The One Funnel Away Challenge is a 30-day sales funnel training program that teaches entrepreneurs to build profitable funnels from scratch. After completing this Russell Brunson-led course 5 times since 2019, I generated consistent revenue through systematically constructed sales funnels.
Unlike competing reviews covering outdated versions, this analysis focuses exclusively on the current 2025 Expert and Ecommerce editions.
This comprehensive review covers:
- Is the brand new One Funnel Away Challenge worth it?
- What is the One Funnel Away Challenge, and how does it work?
- Break down what’s inside the training.
- Who should (and shouldn’t) join the challenge.
- The One Funnel Away Challenge Pros and Cons.
- 4 things I wish I knew before joining the challenge.
I’ll also break down the challenge cost and explain why the value you receive far outweighs the investment.
The One Funnel Away Challenge requires a daily commitment of 1-2 hours for 30 days. It’s essential to have the right mindset from the beginning to fully benefit from the program.
Grab your coffee and close those other review tabs 😆. Let’s dive in.
Key Takeaways
One Funnel Away Challenge Review: Is It Worth It?
I tested every version of the One Funnel Away Challenge. I rate the latest version 4/5.
The original version 1.0 was better. But the new version still delivers solid value for your digital marketing education.
Here’s why this sales funnel training works.
- It’s FREE with a ClickFunnels 14-day trial. Zero risk. Don’t like it? Cancel before the trial ends. Simple.
- Expert and Ecom tracks offer specialized training. You get targeted lessons for your business model. No more generic marketing advice that doesn’t fit.
- Weekly live coaching calls connect you with funnel experts. Have questions about lead generation or conversion optimization? Ask Coach Dante directly.
Unlike the average funnel building course, which often lacks depth and engagement, the One Funnel Away Challenge stands out by offering a 30-day, action-oriented funnel hacking experience with comprehensive coaching and valuable bonuses.
You get premium sales funnel education without the premium price. These skills will transform your online business approach, helping you build and scale your own business.
In 30 days, you’ll master these core competencies:
- Create launch-ready products or services
- Price your products strategically (E-commerce track)
- Build complete sales funnels from scratch
- Design high-converting sales presentations
- Generate targeted traffic for customer acquisition
- Optimize conversion rates across your marketing funnel
The challenge ensures you don’t just collect all the knowledge—you actually apply it to real projects and see results.
Don’t expect to become a funnel expert overnight. This challenge starts your journey in digital marketing mastery. But it’s a powerful start that beats your competition.
The downside? Limited coverage of different funnel types. Missing advanced copywriting and landing page design training. But for a free course, these gaps are minor.
New ClickFunnels users get only 14 days, while training lasts 30 days. No problem. You access all video content immediately after signing up. Watch at your own pace.
I recommend the VIP upgrade for $100. Better support means faster funnel launches. The price-to-knowledge ratio is unbeatable.
For maximum value without breaking your budget, the One Funnel Away Challenge is unbeatable.
This online business training delivers results. Your sales funnel optimization journey starts here.
What Is The One Funnel Away Challenge?
The One Funnel Away Challenge is a 30-day intensive sales funnel training program created by ClickFunnels co-founder Russell Brunson. The current 2025 version features two specialized learning paths: Expert (for digital products, courses, and coaching) and Ecommerce (for physical product sellers), replacing the outdated single-track format most reviews reference.

This digital marketing course teaches you to build profitable sales funnels from scratch. No prior experience in digital marketing or funnel building is needed. Building a sales funnel is essential for any online business.
You’ll learn to create offers that sell. You’ll discover how to find your target audience. You’ll build your brand, launch your first online business, and build your own funnel tailored to your business goals.
The program covers:
- Entrepreneur mindset training
- Customer avatar creation
- Offer development and pricing
- Brand-building strategies
- Modern sales funnel types
- Sales funnel building as a fundamental skill
- Conversion optimization
- Traffic generation methods
- Advanced marketing tactics
The program differs significantly from traditional funnel courses by enforcing daily progression rather than self-paced learning. This accountability mechanism produces higher implementation rates but requires sustained commitment throughout the 30-day period.
In theory, even someone with little or no prior digital marketing experience could use the One Funnel Away Challenge course to build a 5-figure or even SIX-FIGURE business and earn 2 Comma Club Awards.


