One Funnel Away Challenge Review by Russell Brunson: Is It Legit?

Are you looking to buy One Funnel Away Challenge by Russell Brunson? Not sure if it fits for you or not? Then you NEED to read my review.

In this review I share the following:

  • What I like and don’t like about the training program
  • Detailed breakdown of each week.
  • What I think about the bonuses included with the course
  • Background on the founders

The goal is to help you know everything about the training and have a right decision.

I have purchased this product so I can show you exactly what it is, the benefit you will get inside.(you can see the invoice below).

Sounds interesting? Let’s get started to find out!

One funnel away challenge proof

Product details

Product Name: One Funnel Away Challenge training program


Price: $100

Format: Membership

✔ EmailPrivate
✔ Facebook Group

what is one funnel away challenge

one funnel away challenge - 30 days summit russell brunson

One Funnel Away Challenge is a sales funnel training course that shows you step by step what you need to do to launch your first or next funnel in the next 30 days. 

You will learn and follow the instructions in 30 days. Instead of spending too much time trying to gather everything on your own, now you have all you need in one file.

ClickFunnels and Russell Brunson are not a new name anymore. I become a fan of Russell after I read his book Dotcom Secrets and Expert Secrets.

That book talks about sales funnels concept.

However, for someone so new to the field, sales funnel is hard to understand and how to use it in their business. The sales funnel – a perfect way for those who want to generate leads and reach out to more clients.

That is the reason why many people asking around what the best training for a sales funnel is. Until now, there’s one answer for that question – One Funnel Away Challenge.

Important: One Funnel Away Challenge training is not a “make money online course” or business opportunity. They teach you marketing strategies, tactics, and concepts based on their knowledge and experience. Don’t get it if you want to find a program that helps you get rich quickly.

About One Funnel Away Challenge Host

Next, I’m going to give you a brief introduction to the product’s authors, the training session created by Russell Brunson, Stephen Larsen, and Julie Stoian.

One Funnel Away Challenge Host

Russell Brunson

Starting with Russell, he is the co-founder of ClickFunnels, which is why his videos would be a valuable source for you to learn and to grow. You will not only understand the “how” but also the “why” behind every step. 

Julie Stoian

julie - host of Funnel builder secrets masterclass

Julie Stoian is a 2 Comma Club X coach, Funnel builder, and digital marketing strategist. She started her journey as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no – holds – barred approach to social media.

In One Funnel Challenge program, she’ll teach you all about technology to build your funnel.

Stephen Larsen

And the last is Stephen Larsen. For 2 years, he was the Lead Funnel Builder at Clickfunnels for Russell Brunson and put over 500 under his belt.

If you familiar with him before, you may know he is high energy and fun. In the OFA challenge, he creates live group calls every week and supports you to complete the challenge. You can see him as your accountability coach.

I really like his live coaching calls because of its more energy and positivity.

Steve J Larsen go live one funnel away challenge
Steve J Larsen go live in Facebook Group

What exactly are you going to be learning in the OFA challenge?

To give you a brief idea of what included in the package, the training will last for five weeks:

In the first week, you will get the pre-training to prepare you with the mindset to get going with the whole new challenge.

Then in the rest 4 weeks, you will receive lessons which illustrate many different aspects you should be familiar with once you start on your own. There is even homework for you to do to understand what you have just learned fully. 

What’s cool about One Funnel Away Challenge is that you can interact with others. You’re getting knowledge and build a network with those who are more experienced than you to complete your mission every day.

In this part of the One Funnel Away Challenge Review, I am going to show you precisely what you are going to get from the training. Let’s follow to find out! 

Week 0: Pre-training – Belief

The pre-training week focuses on the mindset you need to get the best results from the course.

This is a great time to read the 30 days book to find the right idea. What if you suddenly lost everything, what would you do from day 1 to day 30 to save your self?

30 Day’s book included 30 blueprints, 30 different ideas, exactly the action plan of top marketers how they build their online business from ZERO to comeback the top again. You can see the list in the image below.

