Do you want a complete Sell Like Crazy review?
Lately, I’ve seen many Sabri Suby ads about his book that said #1 Amazon bestseller. I don’t know him before, but his ad was so impressive and cool.
When I look at the sales page, it is a Book Funnel (or Free & shipping funnel) that I learned from Dotcom Secrets book.
So, I bought it for two reasons:
First, The book has over 1000 global ratings with an overall rate of 4.6/5, so I think he has something I need to learn (I don’t care if the strategies or tactics he talked about inside the book I have learned or not. Because I’m not successful than him so I want to learn from people who better than me.)
Second, I want to “Funnel Hack” his funnel. Purchase this book allows me to look at every page inside, which means I can see his offers, page design, sales copy, join his email list to see what happens. So I can improve my skill.
Now, I don’t want to waste your time any longer.
Let’s get the ball rolling.
About Sabri Suby
Sabri Suby is King Kong’s founder – an Australia-based digital marketing business with a wide network of clients worldwide.
He is the son of a lone-parent family.
His mother had to make a living with three jobs to give her children a better life. The perseverance of his mother significantly inspired him, get this:
When he was eight, he tried various creative methods to augment his family’s income.
Notably, he started to apply for the first sales position at the age of 16.
He and two other applicants beat the others to be accepted for the job.
However, he was in the bottom ranking of his sales team of 13 members at that time.
His boss told him he would sack him in seven days if he did not improve his performance.
This situation forced him to find ways to change his game right away.
And he really did it.
Instead of being beaten by his callers’ objections, Suby started to take the fight to these callers and challenge them to purchase.
Surprisingly, his figures skyrocketed, and he even broke the record of his agency’s sales team.
Rapidly Suby dominated the spot of the top sales reps at the age of 17, earning around $2,000 per week.
This achievement led him to the journey to run his own business.
After several years working as a salesperson, he founded his digital marketing business named King Kong.
He quickly developed his business and employed dozens within several years.
So the question is, “What has he been up to date?”
In addition to helping you raise your marketing company by ten times, he has become one of the public figures and has been featured in various famous magazines like Foundr.
A Brief Of Sell Like Crazy
I will give a summary of the Sell Like Crazy review in this section.
1. Think Like Billionaires
The first chapter is around the mindset of Sabri.
Developing the mindset to the right path is considered the launcher to getting success as an entrepreneur.
So have you ever thought of this point before?
It is everywhere.
What’s nice about his taking on his mindset is that he does not carry on any mumbo jumbo.
By removing what’s not needed, Suby goes straight to his point of view and asks what billionaires do.
The great thing I like about him is that he does not dive into the lifestyle of other big guys like Bill Gates or Warren Buffet (like most standard articles do).
Instead, he drops the truism as follows:
Billionaires aim at where they’re meant to be by narrowly investing in assets to provide a good return.
I am pretty sure you would have the thought like:
“It sounds cool, yet how is it practical?”
Well, do not jump ahead, guys. We are getting there.
Suby scopes in how these people snipe every second of a day after generalizing about their investments.
He asks if the billionaires continuously check their emails, post on their social media, do Facebook live streams, or any low-level activity they should entrust to an outsource or team members.
Whereas you are carefully thinking about that gem, take a look below:
He scopes in what he calls “Highly-Leveraged Activities” then.
These activities are worth your investment best.
We call them the 20% to generate 80% of your return based on the famous Pareto principle.
That said, Suby does not sit down to play the patty cake with this concept only.
He guides his own ship in an entirely different path than other books that expound on common efficiency principles.
Instead of diving into the popular 20% figure, Suby writes that 4% of the activities will generate 64% of a company’s revenue on average when the Math is said and done.
Yes, it is 4% of work that brings merely 2/3 of the return of a company.
This new concept means the task list you – a business owner have to be exponentially skinnier.
So it would help if you shaved off 3/4 of the work you keep on your 20% list to literally get a silver lining of the stump you started with.
