Leadpages Vs ConvertKit – Which Is Better For Your Marketing Process?

leadpages vs convertkit

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Known for their user-friendly interfaces and powerful drag-and-drop landing page builders, Leadpages and ConvertKit are two well-liked marketing tools. However, they have competence in two different aspects. 

So which one is better for your marketing efforts? We will compare Leadpages vs ConvertKit side by side. You can choose the more outstanding tool in each round and finally pick the winner. 

Now, are you ready? Let’s follow this guide to discover your options!

What Is Leadpages? 

what is leadpages

Leadpages is a landing page builder used by more than 45,000 people currently. 

Nobody can use it without prior design knowledge to create their landing pages from scratch.

Leadpages makes it easy for you to start your job thanks to the templates and drag-and-drop editor. You just need to choose a template, insert widgets, and customize it to fit your needs. 

Besides, you can use pages built on Leadpages to generate more leads and increase conversion rates. The platform offers alert bars, pop-ups, and checkout forms to simplify your tasks.

What Is ConvertKit?

what is convertkit

ConvertKit is also a landing page creator, and it has become more famous for its excellent marketing automation tools. Due to those functions, the platform has turned into an all-in-one marketing tool. 

You may use ConvertKit to develop automated sales funnels, conduct email campaigns, sell digital items, create landing pages and email sign-up forms, and many more.

This tool is easy for creatives to use, with a user-friendly interface, editor-focused landing pages, and flexible pricing plans.

What Is The Difference Between Leadpages Vs ConvertKit? 

There are multiple factors to consider when comparing Leadpages vs Convertkit. We will walk you through each of them and choose the superior. 


Both platforms offer a huge collection of landing page templates that you may use as a starting place before making adjustments to match your business.

These contain layouts for different pages, such as event pages, thank you pages, products, webinars, etc.

Leadpages can be your preferred choice if you’re seeking more landing page templates. Using those templates is easy because the platform categorizes them by industries and conversion. 

ConvertKit, on the other hand, offers fewer designs for each category and allows you to select its templates based on use. But the lack of diversity in this section allows the platform to focus on email designers. 

The email template you select from ConvertKit should best meet your advertising objectives. The templates are clean and straightforward. They allow you to customize their images and colors. 

Besides, ConvertKit connects to Unsplash automatically. Hence, you can access much more images when using your emails.

Conversion tools 

You can use LeadPages for more than simply landing pages to convert visitors. It has pop-ups, opt-in form options, alert bars, and trigger links. 

Many marketers claim that employing LeadPages pop-ups brought higher conversion rates than their genuine landing pages. Instead of their average 20 to 30% conversions, it was more like 50 to 80%.

How about ConvertKit? It won’t defeat its competitor in this regard because we mostly use ConvertKit for email marketing. However, you will love this platform’s simple forms and actual pages. It also helps you track data. 

As a result, if you desire more conversions, choose Leadpages. But if your objective is to keep your page simple, ConvertKit will be a good choice.

Email marketing automation 

Although ConvertKit’s landing page builder is not impressive, it actually excels in email marketing

ConvertKit allows you to send one-time email distributions to your subscribers. Furthermore, you can build up an email sequence to deliver relevant emails at fixed times.

There are also some more sophisticated features in ConvertKit, like:

  • Resend the unopened emails: Some prospects don’t open your emails. Then, this feature helps resend them with a different title to maximize the open rates. 
  • Snippets and templates: You can design and save your email templates by reusing content blocks. 
  • Automation tools: This feature groups your subscribers into sections based on their activities on your landing page. Then, it will add them to particular sequences for tailored customer paths. 

Even better, you may design your automated journeys using a flowchart. You don’t need any prior technical experience to use ConvertKit because it is simple, even for beginners.

Meanwhile, Leadpages doesn’t provide anything this advanced. It only comes with some simple automation. For example, the form widgets allow you to send thank-you pages to your subscribers.

Page Builder 

As you can see, you can modify your landing page on both platforms using drag-and-drop editors. You can see the adjustments you have made in real-time.

Another feature Leadpages and ConvertKit have in common is that their editors work in grid-based systems. Hence, you can only drag the elements to certain positions on the landing page. 

But of the two, Leadpages page editor is the superior choice. It allows you to use more widgets and page elements from the left sidebar. 

The widgets offered by Leadpages include pricing tables, forms, progress bars, buttons, images, countdown timers, and more. 

We recommend forms for widgets. Leadpages gives you many customization options to build high-converting landing pages with the forms. 

If you are on the advanced plan, Leadpages will give you checkout widgets. Then, you can take payments for your products. 

On the other hand, you can’t drag sections and widgets on the ConvertKit editor. It means that you can only choose the elements from the site to build your landing page. 

As you can see, your options on ConvertKit are quite limited. Sometimes, we hesitate to call this platform a page builder as it’s more likely a customizer. 

