[Top 9] Sales funnel examples That I Funnel hacked

This is a list of sales funnel examples.

These are real examples, being used and highly effective. I also show you exactly their sales funnel stages and customer journey inside.

You can borrow ideas, model, and apply strategies to your business. If you are new to the sales funnel but found it too confusing and difficult to apply. You also do not have the budget to Funnel Hack, then you will love this article.

Before we go, if you’re not familiar about what is a sales funnel, make sure read our marketing funnel concept here.

Let’s get started!

Traffic Secrets Book

Traffic Secrets is a new book published in April 2020 by Russell Brunson. On the first landing page, what impressed me was that the product introduction video was very professional, with persuasive and energetic content.

Next is that brief headlines are highlighted in yellow that focuses on what the customer wants. “Need more traffic to your website or funnel?”

In addition, you will see some popular but very powerful keywords that have been applied very well FREE, UNKNOWN SECRETS.

Traffic-secrets-sales-page
Traffic Secrets home page

So the first impression they did very well to retain visitors.

If you have visited the site, you will find this book is completely free and only need to pay $9.95 for printing and shipping.

The ordering process consists of 2 steps:

  • Step 1: Fill in basic information (Name, Email, shipping address, …)    
  • Step 2: Card information
Traffic-secrets-funnel-pre-order
2-step order form

Why don’t they put them on the same page?

Many people think that they will not have to pay and actually get the book for free until they realize they need to pay an additional $9.95.If they get out without taking any action, Clickfunnels will be retargeting them on Facebook or Google Adword or through email marketing.

It has not stopped here, in order to convince customers, increase the conversion rate Russell also made an extremely attractive offer.

Let’s take a look at the bonus below!

Traffic-secrets-funnel-bonus
Traffic Secrets awesome bonus

It can be said that the value you receive will be extremely large at $9.95 you can not find such attractive offers. I have watched the videos and can confirm that it is a lot more worth with the money we spent.

Order Bump

Going back to reality, for $ 9.95 they cannot be profitable, if not capitalized.

Therefore, they need to introduce additional products as soon as you order to compensate for advertising costs.

traffic-secrets-audiobook
They offer Audiobook and live training video

At this step, they introduced two other versions of Traffic Secrets: Audiobook ($ 37) and video Traffic Secrets Live recording ($97).

So they not only cover the advertising costs but also start making profits. Besides, they can pay more money than competitors to get customers.

 Also another thing I learned here is:

“People will spend more money for the exact same product packaged in a different way”

Let’s take a look:

  1. Traffic Secrets Book: FREE + $9.95 for shipping & printing
  2. Traffic Secrets Audiobook: $37
  3. Live event recording: $97

Next let’s see what happens after the customer has made a purchase.

Upsell #1: Box Set

The red letters with the warning icon will impress customers to help them stop to read.  Next it is “You quite only going to see this page once (ever)”

This creates scarcity and curiosity to retain customers.  This is very important if you do not do well they will get out and you will lose the opportunity.

The next product introduced was Boxset ($97).  It includes: 

  • Dotcom Secrets Book
  • Expert Secrets Book
  • Traffic Secrets Book
  • Unlock Secrets Book

The first thing I did was go to the homepage of Dotcom Secrets and Expert Secrets see how much does it cost :))

All 3 books are free and $9.95 for shipping.  As you can see, we lost no more than $30 for all three books.  Isn’t that $97 too ridiculous? 

If you notice carefully, the true value lies in the book Unlock Secrets. You cannot buy it anywhere else.

Not just Box Set, they introduce more

  1. The Secrets Trilogy Audiobooks $74 (You will lose $37 on each item if purchased separately).
  2. One Funnel Away Challenge digital $100: Everything you need to know to create a sales funnel.

See more One Funnel Away Challenge review here

Traffic-secrets-funnel-the-secrets-trilogy

Now we will go to the next page

Upsell #2: Funnelytics

Traffic-secrets-funnel-upsell2

Next one is upsell selling Funnelytics products for $397 with other attractive bonuses. 

