One Funnel Away Challenge Review (Expert & Ecom): Worth Or A Hype?

By Key Nguyen

Updated April 11, 2025

one funnel away challenge review

The One Funnel Away Challenge is the best investment I ever made.

It’s a step-by-step blueprint for effortlessly creating and scaling your sales funnels. Unlike other reviews you might come across, my focus isn’t on boasting about my earnings, whether they are in the six or seven figures.

I understand that such claims often seem far-fetched and may not resonate with your experience.

Instead, I will give you the facts you need to make important decisions.

I’ve used this course since 2019, not once, not twice, but FOUR TIMES across versions 1.0 through 4.0. I’ve seen it evolve, what’s improved, and what’s disappeared.

After countless hours of studying Russell Brunson’s training, implementing the lessons, and seeing real results, I’m giving you the no-BS rundown of the current OFA Challenge.

In this amazing One Funnel Away Challenge review for 2025, I’ll cover:

  • What is the One Funnel Away Challenge
  • How the challenge works
  • A detailed look at what’s new in the latest version.
  • What I wish I knew before stating
  • Who should take it, and who should skip it

Enjoy coffee, close all your OFA Challenge review tabs 😆 – And we’re off.

HEADS UP: Most other One Funnel Away Challenge reviews I’ve read were about version 1 or 2 -outdated and unavailable anymore. Make sure you’re reading the newest version to get the right info.

Key Takeaways

  • The new OFA Challenge is revising from a 30-day to a 10-day lesson, which includes Russell’s latest techniques and strategies to help you launch a successful funnel in under 30 days (or less).
  • Physical product sellers finally get what they deserve! The Expert and Ecommerce paths give you strategies that actually work for YOUR business model, not generic advice meant for info-products.
  • The One Funnel Away Challenge is now part of your ClickFunnels 2.0 account. This means Clickfunnels users can get access to the program for FREE.
  • Non-Clickfunnels users can access the program with the Clickfunnels 14-day free trial.
  • While there’s no Facebook group or community, you’ll receive weekly coaching calls with Clickfunnels experts (Russell Brunson, Trey Lewellen, and coach Dante) who will answer YOUR specific questions during the training.
  • You can try it risk-free with their 30-day money-back guarantee – hate it? Get your money back, no questions asked.

One Funnel Away Challenge Review: Is It Worth It?

After testing every version of the One Funnel Away Challenge, I give version 4.0 a solid 8/10 rating.

Look, I’ll be straight with you – the original version 1.0 remains my personal favorite. But don’t write off version 4.0! It packs serious value that can transform your marketing approach.

Why do I think it’s worth it? Three big reasons this challenge delivers:

  • The One Funnel Away Challenge is FREE with Clickfunnels 14-day free trial. There is ZERO risk. Don’t like what you see? Just cancel your ClickFunnels account before the trial ends. It’s as simple as that.
  • The Expert and Ecomm tracks give you specialized training based on your business type. No more trying to adapt generic advice to your specific situation.
  • The weekly live coaching calls connect you directly with funnel marketing experts. Got a specific question about your funnel? Ask Russell, Trey, or Coach Dante directly.

You’re getting training, resources, and support that would drain your bank account elsewhere. The skills you’ll learn can transform how you market your business.

In just 10 days (20 days total for both tracks), you’ll learn the foundational skills to:

  • Create a ready-to-launch product or service.
  • Price your product (Ecom journey)
  • Build a complete sales funnel from start to finish
  • Create a high-converting presentation inside your funnels.
  • Generate consistent, targeted traffic that fills your funnel with qualified prospects.

Don’t expect to become a funnel master in just 10 days. This challenge is the first step in your journey, not the final destination. But it’s a powerful first step that puts you miles ahead of the competition.

This is the only course closer to the Funnel Builder Secrets. You don’t get the same training quality, strategies, tools, and support. But it offers a solid foundation, takes lessons from the superstars, and is guaranteed to boost sales.

The downside? The 4.0 version also dropped some of the copywriting training from previous. But considering the price point, these drawbacks are minor compared to the value you receive.

When I compare the price to what you learn, there’s simply no comparison.

If you want maximum value without draining your bank account, the One Funnel Away Challenge is the obvious choice. You can SAVE yourself $1997 and still get the knowledge that counts.

