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Leadpages vs Instapage: Which One Is Better?

leadpages vs instapage
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Are you looking for the best landing page builders? Leadpages and Instapage, with their popularity in the industry, may spring to your mind first.

Both platforms have everything you need to build high-converting landing pages. For this purpose, you can take advantage of their pre-made templates, widgets, page editors, and many more. 

But which platform is better? We will compare Leadpages vs. Instapage in multiple terms so you can answer this question. Let’s jump into the details! 

Leadpages Overview

what is leadpages

Leadpages is a platform to create and optimize landing pages. It has many opt-in and lead-generating tools to help you achieve your goals. 

This landing page builder offers two editors for creating landing pages: the legacy editor, which has traditional design settings, and the drag-and-drop editor, which is far more user-friendly.

In addition to landing pages, you can use Leadpages to build an entire website. 

Thanks to its direct integration with ads, you may even develop ads focused on your landing page within the builder.

Overall, Leadpages is a comprehensive landing page builder that enables you to integrate your website and landing page design.

Instapage Overview  

Instapage logo

Instapage is also an all-in-one landing page builder. You will love how it helps you optimize your page too.

The platform is a full-service post-click experience designer and provides various solutions for advertising tracking, landing page construction, CRO, etc.

Instapage partners with many external apps to maximize your experience. Some of the most famous names are Salesforce, Facebook, Google Ads, MailChimp, and HubSpot.  

Those third-party tools enable you to combine advertising and email marketing elements on one platform for building landing pages.

So, Instapage is the ideal answer for many marketing and lead conversion improvement needs. You can use it to build landing pages at ease.

What Is The Difference Between Leadpages Vs Instapage? 

This section will help you understand the differences between Instapage vs. Leadpages. Then, you can determine which landing page tool is superior. 


The first step in landing page creation is selecting a template. Hence, when choosing between Leadpages and Instapage, you need to check the number of templates they have and how they work.

Although it’s close, Leadpages gets the edge. Finding a creative, high-converting template with Leadpages is much simpler because of the wider variety of templates and the option to filter by conversion rate.

There are many landing page templates available on Leadpages. Additionally, they provide landing pages customized for certain applications and sectors.

Leadpages template
Leadpages offers you more free templates

You may sort the landing page templates by conversion rate in addition to filtering them by category, website type, and style. It implies you may find a design that works for your business and aids in generating sales and leads.

Every landing page template offered by Leadpages is mobile responsive and entirely customizable. To create the perfect landing page, you need to change the color and add sections using the drag-and-drop editor. 

On the other hand, Instapage has a vast library of templates with more than 500 options. Besides that, Envato offers premium designs for purchase.

instapage templates library
Instapage templates library

Instapage sorts its landing page templates into different groups, such as thank you, product sales, app download, and registration. This feature makes it simpler for you to find suitable landing page templates.  

However, the designs are not very diverse. Some templates look similar. This confusion will make you build landing pages that look like other pages built on Instapage.


Widgets are what the page elements you add to your landing pages. They can be texts, images, videos, forms, and buttons. 

While both platforms contain all of the essential widgets you need to design a landing page, Leadpages has more choices, which may be useful in particular circumstances.

Presently, Leadpages supports 18 different widgets, including the following: 

  • Headline
  • Text
  • Button
  • Countdown
  • Image
  • Video
  • HTML
  • Line
  • Space
  • Form
  • Checkout
  • Comments
  • Social Like
  • Social Share
  • Progress Bar
  • Icon
  • Image & Text
  • Calendar & Text

The editing interface will allow you to edit various widget features. You can even use Leadpages to handle the shipping section of the sales process.

Then, selling products like webinar tickets and eBooks directly via landing pages won’t be a problem. 

How about Instapage? This platform provides 11 widgets. However, some of those modules can perform multiple tasks. Here is the list of widgets on Instapage:

  • Instablocks 
  • Headline
  • Paragraph
  • Button
  • Image
  • Video
  • Form
  • Timer
  • Shapes 
  • Social
  • HTML

Page Editor 

Although both Leadpages and Instapage feature drag-and-drop editors, the two approaches are rather dissimilar. With Leadpages, you can quickly create basic landing pages. Its templates have certain goals, such as webinar registration or email subscriptions.

You may select from different page categories in the page builder, including checkouts and author bios. You may also include page modules like autoplay video, headings, and text.

Instapage, on the other hand, offers all of these options. Besides, it can handle HTML, CSS, and JavaScript elements. You can easily customize them on the site. 

Instapage allows you to establish modal pop-up windows, while Leadpages doesn’t. You may often see those features on the top of your landing page. 

You get a Page Version History via Instapage as an extra editing benefit. It enables you to evaluate the outcomes of A/B testing with the page versions and make changes to your landing page.

Here, Instapage beats its competitor in terms of functionalities. Leadpages, on the other hand, has more landing page templates that you can customize for particular campaigns.