However, you may customize the page’s style by changing some elements like the text, fonts, colors, and styling options. 

In addition, there are some more elements in the Leadpages landing page builder that ConvertKit is missing, such as the Leadmeter bar.

Leadmeter is known as a conversion-focused landing page optimization checker. It assesses your page and offers suggestions for enhancing it.

Besides that, you may make your sites more engaging by animating particular parts and elements using this platform’s animation feature.

A/B testing 

A/B testing is a feature that landing pages should have. This tool allows you to experiment with various components on your pages to determine what works and doesn’t.

Leadpages landing pages offer an outstanding A/B testing feature. You can choose two pages for the test to run, and tell you the conversion rate of each. 

Unfortunately, ConvertKit doesn’t have such a test. So in this round, Leadpages wins. 


LeadPages provides you with numerous analytics features to check your landing page. For example, you may see the number of views, unique visitors, conversion rate, and conversions on a certain page.

Although ConvertKit’s landing pages also have reporting features, it gathers less information than LeadPages. They display visitor, subscription, and conversion rates instead.


You may use additional tools to aid in conversion if you are developing lead-generation pages.

The landing page tool must have multiple integrations, whether you use them to connect to your payment platform or gather emails for webinars.

Both technologies are excellent at connecting to many platforms. If you choose Leadpages, you will also work with:

  • Analytics: Google Tag Manager, Google Analytics, Hotjar, etc.
  • CRM: Contactually, amoCRM, Pardot, LionDesk, etc. 
  • Digital Advertising: Facebook Ads, Taboola, BrightDoll, Bing Ads, etc.
  • Ecommerce: Shopify and SendOwl.
  • Email Marketing: ActiveCampaign, AWeber, BombBomb, etc.

ConvertKit also has many integrations. For example: 

  • Analytics: AgencyAnalytics, Google Analytics, Fathom Analytics, etc. 
  • Advertising: Facebook Ads, LeadsTunnel, LeadsBridge, etc. 
  • CRM: JetpackCRM, Monday.com, etc. 
  • eCommerce: Bonjoro, Stripe, etc.
  • Email marketing: Bouncer, DeBounce, etc. 

You may go through this list and, for some reason, not find the application you use. Fortunately, Zapier works well with both platforms, so you can continue to utilize them as a go-between to handle other devices.


Leadpages encourages you to try its 14-day trial for free first. If you are happy with the result, choose one of the following pricing plans:

  • Standard: $49/month
  • Pro: $99/month
  • Advanced: Custom

ConvertKit also offers free packages for new creators. Besides, you can consider other two plans:

  • Creator: $9/month
  • Creator Pro: $25/month

Convertkit Vs Leadpages Comparison Table 

While Leadpages is an ideal landing page tool, you will find ConvertKit a fantastic email marketing tool. This comparison table will help summarize the differences between Leadpages vs Convertkit.

More landing page templates for different pages
More email templates
Conversion tools
Better for conversion
Simpler forms
Email marketing automation
Landing page
– More powerful drag-and-drop editor
– More widgets
Limited options
A/B testing
Various options
Various options
Standard: $49/month
Pro: $99/month
– Advanced: Custom
Creator: $9/month
– Creator Pro: $25/month
Free Trial

Which Is Better: Leadpages or ConvertKit? 

After comparing Leadpages vs ConvertKit, you may realize that both are fantastic applications that are worth your money. The winner depends on how you plan your marketing campaigns. 

Who Should Choose Leadpages? 

Leadpages is easy enough for all marketers to use and powerful enough to act as a tool of a significant PPC campaign.

If you want to create landing pages to develop your email, Leadpages will be your best option. It offers tons of templates and widgets for this task. 

Moreover, Leadpages gives you more control over your landing page. The platform also allows you to keep track of their performance.

So, if you are a PPC marketer with Facebook Ads, Twitter campaigns, or AdWords, an excellent landing page builder like Leadpages will be your perfect companion. 

Who Should Choose ConvertKit? 

ConvertKit is a terrific marketing tool if your aim with building unlimited landing pages is to gather emails to expand your list.

Given that its primary service is email marketing rather than building pages, this platform still offers many features for page creation.

ConvertKit is the best option if you want to grow your list but feel restricted since you cannot afford a specialized lead page-building software like LeadPages.

So, if you are a content marketer, independent entrepreneur, blogger, or business owner, ConvertKit will be a powerful tool for your email marketing automation. 

Leadpages Vs Convertkit: Final Verdict 

If you want to build a stunning landing page, go for Leadpages without hesitation. This tool gives you everything you need for this purpose. 

On the other hand, if you prefer lead nurturing tools to lead generation tools, ConvertKit, with its excellent marketing automation feature, will be what you need. 

So which is your better choice? Please comment in the section below about your experience with either of the tools. Other marketers need your feedback for their businesses too.

Thank you for reading!

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Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!