Pros And Cons Of The One Funnel Away Challenge

Pros

  • You can get started for FREE.
  • Two specialized tracks: Expert (digital products) and Ecomm (physical products)
  • Designed for today’s competitive market, this brand-new One Funnel Away Challenge equips you with cutting-edge skills to thrive in any niche.
  • Build and launch your sales funnel faster than you ever thought possible.
  • A day-by-day plan to launch funnels the right way. Say goodbye to struggle, guesswork, and no more headaches.
  • Weekly live coaching calls with real experts (this alone is worth the price)

Cons

  • It’s a BEAST. You may get overwhelmed because the course packs a lot in a short time frame, requiring focused attention.
  • There are a few upsells, but they’re completely optional
  • Doesn’t cover funnel copywriting or design aspects.
  • No Facebook group or community for peer support.
  • Less content than the old versions.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge (OFA Challenge, for short) is the world’s most popular sales funnel training course. It includes a 10-day online training course (20 days for both expert & ecom tracks) designed as a day-by-day video coaching (missions), daily homework, and weekly coaching calls.

It aims to help you quickly create irresistible offers, price your product, share your messages to the world, and launch your first (or next) sales funnel from the ground up with no prior experience.

The OFA challenge removes the hard work and doubt from starting your online business by walking you step-by-step through building a successful sales funnel.

Including:

  • The right mindset for entrepreneurs
  • Identify your ideal customer
  • Creating your offer
  • Build your brand
  • Up-to-date types of sales funnels
  • Measure and test your funnels
  • Driving traffic
  • Marketing strategies for the next level

In theory, even someone with little or no prior digital marketing experience could use the One Funnel Away Challenge course to build a 5-figure or even SIX-FIGURE business and earn 2 Comma Club Awards.

one funnel away challenge testimonial
Daniel Okon – $36k+ from the first of many funnels he built

I’m not saying you have a golden ticket to success just by buying the challenge. It’s not what I want you to expect from the course.

The challenge is not easy!

You MUST commit and take MASSIVE action. I’ve seen many people give up before the 10 or 30-day mark; while some earn $1000, others achieve even more.

In my experience, your sales funnel rarely works the first time. The KEY here is that you need to learn and implement what Russell teaches and launch your funnel as fast as possible.

Then, see how the market reacts.

Failed? It’s totally fine.

Just tweak it as Russell shows in the course and try again. Keep at it until your funnel turns a profit.

That is what the One Funnel Away Challenge is all about.

How Does The OFA Challenge Works?

You remember I mentioned it briefly before, right? Well, let’s not just skate over it this time. Let’s dive into the basics of what’s included in the One Funnel Away Challenge.

Picture this: At its core, the OFA Challenge is like a Swiss Army knife for marketers – it’s got:

1. The 10-Day Video Coaching (Expert Or Ecommerce)

The heart of the challenge is over 10 video lessons that cut through the BS and show you exactly how to build funnels that convert. My funnel was doing well before I joined, but I still learned tons of new information.

Here’s what hit me hard: I finally understood why downloading those “6-figure funnel templates” from random Gurus NEVER works for anyone except the person selling them!

This isn’t just surface-level stuff and boring theory you easily watch on YouTube or in cheap Udemy courses.

Russell Brunson created sales funnels more than anyone. He popularized the concept of sales funnels and helped many entrepreneurs make over a million dollars.

Now,  the challenge includes Trey Lewellen, who became the fastest ClickFunnels user to hit $1M through his funnel and earn the “2 Comma Club” award. Since that breakthrough, Trey has generated millions more through e-commerce funnels in just the last 5 years.

Nowadays, many people try to preach about the funnel and #CopyRussell, but most of them can’t deliver the awesome experience he does.

2. Daily Mission/Assignment

Each day, you get a new mission from the training – think of it as your funnel-building homework that actually matters!

One Funnel Away Challenge review daily homework
The image shows that each video includes a workbook with your tasks or assignments.

What I love about these assignments is they’re not just busy work. Each task builds directly on what you learned in the videos and pushes you one step closer to a working funnel.

As you put these proven techniques into action, your online business starts to change before your eyes.

One Funnel Away Challenge review: homework example
Example of the homework assignment for Day 3 of the E-commerce track.

It reminds me of watching plants grow – you might not notice much day-to-day, but take a picture on day 1 and day 10, and the difference is shocking!

The challenge doesn’t promise to turn your business from ZERO to HERO in just 10 days – that would be ridiculous hype. But what it does promise (and deliver) is giving you the foundation and momentum to build something real.

