SEO Tips For Web Designers in 2019 – What works and not?
Good content and giving the visitors a user-friendly experience is what makes for a good website. The web developers should not only focus on the attractiveness of the website but also keep in mind aspects of SEO.
When a brand considers creating a website.
Apart from the ‘eye-catching’ factor, there are many things that it should consider. From the ease of navigation of the visitors through the site to the content that’s present on it, EVERYTHING matters.
I remember visiting Xfinity’s website only to realize that I had to contact cable companies for my area rep to help me with the details of a package on their website.
You do not want to give that kind of experience to your potential customers when they visit your company’s website.
Therefore, it is important that the content writers, web designers, and SEO specialists all collaborate with each other. And design a website that is worthy of being ranked well on the search engines.
Here are some SEO tips for web designers. You should keep in mind.
SEO Tips For Web Designers in 2019
1. Lay Strong Foundations
If you do not start strong, you will not be able to create a website that invites people.
Before you start creating content for the website or plan a design for it, lay a strong foundation. This means that opt for a fast and reliable server. Apart from that, aim for a server that has solid architecture. You will come across a gazillion options to choose from.
And to be honest, some of them will be quite expensive.
It is upon you to decide which option that you want to go for depending on your budget. However, DO NOT compromise on the quality.
2. User Experience
Algorithms, algorithms and more algorithms.
At times the web developers start focusing on fulfilling the algorithms’ demands that they forget whom the website is for.
If the users for whom you are creating the website do not have a good experience when they visit your website, what good will following the algorithms be off?
This does not imply that you ignore the algorithms.
Google won’t rank you well in case you fail to meet its expectations. But the point is that give the visitors a good experience by creating a user-friendly website while also following the Google algorithms.
3. Mobile Friendly
Not only should your website be desktop friendly but mobile friendly too.
In fact, it should be more mobile friendly.
Because in this era most people shop online or surf the Internet through their mobiles. And if your website’s interface is not supported by the mobile, you will suffer a great deal.
4. Voice Search Optimization
The year is 2019 and voice search is a thing.
Various devices highlight the importance of voice search. This includes Alexa and Cortana. People find it more convenient to voice search a thing than to type the query.
Because if they search for a particular thing using their voice.
It will be more convenient as they can do so even when driving. Although it is not common now, you should definitely prepare for the future by incorporating voice search and ranking for voice search optimization.
5. Responsive Website
It is crucial to focus on the responsiveness of the website.
This means that the website’s loading time should be between the range of 35 seconds. The visitor should not have to wait for long, he will leave or navigate to another similar website.
Because we are living in the world of 4G.
The users will never doubt the speed of their Internet connection (if you think you can play that card to defend yourself). Therefore, take the loading time of a website seriously.
6. SSL Security
A secure website is more valuable than the one that is not. Even Google agrees that it ranks SSL secured websites better than the ones that are not. Therefore, secure your website with SSL. This will increase the visitors’ confidence in you and your brand.
7. Content Management
Content is the king and will continue to be so.
Therefore, you should pay attention to the links, the keywords use and the type of content that is put on your website.
Aim to create original and unique content that grabs attention.
8. Video Content
While content is rightfully called the king, video content is more attention-grabbing than the text. Individuals are more likely to share video content with their friends. They are also more likely to remember whatever was told in a video than what they read in an article. Therefore, aim to create and put videos whenever you can.
Apart from paying attention to the website and its content, you should also consider other aspects. For example, hire good reps for your call center.
One of the best staff that I have come across are the reps at The Cox Service center.
You should train your staff well enough so that if your website fails to deliver something to the customers, the reps are well equipped with the knowledge to resolve the issues. That is in case the visitor thinks of contacting you.
Whatever the case may be, website, as well as the other components related to it, should be paid attention to.
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