The point of Suby is straightforward:
You will bring the best profit by paying entire attention to all ultra highly leveraged activities banking the best for the business.
In brief, he explains the key rule as Do Less More Often.
He scopes in certain details on the tasks he concentrates on in the business throughout the remaining chapters.
He also supports you in sorting through your list and choosing which ones you should pay attention to.
You have to keep in mind that being busy isn’t as similar as being productive.
There are many distractions out there, and it is difficult to keep your stay concentrated when you are flooded with small tasks and voices screaming for your focus.
“Being busy is not the same as productive. Our lives are full of distractions, and it’s hard to stay focused when your world consists of hundreds of tiny tasks and millions of voices screaming for your attention.”— Sabri Suby
2. The Way To Sell Like Crazy
Suby, in this part, gives a case that your main job (remember the 4% from sooner) is selling as a business owner.
He begins by not following the popular misconception regular owners have.
He points out that many business owners do not deeply get the business they run.
At this statement, you might wonder: “How does Suby know? He is only a young entrepreneur who might only be a big mouth like other millennials.”
I am pretty sure his response to this thought is probably something like that. “Guys, you have interrupted my point of view again. What I want to make clear is that….”
His view is quite simple, which is that Selling is not the same as doing a job.
I like how he instantly shares some examples of what he tries to explain, continuing about how a regular baker thinks he is in the baking business when he is selling his baked goods.
Scoping out, it is a mindset shift Suby wants to urge you, a business founder, to do:
Stop paying much attention to completing your craft to start to throw you into marketing the products and services you are offering.
From his point in the second chapter, he shares his own story about how he tangles with sales and changes the lives of his mother and siblings by becoming a sales expert.
One of my favorite quotes is
Selling is not something you do on the side. It’s not something you can outsource or completely delegate. It’s the single most important job of any business and consequently any founder and owner.— Sabri Suby
3. The 500,000 Learning Curve
Initially, you have to understand where Suby would get this title from.
Well, it is from his own 500,000 Sales Education Tuition.
Most of you might think paying 150k on a college is just like forking out the dough.
Meanwhile, Suby is out there dropping three times the bucks on books, seminars, courses, and more.
You now probably don’t think Suby is as green as the sapling though he is only a young person.
That said, you know what?
Here is how he is like most of us.
All things considered, we are likely to realize that the years in our college were great and fun but not that valuable in terms of teaching us the necessary skills and mindset to succeed in our life.
You might say, “So he also spends money trying to give himself a full education, and now he gets nothing?”
The answer is a big Yes.
He says he realized most of his money was spent on ineffective and useless gimmicks, spread by some so-called “specialists” and “gurus.”
…Looking back, I realized that most of the money was spent on useless, ineffective gimmicks, peddled by so-called “Gurus” and “Specialists.”— Sabri Suby
So next, his actual education started.
He scoped out and sought people who impacted thousands, even millions of persons, through sales and marketing skills, learning their lives, interacting with other people, and copywriting.
Still, he focuses on what an individual did that started his domino-like influence (aka timeless tactics & strategies).
Yet do not take this point from me. Sabri Suby writes on page 51 that he made up his mind to dedicate all his time to learn from those who had actual successes.
It was after burning through all that cash I decided to dedicate my time to studying people who had real successes…— Sabri Suby
He also names some people who dropped their college and succeeded.
- Robert Collier – one of the 20th century’s famous writers
- Eugene Schwartz – the author of the iconic book “Breakthrough Advertising.”
- David Ogilvy – a tycoon in British Advertising in the 1990s.
- Gary Halbert – a successful copywriter famous for lots of campaigns in various niches)
- Gary Bencivenga – a copywriter at the end of the 20th century and the beginning of the 21st century.
In general, Suby, in this part, urges you to engage in long effective master plans over the newest tricks, sales tips, and gimmicks.