I’ve seen it firsthand – people who stick with the process end up with thriving businesses they couldn’t imagine a few months earlier and sales numbers that make checking their dashboard the best part of their day.

3. Weekly Coaching Call

Most online courses support students through a Facebook group or Community.

Even worse, they leave you on your own to figure things out. But the One Funnel Away Challenge is completely different.

Each week, you get to join a LIVE coaching call where Clickfunnels experts do their best to answer your specific questions about your own business.

The image below displays the email notification for the coaching call.

One Funnel Away Challenge email notification for the coaching call

Think about trying to build a funnel on your own. You hit a roadblock and spend days trying to solve it.

With the weekly coaching calls, you bring that problem directly to Russell Brunson, Trey Lewellen, and coach Dante. They’ve seen it all and can spot your issue right away, saving you countless hours of frustration.

One Funnel Away Challenge review question form

The question could be related to:

  • Sales funnel strategy
  • Dream customer
  • Offer creation
  • Funnel building technical
  • Traffic generation
  • Or about eCommerce

Hiring a marketing consultant would cost you hundreds or even thousands of dollars. But you get it for FREE in the One Funnel Away Challenge.

These calls are valuable because they’re not scripted or pre-recorded.

They’re happening in real time with real problems from real students. You might hear someone ask the exact question you’ve been wondering about, or you might discover issues you hadn’t even thought of yet. Either way, you’ll build your funnel with confidence knowing experts have your back.

You’re getting direct access to million-dollar minds at a rock-bottom price.

Can’t make it to a live call? No problem.

The OFA team records every coaching session in full, so you can watch at a time that works for your schedule.

One Funnel Away Challenge coaching call replays

It’s even better that you can view all past call replays.

All of the One Funnel Away Challenge live call replays

This means you never miss out on valuable insights, even if your calendar gets crazy. Watch the recordings at night, during lunch breaks, or whenever you find a quiet moment to focus.

💡 Pro Tip: While the OFA team will answer questions about your specific business, Russell focuses on questions that benefit the entire group. If you want your question answered, try to join the live call – first priority goes to those present on the call. Russell can give you a better answer when he can talk with you directly and fully understand your question, which can be hard to do just through written text.

Who Will Get the MOST Value From The One Funnel Away Challenge?

The OFA Challenge delivers massive value for specific types of entrepreneurs:

  • Complete beginners with no business experience
  • New ClickFunnels users – you get a ClickFunnels account FREE for 90 days!
  • Affiliate marketers looking to build sustainable income
  • Info product creators ready to package their knowledge
  • Coaches who need a system to attract high-quality clients
  • Consultants wanting to scale beyond trading time for money
  • Agency owners seeking to systematize client acquisition
  • Physical product sellers – both e-commerce and Amazon/Shopify merchants

What I love about this challenge is that it provides a complete roadmap for creating your own product or service from scratch, even if you have zero business experience.

I’ve watched people transform from total newbies to confident funnel builders in just a few weeks. Some even pivot to offering funnel consulting services to other businesses!

This challenge is pure gold for those selling other people’s products (Affiliate).

You’ll build a targeted email list of potential buyers and learn exactly how to nurture those relationships into consistent sales.

BONUS TIP: Sign up to the Affiliate BootCamp for free. You can access 100 different plans from ClickFunnels’ super affiliates. You get to see behind the scenes of their most successful funnels!

📖 Read more: Affiliate Bootcamp Review: Everything You Should Know

No products yet, but not excited about affiliate marketing? 

ClickFunnels now integrates directly with Zendrop.

This gives you instant access to MILLIONS of ready-to-sell physical products that you can customize and import into your ClickFunnels workspace with one click.

The best part?

Zendrop handles all shipping and fulfillment, letting you focus purely on marketing and sales. This is perfect for starting an e-commerce business without inventory headaches.

And if you already have your own products or services?

This is where the OFA Challenge really shines. You’ll optimize your entire sales process, build a list of qualified buyers, and scale your funnels faster than you thought possible.

