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Leadpages vs OptimizePress: Which One Is Best Page Builder?

leadpages vs optimizepress
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You can create ENGAGING landing pages using online tools like Leadpages and OptimizePress. The best part is you don’t have to be a professional developer to use them. 

Both marketing tools come with a set of powerful features to accomplish your tasks.

However, they still shine in some ways that make them superior. 

So Leadpages vs OptimizePress, which tool is better for your business? This complete guide will walk you through their differences and help you find the ideal partner.

Let’s read on!

What Is Leadpages?

what is leadpages
1. Leadpages is a popular landing page builder

Leadpages is an excellent landing page builder built to help your business have a robust online presentation quickly. 

Using Leadpages, you can create effective landing pages with blank pages or conversion-focused templates. 

The platform streamlines the lead generation procedure with a full conversion toolbox. Hence, you may build and expand your online business effortlessly. 

Every landing page you will publish by Leadpages is designed to generate leads and, ultimately, deals. Interestingly, there isn’t any hassle or requirement for technical expertise.

What Is OptimizePress?

optimizepress home page
2. WordPress users would love OptimizePress

OptimizePress is a marketing WordPress plugin that helps you create landing pages, sales funnels, sales pages, membership sites, checkout pages, online courses, and many more.

Like Leadpages, OptimizePress offers a collection of pre-made landing page templates. You can easily customize them using a drag-and-drop editor. 

Several integrations also assist you in reaching and increasing your revenue. You need a detailed plan to take full advantage of these benefits.

Difference Between Leadpages vs Optimizepress

Both Leadpages and OptimizePress are ideal for creating landing pages. But they come with different features, giving you different experiences. So let’s see how you can benefit from them.  


Leadpages is FAMOUS for its vast collection of pre-made templates, so it may be the winner in this round. However, the gap between Leadpages vs OptimizePress is very close.

Leadpages template
3. Leadpages templates are more numerous

First, Leadpages advertises more than 300 landing page templates for various categories, such as webinars, opt-in, thank you, upsell, launch, and more. 

However, only about 100 of those templates are free in your membership.

You must pay about $10 to $15 each if you want to use the rest. 

On the other hand, OptimizePress only gives you more than 30 templates. But why do we call it nearly a draw?

That’s because of the OptimizePress Marketplace

Aside from the free templates, OptimizePress offers a marketplace to GET MORE TEMPLATES for your landing pages, membership sites, sales pages, webinars, and thank-you pages. Each costs about $10 to $15. 

With a drag-and-drop builder, you will always need to modify landing page templates, no matter how brilliant they are.

Luckily, the editors of Leadpages and OptimizePress are both terrific. 

With just a few clicks, you can quickly customize your landing page with Leadpages’ drag-and-drop interface. The platform also offers a lead generation form builder to drive your leads for your page. 

Also, experiment with exit-intent pop-ups on Leadpages. They work as an appealing deal when web visitors are about to leave.

Furthermore, Leadpages allows you to add personal touches to your landing pages. You can try widgets, such as videos and calendars. 

OptimizePress also has a simple drag-and-drop tool to help you customize your landing page. There are more than 500 different writing styles available for you to select from, whether you need to alter the font, font size, or backdrop color.

You may include images and video testimonials on your page. This landing page creator helps you add ratings for your services and products too.

A/B Split Testing

A/B testing is about comparing two versions of the same landing page to help you find out which performs better. 

You may run A/B testing on your landing pages using a separate OptimizePress Experiments plugin. The Live-Editor software includes adjustments in conjunction with the versions of more conversions.

leadpages vs optimizepress 2
4. Both tools can test your existing website (Source

You may monitor information about how many visitors come to your landing page. Moreover, you can use the test to adjust the headline or any elements of your landing page. 

Leadpages allows you to perform those tests. Using this landing page creator, you can improve several variables on your page, such as the text or image. 

Both Leadpages and OptimizePress offer A/B testing. Yet, Leadpages is slightly better because of its multivariate testing. So you can run only one test to keep track of multiple variables.


Leadpages offers numerous integrations for multiple categories. You can even work with CRM third-party apps like Salesforce. 

leadpages vs optimizepress 3
5. Both tools work with many third-party apps

This landing page builder partners with the WordPress site too. And you can easily connect to Zapier when working on this platform. 

Here is a list of apps that Leadpages integrates: 

  • Analytics: Google Analytics, Google Tag Manager, Hotjar, etc.
  • CRM: amoCRM, Pardot, Contactually, LionDesk, etc. 
  • Digital Advertising: Facebook Ads, BrightDoll, Taboola, Bing Ads, etc.
  • E-commerce: SendOwl and Shopify.
  • Email Marketing: AWeber, ActiveCampaign, BombBomb, etc.

Meanwhile, the main integration of OptimizePress is with WordPress, as it is a plugin. For factors like email marketing, analytics, and payments, it also offers connections to more than 60 additional programs.

  • CRM: HubSpot, Keap, FluentCRM, etc.
  • Email Marketing: ActiveCampaign, Campaign Monitor, MailChimp, etc.
  • Payment: Stripe, PayPal, etc.

Analytics: Google Analytics, Sendinblue, AWeber, etc.


All the landing pages you build with OptimizePress are yours forever. You keep them on your website, control all of the material, and never have to pay more money to reuse them.

Unfortunately, Leadpages does not work that way. Even if you link your landing pages so that they run in sync with your domain name, Leadpages technically stores all of the content. 

