Many people compare between sales funnel vs website. Some people say the website is dead and others say funnel is useless and a scam. So which one is better? Keep reading to discover
- The difference between the traditional website and sales funnel
- How sales funnel can solve website problems?
- Pros and cons each of them
- Which one is best for you?
Now, let get started!
What exactly is the difference between a website and a sales funnel?
The difference between a website and a sales funnel is the focus. Marketers use websites to do many things like introducing their business, create a shop online (E-commerce), engage with the audience through blog posts and pages, or use sales funnel to generate leads and make visitors do something depending on the specific goal they want.
Now, let me explain to help you more understand.
What Is A Website?
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server.
What does it mean for your business and online marketing?
A website like a house that has multiple rooms, each room has a specific feature. When people come to the house, they’ll understand the personality, passion of homeowner through the layout and design.
The website is the same. They include different page:
- Home page
- Product page
- Blog post
- and more
Through the website, visitors can understand your business information, your products, and services. No matter what’s your business model is, if you want to start your business online, you must have a website.
This is where you send your message to the market, educate, engage with consumers and make profit through selling your products or services.
What is a Sales Funnel?
A sales funnel is actually a website or a part of a website.
The difference between traditional website and online sales funnel is that sales funnel has multiple pages, each page has one goal and is arranged to drive visitors from point A to point B. (Examples, from visitors to leads, become customers and upselling)
The sales funnel is not a marketing secret.
This is one of the marketing tactics to convert people and make a profit besides the content marketing, sales pipeline, cold phone call,…
Pros and Cons of website
Advantage of website
1. Generate Organic Traffic
Google is the most visited website in the world with 81.33B visits/month – via the latest data from SimilarWeb
This is the reason why 90% of people use websites to get more traffic through SEO (Search Engine Optimization). Let see the video below to understand what is SEO, how it works, and why it can bring traffic to your website.
If you just start your business online and don’t have money for ads, SEO is the best way to generate organic traffic cheaper than a paid ads.
2. Build trust and brand
Website is where customers can learn more about your company, contact customer support, find your address and phone numbers
If you want a high ranking on Google, you should have a beautiful website with a clean, and good users experience. That means the website can help you build trust and credibility.
3. Educate your market and build relationship
We always say that we should create value for people before we selling right?
So, what is value?
80% of people will buy from who they trust. The simple way to connect and build relationships with them is through blog posts.
For example, I am a Clickfunnels affiliate, if I want to sell Clickfunnels software, I can’t create 100 posts that talk about this tool and how it’s awesome right? because most people don’t know this tool and how it can help. So I create a blog about a sales funnel and teach them what sales funnel is, why they need it, and how to create it in a simple way.
Then I invite them to trial Clickfunnels for 14 days for FREE.
- So I connect with my audience
- Create value for them through my blog post
- Find my voice and send my message to the world
Disadvantage Of Website
1. Low conversion rate
Despite your website has a beautiful design, sharing high qualified information creates massive value for your visitors. But, it’s still a low conversion rate.
it’s not your fault.
The traditional website like my blog with a logo, slide bar, menu, and a lot of links. For example, on my website, If you try to scroll then you can see:
- How many links visitors have to pass?
- How many things are blocking me from actually getting somebody to give me money or take you to become a lead?
Whatever your goal was of this website. If you hover over it drops down. There are always like five other links that take visitors to other different places and sites. All these distractions all these blockers can keep people from actually giving you money.
So, this is the reason why Russell Brunson creates a funny video about the future of the website.
Someone comes to your website and going through this stuff and you want them to do one thing and this is going to keep them doing it. because they’re gonna see all this stuff and they get confused they just leave.
It’s kind of like you guys ever need to buy something and you go to the grocery store and you walk in and there are a million different things.
This grocery store like I got to find the thing and you’re walking around you get lost and you can’t find the aisle with the actual thing you’re looking for. Eventually, you get frustrating and you leave.
This is why most people say that website is DEAD (But it’s not true)
2. Take more time to build
You may spend a whole week on building and designing a website that includes pages like Homepage, Product, Introduction, Terms & Conditions, … And then you think it’s have done.
In fact, you still have to update your articles regularly and optimize it to get your website to appear on search engines.
Every week I publish one new piece of content, but my team, on average, is updating 23 older articles
Because if your site can’t rank on Google, it’s almost impossible to make money.
Google updates the algorithm every day.
So you still have to learn change and optimize to match the new criteria from Google and provide users with a better experience.
3. Hard to tracking and fix
How do you know if your website is doing well or not?
If your website is making profitable, this will be great. But most of my followers they’re already ranking their keywords they want and get traffic. However, they have no sales.