But here’s the truth: success isn’t guaranteed.
This challenge is hard work.
You must commit fully. You must take massive action. Many people quit before day 10. Others finish but never implement what they learn.
Your first funnel will fail. This is normal and expected.
Russell Brunson teaches you to test fast and fail fast. Launch your funnel quickly. See how customers respond. Then optimize based on real market feedback.
Failed funnel? No problem. Tweak it and try again. Keep testing until you find a winning combination.
That’s the One Funnel Away Challenge philosophy: launch, learn, and improve.
I’m not saying you have a golden ticket to success just by buying the challenge. It’s not what I want you to expect from the course.
The challenge is not easy!
You MUST commit and take MASSIVE action. I’ve seen many people give up before the 10 or 30-day mark; while some earn $1000, others achieve even more.
In my experience, your sales funnel rarely works the first time. The KEY here is that you need to learn and implement what Russell teaches and launch your funnel as fast as possible.
Then, see how the market reacts.
Failed? It’s totally fine.
Just tweak it as Russell shows in the course and try again. Keep at it until your funnel turns a profit.
That is what the One Funnel Away Challenge is all about.
How Does The One Funnel Away Challenge Work?
The One Funnel Away Challenge gives you three core components. Each part builds your funnel marketing skills step by step, guiding you through building sales funnels from scratch.
By the end of the challenge, you will have launched a functioning funnel that is ready to generate leads and sales.
1. The 30-Day Video Coaching
The One Funnel Away Challenge gives you over 30 video lessons. These show you how to build converting sales funnels step by step, with each daily lesson typically taking about an hour to complete.
Here’s what makes this different: You learn why those free funnel templates never work. Russell Brunson and Trey Lewellen teach from real experience. Russell’s daily lessons are a core part of the program, and the teaching style of the instructors is designed to be engaging and clear, making complex concepts accessible.
Russell Brunson popularized the concept of sales funnels. He’s helped thousands of entrepreneurs build million-dollar businesses.
Trey Lewellen hit $1 million faster than any ClickFunnels user. He earned the Two Comma Club award. Trey makes money by selling physical products, NOT by teaching someone “how to make money”. Since then, he’s generated millions more through ecommerce funnels.
This isn’t basic YouTube content or cheap online courses. You get proven strategies from people who’ve built successful funnels.
2. Daily Mission/Assignment
Each day brings a new mission. These aren’t busy work assignments. Each task builds your funnel piece by piece.

You apply what you learned in the videos immediately. Your online business transforms as you work.

It’s like watching plants grow. You don’t see much day-to-day. But compare day #1 to day #30. The difference shocks you.
3. Weekly Coaching Call
Most online courses leave you alone with Facebook groups. The One Funnel Away Challenge works differently.
You join live coaching calls each week. ClickFunnels experts answer your specific business questions, and Two Comma Club members often join as a guests to share their experiences and proven strategies.
The image below displays the email notification for the coaching call.

Imagine building a funnel alone. You hit problems and waste days solving them.
With weekly calls, you bring problems directly to Russell Brunson, Trey Lewellen, and Coach Dante. They’ve seen every issue. They spot solutions instantly.

You can ask about:
- Sales funnel strategy
- Target customer research
- Offer creation
- Funnel building technology
- Traffic generation methods
- Ecommerce optimization
Marketing consultants charge hundreds or thousands for this advice. You get it included in your challenge. These calls happen live with real student problems.
You will discover specific implementation challenges and receive expert solutions.

Can’t attend live? Every call gets recorded. Watch them anytime that fits your schedule. Night, lunch breaks, whenever works.

💡 Pro Tip: While the OFA team will answer questions about your specific business, Russell focuses on questions that benefit the entire group. If you want your question answered, try to join the live call – first priority goes to those present on the call. Russell can give you a better answer when he can talk with you directly and fully understand your question, which can be hard to do just through written text.
What’s Inside The One Funnel Away Challenge (New Updated)
The new OFA Challenge teaches latest funnel-building methods, drawing on Russell’s expertise and leadership in the field. You’ll create a working, high converting funnel in 30 days or less with Russell Brunson’s epic course.
What makes 2025 different? Two clear paths: Expert and E-commerce. The program is faster and more direct than before.
You get access to both paths. No wrong choice here.
Past students used this challenge to build their first profitable funnel, quit their day jobs, and join the Two Comma Club (earning $1 million through one funnel).
Here’s what you’ll learn.
Week 1: Belief
The One Funnel Away Challenge kicks off with ‘Belief Week,’ a time to get you motivated and ready in your mind before jumping into the hands-on funnel building stuff.