I Don’t Recommend The One Funnel Away Challenge For

From my experience, here are businesses that probably won’t get their money’s worth (or less) from the OFA Challenge:

  • Local service businesses like hair salons, coffee shops, and restaurants see limited benefits. These businesses thrive on foot traffic, location, and in-person experiences – not complex online funnels.
  • Luxury product sellers who deal with high-ticket items like diamonds or premium electronics face unique challenges. The OFA strategies work best for products with broader market appeal and simpler buying decisions.
  • B2B companies with complex sales cycles will find that parts of the challenge don’t match their reality. When your sales process involves multiple decision-makers, custom proposals, and months-long nurturing, the standard funnel templates need significant modification.
  • Previous OFA Challenge members, who are wondering if 4.0 brings revolutionary new content – honestly, it doesn’t. You likely won’t discover groundbreaking new strategies unless you want access to the Fill Your Funnel Challenge or Ecommerce training.

I’m not saying these businesses can’t benefit from funnel marketing – they absolutely can!

But the OFA Challenge isn’t tailored to your needs, and you might struggle to apply many core lessons.

What’s Inside The One Funnel Away Challenge 4.0 (Complete Upgrade)?

Brand-new OFA Challenge 4.0 contains Russell’s latest techniques to help you create a successful funnel in the next 30 days (or less)

What makes version 4.0 special? It’s more effective, more straightforward, and gets you results faster than previous versions.

The original challenge helped thousands of funnel builders launch their first successful funnel, leave their 9-5 jobs, and even reach the prestigious Two Comma Club ($1,000,000+ through a single funnel).

Before you start, you choose your path – expert or ecom.

One Funnel Away Challenge review: Choose your path expert or ecommerce

Don’t worry about picking “wrong” since you can access both paths inside the membership area.

1. Expert Journey

one funnel away challenge expert lessons

The Expert Journey inside the OFA Challenge 4.0 track is designed for people who sell information products like books, courses, or coaching programs.

It gives you 10 powerful video training sessions (about 40-60 minutes each day).

The goal is simple: To help you build one FUNNEL that converts, one PRESENTATION that sells, one amazing OFFER, and one solid TRAFFIC source.

Day 1 starts with an introduction to the challenge.

The training has two parts that changed how I think about business. First, Myron Golden delivers his “4 Levels of Value” presentation.

One Funnel Away Challenge review day 1: 4 level of value by Myron Golden

He shows you why making more money isn’t about working harder but moving up to higher value levels.

Then Russell helps you get clear on what you want and how to get it.

ofa challenge review Definiteness of purpose

This Day 1 mindset work is critical. Without it, even perfect execution won’t get you where you want to go.

Days 2 and 3 focus on creating an offer people can’t refuse.

One Funnel Away Challenge review day 2

Russell Brunson shows you how to identify your target audience using four key questions from his “Secrets Formula.”

  • Who is your dream customer?
  • Where are your dream customers congregating?
  • What is the bait you’ll use to attract your dream customers?
  • What is the unique result or value that you can create for your dream customers?

If you’re just starting out, he helps you find your perfect niche. I really love his Funnel Hacking and Offer Hacking concept – it’s like studying what successful companies do and adapting their winning strategies.

📃 Note: To learn more about these strategies, I highly recommend you read his books Dotcom Secrets and Expert Secrets.

From Days 4 through 9, you’ll build each piece of your funnel:

  • Day 4: The Ask Campaign – find out exactly what your market wants
  • Day 5: Building your funnel in ClickFunnels
  • Day 6: The Perfect Webinar – create a sales message that works
  • Day 7: Creating your VSL (Video Sales Letter) page
  • Day 8: Designing your order form that converts
  • Day 9: Setting up your membership site to deliver value

Day 10 is my favorite part – it’s all about Traffic. Eric Thayne reveals how he built his personal brand on social media and gained 1000+ followers daily (and turned them into clients) with ONE simple daily video.

One Funnel Away Challenge review day 10 - Traffic: Eric Thayne (short video)

What grabbed my attention was learning that Eric’s company has produced over 500 million views for other businesses on the internet and got them published by some of the biggest online media outlets in the world (The Huffington Post, Good Morning America, BuzzFeed, etc)

Yet for some reason, he couldn’t seem to do it for himself!

The #1 secret that finally convinced him was following Russell Brunson’s advice: Publish consistently.

This part alone was worth the entire challenge price for me

 Why? Because it showed me that even top-level experts struggle with the same consistency issues I do – and offered a simple, actionable solution.

No fancy algorithms or complicated strategies – just showing up daily with value. This approach has helped me grow my own audience faster than anything else I’ve tried.

What I love most about Russell’s approach is how he breaks down this complex process into simple daily steps. By the end of the Expert Journey, you’ll have a complete sales system ready to go.

