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Reverse Squeeze Page Funnel: All You Need To Know

How to build reverse squeeze page funnel in clickfunnels
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Have you ever heard of a reverse squeeze page? You’ve probably heard of a squeeze page before, but not many people know about it.

The reverse squeeze page is just one of 7 different “hooks” you can use with squeeze pages to generate leads.

The reverse squeeze page will engage your customers, make them want more of your content, and actually get the correct email.

So not to miss out on the information.

Now, let me show you what a Reverse Squeeze Page is, the strategy, and how to create that faster and high conversion.

What Is Reverse Squeeze Page Funnel?

funnelhacker cookbook reverse squeeze page

Basically, you’re giving them the good content first. A reverse squeeze page could be something like this; there are a lot of different forms of it.

I like one of the forms the most, and I learned from the guy who taught me this concept. Russell Brunson owns Clickfunnels.com, the great, amazing marketing funnel software. And in his book – Dotcom Secrets he taught me this concept.

How To Use The Reverse Squeeze Page Funnel In Your Business

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Author/speaker/coach/consultant

Use this funnel to answer my dream customer’s biggest false beliefs with free training before asking for their contact information.

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Network or affiliate marketing

Use this funnel to demo my product and then have them give me their email addresses so that I can follow up with them later.

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Business-to-Business (B2B)

Use this funnel to show product demo videos to my dream customers before asking for their phone numbers or emails to follow up.

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Professional services

Use this funnel to show my services’ case study before collecting a phone number and email to follow up.

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Retail / Brick & Mortar Business

Use this funnel to explain why I opened my store and then get them to sign up for discounts and special offers.

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E-commerce

Use this funnel to share a story of people using my product before asking for their email addresses so I can send them more information.

Reverse squeeze page funnel strategy

YouTube video

Download the Funnel Hacker Cookbook here

A reverse squeeze page funnel is a very simple funnel that has two pages.

Again, the reverse squeeze pages involve giving value to somebody first, usually through a video or something, and then asking them for their email address.

Then, they’re taken to the thank you page, where you can thank them for joining your list. This one was very powerful; it gave you a super high-quality lead. The first page is short. It looks like there’s just a button to click next.

It’s the teaser for an article.

So it’s really exciting, it makes people want to read more. After that they use it, they read it, and then they click Next, and then they read more, and then click Next again… And the lastly they need to be a subscriber to finish the article.

reverse-squeeze-page funnel

So we already have all the hooks for the audience, and then they’re excited. They want to read it, and then suddenly, you have to subscribe.

If you want to read the rest of it. So you don’t have closure unless you actually subscribe. I’ve seen opt-in rates as high as 85% using this method. I like to keep it to between 2 and 3 pages.

I’ve seen some people go as far as 8 and 12 pages.

Another type of reverse squeeze page could be giving the person the free video first and then, at the end, stating that there’s actually part 2 and part 3 to this video.

If you want to see the next couple of videos and hear your email address here. So, as with all our first squeeze pages, it’s giving something first.

And then asking them to opt-in if they want to receive more.

Because sometimes, if you are not giving anything first and you’re just hey I have this really cool thing behind.

This magical door.

Sometimes people give you fake email addresses, or sometimes people don’t really want to subscribe to your e-mail newsletter.

They’re really just trying to get that free thing that you are waving in front of them, where if you use a reverse squeeze page the dynamics change.

Because now this person wants to be a subscriber instead of feeling like they were forced to be one, we are using a reverse squeeze page.

You’ll see the number of fake email addresses you get cut down. And you’ll see your response from the people on your email list go up.

Because these people actually want to be there, they got value first before entering their information.

How To Create Reverse Squeeze Page Funnel

In this case, I will show you 2 methods to create that. Classical funnel design Vs. Funnel hacker cookbook design of Clickfunnels.

YouTube video

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Author

Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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