He says all of those can stand up as the three little pigs’ straw house to an attractive offer formed following the famous Godfather Strategy he will review in the next Phase 4.
Before diving into the next step, take a look at Suby’s quote below:
…I’ve noticed that not even 1% of businesses put together advertising that builds any kind of a case for a prospect to want to buy their products & services— Sabri Suby
4. Make The Wisest Investments
Though Suby is not a financial consultant, he compares the traditional investments’ ROI to that of using Facebook and Google paid ads, along with an appealing offer.
To bluntly put it, there is no differentiation between return-on investments. (I will not reveal to you which is better. Let’s try to guess!)
If you tend to run your own business, the quickest way to reach the best profit is to develop a hell of a proffer, as Suby says, and then run well-targeted and scoped-in advertisements to it.
Yet, it will require you actively close purchasers scheduling calls with you or offering fulfillment on your orders coming through at least.
If you want to ask what I choose, the answer is I like passive profits.
I know it sounds quite gimmicky.
But what I prefer to do is spending several months developing assets that can bring profits to me for later years with no involvement.
It is passive income.
Now let’s move on to studying the eight phases of Sell Like Crazy.
The 8-Phase Selling System
This section will give you a detailed 8-phase selling system to help you sell like crazy.
Phase 1: To Catch Your Dream Client
Suby draws a line between which various marketing gurus claim to sell hacks effectively and copywriting’s history with its tried and true by drawing a comparison.
The lasting strategies boosted King Kong’s skyrocketing growth.
His best move is fertilizing your opinion of cold users on the Internet.
Thus, you can start cultivating your awareness of the demand of your dream customers for your products and services.
He also states that only a tiny proportion of the population is seeking to buy a given time in each industry.
In contrast, an incredibly bigger population is aware that they are having a problem yet are not actively researching suitable solutions.
A wider portion is quite open to studying more about their diverse demand should the education be valuable.
The big majority of today’s marketing agencies pay attention to the near-microscopic fraction of people seeking to purchase right now.
He says these agencies are regularly short-sighted since they do not invest in education and nurture the companies, easily becoming potential prospects once granted valuable news and information.
So how can you figure out which info is valuable?
It’s time to know about Halo Engage Operation.
He calls his strategy to attract clients as Halo – a First-person shooter (FPS) game.
If you want to win that game, you have to know your opponents best.
Similarly, the best marketing agencies placing offers to pull on the heartstrings are like the stairway directing to heaven of top customers.
You can find this phase’s protein in the comprehensive instructions of Suby on burrowing into your dream clients’ minds.
Thereby, you can know better even than them.
That said, it is just a brief, so I cannot cover every single detail.
I will give you Suby’s final note in the depth that you have to aim to when trying to deliver your proffer pop-out from any rivals.
He says that to help your message be different from the others and win your customers, you have to go much deeper. It would help if you uncovered the most primal and deepest desires of your customers.
For your message to stand out from the crowd and really win customers, you must go deeper, much deeper…You need to uncover your customer’s deepest and most primal desires.— Sabri Suby
Phase 2: To Make A Perfect Bait
So you have known how to seek intimate information about your dream clients.
Now he talks about fishing, particularly how to prepare a lure that helps land him many big-ticket customers.
Again, he initiates by comparing what most companies do and utilizes this comparison to demonstrate to you everything an HVCO (High-Valued Content Offer) has.
Here is the key of the HVCO:
The goal is to wow people with this experience. If done right, this HVCO will prompt a conversation to take place in their mind: “If this is what they’re giving away for free, imagine what their paid products/services are like!— Sabri Suby
So what goes into delivering an HVCO?
To help you out in this issue, Suby has listed what an HVCO has to have:
- Write an appealing headline to lure attention
- Ensure every point to touch a burning problem
- Make it simple
A headline is quite critical to content marketing.
That’s why Suby mostly spends this part going over the best headlines over the past 70 years.
Several examples include:
- The National Enquirer
- Men’s Health
Which features do you realize about every cover?