I made a big mistake when I started. I skipped Week 1. I thought it was just a motivational talk. I wanted the technical stuff – the funnel building lessons. I was wrong. This cost me time and momentum.
Week 1 is your foundation. Russell doesn’t promise overnight millions. He focuses on one real goal: building a funnel that makes $1,000 and earns the 1-Comma Club award. He calls this your hardest online dollar. But it proves the system works.
A key part of this week is developing the belief that you can actually make money online by building funnels. The right mindset is essential—believing in the process is what sets you up for success.
This first success leads to bigger wins. Like the Two Comma Club award for hitting $1 million in sales.
Week 1 gives you a clear blueprint for success. Here are the missions:
- Mission 1: The 1% Crazies
- Mission 2: Funnels VS Websites
- Mission 3: Choose Your Path (E-commerce VS Expert)
- Mission 4: Funnel Hacking
- Mission 5: Offer Hacking
- Missions 6-7: Finding Your Belief
“Funnel Hacking” and “Offer Hacking” are gold. They show you how to create winning offers and funnels without starting from zero.

This week also fixes a big misunderstanding about “You’re One Funnel Away.”
Many think it’s like a magic pill. Build one perfect funnel. Turn it on day 31. Watch money flow while you relax on a beach.
Week 1 shows the real truth. The phrase isn’t about the finish line. It’s about the starting line. The OFA Challenge doesn’t give you a perfect million-dollar funnel. It forces you to build and launch your first one.
Here’s what that means:
- Action Beats Perfection: The challenge breaks you out of planning mode. Gets you into doing mode. Your first funnel might be ugly. Your copy might be rough. That’s fine. Getting it live is what matters.
- Your First Funnel Starts Conversations: Think of your first funnel as a market test. You’re asking: “Do you want what I’m selling?” The market responds with sales, small purchases, or silence. This response is pure gold. Silence means change your offer. Sales mean you’re onto something.
- Momentum Matters More Than Perfection: Even a failed launch teaches you. You learn the process. You gain confidence. You can build and launch things. Real success comes in your second funnel. You use what you learned from the first. Or you make smart changes based on real customer feedback.
Think about learning to ride a bike. This challenge is your training wheels. You’ll wobble. You might fall. But that first wobbly ride teaches you balance.
The challenge get your first funnel launched. Then you get market feedback. You optimize. You build momentum.
I went back and did Week 1 properly. Then I understood the roadmap. I learned how to handle problems instead of quitting. Many people fail and call it a scam because they skip this part. Don’t be one of them. This knowledge is the real secret to finishing strong.
Weeks 2 & 3: Choose Your Path (Ecom or Expert)
1. Expert Journey
You’re an expert, coach, or someone with skills to share. But doubts creep in: “Who am I to teach this?” or “How do I create offers people actually buy?”
I faced the same roadblock. Webinar selling terrified me.
Weeks 2 and 3 tackle these fears head-on. The Expert Journey gives you a complete roadmap. Turn your knowledge into profit.

My biggest breakthrough? You don’t need a finished product to start. Russell Brunson shows you how to pick your niche from three core markets: Health, Wealth, and Relationships. He shares his teaching framework and reveals his #1 mistake.
The game-changer is this: one framework creates multiple offers. Price them from $97 to $997 and beyond.

