russell brunson ofa challenge mockup

Brand-New One Funnel Away Challenge 3.0

Learn How To Build Ecom Or Expert Sales Funnel In The Next 30 Days

One Funnel Away Challenge Review: Worth Or A Hype?

one funnel away challenge review
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The One Funnel Away Challenge is the best investment I ever made.

It’s a step-by-step blueprint for effortlessly creating and scaling your sales funnels. Unlike other reviews you might come across, my focus isn’t on boasting about my earnings, whether they be in the six or seven figures.

I understand that such claims often seem far-fetched and may not resonate with your experience.

Instead, I will give you the facts you need to make important decisions.

I’ve used this course since 2019, including the newest version – OFA Challenge 3.0. In this amazing One Funnel Away Challenge review for 2024, I’ll cover:

  • What is the One Funnel Away Challenge
  • How the challenge works
  • A detailed look at what’s new in the latest version.
  • Pros and cons
  • Why people love and hate this program

Enjoy coffee, close all your OFA Challenge review tabs 😆 – And we’re off.

HEADS UP: Most other One Funnel Away Challenge reviews I’ve read were about version 1 or 2 -outdated and unavailable anymore. Make sure you’re reading the newest version to get the right info.

Key Takeaways

The new OFA Challenge contains Russell’s latest techniques and strategies to help you launch a highly successful funnel in under 30 days.
You can get the OFA Challenge for free by starting your 30-day trial with ClickFunnels.
Also, current Clickfunnels users can get the training for free inside your customer center.
Don’t want to use or try ClickFunnels? The One Funnel Away Challenge price is $100 for lifetime access.
The latest OFA challenge features improved video training and a better course structure. It also includes new lessons and coaches. (Eric Thayne, Kristine Mirelle, Alex Charfen and Alison Prince)
Gain complimentary access to a suite of essential software tools – Geru, Pyks, Courserate, and Email Generator.
For VIP members, launching and promoting your funnel is now easier than ever. You get to work EXCLUSIVELY with Russell Brunson’s OFA consultants every week.

One Funnel Away Challenge Review: Is It Worth It?

It’s the most popular sales funnel course ever! That’s saying enough.

The One Funnel Away Challenge is practice, hands-on training that gives you a clear advantage. In 4 weeks, you can be on your way to:

  • Creating a product or service you can launch.
  • Mastering Sales Funnel Strategies.
  • Building an email list of highly qualified leads.
  • Follow up with your audience and build a relationship with them.
  • Scaling your product sales faster using sales funnels.

This is the only course closer to the Funnel Builder Secrets, but free. You don’t get the same training quality, strategies, tools, and support. But it offers a solid foundation, takes lessons from the superstars, and is guaranteed to boost sales.

If you’re looking for maximum value at minimum cost and don’t need all the bells and whistles. This challenge is perfect. And it’ll SAVE you about $1997.

The downside was the need for more guidance on sales funnel copywriting. There are awesome video trainings to help deliver sales messages, but I think it only works for some.

After all, when comparing the price and training quality, the One Funnel Away Challenge is simply no comparison.

Pros And Cons Of The One Funnel Away Challenge


Designed for today’s competitive market, this brand-new One Funnel Away Challenge equips you with cutting-edge skills to thrive in any niche.
The program supplies all the materials you need to start.
Access to a high-energy private community where help and support are readily available.
Build and launch your sales funnel faster than you ever thought possible.
A day-by-day plan to launch funnels the right way. Say goodbye to struggle, guesswork, and no more headaches.
You can get started for FREE.


It’s a BEAST. You may get overwhelmed because the course packs a lot in a short time frame, requiring focused attention.
There are a few upsells, but they’re completely optional
The program costs $100, which is a notable investment, especially for non-Clickfunnels users.

What Is The One Funnel Away Challenge

The One Funnel Away Challenge (OFA Challenge, for short) is the world’s most popular sales funnel training course. It includes a 4-week online training course designed as a day-by-day video coaching (missions), daily homework, live Facilitator (for VIPs), private community, exclusive tools, and private resources.

It aims to help you quickly create irresistible offers, grow email lists, connect with your audience, and launch your first (or next) sales funnel from the ground up with no prior experience.

The OFA challenge removes the hard work and doubt from starting your online business by walking you step-by-step through building a successful sales funnel.