30 days summit book content

And here is the content of week 0:

  1. You must believe
  2. Failure
  3. Who not how
  4. 10x secrets
  5. Belief
  6. Mission review

This week is hands down the TOP obstacle that holds even the most brilliant, talented, resourceful entrepreneurs back from pushing their business forward.

Week 1: Hook, Story, Offer

In the first week, you will be sharing three core elements that determine the success or failure of a sales funnel. 

It’s a hook, story, and offer.

The offer is the foundation of how everything works. If you have a really great offer, you could be bad at selling, or you could mess up your story, or have an “okay” (or even a bad) funnel… and still making money, and have a business.

BUT… You cannot have a bad offer, and try to make up for it with a great funnel.

Here is the mission and contents in week 1:

  1. Offer hacking
  2. Greatest showman
  3. Offer sequencing
  4. e-Covers and offer assets
  5. Create
  6. Mission review

Mission 4 talks about eCover design and mock-up, I’m not a designer. However, I can hire someone to do it for me. You can go to and hire freelancer to help you design it from $10 – $20.

This is the e-book they designed for me, and it looks really nice.


Week 2: Your Hook and Stories

All of the business really boils down to these three simple rules:

  1. Learn how to get someone’s attention.
  2. Tell them a story that builds belief, emotion, and trust.
  3. Sell them something they want that’s absolutely irresistible.

Isn’t that good news? Business boils down to three simple rules. No crazy huge business plan necessary.

The reason this is so important because we want to start gathering an audience and following. You need customers to sell to when your offer is complete. So even though your funnel isn’t built yet, your offers are still just ideas in progress. We need to get out there and start making some noise.

In fact, in Two Comma Club X Coaching program, one of the coaches. Julie Stoian – she reviews peoples’ funnels each week.

People usually expect that she’s going to find something broken in the funnel, or maybe she’ll suggest a button color change or design tweak. But 99% of the time, every broken funnel she looks at is broken because the entrepreneur forgot to:

  • Successfully get someone’s attention.
  • Tell them a story that built belief, emotion, and trust.
  • Sell them something they want that’s absolutely irresistible.

To make these three rules super easy to remember, we’re going to shorten them. Every business selling online needs a great: Hook, story and offer.

This week you will go deeper into the Hooks and Stories. Week 2 includes the following:

  1. Publishing
  2. Epiphany Bridge
  3. Your Origin Story
  4. Hooks, Hooks and more Hooks
  5. Catch up day
  6. Mission review

Week 3: The Funnel building

Sales Funnel Mapping - one funnel away challenge review

After your story is complete, this is the time when you will build the sales funnels base on hook and story available on week 2.

This week will focus on the content that you need to put in each landing page:

  1. Core funnel strategy
  2. Your share funnel and bonus
  3. The squeeze page
  4. Sales page
  5. OTO page
  6. Members area
  7. Mission review

Week 4: Make It Rain

Once you have a sales funnel, the next issue that most marketers face is how to get traffic. Remember: No traffic – No Sales – No Money

Traffic is a major key in this WHOLE challenge!

You can have an operation funnel, with a cool story and catchy hook. But if there’s no traffic to actually fill your funnel, then it won’t work.

So let start fill your funnel with the right people in week 4, you will find ways to increase traffic to your sales funnels and generate leads.

  1. 3 types of traffic
  2. Dream 100
  3. Earn your way in
  4. Buy your way in
  5. Funnel audibles
  6. Mission review
  7. Mission debrief

What I love in One Funnel Away Training

Week 1 – mission 1: Offer Hacking:

This is where you get started. Simply put, you will go and research to find out what other successful examples have done on Facebook by analyzing their ads.

Week 1 – Mission 4: e-Cover

Design is an important part when it comes to creating and launching funnels; we all know that. However, as someone who does not have a background in designing, investing lots of time and effort in designing still sounds so unfamiliar to me.

As such, this lesson is hugely beneficial for me, and many of you out there. Instead of trying to figure out everything on your own, One Funnel Away Challenge training can help you get it done in the blink of an eye.

