Video Sales Letter Funnel? Ultimate guide

The video sales letter funnel is a popular sales funnel that many marketers use to sell their products and services.

Today, I will introduce a video sales letter funnel to you.

What is the VSL funnel? And how it works.

If you want to learn more about this funnel and get all recipes of the top 22 funnels. You can get the Funnel Hacker Cookbook.

The Video Sales Letter funnel is a buyer funnel type.

This funnel has 4 pages:

• VSL + Order form
• OTO
• Downsell
• and Offer Wall.

Now, we will examine it.

A video sales funnel guides potential customers through a series of video content, helping them make informed buying decisions.

Let’s get started!

What Is a Video Sales Letter Funnel?

This is a video sales letter funnel, and I use this funnel when you want to sell your product or service by using videos. The first page here is that video sales letter order form. So they watch the video, and then the order form opens up with it putting their credit card information. Afterward, you take them to an upsell page or an OTO (a one-time offer page).

We can upsell them some of the products or services. They can do a one-click upsell, where they click a button, and it builds their credit card. If they say no to that, you can offer them a down-sell. Video sales letter funnels are crucial in modern marketing to achieve higher conversion rates.

So let’s say maybe you offer a payment plan for a down sale. Or if you want to, maybe you’re selling a physical product here, you can offer a digital version.

And then, from there, you take them to an offer wall, which is basically a thank-you page.

We thank them for their purchase, and then you give them links to your other products and services.

How To Use The Video Sales Letter Funnel In Your Business?

• If I was selling as an author/speaker/ coach/consultant… I’d take my sales copy and turn it into a Video Sales Letter pitching people on my main offer. Creating an effective video sales letter is crucial to ensure the pitch resonates well with the audience. Then I’d upsell a more expensive info product and downsell a payment plan. My offer wall would include more free or low-ticket products.
• If I was selling in e-commerce… I’d use this funnel to sell e-commerce products that were more expensive. My upsell would be an offer to get more of the same thing. My down-sell may include a payment plan. Utilizing paid ads can significantly drive traffic to the video sales letter, increasing the chances of conversion.
• If I was selling Business-to-Business… I’d find my competitor’s customers and ask why they didn’t buy from me. Then, I’d take that feedback and create a VSL to sell my main product. Understanding the target market can help create a compelling VSL that addresses their specific needs. My upsell would sell a seat to my next corporate event, about my product. My down sell would sell cheaper seats, further back.
• If I was selling in network or affiliate marketing… I’d take my MLM’s sales message and turn it into a VSL to sell the opportunity. The upsell would offer the product, and the downsell would offer a payment plan. Engaging potential customers with high-quality video content is essential to capture their interest and drive conversions.
• If I was selling my professional services… I would create a VSL offering either a discount for my services or a bundle of my service with other training or info products I had created. My upsell would be offering continuity and my downsell would offer a payment plan if they agree to schedule a follow-up session. Sales videos play a crucial role in persuading potential customers to choose my services over competitors.
• If I was selling in a retail / Brick & Mortar Business… I’d create a VSL selling a bundle of my products or services. Then my upsell would ask them to buy a higher priced item with a coupon for a second in the future. My downsell would offer a 2-pay option. Enhancing marketing efforts with a well-crafted VSL can significantly boost sales and customer engagement.

That is what a video sales letter funnel is and how it works. If you want more information on this strategy about how

you can use this inside of your company make sure to check out the funnel hacker cookbook.