The point of this offer is one-time payment and 100,000 tracked visitors

Traffic-secrets-funnelytics-upsell
Funnelytics lifetime account price

See all Funnelytics pricing page on https://funnelytics.io/. So with the above features you have to pay at least $497/year.

But here you only need to pay once for $397.

If you are already using Funnelytics or need tools to Design your funnel strategy and map your funnels without hand-drawing on scraps of paper, then this is a tool you cannot ignore.

Traffic-secrets-funnelytics-price

As well as on page Upsell # 1, they also added Add-on to introduce an additional $100 offer to increase order offer by asking customers if they want to increase tracked visitors from 100k to 500k or not

Traffic-secrets-funnellytics

Thank You Page

Traffic-secrets-funnel-thank-you-page

The thank you page will provide the necessary information related to the product and how to log in to the member area.

In addition, they also introduced customers to try Clickfunnels free trial 14 days.

Traffic-secrets-funnel-clickfunnels-free-trial

The headline is short and emphasizes the benefits when customers get a free trial.

“When You Create Your FREE Trial, You Will Also Get The “Funnel Builder Secrets” Course (We Sell For $2k) For FREE!”

Next is to download the free app and follow him on social media to keep up with the latest information.

Traffic-secrets-funnel-marketing-secrets-app

The Sketch

Traffic Secrets Funnel - Sales funnel Examples

I quickly want to walk through the Traffic Secrets funnel so you have a blueprint for how this process works. Let’s see the sales funnel stages below.

  1. Sales page:  Traffic Secrets book Free & Shipping + audiobook ($37) + Live Event Recording ( $97). The goal is to build a quality email list, refund advertising, and branding through books.
  2. Upsell #1: Box Set ($97) + Trilogy Audiobook ($74) + One Funnel Away Challenge ($100).
  3. Upsell #2:  Funnelytics ($397) + Increase visitors tracked from 100k-500k ($100). The goal of pages 2 and 3 is to increase the value of each order and increase profits.
  4. Thank you page: Introducing a Clickfunnels free trial (Continuity program $97 / month) and the Marketing Secrets App

This is Traffic Secrets funnel. If you are an author, selling infor products or want to build free & shipping funnel, this is really good one to model. I don’t know their numbers – but I do know that this process works really, really well.

Now we go to the next sales funnel examples

Your Keto Diet

  • Official Website: yourketo.diet
  • Number of pages: 3
  • Type of the funnel: Survey funnel

This is a website that provides users with suitable keto diets based on the survey results.

The lead magnet they deliver on the first page is a list of quiz questions.

keto-diet-survey-funnel
Keto diet funnel Quiz page
keto-diet-funnel-quiz1
Question #1
keto-quiz-2
Question #2

The questionnaire consists of 6 questions to classify and select the menu based on the answers that the user has chosen

And finally, the information sheet about the body mass index.

keto-diet-funnel-fill-information

Based on the indicators that users provide will calculate the body mass index such as BMI, Metabolic Age, Calories, Water,…

keto-diet-funnel-results-page

This will be the time when they introduce to their customers “28 Day personal keto”

keto-diet-offer

The percentage of customers who buy the 28-days keto diet program after completing the survey will be much higher when you advertise this product directly:

  1. The survey is the bridge between customers and products
  2. There is personalization. Customers will think this plan is designed for them based on body mass index instead of the usual keto diet plans.

After clicking “Get Keto Diet” the user will be redirected to the page to enter the email address to receive.

keto-diet-funnel-opt-in

After filling in the information, customers will be redirected to the payment page

keto-diet-funnel-price

Once again we see, they don’t put user information and payments on the same page. That’s because many people think that after completing the survey they will get a free 28-day keto diet trial.

However, once they realize they need $39.9 to get it, they will get out.