  • The right mindset for entrepreneurs
  • Identify your ideal customer
  • Creating your offer
  • Build your brand
  • Up-to-date types of sales funnels
  • Measure and test your funnels
  • Driving traffic
  • Marketing strategies for the next level

In theory, even someone with little or prior digital marketing experience could use the One Funnel Away Challenge course to build a 5-figure or even SIX-FIGURE business and earn 2 Comma Club Awards.

one funnel away challenge testimonial
Daniel Okon – $36k+ from the first of many funnels he built

I’m not saying you have a golden ticket to success just by buying the challenge. It’s not what I want you to expect from the course.

The challenge is not easy!

You MUST commit and take MASSIVE action. I’ve seen many people give up before the 30-day mark; while some manage to earn $1000, others achieve even more.

In my experience, your sales funnel rarely works the first time. The KEY here is you need to learn and implement what Russell teaches and launch your funnel as fast as possible.

Then, see how the market reacts.

Failed? It’s totally fine. Just tweak it as Russell shows in the course and try again. Keep at it until your funnel turns a profit.

That is what the One Funnel Away Challenge is all about.

How Does The OFA Challenge Works?

You remember I mentioned it briefly before, right? Well, let’s not just skate over it this time. Let’s dive into the basics of what’s included in the One Funnel Away Challenge.

Picture this: At its core, the OFA Challenge is like a Swiss Army knife for marketers – it’s got:

1. The 30-Day Video Coaching

Over 30 easy-to-follow video lessons give you an insider’s grasp of the intricate world of digital marketing. My funnel was doing well before joining the challenge, but I still learned tons of new information.

After following the course, I understand the reason why downloading the 6-figure sales funnel templates from Mr. Gurus NEVER works. (While it makes easy profits for them)

This isn’t just surface-level stuff and boring theory you easily watch on YouTube, Udemy, or anywhere else.

Russell Brunson created sales funnels more than anyone. He popularized the concept of sales funnels and helped many entrepreneurs make over a million dollars.

Nowadays, many people try to preach about the funnel and #CopyRussell, but most of them can’t deliver the awesome experience he does.

2. Daily Mission/Assignment

Each day, you’ll get a new mission from the training – think of it as your secret agent assignment to master funnel strategies without the head-scratching confusion of real-world scenarios!

one funnel away challenge workbook pdf
Example of the One Funnel Away Challenge’s mission

As you implement these proven techniques, you’ll begin to notice a transformation in your online business.

It’s like watching a slow-motion magic trick: subtle daily changes lead to sustainable growth and success.

Looking back after these 30 days, you’ll be amazed at the journey. Of course, 30 days is insufficient to turn a business from ZERO to HERO!

But you’ll soon see a thriving business that wasn’t there a few months ago and sales numbers that make you dance happily.

3. Private Supportive Community

This is your new favorite spot for the next 4 weeks of the OFA Challenge!

You’ll meet like-minded people, where you can discuss your progress, insights, and any aha-moments from the training!

The community is designed similarly to the Facebook group but has no distractions.

the one funnel away challenge community

Feeling stuck with your funnel? No-worry!

In this club, chances are someone else has been right where you are now. They’ve faced the same challenges and figured them out, so they can give you the advice you need.

Plus, the Clickfunnels support team is here and ready to assist you within 24 hrs.

4. Amazing Tools

The OFA Challenge gives you almost materials you need to kick-start your funnel online.


  • Funnel Scripts Lite version: This tool helps you create important parts of your marketing content. You can generate email sequences, titles, headlines, ad copies, and even a specific avatar for your product. This is especially useful if writing isn’t your strong suit or if you’re unsure how to start.
  • Geru: Simulate and plan your funnel. It can give you an idea of how your funnel might perform before you launch it. This can save you time and money by helping you make adjustments early.
  • Courserate – Finding the right subject for your course can be challenging. Courserate helps you identify the perfect topic, see how your idea has trended over time, and evaluate profit potential, ensuring your course is appealing and relevant to your target audience.
  • Pyks – Generate beautiful e-covers for your books. It’s great if you don’t have design skills or the budget to hire a professional designer.

Buying these tools separately could cost you hundreds of dollars. However, Russell Brunson offers them for free as part of the OFA Challenge. This makes the challenge an extremely valuable opportunity for anyone looking to start or enhance their online business presence.