This shifts everything. Most beginners think: “Do I need an eBook, course, AND coaching program? That’s years of work!”
The OFA Challenge flips this thinking. Russell teaches one core principle: You need one framework, not ten ideas. Change how you deliver it.
Take “How to Train Your Puppy in 30 Days”:
- $97: Self-paced video course (Do-It-Yourself version)
- $197: Same course + bonuses + weekly group calls (Do-It-With-You version)
- $497+: Course + private one-on-one training (Done-With-You version)
Same knowledge. Different support levels. This approach works because you serve every budget and build pricing confidence.
Russell gives you the daily blueprint. Here are your exact missions for Weeks 2 and 3:
- Mission 8: The Perfect Webinar
- Mission 9: If You Give A Mouse A Cookie
- Mission 10: Mini Course Secrets
- Mission 11: Membership Area
- Mission 12: Offer Slides
- Mission 13 & 14: Weekend
- Mission 15: Your Order Form
- Mission 16: Your 1st Hook, Story
- Mission 17: Registration & Thank You Page
- Mission 18: Running Your Zoom Webinar
- Mission 19: Promoting Your First Event
- Mission 20 and 21: Weekend
You learn sales presentations from a master. Russell generated $3 million in 90 minutes on stage. These missions give you his proven structure.
After two weeks, you have clarity. You know your dream customer, what to teach them, and how to structure irresistible offers. Your first presentation is built and ready.
This path works for established coaches, consultants, and authors. It also works for beginners—guitar teachers, dog trainers, or weight loss coaches. If you have knowledge, this is your selling blueprint.
2. E-commerce Journey
Trey Lewellen teaches the Ecom Journey track. He designed it for people selling physical products online. This track works best for ecommerce entrepreneurs aiming to create a successful funnel.
Trey has one goal. Show you how to find winning products and launch them fast with ClickFunnels. His approach works in the real world.

The Ecom path covers these lessons:
- Mission 8: 1 product, 1 offer, 1 traffic source
- Mission 9: 6 P’s of a perfect product
- Mission 10: The 7th P
- Mission 11: Validate Your Product
- Mission 12: The Sales Page
- Mission 13-14: Weekend
- Mission 15: Pricing Formula
- Mission 16: The Order Form
- Mission 17: The Upsell Path
- Mission 18: Order Confirmation
- Mission 19: Facebook Ads
- Mission 20-21: Weekend
Trey shares honest numbers about his journey. He built 100 sales funnels. Only 2-3 made money, but those generated over a million dollars in revenue.
Most marketing gurus hide this truth.
His solution works. Use quiz and survey campaigns to find products people want to buy. Test demand before you spend money. This saves thousands in product testing costs.
You get real examples from actual OFA Challenge participants. Each survey has over 100 responses.
His Facebook advertising training stands out.
He skips technical screen recordings. Instead, he teaches strategy. The thinking behind successful ad campaigns.
This matters because most entrepreneurs build funnels but can’t drive traffic. Facebook ads let you test funnel performance fast. You save time and money.
💡 Pro tip: New to Facebook ads? Learn technical skills on YouTube for free. Or buy a cheap Udemy course. These resources work fine for beginners. Profits come from ad strategy, not technical knowledge. Trey’s strategic approach makes his training valuable.
Advanced marketers might find basic content too simple. The Advanced modules solve this problem.
The Advanced section includes 4 powerful video trainings. These contain business-changing advice. One lesson shows how to turn cost centers into profit centers.

Example: Trey paid $5,000 for copywriting per product. With 24 products yearly, this cost $120,000 annually.
How did he cut costs? He used Napoleon AI inside ClickFunnels.

He teaches you to train ClickFunnels AI on your products.
Additionally, he provides prompts to generate headlines, backstories, and sales copy automatically.

The One Funnel Away Challenge lacks copywriting lessons. But Trey provides the ecom framework. Import it into your ClickFunnels account to get:
- Funnel Template
- OFA Ecom Theme
- Products (V-Curve methodology)
- OFA Ecom Framework Store
- Email automation workflow templates
- OFA Ecom Style Guide

Another valuable lesson helps you find balance. Escape daily operation chaos. Trey shows you how to organize daily tasks. Work on business growth instead of just running operations.
These lessons help in ways most online courses ignore.
Other programs focus on tactics. Trey helps you build lasting, profitable businesses without burnout. He shows you how to make ecommerce fit your lifestyle.
After watching both training tracks, the Ecom Journey delivers value. You get practical sales skills for immediate results. Plus strategic thinking to build a scalable business that grows without consuming your life.
Week 4: Traffic
Week 4 covers the final piece: Traffic. This stops most people cold.
You built your sales funnel. You created your offer. Now what? Many fear losing money on ads. Others don’t know where to start. This fear kills most online businesses before they launch.
Week 4 teaches one key idea: You don’t create traffic.
Traffic means people. Your dream customers already exist online. They hang out in Facebook groups. They follow Instagram influencers. They search Google keywords. Your job isn’t creating them. Your job is:
- Define your ideal customers
- Find where they gather online
- Use hooks to grab their attention
This shifts your goal from “overwhelming” to “doable.” Russell Brunson provides tools and daily plans. You’ll learn the Dream 100 strategy and Traffic Temperature concepts (Hot, Warm, Cold).

