Question 1

Are Sales Letter Funnels Still Effective in 2025?

Accepted Answer

Yes, sales letter funnels still work very well in 2025.

People have shorter attention spans now because of TikTok, Instagram, and other quick-content platforms. The average person's focus lasts just 8 seconds—down from 12 seconds ten years ago.

But that's exactly why sales letters work. They catch attention quickly with strong headlines and engage interested readers with a story that speaks directly to their problems.

While most website visitors bounce in seconds, people who stay on sales letters often read for 7+ minutes. That's plenty of time to build interest and desire for your product.

Although the format has evolved—there are more videos, shorter paragraphs, and mobile optimization—the psychology behind sales letters remains effective. When someone has a problem they want solved, they'll gladly read or watch content that offers a solution.

Question 2

Long-form Sales Letter Vs. Video Sales Letter: Which one is better?

Accepted Answer

Video sales letters generally perform better for most businesses. Videos create stronger emotional connections and keep attention better than text alone. People retain 95% of a message when watching a video compared to 10% when reading text.

However, many customers still prefer reading. Some want to scan content at their own pace, and others might be in situations where they can't watch videos with sound.

The best approach? Use both together. Start with a video that captures attention and builds an emotional connection. Then include the full written sales letter below for those who prefer reading or want to review specific details.

This combined approach often increases conversion rates by 20-30% compared to using either format alone. It gives prospects the choice to consume information in their preferred way.

If you choose the combination approach, check out our guide to Video Sales Letter Funnels for additional tips on creating compelling video content that works alongside your written sales copy.

Question 3

Should I Use AI To Write My Sales Letter?

Accepted Answer

Yes, you can use AI tools like ChatGPT to help with sales letters. But learn the basics first.

Write a few sales letters by hand before using any tools. You need to understand why people buy and how copy works. Once you know the basics, you'll get better results from any tool.

For beginners, I recommend Funnel Scripts instead of AI tools. It's NOT an AI tool - it's a specialized software made just for sales copy. You don't need to know fancy prompt engineering. Just answer simple questions and get your first draft FAST.

Remember: Tools help you write faster, but they can't understand your customers like you do. The best sales letters come from knowing exactly what your audience needs to hear.

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