Copywriting Secrets Review: Is It Worth It?

copywriting secrets review

Funnel Secrets is reader-supported. If you buy products through our affiliate links, we may earn a commission (at no extra cost). Read our methodology

Welcome to my Copywriting Secrets review.

Mastering persuasive writing is a daunting task. I’ve spent countless hours on courses that promised magic formulas, leaving me more confused than before. The wasted money was another blow.

Then, I discovered Jim Edwards’ Copywriting Secrets book, which completely transformed my approach to copywriting with its unique selling points.

Unlike those theoretical guides that often leave you scratching your head, Copywriting Secrets is all about practicality. Consider it a comprehensive workout plan for your copywriting skills, guiding you step-by-step toward mastery.

After 20 focused hours with this book, I’m ready to share what makes it worth your time (and maybe even save you from wasting money like I did!).

Ready to see if Copywriting Secrets can sharpen your writing?

Let’s dive in!

Pros and Cons


  • Say goodbye to writer’s block! This book isn’t about fancy jargon; it’s about giving you step-by-step tools that make killer copy flow out of you. Think of it like a workout routine for your writing muscles.
  • Copywriting made easy (for real!) I used to dread those confusing marketing textbooks, but this one breaks everything down like your most patient friend. No more feeling like a copywriting dunce
  • See exactly why great copy works. The examples in this book are like “aha!” moments. You’ll start spotting the magic in ads, emails, funnel copies, and websites – and knowing how to recreate it yourself.
  • Level up your writing with engaging homework. The exercises in this book are not just tasks, and they’re opportunities to practice and improve. It’s like having a copywriting coach guiding you through each project, keeping you engaged and motivated.
  • Finally, a book that cuts the fluff. I’m all about real results, and that’s what you’ll get here. There are no empty promises, just proven techniques to make your words work harder for you.


  • Great for Beginners, Maybe Not Gurus: This book lays a fantastic foundation. It’s designed to meet you where you are in your copywriting journey. But you might need something more specialized if you’re a seasoned copywriter hungry for advanced ninja tricks. Consider it a delicious copywriting appetizer, not a gourmet seven-course meal.
  • Information Avalanche: This book has much to teach—it’s like a copywriting firehose! If you’re new to the game, it might feel overwhelming. My advice? Take it slow. Focus on one chapter (or exercise!) at a time. Baby steps lead to big results.
  • Positive Vibes (with a Gap): This book is about the “can-do” attitude, which is great! It’s packed with excellent sales copy examples, which helps you spot what works. The book could benefit from some cringe-worthy “what NOT to do” examples to take it to the next level. This would sharpen your eye for spotting weak copies in the wild.
  • Not the Latest and Greatest (Maybe): While the core principles are timeless, some sections might not address the absolute cutting-edge trends. This isn’t a deal-breaker, but this book might not be your sole source if you’re chasing the newest shiny objects in copywriting.
  • Straightforward Style (Not a Beach Read): The Copywriting Secrets book prioritizes results over flowery prose. This might not be your cup of tea if you crave a super engaging, story-driven read. Think of it as a workout manual—it’s there to help you build your copywriting muscles, not win a Pulitzer Prize.

The Bottom Line:

Copywriting Secrets is a rockstar resource for anyone who wants to write copy that converts. For the best experience, remember its strengths (clear explanations, actionable exercises) and target audience (beginners and intermediate writers).

Is Copywriting Secrets Worth It?

Yes, the Copywriting Secrets book is 100% worth your investment.

Unlike other copywriting books, filled with confusing jargon, boring theories, and zero practical advice, this one delivers real-world results, easy-to-follow strategies, and fun!

For a tiny shipping cost ($7.95 in the US, $14.95 internationally), you’ll learn how to:

  • Turn your writing into a cash machine by learning to create sales messages for ads, video sales letters, direct mail, and social media ads.
  • Tap into secret psychological triggers that make people eager to buy.
  • Write Headlines That Get Clicks
  • Write in a friendly, down-to-earth style that builds instant trust.
  • Proven copywriting formulas for anything – websites, emails, and more!

This book doesn’t waste your time.

