Types Of Funnels


In the past lesson, we talked about how prices change depending on where someone stands in their Value Ladder. So now you know that when people ascend to a higher rung of this structure, things will become more expensive, and different funnels are needed for each tier accordingly.

value ladder and sales funnel

In this section, we’ll discuss the types of funnels. Depending on the price and goal then we’ve separated it into three main categories:

  • Lead Generation Funnel: The funnel helps you generate a list fast by giving away a free offer to exchange potential customers’ email addresses.
  • Buyer Funnel or Cart Funnel: The funnel help you sell your core products or services from $1 to less than $297
  • High-ticket Funnel: Use this funnel to sell your high coaching program or any kind of product over $300

Lead Generation Funnel

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Buyer Funnel / Cart Funnel

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High Ticket Funnel

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