2. Ecommerce Journey

One Funnel Away Challenge reivew: Ecommerce track

The Ecom Journey is taught by Trey Lewellen and is designed specifically for people who want to sell physical products online. This track is perfect for you if you’re in the ecommerce space.

Trey’s goal is simple: He shows you how to find hot products and launch them fast inside ClickFunnels.

What I love about his approach is that it’s practical and proven in the real world.

The Ecom track has two modules: Beginners and Advanced.

The One Funnel Away Challange Ecom track has two modules: Beginners and Advanced

The Beginners section gives you a 10-day training covering all the basics of the ecommerce funnel. You’ll learn essential skills like:

  • Finding winning products that make money
  • Pricing strategy
  • Building a complete funnel that turns visitors into customers.

What surprised me was Trey’s honesty about his journey. He shares that he built 100 funnels, but only 2-3 were profitable.

That’s the truth most “Gurus” won’t tell you.

His solution? Use quiz/survey campaigns to discover exactly which products people want to buy before you invest heavily in them. This approach alone can save you thousands in wasted product testing.

🔥 Spoiler: You will get REAL-WORLD examples from real OFA Challengers. Each survey has received a minimum of 100 submissions!

I loved his Facebook Ads training.

Yes, it’s not about a technical video with a Facebook campaign screen. Instead, he focuses on strategy – the thinking behind successful campaigns.

This matters because most people build funnels but have no idea how to get traffic to them. Facebook ads give you the fastest way to test if your funnel works or not, so you can save time and money.

💡 Pro Tip: If you’ve never run Facebook ads, YouTube is your friend. You can learn all the technical stuff there for free or spend a few bucks on a Udemy course. These resources aren’t perfect, but they’re good enough to get started. I’ve found that profits come from the strategy behind your ads, not from knowing every technical detail. Trey’s strategic approach is what makes his training so valuable.

For advanced marketers, the beginner stuff might seem basic. That’s where the Advanced modules come in.

The Advanced section has 4 powerful video trainings with business-changing advice.

One amazing lesson shows how to turn from DEBT centers into PROFIT centers.

One Funnel Away Challenge review ecom track advanced day 1

For example, Trey was paying $5,000 for copywriting per product, with 24 products yearly – costing him $120,000 annually!

How did he save his money?

🔥 Spoiler: He used the Napoleon feature inside his Clickfunnels account.

Another valuable lesson helps you find a balance point and escape the chaos of daily operations.

Trey shows you how to organize what you’re doing day after day so you can work on growing your business instead of just running it.

OFA challenge review ecom track advanced day 2

These lessons help you in ways most courses don’t touch.

While others focus on tactics, Trey helps you build a lasting, profitable business that won’t burn you out. He shows you how to make your ecommerce business fit your life, not take it over.

After watching both tracks, I really appreciate how the Ecom Journey gives you both practical skills to make sales now and smart thinking to build a business that grows without eating up all your time and energy.

Is The One Funnel Away Challenge Difficult?

The difficulty of the One Funnel Away Challenge depends on your background and commitment.

Let me be straight with you – this isn’t a casual course where you can skip days or half-listen while scrolling through social media. It’s an action-packed program demanding your full attention for 10 days.

Each day brings new:

  • Training videos packed with practical knowledge
  • Specific missions to complete
  • Step-by-step tutorials to guide your work
  • Live advice sessions to answer questions
  • Technical support to keep you moving forward

The real magic of the One Funnel Away Challenge isn’t just the valuable knowledge. It’s how the program transforms your learning experience and creates the perfect conditions for massive success.

Your background makes a DIFFERENCE.

Already familiar with digital marketing and ClickFunnels? You’ll likely grasp concepts quickly and implement them with less frustration.

Complete beginner? You’ll need to put in extra work and stay focused. The learning curve can be steep, but the step-by-step guidance helps tremendously.

What matters most is your commitment.

Give this challenge 100% of your focus and energy. Attack each day’s mission with determination. This approach will help you extract maximum value regardless of your starting point.

I’ve seen beginners transform their businesses by following instructions and staying consistent. I’ve also seen experienced marketers discover amazing new strategies they never would have found.

The challenge isn’t about being easy – it’s about being effective. And that effectiveness comes from your dedication to the process.