Daily missions cover the basics:
- Mission 22: Traffic Secrets
- Mission 23: Creating Short Videos
- Mission 24: Paid Advertising
- Mission 25: Facebook Content
- Mission 26: Dream 100 Strategy
- Mission 27-28: Webinar Examples
The Dream 100 ties everything together. This forms the core of Russell’s traffic philosophy.
Stop hunting customers one by one across the internet. Find the small ponds where they already gather. Your Dream 100 lists these ponds – 100 influencers, podcasts, blogs, and Facebook groups your customers already trust.
Russell teaches two paths to reach their audience:
- Buy Your Way In: Use paid ads targeting followers of people on your list
- Work Your Way In: Build relationships and provide value in their communities
The One Funnel Away Challenge gives you this strategy’s foundation. For deeper traffic mastery, consider these next steps:
- Serious Investment Option: Funnel Builder Secrets program includes complete Traffic Secrets training. You get dozens of traffic methods plus swipe files showing how successful businesses run traffic campaigns. You can read my Funnel Builder Secrets review for more details.
- Budget-Friendly Option: The $47 Fill Your Funnel Challenge focuses on organic traffic methods and lead generation strategies.
After Week 4, you have more than random tactics. You understand traffic fundamentals and own a repeatable strategy. The fear disappears because you have a plan. Traffic isn’t magic – it’s finding people where they already are.
Who Will Get the MOST Value From The One Funnel Away Challenge?
The OFA Challenge delivers massive value for these entrepreneurs:
- Complete beginners with no business experience
- New ClickFunnels users (you get 90 days free!)
- Info product creators packaging their knowledge
- Coaches need systems to attract quality clients
- Consultants wanting to scale beyond trading time for money
- Agency owners systematizing client acquisition
- Ecommerce business owners looking to grow and scale their online stores
If you’re starting with ZERO business experience, you get a complete roadmap to create your product or service from scratch.
I’ve watched people transform from complete beginners to confident funnel builders in weeks. Some even start offering funnel consulting services to other businesses.
No products yet, but not excited about selling the Infor product?
ClickFunnels integrates with Zendrop. This gives you instant access to millions of ready-to-sell physical products. You can customize and import them into your ClickFunnels workspace with one click.
Zendrop handles all shipping and fulfillment. You focus purely on marketing and sales. Perfect for starting e-commerce without inventory headaches.
Already have your own products or services? This is where the OFA Challenge shines. You’ll optimize your entire sales process, build your own sales funnel, build a qualified buyer list, and scale funnels faster than expected.
I Don’t Recommend The One Funnel Away Challenge For
The One Funnel Away Challenge is not ideal for the 5 types of business below:
- Local service businesses like hair salons, coffee shops, and restaurants see limited benefits. These businesses thrive on foot traffic, location, and in-person experiences – not complex online funnels.
- Luxury product sellers dealing with high-ticket items like diamonds or premium electronics face unique challenges. OFA strategies work best for products with broader market appeal and simpler buying decisions.
- B2B companies with complex sales cycles will find parts of the challenge don’t match their reality. When your sales process involves multiple decision-makers, custom proposals, and months-long nurturing, standard funnel templates need major modification.
- Affiliate marketers won’t get many benefits from this course. The program is designed for people who have their own product or service.
- Previous OFA Challenge members are wondering if the new version brings revolutionary content – it doesn’t. You won’t discover groundbreaking new strategies unless you want access to the Fill Your Funnel Challenge or Ecommerce training.
I’m not saying these businesses can’t benefit from funnel marketing – they can!
But the OFA Challenge isn’t tailored to your needs. You might struggle to apply many core lessons to your specific business model.
Pros And Cons Of The One Funnel Away Challenge
Pros
Cons
Is The One Funnel Away Challenge Difficult?
The difficulty depends on your experience and effort.
This is not a casual course. You cannot skip days or multitask while watching. It demands full attention for 30 days.
Each day includes:
- Training videos with practical knowledge
- Specific tasks to complete
- Step-by-step tutorials
- Live coaching sessions
- Technical support
The One Funnel Away Challenge is a highly structured program that requires significant daily time commitment. You need to spend at least one hour a day for 30 days to learn and implement.
Your background matters.
Know digital marketing and ClickFunnels already? You will learn faster with less frustration.
Complete beginner? You need extra work and focus. The learning curve is steep. But the step-by-step guidance helps.
Your commitment matters most.
Give 100% focus and energy. Attack each mission with determination. This extracts maximum value regardless of your starting point.
Beginners transform their businesses by following instructions. Experienced marketers discover new strategies they never knew.
The challenge is not about being easy. It is about being effective. Effectiveness comes from your dedication.
4 Things I Wish I Knew Before Starting The One Funnel Away Challenge
Let me share the real changes and drawbacks in the new OFA Challenge. You need the complete picture before you start. This challenge can truly transform your marketing approach by equipping you with valuable skills and strategies that set you apart from the competition.
Based on my personal experience with the challenge, I can highlight both the improvements and the areas where you might face difficulties.
1. Copywriting Skill is Important (But Not Covered)
The old One Funnel Away Challenge included copywriting training from Jim Edwards. It also gave you access to the Funnel Scripts Lite version. This helped beginners write copy and create sales messages more easily.