Mobile Previews

Instapage’s AMP and the Thor Render Engine help it load quickly on mobile devices. You can’t find this feature in other landing page tools. 

Although Leadpages lacks sophisticated page rendering technology, its designs are mobile-friendly and responsive.

In this comparison, both programs are actually good. While Leadpages can load quicker on lower-end smartphones, the Thor render engine needs slightly more powerful devices to run at top performance.

Publishing Options

You may publish your landing pages in multiple ways with Leadpages. There is a free subdomain on Leadpages for those who don’t have their own domain. 

If you already have a domain, Leadpages can manage your landing page and enable you to link it to your profile. These two choices are both free. 

If you want to upload your landing page to WordPress, consider using the plugin of Leadpages. This feature allows you to work with pop-ups, alert bars, and landing pages on WordPress in no more than four clicks. 

On websites that don’t use WordPress, you can even post your landing page as an HTML page. The tool will automatically update your content once you modify any element in the Leadpages platform. 

Plus, Leadpages makes it simple and free to share website templates and landing pages with your team or customers who also use Leadpages.

Similar to Leadpages, Instapage allows you to upload your landing page on WordPress and your custom domain. You may also use it to post your content to a Drupal website.

Through their web page demo tool, you may preview your landing page before it is public. You may release it to a subdomain on Instapage. 

However, please remember that during the free trial period of your registration, these sites have a limit of 30 accesses per minute per IP and will disappear after 72 hours.

You may set up multi-user permissions for the manager, editor, and viewer to promote a simpler collaboration. 

Both services can publish your content using a WordPress plugin and may host landing pages for you. Furthermore, you may use the same method to connect your pages to a third-party website.

Instapage, though, offers multi-user access for working with sizable teams and agencies. Hence, it’s a slight win for this platform in this round.

A/B Split Testing

The A/B testing, often known as “split testing,” will compare 2 versions of the website to determine which one will be more effective.

This test for landing pages entails comparing two versions of the same landing page to see which generates the higher conversion rate.

With Leadpages, you can test with several campaign versions to see which one converts more efficiently. As a bonus, the LeadPages UI provides you with a summary of metrics like conversions and organic traffic over a specified period. 

Meanwhile, Instapage helps you quickly start A/B testing and have your visitors distributed between the two campaigns.

Using the tool, you can monitor metrics like the number of unique visits, conversion rate, opportunities for development, and overall conversions for each ad version. 

Leadpages and Instapage may provide similar testing outcomes. However, Leadpages offers a basic summary and is less thorough than Instapage, which presents comprehensive data.

In the end, the better tool depends on the type of information you’re seeking and the level of detail you actually need to improve advertising efforts.

Traffic Analytics

Both Leadpages and Instapage have real-time analytics interfaces and partnerships with Google Analytics or other third-party solutions. However, depending on your goals, you can find some features in one tool that outweigh the other. 

You may constantly keep track of the performance of your landing pages thanks to Leadpages’ streamlined dashboard.

Besides, page load speed is a critical part of SEO, and Leadpages truly excels in this regard. You won’t ever lose prospects when customers wait for your website to load. The speed is about 2.4 seconds quicker than the standard.

Leadpages also gives you SEO (Search Engine Optimization) tools. You can use them to set your content’s meta, description, and keywords to generate more leads from your landing pages. 

Similarly, Instapage provides a statistics dashboard showing traffic and conversions on your landing page. 

Additionally, their heat map function reveals some insightful data that may help you improve your landing page even more. Besides, media buyers will love AMP and Google Ads that this landing page builder offers.

Furthermore, Instapage has created Thor Render Engine to speed up their page load time. Thanks to this back-end tech, your landing page will always run as rapidly as possible.


Leadpages connects with more than 40 third-party apps – including CRM, analytics systems, email marketing, and advertising solutions. Plus, through Zapier, you may link to many other third-party applications.

Leadpages has also integrated checkout pages and Stripe payment. These integrations allow you to offer your services online easily. 

Moreover, Leadpages saves information from your integrations and sends it back in case the app is inaccessible. Even if one of the tools encounters tech issues, it helps you remain active.

Some integrations with this landing page builder are:

  • CRM: Keap and Salesforce
  • Payments: Stripe and PayPal
  • Email marketing: Active Campaign and MailChimp
  • Marketing automation: HubSpot and Marketo

With more than 120 applications linked to your landing page, Instapage also boasts a big integration toolkit. It works on multiple sections, such as analytics, ESPs, marketing automation, CRMs, pop-ups, alert bars, call tracking, advertising, and live chat. 

Although some integrations are accessible only through third-party systems, others can be native. Moreover, Instapage partners with Zapier, significantly increasing the number of integrations you have. 

One notable feature is their special text replacement. It allows real-time modification to customize an ad to a landing page.


For small firms, Leadpages is more cost-effective. Yet, agencies and bigger teams will prefer Instapage’s multi-user permission features.