4 Things I Wish I Knew Before Starting The OFA Challenge

Let’s talk about a few changes and drawbacks in the new OFA Challenge. I want to give you the full picture so you know exactly what to expect.

1. Copywriting Skills Are Essential But Not Covered

The previous version of the One Funnel Away Challenge included copywriting training from Jim Edwards and access to Funnel Scripts Lite. This was helpful for beginners who struggled with writing sales copy.

The Copywriting modules in the One Funnel Away Challenge v1.0

OFA challenge 4.0 doesn’t include these copywriting resources anymore.

While you’ll learn Russell’s perfect webinar lessons to create amazing presentations for your video sales letters or webinars, you might hit some snags.

  • Writing catchy titles
  • Compelling headlines
  • Persuasive bullet points
  • and effective email follow-up sequences

They can be tough when you’re just starting out.

One Funnel Away Challenge review day 6 Perfect Webinar

Don’t worry, though – these changes don’t make the challenge any less valuable.

The core training from Russell Brunson is still incredibly powerful. You’ll learn the exact funnel-building framework that has generated millions of dollars across countless industries.

💡 Pro Tip: Need help with your copywriting? Get the Copywriting Secrets book and sign up for the free version of Funnel Scripts to generate headlines and your first email follow-up sequence.

2. Lack Of Funnel Design Training/Lesson

The One Funnel Away Challenge shows you how to build funnels using ClickFunnels from a technical standpoint.

You’ll learn where to click, how to add elements, and how to publish your pages. This is super valuable, but there’s a gap worth noting.

OFA challenge review: Building your funnel in Clickfunnels

What you won’t get is training on actual design principles.

The challenge doesn’t teach you about visual hierarchy (what elements should stand out the most), how to choose fonts that work well together, or how to create layouts that guide the eye naturally down the page.

Color psychology and creating a cohesive palette? That’s missing, too.

Think of it as learning to drive a car without knowing how to navigate. You can operate the vehicle, but it might not create the most attractive route to your destination.

You might want to pick up some dedicated funnel design training elsewhere.

Strong design skills let you create funnels that convert well, look professional, and stand out from the cookie-cutter competition.

💡 Pro Tip: Download the Funnel Hacker Cookbook for free. The book contains all the elements and pages necessary to build your funnel. Also, it shows you all the core funnel types that you need.

3. Implementation Takes Longer Than Expected

The One Funnel Away Challenge claims to be a 10-day program. But the truth is, your actual journey will be much longer.

Most people need 30 days, 90 days, or even more to implement everything. Your timeline depends on your starting point and how fast you can execute each step.

Let’s talk about creating offers. The challenge covers this on days 2 and 3.

Sounds quick on paper, right?

Not so fast. I’ve watched many people spend weeks crafting just their first offer. And that’s only the main offer! You still need to create:

  • Order bump offers
  • Upsell offers
  • Downsell offers

Then comes the design phase. Building your landing pages and making them look good takes time, too.

You won’t become a funnel master in 10 days. The One Funnel Away Challenge is your starting point, not your finish line.

Think of it as getting a map for your funnel-building journey. The goal is to help you launch your first funnel faster than you would alone.

You’ll master Russell’s proven methods to fine-tune and eventually profit from your hard work.

Give yourself grace. These valuable skills are worth the extra time it takes to nail them right.

4. The Challenge’s Lessons Don’t Fit Every Business Model

The One Funnel Away Challenge isn’t perfect for every business out there.

Got a local coffee shop? Run a grocery store? Sell luxury watches? You’ll notice some lessons don’t match your daily business needs. These businesses thrive on location, personal touch, and face-to-face service.

The challenge works AMAZING for digital products and information businesses. That’s where these proven strategies create remarkable results fast.

Physical product businesses can absolutely benefit, too!

The OFA training includes specific lessons for product-based businesses that want to boost online sales.

But let’s be honest – B2B service companies face unique challenges:

  • Sales cycles stretch much longer
  • Multiple decision-makers involved in purchases
  • Need for customized proposals instead of automated funnels

I tested these methods with a consulting firm. The value ladder concept was brilliant, but we had to revamp the funnel steps to match their client process.

Think of the challenge as a POWERFUL toolbox. Some businesses use every tool, while others grab just a few valuable instruments. The secret is knowing which parts apply to your unique business.

DON’T let this stop you!

Even if you can’t use 100% of the training, the core marketing principles are absolute GOLD for any business wanting to grow online.