Suby shows various things like their big branding, looks/tips, background, and generally diverse methods people change their looks.
Below is a shortlist of the headline essentials:
- Ability to grab readers and practically force them to keep reading
- Numbers (e.g., 10 Tips You Should Know…)
- Deliver irresistible intrigue
- Demonstrate to them what’s for them
To end this section, he also offers a list of various HVCO types you can collect to gain your creative juices flowing.
A unique part I found in this section is the action points series, further jumpstarting your efforts, particularly if you get some detail to overwhelm after going through phase 2.
He states that your marketing message’s temperature has to match your traffic’s temperature.
#Phase 3: To Capture Leads And To Get Contact Details
If you have thought about learning digital marketing, you have probably asked yourself how to reach an ideal customer.
In the beginning, Suby offers the analogy as follows:
You have consumers the similar method you have a partner; you had to do a bit of wining & dining before proposing.
I have to say this phase is a version of Suby’s way of winning and dining a consumer.
His procedure starts from an opt-in landing page, saving you from the awkwardness when asking them about the first date.
Several parts are now making up the high-converting landing page. Here are the five pieces Suby goes through in phase 3.
- The appealing headline to grab readers.
- The subheadline to summarize your offer details.
- Compelling bullet points.
- Visual materials or infographics of what they’re getting.
- A form for readers to fill in their names and email.
For me, a digital marketing average book will gloss over several examples of the best opt-in landing pages.
Suby’s book digs deeper than the average.
Excelling at the advertising archaeology, he exposes some skeletal formulas on how the predecessors built the most profitable headlines.
Here is an example of his formulas:
|(Issue)? Get My (Solution) & (Result)|
This practical formula has helped many copywriters to come up with the best headlines they have ever written.
People browsing online are basically sleepwalking zombies… your copy must be like a thundering bolt of lightning that shoots through their bodies and shocks them awake from their slumber.— Sabri Suby
Phase 4: Godfather Strategy
Suby incorporates a quotation from the famous Godfather movie, telling the game plan is to have an irresistible offer.
This offer can melt every objection and obliterate frictions between the sales and you, not to mention force any prospect to purchase.
So break down the place we’re in the journey of your clients so far.
You have allured a schedule to email them to exchange for an HVCO. They have submitted their information and are tempted to get a higher level of partnership with you and more sales.
He, in this part, goes through what the irresistible offer looks like.
He starts by pointing out the common fact that many people know: “Sell what persons want to purchase.”
You are probably like, “So, what should I sell?”
Well, if Suby is near you, he might reply like:
“Duh, I have seen many persons put their time and efforts into making and developing products nobody is after. In other words, there is no demand.”
Many people want to go on the road with the least resistance and do easy things instead of researching what today’s market solemnly desires.
I call this study “due diligence.” In other words, it is where we will poke our market with tools and several paid ads.
I used to join a coaching program, and it instructed me to carry on this.
Thus, I can attempt my best to find low-hanging fruits, enabling me to raise my earnings to $7,000 per month within less than one year.
It is enough constant dough to say two words “See you” to the boring 9 to 5 job I hate.
For every business, you will have a worksheet of “due diligence” to let you write down research and effortlessly decide if it is needed to carry on.
Suby also describes his “due diligence” worksheet on page 57.
He advises you to have 2 columns.
The first column should be titled “Features,” where you state the complete list of characteristics of what you’re selling.
The remaining should mention “Benefits,” where you can convert every feature into the corresponding advantages.
On this sheet, you should have two columns, column one should be title “features”, and this is where you list the full list of the features of what you are selling. the second column should be titled— Sabri Suby
However, for the sake of your time, you had better have your product coming at a reasonable number of people who want it.
The problem here is how you make this product different from a host of competitors’ products.
And it is time that you should conduct the Godfather Strategy.
Take a look below to dive into this iconic master plan deeply.