So, if we have customer email first, we can send emails to take care of our customers, combined with remarketing on advertising channels. It will help increase the conversion rate to the highest possible. 

The Sketch

Your keto diet - Sales funnel Examples

I quickly want to walk through the YourKeto.diet funnel so you have a blueprint for how this survey funnel works.

Step 1:Offer simple multiple choice questions to attract users. Because everyone wants to know what does their body like?

Step 2: Result. Based on information provided by the user gives scientific results, helps them understand their body better based on the indicators:

Step 3: Provide products $39.9

This is the survey funnel. If you are selling health-related products, you want to generate leads and categorize objects or simply want to use the survey funnel to build the email list.

This is a great example to model.

Leptitox

  • Official Website: leptitox.com
  • Number of pages: 3
  • Type of the funnel: Video sales letter funnel

Leptitox is a weight loss supplement website. I don’t know their actual figures but this product is being promoted by many people on Clickbank.com.

Grav index> 500.

Let’s take a closer look into Leptitox Funnel.

Honestly, at first, I was not very impressed with their sales page. These designs are outdated and are not eye-catching.

What I first noticed was the headline:

“5 second HACK that kills food cravings and MELTS 62lbs of raw fat”

leptitox-funnel
Leptitox funnel Home Page

This is a weight loss product.

If you are selling health products, you need to pay close attention to these because it keeps your account compliant with Facebook policies.

So you will see that they do not focus on the phrase “Weight loss” in the ads or on the landing page.

A special feature on this page is that when you move the mouse to close a tab, a pop-up appears and asks if you want to stay on this page or switch to the text version.

leptitox-pop-up-1

This might be a good idea to retain customer, but I really don’t like it as it seems a bit annoying.

Next, let’s see the product price list.

There are three option in their pricing page:

  • Basic – 1 Bottle: $59 per bottle
  • Popular – 3 Bottles: $49 per bottle
  • Best Value – 6 Bottles: $39 per bottle
leptitox-pricing-page
Leptitox pricing page

In addition, when you buy porpular or best value, you will also get colon cleanse.

This is the simple and common method you often find to add value to each order. If you are already a customer and have experienced the product, be assured that you will likely purchase the popular package to receive more incentives.

Once again, when I was about to move the mouse to turn off this tab, another pop-up appeared with discount information.

leptitox-pop-up

After clicking, this is the final price.

leptitox-funnel-specials-price

If you are looking to buy this product to support weight loss, you can use this tip to buy it at a good price.

The Sketch

Leptitox Funnel- Sales funnel Examples

Leptitox funnel is designed quite simply:

  • Video sales letter Page (VSL): Direct sales of features and uses of products.
  • Pricing Page: There are 3 options for customers to increase the value of every order and get more profit.
  • Down-sell page: Discount offers contribute to increase conversion rates and increase opportunities to sell first in case customers intend to leave.

This is an example of a Leptitox funnel. If you are selling nutritional products, supplements, physical products, etc. This is the easiest method to use to increase sales.

Amazon

Amazon.com is an online retailer, manufacturer of e-book readers, and Web services, provider. They had 232.9 billion USD in revenues in 2018.

Amazon is one of the kings of sales funnel for eCommerce.

Unlike other widely advertised e-commerce platforms, with the current Amazon brand, the majority of visitors are actively seeking to buy something. They will not ask what you want to buy but will ask how you want to buy it? Kindle, hard cover or audio?

amazon-sales-page

But even if you haven’t taken out your credit card yet, they have tried to sell you similar products.

“Customers who read this book also read” – See the image below

amazon-customers-also-read

After you’ve made your purchase, they will continue to try to sell you more.

amazon-thank-you-page

In case you didn’t make a purchase, you’ll see them advertising again on Facebook.

In addition, on the next time visit, they will reintroduce the product you have viewed and related products again.

amazon-browsing-history

Amazon is a prime example for e-commerce platforms. If you are selling physical or informational products and have an Online Store, you can follow and apply them to your business.