Who Might Benefit From The One Funnel Away Challenge The Most?

The knowledge, fast, easy access, and time-saving of the One Funnel Away Challenge are ideal for:

  • Brand new/ Beginners
  • Affiliate/ Network Marketers
  • Infor product creators
  • Coaches
  • Consultants
  • Agencies
  • Physical e-commerce products
  • Selling on Amazon or Shopify

Basically, if you don’t have a business yet or haven’t tried this before, the One Funnel Away Challenge will teach you how to create your own product or service.

The challenge guides you every step of the way to build funnels so you can become a Funnel Building or Funnel Consultant.

If you sell someone else’s products, the OFA Challenge is a one-stop course that helps you build an email list of people you can sell to. You’ll get a perfect plan to follow up with your audience, build a relationship, and turn them into buyers.

Finally, the course will help you optimize your sales process more efficiently if you already have your own products or services.

You’re NOT only building a list email of buyers, creating and scaling your funnels fast, BUT also learning how to get people applying to work with you.

What Inside The One Funnel Away Challenge 3.0 (Complete Upgrade)?

ofa challenge review

OFA 3.0 is the latest version of the One Funnel Away Challenge

This new OFA Challenge contains Russell’s latest techniques and strategies that will help you launch a highly successful funnel in under 30 days.

This training will be better… it will be easier… it will get you to the finish line FASTER!

For many funnel hackers, the original challenge was what helped them launch their funnel, quit their day job, and propel them towards the Two Comma Club.

Pre-Training Week – Belief & Prep


This week, Russell broke down everything you need to know about funnels

  • What they are
  • How they work
  • Why they’re essential for your business.
  • How Clickfunnels page builder work

Whether you’re a seasoned entrepreneur or just starting, this training is your first step toward funnel mastery.

I personally like the art of Funnel Hacking.

It’s all about learning from those who’ve already succeeded, so you don’t have to start from scratch. Basically, shortcut your time to success by cutting down on trial and error.

Besides, the “Who Not How” concept is incredibly mind-opening.

It’s all about leveraging others’ expertise to fast-track your success — about working smarter, not harder.

Implementing this concept means accelerating your journey and focusing on your strengths while others fill in the gaps.

Week 1 – Building your List

ofa challenge review 2

Unlike typical sales funnel training that begins with funnels, frameworks, traffic, or storytelling, the OFA challenge takes a unique approach. It starts with a less-discussed yet crucial topic on the first day – the Definiteness of Purpose

I won’t reveal too much here, as experiencing it firsthand is far more impactful. I encourage you to dive in and discover it for yourself.

This journey is about progressing with confidence and belief, replacing fear with faith. By embracing this approach, you’ll move forward more effectively, driven by a clear purpose and positive mindset.

Next, Russell Brunson walks you through the following:

  • Identifying your dream customer
  • The 6-core funnel pages
  • How to build a squeeze page and thank you page (strategies and tactics)
  • How to write and set up your first 6-day email sequence
  • and 2 Comma Club secret.

I love how Russell Brunson explained 6 core funnel pages, which are easy to understand even if you’re a novice.

Look at the slide above. No more struggling with “which funnel I should build.” All you do is:

  1. Look at your current product or service and check the price.
  2. Choose the funnel that fits based on the slide.
  3. Build your funnel pages.
  4. Done!

You see, it’s that simple, right?

Week 2 – Creating Your Offer

Remember when I mentioned that just using someone else’s funnel templates is like trying to bake a cake with only flour? Yeah, it doesn’t work out so well.

So, you’ve heard about Funnel Hacking from Russell Brunson, right? It’s like being a detective in the digital world.

But here’s the catch: some folks treat it like a copy-paste exercise. They swipe everything from their competitors – layout, colors, even the button that says “Buy Now.”

Next thing you know, their funnel flops, and they’re out there yelling, “This thing doesn’t work!” or “Russell Brunson scam!”

But here’s the deal: you gotta be a bit of a mad scientist. Mix a bit of your competitor’s secret sauce with your special ingredients. It’s not just about reverse engineering; it’s about mastering the art of funnel building.

And guess what often determines whether your sales funnel succeeds or fails? Your Offer!