A Godfather Offer’s 7 Parts To Make An Irresistible Offer.
- Rationale: It is a concise, credible, and clear explanation of why you’re putting out a generous offer.
- Value Building: Building your offer’s value clearly shows you’re giving away more info, tactics, training, or strategies than you’re charging for.
- Payment Options: For the higher-ticket clients, it is advisable to offer to spread a total of 3-4 months and more, as the payment terms can eliminate perceived price points in the mind of your ideal client.
- Pricing: Instead of focusing on a certain figure to utilize, the strategy incorporates various offers, then starts with an affordable item, and follows with some upsells (more certain info, longer training, to name a few) to boost your investment return.
- Premiums: It is gifts clients receive, in addition to the product they buy. Think about how you become different from the competitors by giving the related service or item when another item is bought.
- Power Guarantee: Whereas we are familiar with a 12-month guarantee, it is better to offer a certain guarantee relating to the product. It is something like, “When you subscribe to our special system and do not lose 25 lbs in the first six months, contact us and we will give 100% money return.”
- Scarcity: Some scarcity sprinkles throughout are aimed to stimulate more people to purchase the product. So what is scarcity? Here are some examples:
- Countdown clocks
- Provide expiration dates
- Only (the figure) left!
Once you digest these above four courses, let’s get the show on its path and boost more traffic to your marketing tool.
Suby will offer some acronyms and numbers related to PPC (pay-per-click) advertising in the following section.
He says once you understand what the market craves for, you can take your products and services and craft them into a captivating pitch.
Once you know what your market is starving for, then you take your product or service and craft it into a compelling pitch.— Sabri Suby
Phase 5: Boost Traffic
Here is phase 5’s layout. Suby covers many main acronyms to track the profitability of your business since you boost your advertising.
He next shows the way to install high-converting pay-per-click ads on Google and Facebook.
He shares many high-quality, profitable ads a kangaroo could not leap over them.
Accordingly, the most crucial acronym to focus on is Cost Per Acquisition (CPA).
The metric is the number of bucks you have to spend on getting a new customer.
Let’s wonder how much you spend on all paid ads?
Suby advises by getting how much you earn from your client. You will calculate the number you spend on getting him.
The question, “Why does he demonstrate the way to conduct paid ads on various platforms?” Why does he not stick to one?” might strike across your mind.
He also shares a model of a company’s investment in a platform to change its ad algorithm, making the income of this business dry up quicker than a water pond in the harsh Sahara desert.
Rather than focusing on a platform, he encourages entrepreneurs to split the time between three platforms.
This practice will diversify risks and scale the total number of potential customers when reaching more people.
Generally, this chapter is quite helpful for me. It covers enough information to start up a business brand new to paid per click.
Besides, Suby also avoids dragging readers through unnecessary things about ads on the biggest platforms today.
It would be best to remember that whereas many companies regularly think they need better traffic, you will need a real offer that can profitably traffic.
Phase 6: Magic Lantern Technique
Now you have more traffic on your page, yet just 3% are buying your item instantly.
So how can you raise the heat up on your readers who opt-in your HVCO yet do not invest in your item or your upsells?
Now you need to use the Magic Lantern.
So what is it?
Imagine it is like a blue light used to attract insects.
It can keep these prospects surrounded by constantly alluring them to you.
It is literally a list of emails related to video training, ideal for the cold clients who opt-in to your landing page without paying for any product.
Whereas it takes some tasks to put together this series, Suby shares his own experience with the Magic Lantern. He says it might be complicated, yet the video sequence’s result is that you can turn a great chunk of the disinterested 97% into eager and real buyers.
So the problem is how you can begin to gather your Magic Lantern Technique.
Suby offers an example of how he makes one for his client, demonstrating a series of helpful illustrations to show the state’s transition of their potential clients.
With every step that the level of trust increases, the skepticism level decreases.
Suby refers to this technique as guidance for your prospect down the metaphorical way to the desired end state. Accordingly, you offer a host of values, along with the entire goodwill.