In addition, you can refer to other sales funnel examples similar to Udemy.com, alibaba.com, …

Project Life Mastery

Project Life Mastery is a popular blog created by Stephan James that has traffic over 170k per month, +900k subscribers on Youtube and nearly 200k followers on other social media platform.

Project-life-mastery-web-traffic

Through this blog, Stefan James wants to help people mastering every area of ​​their lives through self-development, including health, fitness, emotions, mindset, relationships, financial freedom, passive income, starting an online business, and spirituality.

Let’s take a look at one of his sales funnel

Similar to Your Keto Diet, this is also a funnel survey.

Project-life-mastery-funnel

Simple questions to classify visitors.

Project-life-mastery-question1
Project life Mastery funnel: Question #1
Project-life-mastery-quiz2
Project life Mastery funnel: Question #2
Project-life-mastery-quiz3
Project life Mastery funnel: Question #3

The survey has 6 questions. Now I have a question that is whether the result will be different if we choose different answers? I tried to choose different answers to see what the result would look like, is there a classification or not?.

Project-life-mastery-quiz4

To receive results, you need to provide an email address.

Project-life-mastery-funnel-quiz-results
Project Life Mastery Funnel: Thank You page

After choosing all 4 answers, all have the same result. All the answers are for Affiliate marketing.

Project-life-mastery-quiz-results

The results page has 2 main purposes:

  1. Talking about the results of the survey, direct users to the free webinar about affiliate marketing
  2. Build Branding, trust through the blog posts.
Project-life-mastery-funnel-blog
He drive people to his blog posts
Project-life-mastery-affiliate-marketing
Webinar Teach about Affiliate Marketing

The Sketch

Here is the sales funnel stages of Project Life Mastery

  • Survey page: Acting as a bridge, helping convert visitors into leads.
  • Results page: Based on answers to given results and user orientation
  • Webinar page: Take visitors to the webinar funnel and start selling

Different from Your Keto Diet, in this case Stephan James did not sell immediately but switched to funnel webinar. This is most likely a high-priced product, so it takes a lot of process to convince viewers to become customers.

Survey Funnel is highly effective in converting traffic into leads. If you want to build a email list and increase leads, apply it to your business.

Clickfunnels

Official Website: Clickfunnels.com

Clickfunnels is a well-known software that helps you build a sales funnel simply and quickly. In just 3 years, they built a company From ZERO To Over $100,000,000 In Sales.

In fact, thanks to sales funnel they have done this.

Clickfunnels has created a lot of sales funnel and it is closely linked to creating huge profits. However, in this article, I only focus on analyzing the sales funnel on their homepage.

Clickfunnels Sales Page

There are 2 sales funnels on the homepage.

1.FREE trial 

This is exactly what most people realize, it’s very simple:

  • The 14-day trial of Clickfunnels for free.
  • Increase profits by offering 2 options $97/month to $297/month

I will not talk too much about it, because you may already know it and easily recognize it or many places have been carefully analyzed.

Let’s take a look at the second method.

2. Survey Funnel

Again, the survey funnel has shown its strength and efficiency. It has a high conversion rate that is personalized.

Currently, customers are becoming more and more fastidious because there’s so much advertising around them, they have so many choices, so many emails sent to them every day. Therefore, it is more and more difficult for visitors to email you.

First, this funnel starts with the headline, a simple question for visitors to start selecting the appropriate answer.

Clickfunnels-quiz

To receive results, you need to provide an email address.

Clickfunnels-opt-in-case-study
Clickfunnels opt-in form

Results Page

I deliberately chose 2 different results to see how the result looked.

Clickfunnels-results-1
Results Page 1
Clickfunnels-results-2
Results Page 2

Not beyond the initial predictions, depending on your answers, the results returned will be different.

