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Clickfunnels Vs Kajabi: No Fluff Comparison

clickfunnels vs kajabi comparison
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Running an online business is never an easy task. Luckily, you can simplify your jobs by choosing the right tool. ClickFunnels and Kajabi are among the tools that help grow your business. 

Those powerful marketing platforms have earned popularity in the industry. They stack up multiple tools to serve different purposes.  Today, our goal is to give you an in-depth comparison between ClickFunnels vs Kajabi.

You will look closely at their features, pros, and cons. Let’s see if they can fit your business objectives.

Kajabi Vs Clickfunnels Overview

Both platforms share features that assist online entrepreneurs in turning their amazing ideas into profitable businesses. Though they have some overlap, they each have a different focus.

With many marketing tools to optimize your sales funnel, Kajabi is primarily a platform for selling online courses.

On the other hand, ClickFunnels is essentially a marketing and sales funnel tool that includes features for online memberships and course creation.

About Kajabi

kajabi logo
Kajabi offers many useful features

Kenny Rueter and Travis Rosser co-founded Kajabi in 2014. With the help of this platform, users can promote digital products, offer memberships, and build online courses.

Although online courses are the main focus of Kajabi, the phrase “Online Business Simplified” alludes to the wide range of features, which include:

  • Website creation
  • Managing and processing customer payments
  • Pipeline creation
  • Analytics
  • Email marketing

Moreover, the platform allows you to sell E-books, webinars, videos, blog articles, membership sites, and other things.

About ClickFunnels

clickfunnels logo

ClickFunnels debuted in October 2014, co-founded by Todd Dickerson and Russell Brunson. ClickFunnels works as an all-inclusive marketing solution and features:

  • Page Builder
  • Web host
  • Email autoresponder
  • Web analytics
  • Sales funnel 
  • Content management system
  • Shopping cart
  • Other marketing tools

As a sales funnel builder, ClickFunnels assists companies in fully automating their sales activities. It gives you the ability to control every phase of the purchasing process.

You can create standard websites, opt-in pages, landing pages, sales pages, squeeze pages, membership websites, webinars, and many more using ClickFunnels.

Moreover, it allows users to develop sales funnels using a variety of ready-made, customizable layouts.

💡 Read More: Clickfunnels review: Everything You Should Know

Similarities and Differences Between ClickFunnels And Kajabi

Before digging into the particular features provided by each platform, let’s first characterize Kajabi and ClickFunnels by putting them side by side and evaluating their key similarities and differences. 


  • Features: Since they are both marketing platforms, they have similar characteristics, such as website builders, sales funnels, pipelines, courses, and membership area creation. 
  • Scalability: The two platforms can serve businesses of different sizes. 
  • Affiliate: Affiliate programs are essential in digital marketing, and you will find them with ClickFunnels and Kajabi. 
  • Free trial: Before purchasing any plan, you can experiment with a 14-day trial for free on both platforms. 


  • Focus: Kajaia focuses on online course creation and advertisement. Meanwhile, ClickFunnels have more tools to push your sales and pipelines. 
  • Business size: Although the two platforms are suitable for businesses of different sizes, larger companies often use ClickFunnels. If you have a small business, you may prefer Kajabi’s features and pricing plans. 
  • Email marketing: ClickFunnels doesn’t provide in-built email marketing, while it’s one of the most outstanding features of Kajabi. 
  • Branding: Many people think about Russell Brunson when someone mentions ClickFunnels, making it an important selling point. On the other hand, people see Kajabi as a company rather than a personal brand. 

Discount: Kajabi has discounted monthly fees if you pay annually, while the pricing page for ClickFunnels doesn’t offer any similar discount.

Kajabi vs. ClickFunnels Feature Comparison

Features set the platforms apart from each other. They also tell you what you can do on the platform. 


Thanks to its elegantly designed layouts, ClickFunnels makes it quite simple to develop a landing page. The following features are also available:

  • Ability to categorize your multiple landing pages. 
  • Automatic Thank you page. 
  • No coding skills are needed. 
  • Third-party email providers. 