Phase 7: Process Of Sales
As you start to build trust with those who are through your series of Magic Lantern Technique, you will realize an improvement in the scheduled appointments that people book on your own calendar to register for your items and services.
How should you take full advantage of an appointment?
You will find the answer in this phase.
Before walking through his sales journey, he explains what 9/10 salesmen do to mess up the sales.
He states he found that 90% of salespeople get the process to the wrong path. They only vomit all benefits and features of their products and services during the presentation with the hope to make their prospects purchase them.
I’ve found that 90% of sales people get it wrong. They basically vomit every feature and benefit of their service during their sales presentation in there hoping that something hits a nerve that will make the prospect buy— Sabri Suby
You can consider Suby’s process below:
- Step 1: You need to consider any superficial and programmed replies while getting down to the true motivation of your person for scheduling a call.
- Step 2: It is advisable to learn about your prospect’s why and learn about what they are tempted to reach or which situation they want to be into.
- Step 3: You might have to listen to the offer. You will know where they would like to turn out. It is time to figure out which effort they make to reach there, the obstacles and frustrations – things keep them from achieving their goals by themselves.
- Step 4: Once you listen to your prospects, you had better accompany them to formulate a strategy to reach their goals. This is also the value you promise regarding the Godfather offer.
Suby claims it plays a vital role in a call and is where sales pitches fall short. And you have to prove to the prospects that they will actually receive the best support from you by practical actions.
- Step 5: When you help them, let them engage with it. You probably consider, “Does it seem to be the kind of help you seek?”
Think about the help you’re giving as the appetizers when and what they need is the entire meal (aka the big admission).
- Step 6. They already show their commitment. So it is best to spend several minutes talking about your service and product details. Don’t forget to link your clarification to the desires and pains they named before.
Yet you cannot only talk about your products and services. Suby provides some specific criteria to provide your potential clients their prescription.
- To write it out.
- To read it aloud.
- To make sure it will roll off your tongue.
- To practice saying it many times to get perfect delivery.
- Do not give the overview in more than two minutes.
Here is what he says:
Write it out, read it aloud, and ensure it rolls off the tongue; and then practice saying it over and over again to get the delivery perfect… This overview should be no more than 2 minutes long— Sabri Suby
- Step 7: You will have to close your deal with a great bead on how hot the consumer is (if they are lukewarm, hot, or cold).
The tempt of your prospect will decide what type of close that you should utilize on the calls.
If you have got John in the line, and it seems to be a 5/10, you probably need to be slightly more confrontative since he is still slightly reluctant and wishy-washy to commit.
Suby shares that it’s not for everyone.
It takes commitment and time from ourselves and demands you to do the real work. With that being said, he raises a question on why you are serious about solving (your issues) right now.
Phase 8: Automation & Multiplication
Finally, once you develop a strong business, you will want to relish the results by spending time on your hobbies or traveling.
That said, you have put the difficult work into creating the well-oiled machine of income.
And it would be a pity if you leave and ignore everything falling apart, and the income can drop off quicker than you can imagine.
While the ultimate phases include lots of details about email marketing, I want to clarify the advice of Suby on the way of automating and hiring.
Suby has managed dozens of employees and hundreds of accounts.
It would be great to see partly about his process, such as making many copies of the technique he applies to keep all things updated.
He shares that in terms of marketing and sales, he looks to generate a robotic-like or automatic selling system for you to fill in your email, write a page of sales, shoot a video, record a webinar to make a profit from it from time to time on autopilot.
That’s all about my Sell Like Crazy review.
I have to say this book has helped me a lot in my journey to become financially independent.
Not only does it provide a comprehensive look at sales, but it also teaches me how to raise my passive income fast and effectively.
It’s time for you to start your own journey.
I hope you will soon become a successful salesman and be happy in your daily life.
If possible, you can share your story with me.
It’s my pleasure to hear it.