The new OFA challenge removed these copywriting resources.
Russell’s perfect webinar lessons teach you to create presentations for video sales letters and webinars.

But you’ll struggle with:
- Writing catchy titles
- Compelling headlines
- Persuasive bullet points
- Writing copies for sales page, upsell page, email sequences, etc
These skills are hard for beginners.
The challenge is still valuable. Russell Brunson’s core training is powerful. You’ll learn his funnel-building framework that generated millions across different industries.
They provide AI prompts to help write your funnel content. You can use these with ClickFunnels AI (Napoleon), ChatGPT, Claude, or Gemini.
2. Lack Of Funnel Design Training/Lesson
The One Funnel Away Challenge teaches you to build funnels with ClickFunnels. You learn the technical parts – where to click, how to add elements, and how to publish pages.

But there’s a gap. You won’t learn actual design principles.
The challenge skips:
- Visual hierarchy (which elements should stand out)
- Font pairing and typography
- Layout design that guides the eye
- Color psychology and palette creation
- Professional design aesthetics
Think of it like learning to drive without navigation skills. You can operate the car but might not reach your destination effectively.
Consider getting separate funnel design training. Strong design skills help you create converting funnels that look professional and beat cookie-cutter competition.
💡 Pro Tip: Download the Funnel Hacker Cookbook for free. It shows you all the elements and pages for building funnels, as well as 22 sales funnel types.
3. Implementation Takes Longer Than Expected
The One Funnel Away Challenge claims it’s a 30-day program. Here’s the truth – your journey will take much longer.
Most people need 60, 90, or even more days to implement everything. Your timeline depends on your starting point and execution speed.
Creating offers happens in week 2. Sounds quick, right?
Not really. Many people take 3-4 weeks on their first offer. Then you still need:
- Order bump offers
- Upsell offers
- Downsell offers
Building and designing landing pages takes time, too.
You won’t master funnels in 30 days. The OFA Challenge is your starting point, not a finish line.
Think of it as getting a roadmap for your funnel journey. The goal is to launch your first or next funnel faster than going alone.
You’ll master Russell’s proven methods to optimize and profit from your work.
Give yourself time. These skills are worth the extra effort to get them right.
4. The Challenge’s Lessons Don’t Fit Every Business Model
The One Funnel Away Challenge isn’t perfect for every business.
Local coffee shops, grocery stores, and luxury watch retailers will find that some lessons don’t match their needs. These businesses depend on location, personal touch, and face-to-face service.
The challenge works best for digital products and information businesses. These strategies create fast results for online education, courses, and digital services.
Physical product businesses benefit too. The OFA training includes specific lessons for product-based businesses wanting to boost online sales.
But B2B service companies face unique challenges:
- Longer sales cycles
- Multiple decision-makers
- Need for custom proposals instead of automated funnels
I tested these methods with a consulting firm. The value ladder concept worked great, but we had to modify the funnel steps for their client process.
Think of the challenge as a toolbox. Some businesses use every tool. Others grab just a few valuable instruments. Know which parts apply to your business.
Don’t let this stop you. Even if you can’t use 100% of the training, the core marketing principles are gold for any business wanting online growth.
What Is The Fill Your Funnel Challenge?
The Fill Your Funnel Challenge is a 4-week course. It teaches you to get free organic traffic and set up paid ads that work. You learn social media marketing, search engine optimization, and paid advertising campaigns that make money.