What Is The Fill Your Funnel Challenge?

fill your funnel challenge day 1

You built a funnel. Now what? Traffic remains the #1 roadblock for most entrepreneurs. You can have the best funnel in the world, but without visitors, it’s just digital real estate collecting dust.

The Fill Your Funnel Challenge solves this exact problem.

This 4-week complete course stands separate from the One Funnel Away Challenge. It teaches you how to start generating both organic traffic for FREE and how to set up paid ads that actually convert. The training covers everything from social media strategies to search engine visibility to paid traffic campaigns that don’t waste your money.

The beauty of this challenge? These traffic strategies work on ANY platform.

  • Facebook could shut down tomorrow
  • Google could change its algorithm.
  • Instagram could vanish.

But these proven traffic secrets would still work because they focus on timeless principles, not temporary platform tricks.

This isn’t theory or fluff. This is the exact system Russell uses to drive buyers to his funnels daily.

Previously, the Fill Your Funnel Challenge was free with the One Funnel Away Challenge. But as of this review, it is now sold as an add-on for $47.

One Funnel Away Challenge Upsell

Should you buy it? In short, yes.

Here’s why $47 is still a steal:

  • A single paying customer from your new traffic could cover this cost 10x over
  • Professional traffic consultants charge $100-$200 per hour for this knowledge
  • You’re getting 4 weeks of daily training for less than the cost of dinner for two

😜 SPOILER ALERT: The Fill Your Funnel Challenge teaches the same core strategies Russell shares in his Traffic Secrets book. If $47 feels too steep right now, grab the book for free (just cover shipping). The book costs less than the course but lacks the daily assignments and community.

What makes this challenge stand out is the daily task structure.

Each day, you get specific assignments that build on each other. No guesswork. No wondering what to do next. Just follow the system and watch your traffic grow.

I could write an entire article just reviewing this challenge (and maybe I will). But for now, my recommendation is simple: grab the Fill Your Funnel Challenge if you can, or at minimum, get the Traffic Secrets book.

Final thought

The One Funnel Away Challenge isn’t perfect, but it delivers extraordinary value where it counts.

It cost you $100 in the past, but it is FREE now with your Clickfunnels account. 

You can access an incredible wealth of powerful resources that would cost thousands elsewhere.

I’m talking about comprehensive step-by-step training, expert guidance, practical materials, and weekly expert calls with successful marketers.

After completing the challenge, I can say it transformed my approach to online business. The value-to-price ratio is simply remarkable.

What you’ll walk away with:

  • A powerful 10-day video coaching program designed specifically for today’s competitive digital marketplace
  • A daily homework/checklist lets you forget the stress and confusion about what to do next.
  • Proven, high-converting funnel templates that boost sales
  • The course library helps you improve your new skills (funnel, selling, marketing strategy, ads, traffic generation, and so much more)

Frankly, I can’t understand why everybody doesn’t take advantage of this offer. The risk is minimal, but the potential reward is enormous.

Look, I’m not going to pressure you. This challenge requires commitment and focused work. But if you’re serious about building an online business with sales funnels that convert, this is the most direct path forward.

The choice is yours – stay where you are or take a powerful step toward the profitable business you’ve been dreaming about!

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OFA Challenge – FAQ

Absolutely! The OFA Challenge welcomes complete beginners.

You’ll learn all the basics step-by-step:

  • Creating your customer avatar
  • Building your offer
  • Designing your pages
  • Getting traffic to your funnel

The challenge gives you ready-to-use templates and examples. Plus, you’ll get support from the community and coaches. Just bring your willingness to learn and take action.

No, a ClickFunnels account isn’t mandatory.

You can apply the strategies Russell Brunson teaches with any funnel builder software you prefer.That said, the training uses ClickFunnels for all examples and demonstrations.

The Challenge includes a free 14-day ClickFunnels trial to help you follow along. You can try it out and decide later if it’s right for you.

When you join the OFA Challenge, you get a 14-day ClickFunnels Pro trial. After those 14 days, your card will automatically be charged $297/month (or $97/month if you change plan).

If you don’t want to continue with ClickFunnels, cancel before your trial ends. Also, you will LOSE access to the One Funnel Away Challenge.

The OFA Challenge comes with a full 30-day money-back guarantee. If the challenge doesn’t meet your expectations for any reason, just request a refund within 30 days of purchase. No questions asked, no hoops to jump through – you’ll get your money back.

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Author

Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!