This week, you’ll learn:

  • The difference between product and offer.
  • How to create an irresistible offer.
  • How to create your membership site/customer center.
  • How to create a sales page and order form.
  • Create your sales message.
  • 5-minute webinar script and example
  • Billionaire code

Week 3 – Launching Your Funnel

This week includes:

  • How to create an Order Form Bump
  • How to create upsell pages
  • How to design an order confirmation page
  • Testing your funnel the right way
  • Set up your email campaign
  • Become a funnel builder

Week 4 – Fill your Funnel

ofa challenge review day 29 - Fill Your Funnel

It’s time to drive traffic to your sales funnels.

This week, Russell will change your mind about traffic generation.

However, Russell’s approach to the Traffic topic was different. We’re not just talking about the run-of-the-mill tactics for platforms like Facebook Ads, SEO, Google Ads, YouTube, TikTok, etc.

Russell’s got a unique spin on things.

He steers clear of platform-specific screenshots in this course. Why?

Because he knows the platform interface and algorithm changes faster than a chameleon on a rainbow.

What works today might not work tomorrow. So, he’s all about those evergreen strategies that stand the test of time and work across any platform you fancy.

In fact, Russell cooked up a brand-new challenge specifically for mastering traffic. Unfortunately, it’s still in the oven as I write this review. You can totally jump on the waiting list and be the first to dive in when it launches.

fill your funnel challenge waiting list

While you’re eagerly waiting for Russell’s game-changing challenge, there’s no need to sit idle. Why not broaden your traffic-increasing toolkit with some wisdom from other stellar experts? Let’s break it down:

  1. Short Form Video Framework with Eric Thayne: Dive into the dynamic world of short-form videos. Eric Thayne is your go-to guy here, showing you how to captivate and engage audiences in just a few seconds. Think TikTok, think Instagram Reels – this is where the magic happens!
  2. Funny Ads Framework by Kristine Mirelle: Ever chuckled at an ad and thought, ‘Wow, that was clever’? That’s the Kristine Mirelle effect for you. She’s got the secret sauce to making ads that are not just funny but memorable. Humor sells, and Kristine’s framework shows you exactly how to blend comedy with commerce.
  3. Influencers with Alison Prince: The power of influencers in driving traffic is undeniable. Alison Prince breaks down the art of leveraging influencer partnerships. Whether it’s Instagram stars or YouTube personalities, learn how to collaborate effectively to amplify your reach.
ofa challenge review week 4

Each of these experts brings a unique flavor to the traffic generation feast. So, while Russell’s masterclass is simmering, get a taste of these diverse strategies and boost your traffic today!

Is The One Funnel Away Challenge Difficult?

It’s hard to say whether the One Funnel Away Challenge is difficult.

But it’s an intense course you won’t waste a day in 30 days. Every day of your life has the appearance of knowledge, tasks, and challenges.

Specifically, the coach will provide you with:

  • Collection of training videos.
  • Mission.
  • Video tutorials help you complete the task.
  • Conversations help advice.
  • Support fixes technical errors.

It can be that, in addition to providing in-depth knowledge, the One Funnel Away Challenge also does a great job of improving the learning experience and creating conditions for you to achieve huge success.

Therefore, whether it is easy or difficult for you to pursue and complete the course, it all depends on how you use your existing knowledge and exploit the support of experts.

If you have a background in digital marketing and have been to ClickFunnels, you will quickly grasp the knowledge of the course.

But if you’ve never done anything on the list above, it will take a lot of work and effort.

Whether you are an experienced or a beginner, you need to be 100% focused, taking on the challenge with seriousness and concentration to get the most out of the course.

One Funnel Away Challenge Bonuses Review

1. Geru Funnel Simulator Software

Geru is not simply a funnel mapping tool. It allows you to simulate your sales funnel in different scenarios before investing money.

Say you’re paying $1 for each click on your ads (CPC), and you have a series of steps in your sales funnel, like a sales page, confirmation page, upsell pages, and down-sell pages, each with a certain success rate.

What if the cost per click goes up to $1.5?

In this case, using Geru, you might find out that you’d start losing money.

But what if you make your sales funnel more effective? Say you improve the conversion rate:

  • Sales page from 12% to 18%
  • Upsell 2 from 8% to 10%
  • Downsell 2 from 7% to 10%

Even though you’re paying more per click now ($1.5 instead of $1), Geru can show you that these improvements might actually lead to making profits.