Jim Edwards cuts straight to what works, revealing insider tricks and real examples that make people say, “Take my money!” Consider him your cool, savvy friend teaching you the secrets, not a stuffy professor.

copywriting secrets book review: Why people buy your product
Ten reasons why people buy

Copywriting Secrets is as close to a modern-day, practical version of the legendary Ogilvy and Gossage books as possible.

Don’t expect advanced strategies or in-depth analysis here. This book is perfect for beginners, but if you’re a seasoned pro or freelancer who lives and breathes copywriting, this book will likely cover concepts you already know.

Ready to unlock the power of words with Copywriting Secrets? Don’t hesitate; grab your copy now and start boosting your sales.

Remember, if you’re not satisfied, you can get your shipping costs refunded with a simple email. It’s a win-win situation!

Who Is Copywriting Secrets Book For?

Is this book right for you? YES, if…

  • Your ads and emails get ignored. This book shows how to write words that make people want to buy!
  • You need help explaining what makes your business special. Learn to write clearly so customers get excited.
  • If you’re new to copywriting and feel lost, this book teaches the basics in an easy-to-understand way.
  • Your blog posts get a few readers. Discover how to write in a way that hooks people and makes them want more.
  • You want to close more sales. Learn secrets that help convince people to say “yes!” Additionally, if you aspire to become a master copywriter or even a million-dollar copywriter like Jim Edwards, applying the techniques and secrets shared in this book can set you on the path to achieving those goals.

This book might NOT be for you if…

  • You’re already a copywriting expert.
  • You like reading long, boring textbooks (this book uses fun examples instead).
  • You need help with a specific type of writing, like for doctors or lawyers.

The bottom line: This book is your friendly guide to writing that sells! It’ll help you write better, whether you’re new or want to improve your skills.

Copywriting Secrets Book Overview

Copywriting Secrets Book review summary

Copywriting Secrets by Jim Edwards is more than another book you’ll skim and forget.

If you want to write words that SELL LIKE CRAZY, this book is your secret weapon. Say goodbye to a boring textbook—Copywriting Secrets is a jam-packed guide filled with proven formulas, real-world examples, and insider tricks that turn your writing into a sales machine.

And the best part? The book is FREE (you just pay a small shipping fee!).

Jim Edwards isn’t just talking. Recognized as an expert in online marketing, his insights are invaluable for those aiming to enhance their online marketing strategies. He’s built a hugely successful business with his copywriting skills, and his software, Funnel Scripts, is a big hit in the industry.

He cuts through the fluff and teaches you:

  • How to write attention-grabbing headlines that stop people in their tracks.
  • The psychology behind words that make people say “yes!”.
  • How to turn boring product features into irresistible benefits.

I used to struggle with writing clear and compelling headlines. However, after applying Jim’s techniques, I saw an immediate boost in clicks and sales for my product reviews and sales copies.

And hey, I’m no copywriting genius, so if I can see results this quickly, imagine what it could do for someone with more experience! – #TrustMeBro 😆

They’re like fill-in-the-blank templates that take the stress out of it. If you can fill in a blank, you can start writing way better.

This book is perfect for anyone who wants to write emails, ads, blog posts, or sales pages that drive results. It’s not magic, but it gives you a powerful toolkit. Add your unique style, and you’ll be closing deals in no time!

About Jim Edwards

Jim Edwards

There’s a reason Russell Brunson tapped Jim Edwards to write Copywriting Secrets. The man lives and breathes killer sales copy.

You might know him from Funnel Scripts, the software he built with Russell. Additionally, Jim Edwards is the founder of Guaranteed Response Marketing, a direct response marketing firm specializing in copywriting, further showcasing his expertise and dedication to the craft.

Russell Brunson is a genius at funnels, no question. But when it comes to the words that make people buy? That’s Jim Edwards’ territory.

He wasn’t born a copywriting genius – his journey started with failed sales jobs (think life insurance, discount club memberships, cell phones, “trunked” radios, weight loss, and gravesites!).

But in that struggle, he discovered the true power of persuasive words.

In 1997, Jim took his hard-won sales skills online. He studied the art of hypnotic sales copy and became a master. The result?

  • Built a wildly successful marketing agency
  • Mentored countless entrepreneurs
  • Made millions with his online launches
  • Featured in the New York Times and Entrepreneur Magazine

Jim wasn’t some silver-spoon prodigy. He earned his millions through his words and pulled himself from bankruptcy and a trailer park to a fully paid house in an 18-month flat.