Inside this page, Clickfunnels will show you the difficulties that your business is facing along with the corresponding successful case study.

Clickfunnels-results-page

After convincing you through solutions, case studies, testimonial, …Finally, Clickfunnels will invite you to try 14-day free trial and introduce the bonus.

Clickfunnels-bonus1

Thus, only with this method, Clickfunnels was able to convert the visitor into a lead, from the lead started the trial and become a customer.

As mentioned earlier, Clickfunnels will have 2 options for users that are $97 / month and $297 / month.

Normally, for other products, depending on the needs, users will choose the appropriate package for them

It means if your needs are at $97 / month then you won’t need to go up to $ 297 / month, because it’s really unnecessary.

However, in this case, besides the outstanding features that the $297 package brings, Clickfunnels has tried to upgrade users in a very smart way that is through Funnel Flix.

Member Area

Inside the member area, looking at the column on the right you can easily recognize Funnel Flix.

Clickfunnels-online-training

Funnel Flix is ​​a Marketing Library Video training

With the $97, you can still watch it but it is very limited in the number of courses. When you upgrade to the $297, besides the outstanding features that Clickfunnels offers, you can also access and view all these courses for free. 

Clickfunnels-funnel-flix-page

You will lose hundreds to thousands of dollars if you buy these keys individually. For example:

  • One Funnel Away challenge: $100
  • Traffic Secrets course: $297
  • 10X Secrets: $297

It can be said that this is a great offer. Many people probably won’t use Clickfunnels or have the need to upgrade existing packages but they will be willing to pay to learn the knowledge inside.

Therefore, $297 is not only for software but also for internal training programs.

The Sketch

I quickly want to walk through the Clickfunnelsl so you have the sales funnel stages and understand how this process works.

  • Survey: Convert visitors into leads, based on the answers they choose to take visitors to the appropriate page.
  • Results page: Because visitors have been selected, the results page converts them into customers to try the product for free.
  • Pricing page: Offers 2 options to help increase the value of each order.
  • Member Area: Try to upgrade customers from $97 / month to $297 / month through FunnelFlix

And that is Clickfunnels, you can watch and learn from them using survey funnel and continue promoting products within the member area.

Bonus: In fact, this is just a small fraction of a larger sales funnel. If you’ve ever taken the One Funnel Away Challenge course, you will find they have a lot of sales funnels linked together and sorted by the value ladder.

Clickfunnels-value-ladder

Instagram Mastery Ebook

This is an ebook to guide you to build your Instagram profile from scratch. Inside this book, the author will share with you the practical strategies he has used to develop his channel. The book also a great lead magnet example that he used to deliver to his target market.

I won’t say too much about this book, let’s go deeper into Instagram Mastery funnel.

This funnel is called the tripwire funnel, started with a low-cost product but brings delivers direct value to customers.

In this case, the product sells for $7.

IG-mastery-Ebook-funnel
The first landing page sell $7 product

Different from the usual method that you often see that is everyone will share this ebook for free. But in this case, maybe not, this is the reason:

  • With free products, you will have many leads but low quality
  • Most people don’t appreciate what is free (No matter how high the price you provide)
  • For a small fee to get started like $1, $7, or $17 … You get a quality email list (list of paying customers).

Next, at checkout, he tried to upsell other products for $ 37 and support the costs for product advertising.

IG-mastery-Ebook-price

After clicking the “Complete Order” button you will be redirected to the second page. Here you will be introduced to a special offer that costs $297. 

IG-mastery-Ebook-upsell1

For $297 you will get:

  • 62 Proven Viral Images
  • 30 Proven Viral Videos
  • 5 Proven Swipe Up Instagram Template
  • 150 Motivation/Quote Post

As can be seen, this product is complementary to the main product (IG ebook). Make sure you don’t do with your upsells (and I see this all the time especially with more scammy products) is to say, “Hey, this thing I sold you is good, but it doesn’t work nearly as well unless you get this. ”

People feel let down, it’s like you lied to them, and they won’t buy from you in the future.