Week 2 Mission 2: The Epiphany Bridge

Anyone who has read the book named  Expert Secrets must be familiar with this session. The framework is quite alike. However, it is taken to a whole new level. One Funnel Away Challenge is a must-have for businesses.

Is it all? No. 

Besides what I already mentioned above, you also get to receive lots of materials that cannot be found elsewhere. One of the significant things Russell teaches you in the course is how to create a bonus stack for an offer, or any offer. 

And guess what? 

Besides all the training, you are going to receive a physical version delivered to your house — such a big surprise for me when I got it.

OFA Challenge Price

In fact, they provides 2 versions of One Funnel Away Challenge: Digital and physical version.

Digital version will cost you $100, then you can get full access to the membership area and private community. If you want to get a physical version, you should pay $100 plus $19,95 for shipping OFA challenge kit ($29,95 Int) and get all of the bonus below.

One Funnel Away Challenge Bonuses

Besides the training, you also get One Funnel Away Challenge Kit

1. The 30 days hardcover book

30 days book 1

30 Days is a 550-page book that includes lots of detailed plans from 30 ‘Two Comma Club’ members (a group of people who made Million Dollar) on how it would be if they start a business from scratch. Each of them was presented with the following worst-case scenario:

You suddenly lose all your money, along with your name and reputation, your list, products, everything. All you have left is a Clickfunnels account, Internet access, a roof over your head, food to eat, and 30 days to make money. You have no more relationships or JV affiliates. What would you do from day 1 to day 30, to save yourself and get back on TOP again?

I highly recommend this book to anyone because there are so many great things to learn from it.

2. One Funnel Away Challenge workbook

one funnel away workbook

The workbook gives you the task that you need to complete for each day’s challenge. Each step in this book is designed to help you customize and implement your funnel in the next 30 days.(4 weeks)

3. MP3 player


This MP3 player contains every training and audio recordings from Stephen coaching calls and Russell. What’s cool about it is that you get access to the lesson when you are rushing to work or at the gym.

Remember, the workbook and Mp3 player are only a small portion of the challenge. The active components will happen inside a private member’s area. (also the live coaching calls by Stephen Larsen each week)

4: Unlimited Access to 30 days interviews

One Funnel Away member area

We mentioned a lot about 30 days, but what if those 30 days have ended? Don’t worry because now you have unlimited access to 30 days interview. Those interviews contain lots of insights that can found elsewhere.

Make sure you go through all of them and note down what’s important.

5: BTS – 2 comma club interviews


They will gradually walk you through every step they did to make sure you fully understand how to make things work. So, in short, signing up to One Funnel Away Challenge gives you three different things:

  • Knowledge: you will learn many valuable things that cannot be found elsewhere.
  • Skills: this will slowly develop when you finish your mission regularly.
  • Implementation: this is the hardest part, but also the most interesting one. To really succeed at this part, you need to master both knowledge and skills to get things going. 

One big takeaway from this course is how to sell products successfully. To sell a product efficiently and successfully, you need to create a story and engage everybody in the story.

This One Funnel Away Challenge teaches you how to sell in that way. There are a lot of fresh ideas you can use.

#6: One Funnel Away Alumni

OFA challenge T-shirt

After you completed the latest One Funnel Away Challenge training, you can sign up to get the OFA challenge T-Shirt and your One Comma Club Certificate.

OFA certificate - 1 comma club award
One Funnel Away Challenge certification

Private Community

A group member is the best way to share experiences, seek advice and ideas. If you have questions, this is where members can exchange and help each other 24/7.

Inside the private One funnel away FB community, you’ll connect with other marketers who are on the SAME journey to grow their business as you! 

You will never be alone as you walk the “Entrepreneur Path”

Why Should You Sign Up?

Let me make it clear a little bit! I know the first question that is popping up in your mind is, “why should I listen to this person?”. Well, you are right.

  • First off, I am not an employee or was an employee of ClickFunnels, One Funnel Away Challenge, or Russell Brunson’s employee. I’m not any of them. The reason why I reviewed this product is that I tried and it’s such a right product that many people might need.
  • Second of all, the version of One Funnel Away Challenge I bought is one batch, which named “30 days challenge”. I have looked through all the materials inside and see what can be used from the package.