Russell Brunson also crafted a video, “Why Funnels Fail.” Watch it below to learn how to avoid common pitfalls in your marketing endeavors.

YouTube video

2. Pyks E-Cover Generator Software

Ever found yourself scratching your head, wondering how to design that perfect cover for your eBook or course? Well, worry no more! Pyks, shining brightly on, is your knight in digital armor, ready to rescue you from the design doldrums.

I love this eCover Creation Software.

It’s a creative powerhouse right at your fingertips. Imagine having the prowess of a full-scale design studio but without all that intimidating complexity.

Whether you’re jazzing up an eBook cover or giving your course visuals a dash of pizzazz, Pyks turns the whole process into a piece of cake.

pyks ecover software example

Pyks is incredibly user-friendly. You don’t need to be a designer to master it. In no time, you’ll be crafting like a pro, thanks to its vast array of options – we’re talking 40 different eCover types and a whopping library of over 300,000 graphics and stock photos. Unleash your creativity without any limits!

Pyks is a steal at $49/month. However, you can snag it for FREE when joining the One Funnel Away Challenge. It’s a deal that’s hard to beat, offering immense value for anyone looking to elevate their digital products.

3. Email Copy Generator

email copy generator

Imagine creating a 6-day email sequence at the click of a button without any copywriting experience.

Email Copy Generator revolutionizes the way you communicate with your audience. You’ll have high-converting emails ready to dazzle your list in just a few minutes.

Think of it as your easy-breezy, plug ‘n’ play solution. Just input your content tailored to your offer and audience, and you’re all set!

It’s that simple.

  • Wave Goodbye to Frustration: No more endless hours spent trying to craft the perfect email.
  • Cut Down Costs: Forget about shelling out big bucks for copywriters who may not deliver as promised.
  • Eliminate Writing Anxiety: The fear of sending out ineffective emails? A thing of the past.

Now, even if you’ve never written an email before, you can create compelling content in a snap.

On top of that, here’s what Russell Brunson didn’t mention on the OFA Challenge sales page.

When you get the Email Copy Generator, you also have access to the Funnel Scripts Lite Version, which includes:

  • Product Specific Avatar
  • Core Headline and Title
  • Content Idea
  • Conversion Starter
  • Conversion Ad
  • Lead Capture
  • Sales Copy for Lead Generation Funnel Pages
  • Niche and Offer Detective Wizard

4. Courserate Software

Courserate feels like a secret weapon in the world of online teaching. It’s not just about saving time; it’s about crafting courses that truly resonate with your audience and thrive in the competitive online education market.

If you’re a course creator, you know that creating a course takes a lot of time and effort. Recent research shows that crafting an online course takes 25-500 hours.

That’s a lot of time and effort!

But here’s where Courserate steps in, like your trusted course-creating companion.

With an impressive repository of over 18,510 course ideas, it’s a treasure trove of inspiration. You can instantly spot which topics are trending, ensuring you’re always in sync with current demands.

Evaluate Profit Potential: This feature is a game-changer. By filtering courses based on their popularity, you’re not just choosing a topic you love but strategically selecting one with massive audience appeal.

This strategic approach dramatically boosts your odds of developing a course that connects with a vast audience and has immense profit-making potential.

It’s akin to having a crystal ball, revealing which topics are poised to transform into successful, revenue-generating courses. With Courserate, you’re not just teaching; you’re strategically succeeding.

Final thought

The One Funnel Away Challenge isn’t the best sales funnel training. But it’s really good at what it does.

It has hours of hours step-by-step instruction, professional expertise advice, study materials, and a highly motivated community, all for FREE (if you try Clickfunnels). That’s a steal in my opinion, even if you pay full price at $100.

So, if you’re thinking, “Maybe I should,” please do!

This advanced course gives you everything you need to kick-start your sales funnel online. You get:

  • 30-day video coaching designed for today’s competitive market.
  • A daily homework/checklist lets you forget the stress and confusion about what to do next.
  • High-performing types of funnels that are guaranteed to boost sales.
  • Inspiration from successful people
  • The opportunity to learn a new skill

Frankly, I can’t understand why everybody doesn’t take advantage of this offer. You have so much to gain and absolutely nothing to lose.

Anyway, it’s up to you.

So ends my One Funnel Away Challenge review. I need to eat now!

👉 Read More:

OFA Challenge – FAQ

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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