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Comparison of Clickfunnels vs Shopify: Which One Works Best for your online business?

clickfunnels vs shopify
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You are just starting your business and looking for a tool that benefits you the most. So what will you choose between ClickFunnels vs Shopify

This question is tricky as the two tools offer outstanding features that every business needs. However, since they serve different purposes, you may pick the better one after considering all your requirements. 

To make it simpler for you, we will compare ClickFunnels and Shopify in every aspect.

Do not miss anything because it may change your final decision.

Shopify Vs Clickfunnels Compare At A Glance

The crucial difference between Shopify and Clickfunnels is that: 

  • ClickFunnels offers two plans, and Shopify has three. The basic plan of ClickFunnels is more costly. 
  • Shopify has a mobile app for both Android and iPhone, while Clickfunnels does not.
  • Shopify offers superior support for managing your clients and inventory. Yet, Clickfunnels includes many features, including pre-made sales funnels.

This comparison table between Shopify vs Clickfunnels will tell you more about the features of both tools.

Funnel and page builderGood in generalBetter for eCommerce sales pages
Ecommerce featuresGoodExcellent
Marketing and sales featuresExtensive resourcesNot many prominent sales tools
Pricing– Basic: $97/month
– Platinum: $297/month
– Basic: $29/month
– Shopify: $79/month
– Advanced Shopify: $299/month
Refund Policy30-Day money back guaranteeDoes not provide refunds
Free Trial14-Day trial for free3-Day trial for free (no credit card required)

Introduction to ClickFunnels

sales funnel software clickfunnels

ClickFunnels is an all-in-one marketing tool that helps business owners, agencies, and entrepreneurs create, implement, and monitor their digital marketing and sales funnels.

You can use it to handle everything from lead creation to sales generation.


  • Intuitive sales funnel creation.
  • Easy to share funnels with others
  • Excellent affiliate programs
  • 14-day and 30-day free trials
  • Integrations with many email autoresponders and payment providers
  • Many funnel templates and a simple drag-and-drop editor


  • Incorrect funnel stats sometimes.
  • Limited features on the basic plan
  • Hard to learn at first because of the multiple tools 

Who should use ClickFunnels?

ClickFunnels has been very famous for its ability to help users create quick, effective sales funnels. If you are thinking of how to generate more leads and boost conversion, you can’t go wrong with ClickFunnels.

Read our Clickfunnesl review article to learn more about the software

Introduction to Shopify

shopify sales funnel graphic 1

Shopify is a very well-known solution that can create, host, and administer an eCommerce store by establishing both the front-end and back-end.

Like ClickFunnels, Shopify is highly user-friendly and doesn’t demand any coding skills to set up and operate your own online store. 


  • Free trials
  • Simple setups
  • 24-hour customer service 
  • Various payment integrations 
  • Simple on-page configuration
  • Many apps are used to enhance online stores.
  • Ability to create multiple product variations


  • Additional transaction fees
  • The URL structure does not work well for SEO.

Who should use Shopify?

If you want to start an online business, whether a dropshipping store or a website, to sell your tangible or intangible products, Shopify will be a fantastic choice.

In-depth Clickfunnels Vs Shopify: Features And Tools

Features are the first to look for when choosing the right tool between ClickFunnels and Shopify. So let’s see what each tool offers. 

Features of ClickFunnels 

For businesses that create landing pages and work with email automation, ClickFunnels is more popular. It has numerous features and practical tools to achieve your goals. Some of ClickFunnels’ top attributes are as follows:  

Drag & Drop Editor


ClickFunnels features a drag-and-drop website builder that makes it simple to create websites. Users can drag columns and tabs into the areas they want to use. Hence, you can build unique landing pages that attract your web visitors.  

Color modification, spacing adjustment, and customizable CSS are additional features for customization. As a result, you have complete control over how your pages look. 

Sales Funnel Templates

clickfunnels plug n play sales funnel templates

The savvy funnel builder offers all the resources and guidelines required for online business owners to design marketing funnels. Generating leads and converting them into paying clients with those sales funnels is simpler. 

Besides, there are more than 100 pre-built templates available on the site. You can utilize the drag-and-drop editor to bring out the best of the templates. 

Membership Sites

clickfunnels membership area setting

Customer service is very important to ClickFunnels. You can build a page that is exclusively accessible to members using the tool provided by the Membership Areas module.

After registering, users can create logins to navigate the site as members. This site offers exclusive posted content, online tutorials, and special bargains or discounts.

Action Score

Clickfunnels Lead Score

ClickFunnels generates a contact record for each contact who opts into your sales funnel. You can view the exact contact’s activity level from the Action Score on their profile. The Action Score can range from 1 to 100. 