If you are selling physical products, it is good to upsell more with the same thing. However, if you are selling information products, you always want to give them the next thing they need to be successful with your program. 

So in this case, they did very well.

Let’s see upsell # 2 in the next step

IG-mastery-Ebook-upsell2

This is a service that costs $1000 / month, they will manage your Instagram account for:

  • Find content ideas and post
  • Test and optimize hashtags
  • Add you to DM group and engage with all the comments
  • They are sharing the post into Insta story & saving them as highlights

And finally is the Thank You Page.

IG-mastery-Ebook-thank-you-page

There is one thing that I don’t like about this is that instead of being able to download directly, you need to download telegrams and join the group to receive.

If you are a new one, you will feel confused. Therefore, after customers have made a purchase, you should enable them to receive the product in the simplest possible way.

The Sketch

This is the Instagram Mastery Ebook funnel, go through this with the sketch so you can see how it all works together …

  • Tripwire offer: Offering low-cost products to build quality customer lists.
  • Order Bump: The product costs $37 to help refund advertising costs
  • Upsell #1: Support tools to help build Instagram channel for $297
  • Upsell #2: end-to-end service $ 1,000/month 

This is the tripwire funnel, whether you sell physical products or information products you can apply this to build quality email list and increase profits. 

Knowledge Broker Blueprint

Knowledge Broker Blueprint is a program that is only held once a year and generates millions of dollars in revenue in just one month.

The course was created by famous marketers like Dean Graziosi and Tony Robbins, and in 2020 there were two other guests: Russell Brunson (CEO & Founder of Clickfunnels) and Jenna Kutcher (Expert At Online Marketing).

This is a product that costs up to $1997, Let’s take a closer look into their sales funnel!

Register Page

In my opinion, there are 3 factors that lead to the success of this program:

  • Includes celebrities who are experienced and have a large fan base
  • Scarcity (1 time per year)
  • Sales Process

In this article, we just focus on the sales process to see how good marketers sell products at high prices.

The registration page is designed quite simple and attracts people to register by 2 main factors:

  1. Images of Tony Robbins and Dean Graziosi
  2. Curious title: The “One Thing” That Has Allowed Them To Create Massive Success In Up & Down Markets And How You Could Use This Same Model to Create NEXT LEVEL Success & Impact During These Uncertain Times.”
Kbb-Broker-Blueprint-funnel

While waiting for the live training session, they will take care of their potential customers via email marketing. Also, sharing the foundation and knowledge to connected and help increase the conversion rate when the training live.

Live Webinar

After registering and going to live, people will be provided with a link connected to this page.

If you notice, every sales funnel, every landing page has 3 main elements

  1. Hook
  2. Story
  3. Offer
Kbb-Broker-Blueprint-live-training-page
Training video presentation

Let’s take a look at this page we will see clearly:

  • Hook: The title of the page, which summarizes the content you will receive within the video. It is also curious to keep viewers watching. 
  • Story: Content is shared within the video. The video has more than 2 hours, shares the knowledge that they have been promised at Register Page, and also leads customers to the product. You can watch the video here (I hope it will work).
  • Offer: At the end of the video, they will introduce the product and provide a link to it

You can watch the video here ( I hope it’s still there)

Question and Answers Page

As you know, after the end of the live training, everyone will be provided with a link to the payment page.

Most people will have a hard time buying it for the first time, since this is a high priced product of $1997.  In the following days, Tony and Dean tried to increase conversion rates via Email, Q&A page, Social proof, …

This is the Q&A page.

Kbb-Broker-Blueprint-qa-page

There are still 3 main factors:

  • Hook: “Plus a few things they forgot from the training” và “Turn any confusion Into Clarity)
  • Story: Video that answers questions from Dean and Jenna
  • Offer: Direct the users to the product

Notice that the column on the right also provides a link to the live video on the previous page and the Dean Encore Presentation video for those who haven’t watched the live training, escaped midway, and those who want to watch it again.