As a result, once you cancel your membership for Leadpages, you will lose your landing pages. So, you are just leasing the pages during your subscription. 

Ease of use 

Despite having a ton of features, using Leadpages is still simple. Their user-friendly interface makes building beautiful landing pages effortless.  

leadpages vs optimizepress 4
6. Leadpages is more straightforward

Leadpages offers comprehensive how-to tutorials on their website. They have blog posts, informative podcasts, and videos to help you get started. And if you run into trouble, you can always get in touch with their customer service team.

OptimizePress is not the easiest marketing tool to use. Some of its features may be confusing and tricky to beginners. But your learning curve will be much simpler if you are familiar with WordPress.

The platform helps you set up your perfect landing page and sales page easily with its drag-and-drop builder. There is also a free video to introduce how the process goes. 

Aside from that, OptimizePress contains a lot of documentation on its website. Check it carefully to have a smooth start. 

The two landing page builders have beneficial features and are not too complicated to understand. Yet, Leadpages is more straightforward and less congested, making it the winner in this regard.


The most affordable package of Leadpages, which costs $49 per month, offers to host one site and a free custom domain. This package comes with pop-ups, third-party connections, templates, and many features.

  • Standard: $49/month
  • Pro: $99/month
  • Advanced: Custom

If price is your top concern, we recommend going for OptimizePress. Previously, this landing page builder provided a one-time fee for your purchase. They gave up on it, though, and switched to annual plans. 

The number of sites and features affects how much a membership costs. The Essential plan, which costs $99 annually and offers unlimited pages for one site, is where it all starts.

  • Essential: $129/year
  • Suite: $199/year
  • Agency Standard: $249/year

Extra features 

Leadpages and OptimizePress have several similarities because they are both landing page builders. However, they offer unique features that you can’t find in other tools. 


  • Autosave: You can save your work immediately. This feature, therefore, prevents the loss of your adjustments in case of sudden failures. 
  • Duplication: Sometimes, you want to reuse some elements on your landing pages, such as the alert bars or titles. Luckily, Leadpages allows you to use the duplicating option. You just need to customize some objects to create pages.
  • Page organization: You can organize your landing pages based on your clients or campaigns. This feature is beneficial for those who run various pages.
  • SEO: Leadpages provides many SEO-friendly templates. It also offers metadata edit tools to improve organic traffic to your landing page.
  • Pop-ups: Leadpages doesn’t limit the number of pop-ups you add to your page.
  • Countdown timers: The timers can attract visitors as they make your offers more special.
  • 404 page: You can use the 404 error site to interact with your visitors better. 


  • Live Editor: This tool helps you customize landing pages in real time. It means that you won’t have to refresh your pages to see new changes.
  • Membership portals: The portals save you from spending more money on third-party portal tools.
  • WordPress theme: OptimizePress is a perfect choice for a WordPress site. You can work with free WordPress themes along with its page builder. 
  • Shopping cart: There is an in-built shopping cart on the OptimizePress landing page builder. It allows your customers to add their purchases. 
  • Content drip feeding: This method delivers your content little by little to keep your website visitors engaged. 
  • Launch funnels: You can build email lists around new offers to raise curiosity among your audience. It’s a fantastic tactic to turn leads into customers.

OptimizePress vs Leadpages: Comparison Table

TemplatesMore optionsFewer options
A/B Split TestingYesYes
IntegrationVarious connectionsVarious connections
Ease of useSimpler and less complicatedSimple if you are familiar with WordPress
PricingStandard: $49/month
Pro: $99/month
Advanced: Custom
Essential: $129/year
Suite: $199/year
Agency Standard: $249/year
Extra features– Autosave
– Duplication
– Page organization
– Pop-ups
– Countdown timers
– 404 page
– Live Editor
– Membership portals
– WordPress format
– Shopping cart
– Content drip feeding
– Launch funnels
Try Leadpages 14 Day for freeGet started with OptimizePress here

Which Is Better: Leadpages or Optimizepresst? 

As you can see from the comparison table, Leadpages and OptimizePress have their own benefits and win over the others in specific factors. Hence, you need to consider their pros and cons to find the best fit for your business. 

Who Should Choose Leadpages? 

Leadpages will make the best choice if your ultimate goal is to build high-converting landing pages. Its huge library of templates and easy-to-use drag-and-drop editor can help you with this. 

Besides, this platform offers many extra elements for your landing page. You can add opt-ins or widgets to your landing page to increase conversion rates. 

You will also love Leadpages if you need responsive and helpful customer service. The tutorial materials are another plus. 

Who Should Choose OptimizePress? 

If you are interested in web design, OptimizePress can be for you. Although it comes with fewer templates than its competitor, you can learn from them and know how to keep everything you create. 

Another idea for OptimizePress lovers is that things get much simpler if you are a WordPress user. You will only need a little time learning how to use it. 

Furthermore, you may like and want to reuse what you have built so far. In this case, OptimizePress comes to save your day. Your content will stay with you even when you cancel your subscription.

OptimizePress vs Leadpages: Final Verdict  

You may want to use OptimizePress if you are familiar with WordPress and want to keep your landing pages forever. 

On the other hand, Leadpages is a better tool if you focus on creating stunning landing pages. It offers many templates and features to achieve your goal. 

Both landing builders can benefit your business. It’s your personal requirement to determine the better one. So consider carefully before paying for the tools. 

Hopefully, this comparison can help you select the more suitable platform to grow your business. Don’t forget to share with us your experience when using those builders.

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Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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