And now let me tell you my story before getting into details why you should sign up to One Funnel Away Challenge.

So it went back to a few months ago when a friend of mine introduced a 30-day challenge book to me. Inside this book, you would find a set of plans created by 30 “Two Comma Club” winners. As I mentioned above, the idea is about how to rebuild a business from zero. This is such a great book.

Then I found out about One Funnel Away Challenge. Basically, you would receive one email every day to notify you about the mission you are going to do that day.

What Do I Think about One Funnel Away Challenge?

I know what you are thinking! You are here to looking for an opinion from someone who has used the product. In this part, you are going to know the truth behind.

Well, obviously, I was so impressed with the product in the first place. Many marketers have recommended this product, but it is actually better than what you can anticipate. I have seen so many people sign up and give lots of praises and positive reviews.

This package, to be honest, is a great resource for small and medium businesses. Creating funnels is so confused and intimidating, especially for someone who just started their business.

The secret in creating and launching a funnel does not lie in the process itself. It involves more psychological factors as well as how you understand your customers.

I started the training with no product or service in mind. It was quite hard for me to visualize everything but things would become clearer and clearer when I get deeper into the training. For example, I learned how to create an offer that hardly anyone can resist.

For those who are considering if the product is too expensive or not, well, let me tell you what I think.

Definitely not!

one funnel away $100

You only have to pay $100, and you get lots of coaching and valuable materials. What you receive is far much more than $100 you invest in the first place.

Let’s recap what you receive in the package:

  • Instant access to One Funnel Away Challenge
  • Digital access to the 30 days interviews with 7-figure marketers in the field
  • Hard copy book with content and audiobook.
  • Detailed explanations of every step in the funnel
  • Access to a private group

To be honest, it might seem like you will invest lots of money and effort but worry not because I can guarantee you will be surprised by what you can find. Why not take action right now and see how it goes!


One Funnel Away Challenge training provides everything you need to learn to be successful at creating and launching funnels.

I have gone through so many online courses, but to be honest, One Funnel Away Challenge is one of the best ones I have ever bought. There were a lot of aha moments that I did not think of before.

However, it is crucial for you to catch up on the training course regularly. If your schedule is too packed and you cannot guarantee to spend time looking at it for a few hours per day, then there is a good chance you will be left behind.

Thank you for following my One Funnel Away Challenge Review. I hope you like it. In case you have any questions, do not hesitate to ask me! Goodbye! 

Related Post:


How Much One Funnel Away cost you?

One Funnel Away Challenge has two option:

  1. Physical version: $100 + $19.95 ($29.95 Int) for shipping.
  2. Digital version: $100

Does it have any guarantee?

If for some reason you don’t feel like One Funnel Away Challenge, then you can send back your challenge kit within 30 days from the day it arrives at your house, and receive a full refund of $100.

What if I cannot spend time to join every day? Should I still buy the product?

In fact, you have lifetime access to member area to watch video anywhere, anytime.

However, to be honest, if that is the case, then I do not recommend you sign up. Skipping videos would make the whole training session very confused, which is very easy for you to get fallen behind. Then it will take lots of time to catch up from the beginning.

Do I need to create any product to join?

Obviously, the challenge created for those who want to sell more products online. However, you do not necessarily need a product to join, as all the lessons mentioned inside the package can be used for affiliate marketing and sell your affiliate product as well.

Does The One Funnel Away Challenge have an affiliate program?

Yes, they have a great affiliate program. You’ll make $100 affiliate commission in each sale, so this is an easy way to cover your cost to attend. Russell explained it inside membership areas, you can join the OFA challenge to get more detail.

Keep in mind, Clickfunnels affiliate program actually free, you don’t need to buy any thing to join. Sign up at

Disclosure: Some links in this post are an affiliate link. I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

One Funnel Away Challenge Review 2020: Is It Fit For YOU?
One Funnel Away Challenge Review   The Secrets Will Shock You

Are you looking to buy One Funnel Away Challenge by Russell Brunson? Not sure if it fits for you or not? Then you NEED to read my review.

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