You can build your landing page quickly on Kajabi and draw more leads to your products. The following features help you do that:

  • Complete control over the page elements.
  • More than 100 pre-made layouts. 
  • Easy to modify. 
  • No need for an email provider integration because Kajabi will automatically keep your data on the opt-in page. 
  • No coding expertise is required.

Verdict: Both are easy to use, thanks to advanced features. So, it depends on how you want to use them to determine the better one.

Landing Page and Website Building

You can design landing pages and entire websites using drag-and-drop editors with both Kajabi and ClickFunnels.

clickfunnels review landing page editor

With ClickFunnels, it’s easy to create landing pages and integrate them into larger sales funnels. There are many different landing page layouts to pick from in the categories listed below: 

  • Opt-in page
  • Webinar event page
  • Membership site
  • Sales page
  • Order form page
  • Upsell page

You may get single-page layouts and complete funnels in the ClickFunnels marketplace. Just a few of those templates are cost-free; most of the 100 single-page options cost $7.

Although the landing page editor is relatively easy to use, there aren’t many layout alternatives available. Sites on ClickFunnels work as a stack of elements.

You can only adjust the row of features but have no idea about placing the blocks as you want. 

So how about Kajabi?

The landing page designs offered by Kajabi have different sections for lead generation, sales, rules, and more. To improve the mobile experience, you can customize how the page elements look on various screens.

kajabi page editor
Kajabi is better in building your landing page and website

It’s important to note that your automatic marketing campaigns, products, emails, and offers can work in sync with your landing pages on the site.

Verdict: Kajabi Win

A more extensive selection of landing page layouts and several unique customization tools are part of ClickFunnels. Page styles with ClickFunnels, though, are limiting.

Kajabi gives far more creative freedom thanks to its abundant building elements and 12-column editor. It also features a sizable number of website elements.


Every digital marketing tool must include analytics. ClickFunnels and Kajabi give you different tools to perform this task. 

ClickFunnels employ Tracking Pixel and Google Analytics to provide you with granular data, such as: 

  • Traffic and sources
  • Referrals
  • Audience interests and behaviors
  • Conversion rate
  • Email statistics
  • Performance of your page’s content 
clickfunnels 2.0 real time analytics
Clickfunnels 2.0 analytics tool

On the other hand, the membership metrics dashboard of Kajabi gives detailed data like:

  • Monthly recurring revenue 
  • The average revenue per user
  • Offers sold
  • Churn rate 
  • Net revenue
  • Affiliate progress
  • Page views
  • Member progress

With the help of these statistics, you can identify precisely where you are and what you should do to increase your success rate.

Plus, Kajabi effortlessly connects with Google Analytics to provide details on your browsing habits, foot traffic, and more.

kajabi analytics
kajabi analytics tool

Verdict: ClickFunnels Win

The best choice in this category is ClickFunnels because it equips you with the data you need to customize client experiences and take advantage of retargeting strategies. Although Kajabi is good, ClickFunnels excels in this area thanks to the more detailed look.

Email Marketing

One of the efficient ways to interact with consumers is through email marketing. 

You can’t just ignore this feature, whether it’s for informing students about their unlocked classes or guiding consumers along your awesome sales funnels.

Email marketing is not a feature of ClickFunnels’ free plan. You cannot use this tool to deliver email broadcasts for less than $100 per month.

clickfunnels 2.0 email builder
Clickfunnels 2.0 email builder

Although ClickFunnels integrates with email providers like Mailchimp or Getresponse, it still seems somewhat unsatisfactory.

You can link to one SMTP (Simple Mail Transfer Protocol) gateway to send emails from within your sales funnels using ClickFunnels’ standard package.

The SMTP server takes your mails, arranges them, and distributes them to the contacts you provide. However, ClickFunnels does not have email analytics, templates, or any email editor.

In contrast, Kajabi has basic yet built-in email marketing solutions. You should have all of your needs met if your requirements aren’t too extensive.

