What’s happen after people get your lead magnet?
When you’re starting to create a lead magnet, we want to build an email list and relationship for potential customers, right?
To be honest, it’s not your goal!
You can say I want to build a relationship with people. I want to give away massive value to help someone’s life better.
BUT ultimately, what you really want is their MONEY
As an entrepreneur, no matter what your marketing strategy is, you should make profits from them.
When I create a lead magnet, I always asked myself: What’s happen after people get my FREE stuff?
Ex 1: Sell product
I want to sell video training for the home gym. So, I would like to create a lead magnet that relevant in my niche. From lead magnet ideas in chapter 2, I will list the lead magnet that I can create for my audience:
- An ebook about nutrition then introduce with them our program
- Give away free first module in our program
- Coupon 25% OFF for first 100 people
- 6 Days Workout Split plan
Ex 2: Build brand, email list, and relationship
I’m a brand new coffee shop. I want to build brand awareness. So I can create a contest and give away a month’s drink for FREE for 50 peoples.
I could collect email addresses, increase engagement on social media, and be aware of our brand. After that, I could retarget them on Facebook and send an email to selling in the future.
You can see, depend on your niche and plan, you can easy to choose your type of lead magnet.
That is the reason why lead magnet always come to the sales funnel (or people say that lead funnel)
Bottom line: Your lead magnets like a bridge that helps connect your visitors to your product or service.