This can help increase higher conversion rates.

Kbb-Broker-Blueprint-social-proof

Sales Page

Those who have watched the live training, after going to this page have a high chance that they will decide to buy or have exited on the previous page. Here they will summarize what you will receive in the course, such as price and payment options.

Kbb-Broker-Blueprint-sales-page
Kbb-Broker-Blueprint-bonus

Here, in order to help increase higher conversion rates, they have launched two payment options.

Kbb-Broker-Blueprint-funnel-price

The Sketch

This is an example of a Webinar funnel.  Below is a summary of how this funnel works and the role of landing pages:

  • Register Page: Engage everyone in the free live training session through a curious title and promise content of high value
  • Live training: Through a live training session to break the customer’s false beliefs and introduce a new opportunity (product).
  • Q&A Page: Answer questions and direct viewers to the product
  • Sales page: a summary of what customers will receive, divided into 2 payment plans to support customers who can attend the course

And that is the Knowledge Broker Blueprint funnel.  If you are selling information products, services, software, … priced at more than $ 700 you can learn, model it, and apply it to your business.

Organifi – Green Juice

Green Juice is one of the products of Organifi shop – a large food supplying website with traffic more than 460.000 per month.

organifi-shop-web-traffic

At the same time, Green Juice is also one of the best-selling products and is promoted by many people on Clickbank.

organifi-clickbank-gravity

Let’s dive into how their sales funnel works.

Sales Page

Let see their landing page, they attract visitors through the curious title “All your healthy superfoods in one drink … with no shopping, no Blending, no Juicing and no clean-up”

 Like all sales funnels, the purpose of the subject line is always shocking and curious to help people stay on the page so you will have the opportunity to bring up stories, evidence, solutions … for them to purchase.

organifi-funnel

The product on this page is Green Juice, which costs $57.95

Here, they try to increase order value through upsell product packages $149.95 and $249.95.

As in IG mastery funnel, I said, if you are selling information products, you should not upsell the same product.  However, for physical products, that would be very good.

organifi-pricing-page

As such, this simple method has helped you to make more profits, this is too simple, we all know that.

However, that’s just an Iceberg’s floating part, let’s take a closer look to learn more.

In this case, I would choose “One Bottle” $ 57.95.

organifi-checkout
Organifi Green Juice Order Page

Look at the right column of the payment page, there are 2 parts you need to pay attention:

  • Quantity: Enter the other quantity you want to buy (2 bottles, 5 bottles, …)
  • Recommend for you: Upsell product with priced of $27.95

So they had a chance to sell more. But not stop there, after you click “Pay Now”, you will be redirected to Upsell page # 1:

Upsell #1: 3 bottles

The upsell # 1 page will re-introduce the 3 bottles pack once again for a discount of

$149. You can see the design on the page is very eye-catching, the content is short but full of the message inside.

Some important keywords are emphasized and highlight very reasonably such as:

  • Smart
  • Lose momentum
  • Does NOT change that
  • Save $90.84
organifi-oto-page

The next step is to give reasons why you need to buy more.

organifi-OTO-headline
organifi-3-reasons

And that’s Upsell #1 page, let’s go to upsell # 2 page

Upsell #2: Probiotic

The next product costs $ 129. You can buy or click “No thanks, I don’t want this” to skip.

They used the red text “Stop! Wait! Read ” and subheadings optimized for scarcity” NEW Organifi Customers ONLY

The goal of these two lines is to attract attention, this is a special product only for shoppers. Next, keep them reading through the main headline.

organifi-funnel-probiotic

Customers can buy in many ways.

  • View prices and features only
  • Only look at the end to see if there are any bonuses or discounts
  • Read the entire sales page.

In this case, Organifi has summarized the main content of the product at the top and bottom and the detailed content will focus on the middle.

