How To Optimize Sales Funnel – Why Your Sales Funnel Workless?

How To Optimize Sales Funnel – Why Your Sales Funnel Workless?
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Waste a lot of time to build a sales funnel but it doesn’t work? Today, Funnel Secrets will help you how to optimize sales funnel and finger out the reason why your sales funnel not convert.

Then we are going to fix it.

Now, Let get started!

How To Optimize Sales Funnel - Why Your Sales Funnel Workless_

Why your sales funnel doesn’t work and how to optimize sales funnel?

Have a sales funnel will help you make a lot of money by selling your products or services, right?

But Funnel Builder is really hard.

You must do so many steps. It was like:

  • Create a lead magnet
  • Design landing page
  • Write a copy
  • Create video

Then, when it complete, you realize your sales funnel doesn’t convert.

In my experience, there are 3 main reasons why your sales funnel doesn’t work as well

  1. Hook
  2. Story
  3. Offer

Yes, it so many reason to made your sales funnel dead. But these are the 3 main reasons that I saw many people have.

Now, we go deep into each of them.

1. Hook

The hook is a way of presenting your news or story that stimulating the attention of the audience that you are trying to reach.

It’s may be:

  • Title
  • Image
  • Video
  • Question
  • ..

Hook usually using on the Ads and Squeeze Page. So, if you have problems with your Ads or Opt-in rate, you must change your title, image or video.

I often change the advertising content, express many different messages and follow the customers’ comments.

After we have a good advertisement (base on the proportion of Clicks), next we will try to raise the proportion of Opt-in.

Normally in this web, we change the title.

So, this is the reason why I usually advise my customers to use Funnel Scripts

2. Story

Story telling - optimize sales funnel

After finishing the first step, we have a good advertisement and good proportion of Opt-in. The next step is converting the potential customers to the buyers.

Normally this work will process in the mid-stage of a sales funnel.

If you are an Affiliate marketer, this work will be much easier, you can move the customers to the sales page of vendor or create a Bridge Page to contact and increase the flow of accession, so we can raise the converting proportion.

But…

If you sell your product or service, this work will be more difficult than you think.

You must have not only the scripts of the funnel but also suitable reasons to convert your customers.

To do it well, I advise you to read the books: Dotcom Secrets and Expert Secrets.

These books will give you the scripts that are suitable for each funnel.

Especially, Expert Secrets will help you to know how to create a popular movement, and the potential customers will know you as an expert in your field. 

In the same time, it helps you to have some story attracting them, create interesting greeting and increase the converting proportion.

3. Offer

The third problem of your sales funnel is Offer. It seems very simple but this is one of the most important things that make your funnel doesn’t work.

You create advertisement attracting your customers; your lead magnet processes well, the proportion of opt-in is high.

But at last no one buys your products.

It just because your products or services that you introduce are not suitable for them.

Customers really like the things you do, but when they see your sales web, they realize that they don’t need those products or services. 

The solution in this situation is changing your products, changing the way to solve their problems.

Some ways to increase the converting proportion on the landing page:

1. Simplicity

The simplicity is the key.

We don’t need to create so long page with many animations such as pop-up, exit window, flashing words with colors. Sometimes these things do not work as we expect.

Therefore, we have to make the landing page simply and professionally.

I have had experiments on many different landing pages, and almost pages that have the high proportion of opt-in are short and simple (sometimes it just has the title and form, information).

Optimize sales funnel - Funnel give away

Sign-up Page Example From Funnel Give Away

Notes: this way just benefits for squeeze pages – places having many presents FREE or filling their information to receive some gifts (video training, checklist, PDF, ebook…). If you sell high –ticket product, you have to make a longer and more detailed page..

2. Making curiosity

This is the important factor to make potential customers click to your advertisement and fill some of their information.

As we show above, the landing page needs simplicity, with a curious title and interesting content. It will help you to increase your converting proportion a lot.

Example: When you give some your information: “You will receive A, B, C,… and it will help X, Y, Z”. You don’t have to give much information to them.

Just provide enough information.

marketing secrets blackbook sign-up page

Sign-up Page Example From Marketing Secrets Blackbook

Please choose the best thing that your customer will receive with a curious and interesting title.

Your converting proportion will be improved.

3. The clarity

Always remember to be clear and honest to your customers

Finding followers is really hard, but keeping them with us is more difficult…

Don’t ask them to leave some information to receive something free. After that, they have to pay money to use the functions of those things.

When creating OTO – bump or one click upsell, you need to let them know that.

This is a new product and they have to pay more money if they want to use them. Don’t make confusion if you don’t want to increase the proportion of refunding.

Conclusions

These are some reasons and experiences to help you know why your sales funnel doesn’t work and the solutions to solve the problems.

I hope “optimize sales funnel guide” will help you increase the conversion of your sales funnel.

If you meet difficulty in making script for landing page and also the story for your business,

Please take this Dotcom Secrets BookExpert Secrets book. (These books are free, you just pay once for the printing and shipping).

In the same time, you can also use Funnel Scripts to make the advertisement, titles, webinar, scripts,… easily.

You can read the review and see the demo here.

Good luck!

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Summary
How To Optimize Sales Funnel - Why Your Sales Funnel Workless
Article Name
How To Optimize Sales Funnel - Why Your Sales Funnel Workless
Description
Waste a lot of time to build a sales funnel but it doesn’t work? Today, Funnel Secrets will help you how to optimize sales funnel and finger out the reason why your sales funnel not convert.
Author
Publisher Name
Funnel Secrets

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