Now, that’s a guy who knows how to persuade. If he’s not the perfect person to spill the secrets, I don’t know who is.

Breakdown What You Get Inside The Copywriting Secrets Book

With 31 insider secrets, I discovered how to level up my writing game. Here’s what’s in store:

  • Copywriting Mindset: I’ll unlock the psychology behind words that make people click, buy, and practically beg for more.
  • The Magic Sales/Sales Letter Formula: Think of it like a potion for persuasive writing. I’ll learn the secret recipe behind sales letters that hook readers.
  • Make ‘Em thirsty: I want my words to drip with so much intrigue and value that readers will be dying to know more. This book shows me how. Additionally, it introduces “sales story secrets,” a concept that enhances storytelling in sales copy and proves effective in creating engaging narratives that motivate the audience across any industry.
  • Sell without selling: Nobody likes feeling “sold to.” I’ll master making sales feel like a satisfying treasure hunt.
  • Copy polishing: It’s time to shine! I’ll learn to buff my writing until it gleams with clarity and impact.

And that’s just the start – we’ll dive into killer word choices, powerful formulas, and the top categories of copywriting genius. Get ready to transform your writing!

1. Copywriting Mindset Secrets

Copywriting Secrets book review: Copywriting Mindset

First, it was all about mindset – forget being a writer. I learned to think like a master persuader. Jim Edwards showed me how to laser-focus on my audience, craft crystal-clear messages, and make my writing feel like a conversation, not a sales pitch.

Then came the good stuff: the psychology of persuasion. No more generic tips here! Copywriting Secrets gave me a blueprint for tapping into what my readers secretly want, making my offer irresistible.

2. The Headline/Bullet Points/Sales Letter Formula

Copywriting Secrets review: Headline Formula

Okay, I’ll admit—headlines used to stress me out. But then ‘Copywriting Secrets’ came along, and now? I’m a headline-generating machine! This book breaks down the formula for attention-grabbing titles, bullet points that pack a punch, and sales letters that keep readers hooked.

Jim Edwards gave me an X-ray vision for seeing content like a copywriter. Suddenly, I’m zeroing in on persuasion with everything I write. And get this – the book has fill-in-the-blank templates for ads, emails, everything!

These aren’t just tricks; they help me build stories around my products that make people want to keep reading.

Forget boring sales letters; this is how you create that ‘must have it now’ feeling in your readers!

3. Make ‘Em More Thirsty

Selling isn’t about features; it’s about making people crave what you’ve got! Copywriting Secrets taught me to be a master storyteller, weaving tales that make my audience thirsty for my product.

This book is about offering so much value that people are practically begging to buy it. And who doesn’t love a good story? A great one can transform “meh” into a “must-have,” even with something as simple as a drink!

Jim Edwards breaks down THE formula for making readers yearn for your solution. His Three M’s – Myth, Misconception, Mistakes – are my secret weapon!

I use them to drop hints of HUGE value solve a little of their problem, but leave them wanting the full fix. Talk about creating urgency!

4. Selling Without Selling

Copywriting Secrets review: Stealth Closes

I used to think great copy was all about flashy sales pitches… was I wrong?

Copywriting Secrets taught me the art of the “’stealth close.” It’s like slipping your message into their subconscious – no cheesy sales tactics needed.

Jim Edwards showed me how to pack my writing with so much value that the ‘buy’ decision feels natural.

Think of it like this:

You’re casually offering a friend some incredible advice, and then, BAM! You drop a “By the way if you want the shortcut to solve this problem, I’ve got just the thing…”

It’s so smooth that your reader barely even realizes they’re being sold to!

5. Copy Polishing Secrets

Copywriting Secrets made me realize that writing that sells is a work of art, and I’m the sculptor. This book was my masterclass in polishing my words until they shine! It’s all about focusing on the ONE thing you want to get across, understanding who you’re talking to, and making your language irresistible.

The learning never stops! This book reminds you that copywriting is a journey. You tweak, get feedback, and improve with every piece you write.