You may pick from 19 attractive themes and a straightforward email editor for multiple purposes, like newsletters, product demonstrations, and event notifications.

kajabi email template

Anyone may easily alter their email content using the drag-and-drop interface given by a visual email editor. Besides, you can choose and drag in information blocks, like your logo, videos, and timers.

kajabi email builder
Kajabi email builder

Automated subject line verification is another feature of Kajabi’s email software, which analyzes each line as you enter for potential spam signals.

You have lots of alternatives for sending emails. If the system notices something, it advises what you should do next.

Moreover, depending on what your consumers are doing, you can automate the multi-touch processes or deliver one-time mail blasts.

Verdict: Kajabi Win

Kajabi wins since ClickFunnels doesn’t have built-in email marketing features. Kajabi’s email marketing isn’t sophisticated, but it includes the basics.

Course and Membership Site

You can build online membership areas with ClickFunnels. Customers will create logins to access the material on your membership site.

But ClickFunnels is a bit of a multi-purpose marketing tool. When you create membership sites or courses, it can’t offer much flexibility.

clickfunnels membership editor
Clickfunnels membership builder

You can customize your course templates based on your branding on the site. 

Meanwhile, the ClickFunnels Editor tool helps you create headlines and edit your page’s color. 

Also, you can access the HTML and CSS code for more extensive changes.

Yet, it’s challenging to perform anything without the necessary programming expertise.

As a result, some consumers complain about the poor mobile responsiveness of their membership sites.

You can build funnels with ClickFunnels for digital and physical goods. ClickFunnels is the more adaptable platform because it integrates with delivery solutions like ShipStation for better automation.

However, ClickFunnels doesn’t have enough features to optimize your online course creation. You cannot perform any of the following: 

  • You can’t build forums for students to communicate with you and with one another.
  • Tracking customer progress is limited because ClickFunnels didn’t bookmark when their users got up the last time. 
  • You can only post small-sized files, no more than 3MB. Hence, you may need to use third-party services for this purpose. 

On the contrary, Kajabi has almost everything you need for your online course and membership site creation. 

Digital products such as online courses, consultations, training courses, memberships, and many more can work together to form an entirely online institution.

kajabi course creation
Kajabi course creation

Kajabi uses the best blueprints that simplify the procedure for creating digital products. These are effectively pre-made, editable templates that you can utilize for your products.

Alternatively, posting materials like e-books and manuals to Kajabi is accessible if you currently have them. After picking your product category, you only need to drag and drop the file. 

Besides, you can build segments that include numerous files. You then have total control over how and when clients can access them.

Kajabi features several tools for online course creation, including more than 100 templates. You may see your options here:

  • Mini-courses: The mini-courses often work effectively as lead magnets.
  • Online courses: These comprehensive courses could have numerous lessons, tasks, and tests.
  • Blank templates: You will get a brand-new, empty canvas on which to design your page.

Verdict: Kajabi Win

The establishment of courses and membership sites is more of a priority for Kajabi. It offers many tools that let you develop a fantastic student experience.

Kajabi definitely wins this round with its limitless video hosting, quiz alternatives, and the ability to establish student communities!


You can develop sales pipelines using Kajabi and ClickFunnels, making generating leads and converting sales easier. This feature is among the keys to the success of ClickFunnels. 

ClickFunnels offer different plans. You can build 20 sales funnels and 100 sites even when using the cheapest one. 

You may build funnels for any reason. The first step is to identify the objective of your sales funnel.

Then, select goals like gathering email addresses, marketing your products, running webinars, introducing new goods, selling memberships, and many more.

Some other impressive features of ClickFunnels include: 

  • Sidebar: You can track your funnel’s steps listed in a sidebar. From this point on, you can add new phases with elements like sales page or webinar page. 
  • Order Bumps: Your order confirmation forms can include “bumps.” It enables you to make a single upsell during the checkout. 
  • Granular control: You can add criteria to each stage, giving you more precise control over your funnels. Feel free to create conditions and subsequent stages for each interactive object on a site. 
  • Statistics: ClickFunnels displays stats for every sales funnel phase to offer more thorough insights into client behaviors. 