Payment Integrations

Payment gateways can assist in streamlining and encrypting the execution of debit card and online credit transactions while reducing fraud risks. 

PayPal and Stripe are the most popular payment gateways offered by ClickFunnels, and you can also go for other 25 reliable solutions. 

ClickFunnels Follow-up Funnels (Actionetics)

clickfunnels 2.0 email workflow

Actionetics is a native email marketing automation tool.

Using Actionetics, you may construct trailers, autoresponders, and text messaging services to boost your email marketing campaigns. 

Actionetics works similarly to ClickFunnels since it features a comprehensive email designer. You can also work with action funnels, which run from the statement “if/then.” 

ClickFunnels Backpack

clickfunnels affiliate setting

ClickFunnels has developed its backpack feature significantly because affiliate traffic is the best form of traffic any company can generate. Using this tool, you can easily establish an affiliate program for your funnels.

Backpack also allows you to add affiliate types, set up a two-tier affiliate scheme, and modify your commission program. 

Create Auto-Webinar

Auto Webinar is one of the best sales funnel and marketing funnel creation tools available is Clickfunnels Auto Webinar. Everything you need to advertise, sell, and distribute your products online is already there for you.


clickfunnels funnelflix product secrets
FunnelFlix – Product Secrets course

All Clickfunnels users can access FunnelFlix for free.

They will have training courses and videos. You can also use the knowledge that specialists and industry insiders have compiled to grow your firm.

Some Best Features of Shopify

Shopify is better known for B2C businesses establishing e-commerce websites to sell digital and physical products. It has a ton of wonderful features for this task.  

Online Store Builder

shopify online store builder

Shopify is truly an excellent online store builder as it has everything you need, such as a page builder, content management system, customizable code, and many more. 


shopify theme store

You may employ a huge selection of themes to design your Shopify store.

These themes are both free and paid. Plus, the builder’s drag-and-drop functionality lets you change every template aspect.

Inventory Management System

Inventory Management System shopify

You can keep track of both existing and new inventory effortlessly. Add products, create several versions of them, release a few eye-catching images, and then confirm the number of items you now stock.

Shopify will then instantly record how many things you’ve sold so you can determine when to place another purchase.

Customer Management System

Shopify allows access to the information and buying habits of customers who have made a purchase from your online store. 

Additionally, you can develop membership sites and deliver these clients’ marketing letters to promote repeat purchases. 

Shipping and Delivery

Shopify has teamed up with USPS, DHL, and UPS to provide affordable shipping costs to your clients.

You may also purchase, deliver, and sell goods to your consumers without holding inventory on hand due to their collaboration with Oberlo. 

Create client profiles

Shopify lets you build a company profile to save customer information for later use. You may map their purchase history, monitor their behaviors, submit ideas by email, and develop your clientele with the help of email marketing.

Different sample pictures 

Your Shopify store has various product pictures to portray your physical items from various angles. You can add up to 250 product photographs with Shopify. 

HTML and CSS access

You will manage the layout of your page using HTML and handle its functionality with CSS. When you visit Shopify, you can see the CSS and HTML for the entire online store.

Furthermore, you can easily customize specific aspects of your store to ensure that it fulfills all your business requirements. 


On Shopify, you may choose the most reliable experts in the field to help you set up your online business flawlessly. Those developers may change your Shopify store to some extent so that it most accurately represents your brand.

After outlining your requirements, all that remains is for you to choose a proposal that matches those needs.


With a Shopify account, you will have a comprehensive dashboard to monitor your online store’s sales, orders, exchanges, and activities. It gives you valuable information about the expansion and growth of your store. 

Marketing Tools

Shopify has a marketing advantage over competitors thanks to its use of tools like SEO, rebates, content promotion, social media stage coordination, and gift cards. You can identify your target market, design your items, and even set your promotion on autopilot. 

Mobile App

The Shopify app improves efficiency by synchronizing all of your data between the application and the store. It also allows your customers to complete their purchases more swiftly.

Many users have good reviews about this tool. With the Shopify app, they can handle the orders, items, staff, and customers of their online stores right from their cell phones.

ClickFunnels Vs Shopify: Integrations

Both platforms have many integrations for the best of your experience.

For example, ClickFunnels partners with Stripe, MailChimp, Clickbank, Maropost, Ever Webinar, AWeber, and so on. 

Meanwhile, Shopify integrates with LiveChat, Stripe, LiveAgent, Constant Contact, Zendesk, ShipStation, and many more.  

ClickFunnels Vs Shopify: Pricing Plans

Another factor in comparing ClickFunnels vs. Shopify is the price plan. ClickFunnels gives you two primary options, Basic and Platinum.