My Experience With The Copywriting Secrets Book

1. Power of Persuasive Language

copywriting secrets book review: Feature, benefits and meaning formula
The Ultimate Bullet Formula

Copywriting Secrets book hooked me from the start. This book isn’t about flowery language but words that make people click. Some sections could pack a bit more punch, but overall, it’s a goldmine for learning to write with impact.

Jim Edwards is your no-nonsense guide. He lays out copywriting in a way that’s fun to follow. I started tweaking my stuff mid-read and saw a 20% boost in results – no joke!

If you’re an experienced copywriter, you might recognize some of the concepts. But even then, Jim’s fresh approach and contagious enthusiasm make it worth your time.

Copywriting Secrets won’t gather dust on the shelf. It’s the kind of book you’ll find yourself referencing again and again, whether you’re writing a tweet or a sales page.

It may not dethrone every other copywriting book, but it deserves prime real estate.

2. Maximizing Clicks and Sales

Copywriting Secrets delivers on its promise. Our clicks, sales, everything – the numbers don’t lie!

Jim Edwards cuts straight to the point – no fluff, no endless upsells. It’s refreshingly focused on the core of good copywriting.

This book organized our brains. Before, our messaging was like throwing spaghetti at a wall. Now, we zero in on what customers need to know. Emails and social posts pack way more punch. The no-nonsense explanations make it easy to build stronger copy fast.

Fair warning: Not every chapter will rock your world if you’re experienced, but the overall value is undeniable.

3. Usability and Readability

Copywriting Secrets review doodle
The book uses doodles to break down complex concepts for easy understanding.

I was pleasantly surprised by how much I learned from Copywriting Secrets. It breaks down the whole copywriting process in a way that’s easy to understand, even if you’re starting from scratch. Jim Edwards writes in a clear, conversational way, and the examples he uses helped me grasp the concepts.

A couple of sections got a little dry for me, and I had to put the book down for a bit. But, pushing through, I discovered many tips I could immediately implement.

Customer Review Insights

With a 4.7-star rating and 1,884 reviews, it’s easy to see why so many people have succeeded using the techniques Jim Edwards provided.

copywriting secrets book review amazon
Copywriting Secrets Got 4.7/5 On Amazon

From my experience with Copywriting Secrets, it’s evident that most readers found it to be an indispensable resource. Many appreciated Jim Edwards’ straightforward, relatable style, which made the material more accessible to them. As we read through numerous reviews, several trends in customer feedback emerged.

One key takeaway is the book’s actionable insights. Many readers found the tips and strategies easy to implement in their copywriting practices. Some even shared impressive results, such as a boost in their copy performance.

copywriting secrets positive review amazon
copywriting secrets positive review amazon 2

Readers particularly appreciated learning to write sales copy effectively, as taught by the book, highlighting its significant impact on their marketing messages and sales success.

Furthermore, testimonials emphasized the book’s role in improving writing copy skills, including crafting persuasive ads and email copy, underscoring its comprehensive approach to copywriting mastery.

While many praised Copywriting Secrets for its wealth of information, a few readers found it repetitive. The author spends a lot of time emphasizing their expertise, which is a little tiresome. There’s a strong focus on headlines and headings, but I hoped for a broader range of copywriting examples.

copywriting secrets negative review

In addition, the constant promotion of Funnel Scripts felt a bit much. I get that it’s their product, but the repetition was distracting.

Overall, the Copywriting Secrets book has garnered an overwhelmingly positive reception. This book caters to the specific needs of readers looking to improve their copywriting skills, making it a valuable addition to anyone’s library.

Copywriting Secrets Book Price

You can get the Copywriting Secrets book for a price tag of $9,99 at Amazon Kindle. But the good news is that you can have it free of charge and only pay for the delivery fee, which costs around $7,95 if shipped in the US and $14,95 (for the hardcover books) in other parts of the world.

copywriting secrets book amazon kindle price
Copywriting Secrets Book price on Amazon Kindle

I highly recommend buying from the official website as it is cheaper, and you have support from the author.

Is It Really FREE? Do They Have Upsell?

Jim Edwards is giving away copies of this book free of charge. You will only be asked to pay for shipping fees—$7.95 for US and $14.95 for international shipping. There is no definite period until this offer lasts.

The Copywiting Secrets book review jim Edwards

Once you get the free copy of this book, you will also be offered some upsells.