In addition, I like the layout, the images, and the colors they use, look very nice and professional.

Upsell #3: Organifi Move

This time they introduced another product called Organifi Move, which cost $179.9.

organifi-move

If it is my first purchase, I will feel a little uncomfortable because upsell too many times.

I don’t know what their numbers look like but in my personal opinion, don’t upsell too much.

As such, this is very easy for customers to have a bad experience. Because the page still exists, I think they may still be profiting from it.

If that’s what it is, this is also what we should learn from them.

Thank You Page

The beginning of the thank you page is the basic information when you buy goods from other websites such as order confirmation, shipping time, …

organifi-funnel-pre-thank-you-page

Next, they will introduce more related products with preferential prices.

organifi-funnel-related-products

Actually this is not a official thank you page. It is still just an upsell page as a thank you page.

As I said earlier, they won’t want to give customers a bad experience.

So they created this thank you page to make customers feel more comfortable because they thought the order was complete.

However, they will not want customers to get out before seeing the final offers.

organifi-discount

They did it through the words “Do not hit the” Back “Button as it can cause multiple charges on your card”

When customers refuse to receive the offer, they will be redirected to a thank you page.

organifi-thank-you-page

Next, they will invite you to try free 2-weeks Forever Fit program.

organifi-funnel-free-trial

And this link will lead to another sales funnel.

organifi-funnel-foreverfit
organifi-funnel-foreverfit-price

So they brought customers from one sale funnel to another. By creating more value for their customers, they’ve sold more than one time to another and made more profit than their competitors by selling only one product at a time. 

The Sketch

It can be seen that the Organifi funnel has too many pages and the offer is given. Now, I quickly want to walk through the Organifi funnel so you have a blueprint for how this process works.

  • Sales page: Offer 3 options for customers to choose, 1 bottle ($ 57.95), 3 bottles ($ 149.95), 6 bottles ($ 249.95)
  • Order Page: You can choose the specific quantity you want to buy and upsell products priced at $ 27.95
  • Upsell #1: If you only buy 1 bottle, they will convince you to upgrade your order to 3 bottles for $149
  • Upsell #2: Sell Probiotic products that cost $129/3 bottles
  • Upsell #3: Buy 2 bottles get an Organifi Move product for $179.9
  • Thank You Page 1: Confirm your order and introduce more related products with preferential prices
  • Thank You Page 2: Official thank you page and invite customers to try out the free 2-week Forever Fit program (link with other sales funnels)

Conclusion

And here is the sales funnel examples that I have “Funnel Hack” by buying products directly from them. I already show you their sales process and customer journey. Now I want to hear from you.

 What sales funnel do you like best? which product do you notice?

 Or have I missed anything?

 Whatever it is, let me know how to leave a comment below.

  • Rebecca says:

    These are high quality examples and I like how you covered a wide variety of genres. I wouldn’t have thought of Amazon for a sales funnel example but it makes sense! I’ve seen some new stuff in this list too like the IG Mastery, I like that it’s free too. I want to do a free giveaway thing for my sales funnel.

  • Peter says:

    A great sales funnel remind me of great infomercials, where they lock you in and you can’t turn it off. You are captivated by the information and want to try the product. The 30 day money back guarantee badge really helps convert too.

  • Kasper Reese says:

    I liked the Keto Diet and the Project Life Mastery funnel examples you showed the best. They are the least commercial-ly looking and I would honestly subscribe to them/purchase from them.

  • Jenna T. says:

    I like Amazon’s approach because it doesn’t feel forced. They just show a line of related products you might be interested in. But I’m not sure this one belongs in a typical “sales funnel” category since the other ones are focused on one individual product from one seller opposed to multiple ones on Amazon.

  • Joy Fletcher says:

    When I look at the Organifi sales funnel, I think tangible gifts are better than free trials as far as giveaway “free gifts”.

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