  • Standard ($97/month): 3 payment integrations, 20 funnels, 1 user, 100 pages, and 3 custom domains. 
  • Platinum ($297/month): Unlimited funnels, 3 users, unlimited pages, FunnelFlix, backpack, and affiliate integrations. 

Shopify also has three plans, and they are:

  • Basic Shopify ($29/month): 2 staff accounts, 2% transaction fees, unlimited products, and unlimited file storage.
  • Shopify ($79/month): 5 staff accounts, 1% transaction fees, professional reports, gift cards, and fraud analysis. 
  • Advanced Shopify ($299/month): 15 staff accounts, 0.5% transaction fees, sales funnel builder, and advanced report builder.  

ClickFunnels Vs Shopify: Customer Support

Both platforms offer 24/7 customer support. Besides, while ClickFunnels gives you a membership site as an assistant, the Shopify support center is more prompt and responsive.  

Does Shopify Integrate With ClickFunnels?

Yes. Without creating a line of code, you can use ClickFunnels to develop an independent Shopify sales page, automate your sales process, and boost conversions.

It means that the ClickFunnels Shopify Integration can assist you in establishing a successful sales page that runs automatically.

With the assistance of ClickFunnels, users may go quickly from your product to the checkout page by eliminating all other distractions on the landing and sales pages. 

Hence, ClickFunnels Shopify Integration will improve your sales strategy while minimizing the risk of losing potential clients. 

How Do I Link Shopify To ClickFunnels?

ClickFunnels Shopify Integration will definitely help you with easier and smoother navigation since it combines the features of the two platforms. There are three methods for doing that.

You can integrate ClickFunnels with Shopify directly through ClickFunnels, Zapier, or a third-party app from Shopify. Whichever approach you select, we offer thorough guidelines below.

On ClickFunnels

integrate clickfunnels with shopify
  • Access the login page of Shopify and ClickFunnels in different tabs.
  • Enter your ClickFunnels account and choose “Integrations” from the “Account Menu.”
  • Select Shopify.
  • Include the name of your online store and the URL in the “Nickname” box. 
  • Click “Connect Integration” to proceed to the following page.
  • To complete ClickFunnels Shopify Integration, select “Install Unlisted App.”

On Zapier

integrate clickfunnels and shopify with zapier

Zapier specializes in integrating web apps. It is straightforward to use and demands no prior expertise.

Triggers and actions are the system’s two primary features. You will set the trigger first, which can activate the action later. Here is how to do it: 

  • Verify Shopify and ClickFunnels using Zapier.
  • Choose one of them to be the trigger. 
  • Decide how the trigger will affect the other app.
  • Choose the data you wish to share among the apps to complete the process.

On Funnel Orders App

You can combine the features of those two tools using a separate Shopify app, Funnel Orders.

After downloading the app, you can learn the ClickFunnels Shopify Integration from a tutorial or immediately click “Connect Funnel” and let it work.  

ClickFunnels Case Study & Reviews

Many people have tried ClickFunnels and succeeded in building their businesses. Let’s see how this experience happened to Garrett J White in this video:

YouTube video

Shopify Case Study & Reviews

Don’t believe that Shopify can help you earn more than $600,000 in six months? This blogger will show you how it’s possible.

YouTube video


Considering the pluses and minuses, pick ClickFunnels if you intend to sell a single good or service quickly. You don’t need any coding skills or prior experience to build a sales page to promote your products. 

And if you want to grow and add products over time, go for Shopify. It has everything you need to set up your online store, run it, and grow it.

These two programs are excellent choices for different purposes in the end. So consider carefully and determine which will enable you to accomplish your business goals rapidly. You can also consider ClickFunnels Shopify Integration to have the best of both worlds. 

Frequently Asked Questions

1. Is ClickFunnels better than Shopify?

It’s hard to tell which is the better tool between ClickFunnels vs. Spotify. 
ClickFunnels is superior to Shopify for creating marketing funnels. However, Shopify offers users simple-to-use tools for starting an eCommerce business.

2. Is ClickFunnels good for dropshipping?

Yes. Now, Clickfunnels 2.0 has all features you need to build your eCommerce site and powerful features that help you to generate your leads and customers online.

3. Can ClickFunnels replace your website?

Yes, you can build an entire website (including blog posts, funnels, author page, etc) in Clickfunnels.

4. Is ClickFunnels the same as Shopify?

No. While ClickFunnels is good at creating effective sales funnels, Shopify is an eCommerce platform that helps you run a profitable online store.

5. Can you build funnels in Shopify?

Yes. It used to be harder and took longer to establish an online sales funnel on this platform. But Shopify has been working on it, simplifying the whole process.

Other Clickfunnels comparisons

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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