  • CWS audiobook
  • Sales Story Secrets
  • Funnel Scripts

Follow these steps to buy the upsell when you see how awesome it is.

  1. Click here to order the paper book version.
  2. Fill your information in the blank.
  3. Click the button to buy the product you like, or click “No” if you want to skip it

1. Copywriting Secrets Audiobook

copywriting secrets audiobook
Copywriting Secrets Audiobook

Price: $27
What you will get is the audiobook extended edition with bonus content, extra interviews with Jim, and more.

We couldn’t see the extra bonus content in the CWS book.

Do I need to buy the audiobook?  It depends on you. 

  • If your reading speed is slow
  • You don’t have time to read.
  • Want to study the book’s content while waiting for it to be shipped to your home?

You should buy it.

2. Sales Story Secrets

sales story secrets masterclass
Sales Story Secrets Page

After you get your book, Jim will upsell you the sales story secrets, which cost you $97. Now, I will show you what’s inside and all the bonuses you’ll have.

2.1 – Sales Story Secrets Masterclass

sales story secrets masterclass
Sales Story Secrets Masterclass

What you will get:

  • How to create stories for sales copy everytime.
  • Sell more products and services faster.
  • Step-by-step training video + transcripts

The purpose of the “Sales Story Secrets” Master Class is to give you concrete steps, blueprints, formulas, and tools to tell amazing stories that captivate your audience, motivate people to take action and convert lookers into buyers… no matter what you sell or who you sell it to!

2.2 – 7 Story Blueprint


What you will get:

  • 7 blueprint secrets to choose a perfect story.
  • 31 story intro
  • Story transitions
  • The rest of the sales message

Does it enough for you? Not only that, Jim also provides you with specific examples through “Million Dollar Story Example”

2.3 – Million Dollar Story Example

What you will get:

  • This makes it easy to see specific examples of stories that made millions of dollars. 
  • Model these stories for your sales copy, blog posts, social media, and more. 
  • Stop guessing what types of stories work and see them in black and white.

And You Also Get These Incredible Bonuses!

Bonus #1: The Hero’s Journey Training & Wizard

Create the perfect outline for a Hero’s Journey story. These stories can be used for just about anything, including webinars, FB lives, articles, podcasts, and more!

Bonus #2: Origin Story Wizard & Wizard

Use this wizard to create your sales story to help sell anything.

Whether it’s for an opt-in, physical product, coaching, or whatever… now it’s super easy to come up with great sales stories that rock!!!

Everyone wants to know the story behind what you’re selling, and this wizard makes it easy to do.

Bonus #2: Video Story Idea Brainstorming Wizard & Checklist

Input a few variables and pop out dozens of story ideas you can use to create videos that engage viewers, make your point quickly, pull readers to you, and make more sales!

  • This online software wizard and checklist gives you the secret to brainstorm story ideas quickly and easily at the push of a button.
  • Find the perfect story to use in any situation.
  • Never run out of story ideas for sales copy, blogs, Facebook Lives, YouTube, social media, and more.

3. Funnel Scripts

funnel scripts logo 1

What if you could create all the custom sales copy you need at the push of a button? Funnel Scripts can help you create all your sales copy in just minutes:

  • Dotcom Secrets scripts
  • Expert Secrets scripts
  • One Funnel Away scripts
  • Email follow-up
  • Copy Secrets scripts
  • Ads scripts
  • Webinar scripts
  • More and more…

You only need to fill in the blank and click the button. Is it simple, right?

📰 Never heard of this software before? Read my full Funnel Scripts review here.


Thanks for reading my Copywriting Secrets book review.

In short, Jim Edwards is all about no-nonsense tactics that actually work. No fluff, just straight-up copywriting gold. If you want words that get clicks and sales, this book delivers.

It’s a solid investment, too—affordable and packed with actionable advice. It’s not one of those giant books you’ll never finish. You’ll be applying these tips before you even reach the end. Need your emails and posts to finally get noticed? This is your game-changer.

Grab this book, highlight it like crazy, and try a new strategy ASAP. Whether you’re a pro or just stagger out, you’ll level up your copywriting game.

Let’s see those results go, BOOM!

👉 Related Articles:

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!