What’s wrong with them?
It complicated to know where the cause is coming from:
- Bad experience?
- Or simply they research “Informational Keywords.” So they have no intention of buying?
If you are also in this situation, please comment below.
4. Need more technical skill
Nowadays, people are creating personal blogs or websites to share information and connect with their audience through existing platforms like WordPress, Wix, Weebly, etc very easy without code skills to create a beautiful website.
In case you use WordPress, sometimes you need some features that are not available in your theme. There are many plugins out there that can help.
However, because of using too many plugins, so your website slower, low-performance, and not meet Core Vitals provided by Google.
Therefore, you still have to know some skills to be able to optimize your website. Moreover, techniques related to SEO, such as:
- On page
- Link building
- Internal link
- external link
- Content optimization
Are not easy
Advantage Of Sales Funnel
1. High conversion rate
Entrepreneurs like us typically have to spend their own money to grow their company, which means that we have to be smart when it comes to how we do things. We have to use a system that allows us to put $1 in and pull $2 back out.
That’s what funnels allow you to do. The funnel is different from the traditional website.
Any page in a funnel focuses only one thing.
- Generate lead
- Sales Product/service
- Invite to webinar or live event
2. Increase card value
There are two ways to increase profitable:
- Increase Traffic
- Increase conversion or potential card value
In fact, increasing traffic means increasing the budget for advertising = Spend more money to get more profits. This is how most companies did to scale their online business.
Another way is to increase card value. This means convincing customers to buy more in one transaction through cross-sell, upsell, and downsell. Absolutely the sales funnel can help you do it easily, and it is also the main goal that people are built the funnel.
3. Save your time
Compared to the website, the sales funnel is built faster. Also, you don’t need to update the content continually and don’t need to create too many landing pages. Therefore it will take your timeless.
You can test and get the result in just one week.
4. Easy to tracking and fix
Over 80% of the funnel doesn’t work the first time. So you need to A / B test
Each page of the sales funnel is designed with a specific goal. So it is straightforward to know what the problem is and what you need to fix.
- If visitors do not leave their email, you will change some elements of the squeeze page.
- Leaving email but not making a purchase, the issue could be on the sales page
- Similar to the rest of the pages.
Or you can use A/B test calculator for FREE like this.
Usually, there are 3 main reasons why your funnel is not working: Hook – Story – Offer. Suppose you want to know more about how to build an effective and profitable funnel. You can get more detail here.
Disadvantage Of Sales Funnel
1. Can’t build blog content
The sales funnel is built by landing pages that link together in a certain order based on the purpose you want. Trying to blog on funnel would turn your sales funnel back to a traditional website.
2. If you have no brand, there are no way to getting organic traffic
We will temporarily ignore Organic traffic from social media.
If you want organic traffic from search engines, the funnel is almost impossible to help if you or your product doesn’t have a brand for users to research directly on Google or Bing.
Therefore, the biggest problem for people when creating a sales funnel is traffic.
No traffic – No List – No Sell
Sales Funnel Vs Website – Which One Is Best For Your Online Business?
The question is how to use both of them together and effectively.
Website providing all sorts of things people need and the best way to generate traffic. Sales funnel are extremely focused and targeted to help you capturing leads and get more sales online.
The visitor will come to the website and check out your offer inside sales funnel that won’t be available anytime, anywhere on your site. Imagine the website is a store; the funnel acts as the salesperson to help you connect with potential customers and generate profits automatically 24/7.
Look at my website, people visit Funnel Secrets and click the link here
After they click on the button, it take them to my survey funnel
I used Clickfunnels to build all of my funnels. This is a fantastic tool to help you build high converting sales funnel faster and easier.
Remember that it is possible to put your website and the funnel together. Lots of entrepreneurs, companies out there, are still use both to grow their businesses.
Website or Sales Funnel better?
You may not know which one is suitable if you have not tried it yourself. Don’t be believe someone out there quickly.
Be careful about asking the local barber IF you need a haircut. 10 out of 10 times, he’ll tell you yes… even if your hair looks flawless.
If you want to grow your business online and make a profit. Don’t limit yourself and allow yourself permission to try new things as long as it makes your business better
It’s maybe sales funnel, website, SEO, Youtube, Google Ads, Facebook Marketing, Instagram marketing, Pinterest,…
No matter what your marketing tactic is, try it for yourself. If it works, then we scale it or you can be skipping if it doesn’t work for you.
This is my answer about the difference between sales funnel vs website and which is best for you. Now I want to hear from you. Do you prefer a website or sales funnel better? Or both? Either way, let me know in the comments section below.