These traffic methods work on ANY platform. Facebook might disappear. Google might change. Instagram could shut down. These strategies still work because they use proven principles, not platform tricks.
Russell Brunson uses this exact system to drive customers to his sales funnels every day.
The Fill Your Funnel Challenge used to come free with the One Funnel Away Challenge. Now it costs $47 extra.

Is $47 worth it? Yes.
Here’s why:
- One new customer pays for this course ten times over
- Traffic consultants charge $100-$200 per hour for this knowledge
- You get 4 weeks of training for less than a dinner date
The Fill Your Funnel Challenge teaches the same strategies from Russell’s Traffic Secrets book. If $47 is too much, get the book for free (pay shipping only). The book costs less but lacks daily assignments and community support.
The challenge gives you daily tasks. Each assignment builds on the last one. No guessing what to do next. Follow the system and grow your traffic.
Get the Fill Your Funnel Challenge if you can. At a minimum, grab the Traffic Secrets book.
One Funnel Away Challenge FAQ
Do I Need ClickFunnels to Participate?
No. ClickFunnels is not required for One Funnel Away Challenge participation. The program includes a free 14-day ClickFunnels trial for the following demonstrations, but Russell Brunson’s strategies apply to any funnel building platform, including WordPress, Gohighlevel, Systeme.io, Kartra, Leadpages, or custom development solutions.
What If I’m a Complete Beginner?
Yes, beginners succeed. The One Funnel Away Challenge accommodates complete beginners with zero funnel experience. FunnelSecrets tracking shows 72% of successful completers had no prior funnel building experience before starting the program.
How Much Time Does The Challenge Require Daily?
60-90 minutes daily. Each day includes 45-60 minutes of video training plus 30-45 minutes of implementation assignments. FunnelSecrets analysis shows students averaging 73 minutes daily for optimal completion.
What Happens After the 14-day ClickFunnels Trial?
You get a 14-day ClickFunnels trial with the OFA Challenge. After 14 days, your card gets charged $97/month (or $297/month, depending on the plan you choose). If you do not want to continue with ClickFunnels, cancel before your trial ends. You will LOSE access to the One Funnel Away Challenge.
What If I Don’t Like the One Funnel Away Challenge?
The One Funnel Away Challenge comes with a risk-free trial period. If the training program doesn’t meet your expectations, you can cancel your ClickFunnels subscription before the 14-day trial expires.
Here’s what you need to know:
- No financial risk during the trial period
- Easy cancellation process through your ClickFunnels account
- Full access to challenge materials and training videos
You keep all the digital marketing knowledge and funnel-building strategies you learned. The worst-case scenario? You gain valuable online business insights at zero cost.
Final thought: Should You Join The One Funnel Away Challenge?
Yes. The One Funnel Away Challenge delivers extraordinary value for entrepreneurs building their first profitable sales funnel. After completing Russell Brunson’s 30-day training program 5 times, the skills acquired consistently generate revenue through systematic funnel construction.
Investment Analysis:
- Cost: $0 with the ClickFunnels trial
- Time Required: 30-60 hours total
- Expected Outcome: Launch-ready sales funnel
- Success Rate: 15-20% complete implementation (industry standard)
Risk Assessment: Zero financial risk during 14-day trial period. Cancel before the trial expires with no charges.
The One Funnel Away Challenge provides the fastest path from funnel beginner to confident implementer. Your business transformation starts with systematic sales funnel education.
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Author
Key Nguyen
Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!