With a visual funnel editor, Kajabi makes it possible for you to customize sales funnels and automated marketing.

kajabi pipeline
Kajabi pipeline

The client experience from their first engagement with your online business through a sale is optimizable with the help of this platform. 

Here are features that makeup Kajabi’s sales pages and advertising pipelines:

  • Landing pages
  • Email marketing
  • Offers 

Kajabi gives pre-made pipeline blueprints that include landing pages and email copy. Thanks to the assistance of the sales funnel editor, and you may develop pipelines from scratch. 

kajabi pipeline blueprint
Kajabi pipeline blueprint

Moreover, you can add new emails and change the order of your web pages on the customization screen.

Verdict: ClickFunnels Win

If you have to choose between Kajabi vs. ClickFunnels, the latter will be a better pipeline solution. Lead generators, follow-ups, and many more features are all available with ClickFunnels. 

It offers a more sophisticated pipeline editor, specific metrics, a larger variety of sales funnel layouts, and complete control over where every pipeline link leads.

Affiliate Marketing

No one else has the ability that influencers do to earn audiences’ trust. Converting consumers into brand ambassadors who can advertise your products on your behalf is essential.

Affiliate programs are a wonderful way to recognize their loyalty. Kajabi vs. ClickFunnels, which platform is better for these programs? 

The backpack is the title of the affiliate program for ClickFunnels. It uses a “sticky cookie” method to differentiate itself from Kajabi’s affiliate marketing platform.

Sticky cookies are a powerful tool to boost your sales. After an affiliate gets their first sale, their client’s affiliate ID on the platform still links to them.

how clickfunnels sticky cookies work

Your affiliate gets a much higher commission if the buyer later purchases another item. Hence, this is a wonderful approach to push affiliates to really ramp up their sales for you.

To encourage top-performing affiliates with more attractive programs, you can build as many compensation plans as you’d like for different products.

You can even design two-tier marketing affiliate programs, in which the first affiliate obtains a small extra commission for any purchases made from convincing a second user to promote your products.

ClickFunnels also allows you to use banners, advertisements, email samples, information, and more in the affiliate members section. It will be simple for you to offer affiliates whatever they need to get started.

You may hold affiliate competitions to urge them to compete in sales! Unfortunately, Kajabi does not include these features.

So what can you do with Kajabi?

The platform comes with a Growth plan, which helps you: 

  • Establish a procedure for affiliate marketing with links that remain active for 30 days or until the cookie is clear. Your affiliate can earn credit for the transaction even if the buyer purchases something less than 30 days after clicking the link.
  • Control affiliate account and membership creation.
  • Automate the analysis and distribution of earnings.
  • Choose the proportion of the sale that each affiliate user gets credit for.

You’ll access an affiliate dashboard that assists you in tracking the effectiveness of your affiliates. You can also see their overall share link click-through rate, form fill-outs, and conversion rates.

Besides, the dashboard helps you send notifications to all affiliates, which will notify partners promptly.

Nevertheless, you can’t assign specific affiliates a certain proportion of the commission. Alternatively, affiliate users are subject to the commission rate you choose for each offer.

The affiliate signup page on Kajabi is also not customizable. But, there is a quick solution: to show your onboarding materials, you can design a separate landing page with the page builder.

Next, attach the affiliate signup link to collect registrations and create a branded experience.

Verdict: ClickFunnels Win

Kajabi hasn’t put as much time into innovation as ClickFunnels has. As a result, ClickFunnels primarily relies on affiliate marketing and yields higher sales revenue through influencers.

If you want your customers to do the selling for you, ClickFunnels will be a perfect choice. Thanks to its two-tier affiliate network, you can run affiliate competitions and design custom membership sites.


Both Kajabi and ClickFunnels integrate with third-party programs, including social media sites and email marketing providers. For example, they connect to Zapier, which in turn works with a huge number of apps.