Instapage provides a few more features, including AMP and Google Ads. You do, though, have to pay more for them. 

Leadpages is the best option for you if you’re searching for an affordable solution with everything needed to manage your landing pages. 

Leadpages offers three pricing plans and a 14-day free trial. Your options are as follows:

Cost (monthly)$49$99Custom
Cost (yearly)$37/month$74/monthCustom
Site Builder1350
Landing PagesUnlimitedUnlimitedUnlimited
Traffic and LeadsUnlimitedUnlimitedUnlimited
Free Custom DomainYesYesYes
Lead NotificationsYesYesYes
Tech SupportVia chat and mailVia chat, mail, and phonePriority phone support
Online Sales & PaymentsNoYesYes
A/B TestingNoYesYes

Instapage also gives you a 14-day free trial. After that, you can consider the following plans:

Cost (monthly)$299CustomCustom
Cost (yearly)$199/monthCustomCustom
A/B TestingYesYesYes
Editable Global BlocksNoYesYes
Ad-to-Page PersonalizationNoYesYes
Conversion ConsultingNoYesYes
Design ServicesNoYesYes
SupportHelp center, emailHelp center, emailHelp center, email, and from Instapage Experts (CRO, designers, writers, etc.)

Extra Features

Although they perform differently, there are some similar features between Instapage and Leadpages. However, in this section, we will go through some tools that they don’t share. 

Unique features of Leadpages

  • Leadboxes: You can design your pop-ups with the drag-and-drop builder. This feature also allows you to trigger the pop-ups via timing or action. 
  • Leadlinks: With this tool, subscribers will automatically sign up for a webinar or sublist by clicking a link. 
  • Leaddigits: Thanks to this feature, your subscribers can opt-in via their phone. 
  • Website building: With the updated version in 2019, you can use Leadpages to build entire websites. 

Unique features of Instapage:

  • Instablocks: This feature allows you to reuse entire blocks in other landing pages, saving a lot of your time. A block here is the group of elements in a landing design. 
  • Audit log: Once you change or edit your landing pages using your account, the audit log will help you keep track of them. 
  • Dynamic text replacement: You can replace content in real-time to assist your visitors’ experience from advertising to landing pages. 
  • AdMap: This feature helps link your ads to your landing pages. Then, you can monitor your campaign’s structure and performance. 

Instapage Vs. Leadpages: Comparison table 

There are many differences between Instapage vs. Leadpages. This table will summarize their outstanding features. Please check to choose a better solution for your landing page creation.

Page EditorMore customization optionsMore functionalities
Mobile PreviewsMore mobile-friendly templatesFaster thanks to the advanced technology
Publishing Options– WordPress
– Domains
– WordPress
– Domains 
– Multi-user permissions
A/B Split TestingLess detailedMore detailed
Traffic– Real-time analytics 
– Faster load rate
– Real-time analytics 
– AMP and Google Ads
Integrations– More than 40 apps– More than 120 apps
Pricing– Standard: $49/month
– Pro: $99/month
– Advanced: Custom
– Building: $199/month
– Converting: Custom
Extra Features– Leadboxes
– Leadlinks
– Leaddigits
– Website building
– Instablocks
– Audit log
– Dynamic text replacement
– AdMap
Start 14-day trialTry LeadpagesTry Instapage

Instapage Vs. Leadpages: Which Is Better? 

There are differences between Instapage vs. Leadpages, and they make one of them better for your business in some cases. Here is a brief summary to help you select the more suitable option. 

Who Should Choose Leadpages? 

Leadpages will be a better option if:

  • You want to create simple landing pages or entire websites with multiple template options. 
  • You are an entrepreneur or running a small business without a big marketing team. 
  • You won’t intend to invest much in creating new landing pages or drawing more website visitors. 
  • You need a grid style that is simple to use and intuitive for your website design.
  • You don’t want to collaborate when constructing your landing page because you work independently.
  • You’re looking for a budget-friendly solution.
  • You want to add alert bars, opt-in forms, and pop-ups on third-party pages that you build. 
  • You appreciate having a robust support network that can assist you with any problems.

Who Should Choose Instapage? 

You may prefer Instapage if:

  • You focus on building landing pages. 
  • You are spending a lot of money on advertising each month and executing many paid campaigns.
  • You don’t mind paying more for enterprise solutions. 
  • You have design software expertise and are comfortable employing free-form editors.
  • You are working with a large team and need a landing page tool to collaborate effectively. 
  • You need heat maps to handle your analytics metrics. 

Instapage Vs. Leadpages: Final Verdict

Small businesses wanting to create high-converting landing pages without coding knowledge instantly might consider Leadpages as the ultimate solution.

Meanwhile, medium-sized companies may easily create several landing pages with Instapage. Moreover, this landing page software can bring designers and marketers together thanks to its integrated collaboration tools.

These two landing page builders are both good, and online marketers will benefit from using either one. What you expect from your landing page builder determines which solution is ideal for you.

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Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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