

If you buy Dotcom Secrets on Amazon, it costs you $13,19 (not including the shipping fee)

I highly recommend you buy the book from the author so that you can buy it at a low price; also, you can buy the audiobook on the upsell page (it’s not availit’s anywhere) and get his $359.95 value bonus.

Exclusive Dotcom Secrets Bonuses

1. The 3 Core Funnels Book Pdf ($47.00 Value)

Think of these three funnels as proven recipes for success. Russell discovered that out of all the different ways to sell online, just three specific approaches brought in most of his money. That’s huge – it means we don’t need dozens of complicated strategies to succeed.

Here’s what makes this bonus guide so valuable:

• For Beginners Starting Out You get a clear roadmap showing exactly which funnels to build first. No more confusion about where to start or what to focus on. These three funnels work even if you’re starting from zero.
• For Growing Businesses You’ll learn which funnel types bring in the most money with the least effort. This helps you focus your time and resources on what actually works, instead of trying everything under the sun.

What You’ll Learn:

• The exact funnel types that generate the most sales
• Step-by-step instructions to build each one
• How to choose the right funnel for your business
• Ways to adapt these funnels for different products or services
• Simple methods to get more email subscribers

The beauty of this bonus is its simplicity. Instead of overwhelming you with options, it focuses on the three approaches that consistently work. I’ve found this especially helpful when deciding where to put my marketing efforts.

2. 108 Split Test Winners Ebook ($47 value)

Think of split testing like being a scientist for your business. You try two different versions of something on your website to see which one works better.

Russell’s team spent millions of dollars testing different parts of their websites. Now you get to learn from their experiments without spending a dime. They tested everything from button colors to pricing strategies to find out what makes people click and buy.

• The Evolution of an Offer
• Conversion Tests
• Backend Tests
• Traffic Tests
• Trial Closes: Two Tiny Words Increased Dollars Per Lead

I love that this isn’t just theory – these are real tests with real results. One of the most surprising findings was how changing just two words in their sales message led to a significant increase in revenue.

3. Network Marketing Secrets e-Book ($47 value)

The BIG problems in Network Marketing are:

1. Sell products
2. Create a downline and train your team.

Most people start MLM by introducing products or opportunities to their family or friends, impacting the relationship. Watch the video below to discover how to succeed in Network Marketing with an MLM sales funnel.

Inside this free book, you’ll learn about the 3 ‘LOST’ Funnels that run 99.9% of ALL successful network marketing companies.

( Skip this bonus if you’re not in the Network Marketing business)

👉 Learn more: Network Marketing Secrets book review: Is it a good MLM book?

4. Funnel Audibles ($97 Value)

Soon, you will be launching your first funnel. Chances are it is going to flop.

Most people’s funnel doesn’t work the first time, and that’s okay. If you know that going into it, it won’t shock or depress you. The sooner we see where the funnel is failing, the faster we can fix it.

The Funnel Audibles will show you a simple process to take ANY broken funnel and turn it from a “ZERO” to a HERO.

This is a video presentation of Russell Brunson at the Funnel Hacking Live event, where people pay at least $997 to be there. Now, you can get it for FREE when you buy the book!

5. Workbook 30-Day DotCom Secrets Challenge! ($97 Value)

I admit that I really confused after reading the book!

This book is awesome; I learned so much from him. But when I sit at my desk and work, I ask myself, “What should we do first?” “Where do I start?”. Each secret in the book is a skill I need to learn to change my business.

This is a game, and it’s the most fun game that I’ve ever played.

Luckily, in the 2nd Edition, he provides 30 days of the Dotcom Secrets challenge workbook. It includes the exercise, the road map, and plan I can follow:

• Day #1: What should we do?
• Day #2: What should we do?
• …
• Day #30: What should we do?

About Dotcom Secrets PDF Download

I know some people are searching for “Dotcom Secrets ebook free download” on Google, hoping to find a PDF version or free resources.

Here are the results.

The truth is that Clickfunnels does not provide any e-book or PDF version. They only have the Kindle version on Amazon.

Most websites use “clickbait.” They attract people to their site with a promising review or promotion.

The Dotcom Secrets book PDF is still available for free on some websites.

However, the free version is old and incomplete, lacking updated content, strategies, and tactics.

Now, you have two options:

• Try to find something as cheap as possible with more risk.
• Or Invest a few bucks today ($9,95), and it may change your business forever.

We don’t talk about a thousand dollars; we talk about $9,95. If you don’t like the book, they’ll return your $9.95 shipping and let you keep it anyway. Is it fair enough?

Conclusion

I hope you found my review of Dotcom Secrets enjoyable.

In short, this book is the best resource for online marketers and business owners looking to build a sustainable online marketing business.

DotCom Secrets is not just a great read, but also informative.

How many business books remain relevant when marketing techniques are constantly changing?

Dotcom Secrets is an evergreen book that remains incredibly pertinent despite the constantly evolving world.

👉 Read More:

• Russell Brunson’s net worth
• ABrunson’sauthored by Russell Brunson
• Expert Secrets book review
• Traffic Secrets book review
• Unlock The Secrets book review

Frequently Asked Questions