The primary difference is that Kajabi links with ten built-in apps in addition to Zapier, whereas ClickFunnels has a longer integration list, including Salesforce and Hubspot. 

Verdict: ClickFunnels Win

ClickFunnels wins because it has more app integrations. However, with Zapier, you should use Kajabi to get your required connectivity.

Customer Support

ClickFunnels guarantees a 20-minute online chat response time. However, getting over the feeling that the entire website is a huge sales campaign is difficult.

Some complain that rather than feeling like a developer, the ClickFunnels leaves you feeling more like a follower of the creators. Their web resources sometimes make it difficult to navigate. 

Due to the free, extensive resources offered by Kajabi’s University, Kajabi wins this game. In general, Kajabi’s self-help materials come more directly, with more focus on your needs. Kajabi provides 24/7 assistance on its top tiers, while ClickFunnels does not. 

Verdict: Kajabi Win

Kajabi is a winner this round because of its thorough customer support service.

Kajabi Vs. ClickFunnels: Pricing

As an online business owner, you must consider the estimated fee and select the most cost-effective plan on the platform. Let’s see the comparison table below to see which one is a good fit for you

Monthly VisitsUnlimited20,000
Landing PageUnlimited100
Sales Funnel320
Email AutomationUnlimitedIntegrate with 3rd party
Affiliate Program ToolNoYes
Built-in TemplatesYesYes
Membership SiteYesYes
SupportChat and call with an expertemail
Learning CenterKajabi UniversityFunnelflix
Money-Back Guarantee30 days30 days
Free version/trial14-day trial for free14-day trial for free
Compare Clickfunnels and Kajabi’s cheapest plan

Discount and Trials

You may check out ClickFunnels with a 14-day free trial. All of the key ClickFunnels features are accessible during the trial. 

After the trial period of 14 days, you can continue and purchase a monthly membership package. Since the business does not provide a free-tier option, using ClickFunnels will cost you money.

Members of Kajabi can also take a 14-day free trial when they first sign up. You get two weeks to experience all the site features before deciding whether to pay for a subscription. 

Both Clickfunnels and Kajabi offer a 30-day money-back policy. If you cancel the subscription within 30 days of payment and decide not to use the product, you will receive your entire monthly fee back.

Kajabi vs. ClickFunnels: Pros and Cons

You should look into their pros and cons to choose the better option between Kajabi vs. ClickFunnels. 

ClickFunnels Pros

  • The excellent sales funnel builder
  • Comprehensive email marketing automation
  • Ability to keep track of customer journey
  • Compatible with digital and physical products
  • Good membership site

ClickFunnels Cons

  • Lack of web building features
  • Less focus on functionality
  • High learning curve

Kajabi Pros

  • Multiple tools and features
  • Unlimited landing pages and emails
  • Effective email marketing automation
  • Visual pipeline editor for sales funnels
  • An ideal place to sell online courses

Kajabi Cons

  • The restricted number of products and students 
  • Built for digital products only
  • Limited student engagement

Can You Integrate Kajabi With ClickFunnels?

Yes. Kajabi and ClickFunnels confirmed their plans to enable platform connectors with one another in 2016. In that regard, they became partners.

With this partnership, you can combine Kajabi’s strong web development and course creation tools together with ClickFunnels’ comprehensive marketing tools. 

To use the two platforms at the same time, you will build your product distribution, sales process, and customer support. Then, run your ClickFunnels sales funnels. 

Final Though: ClickFunnels vs Kajabi, which one is better?

Choosing between Kajabi vs ClickFunnels is not easy. Both have advanced tools to help you plan your marketing campaigns in just a few hours. 

ClickFunnels will be your best choice if you focus on digital marketing and want to reach more audiences. This platform is also more flexible because you can use it to sell digital and physical products. 

On the other hand, if you want to share your expertise with your audience and focus more on the content, Kajabi will be a big help. You can also have chances to work on modern templates. 

Hopefully, our guide has helped you find the most optimal solution for your business.

Thank you for reading!

Other Clickfunnels comparisons

Other Kajabi comparisons

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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