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What is Lead Magnet? Build your List With Lead Magnet Funnel

Today we talk about lead magnet funnel. Do you hear about that like I have a new free report for you guys? It’s a brand new checklist. You can download for free and inside we’re going to walk through every single step that is required for you to get more traffic for example. And after that, if you want to get that, you need to give an email address for them.

So that is an example of the lead magnet. And many marketers do that to build an email list. Now we going to talk about lead magnet and how to create lead magnet funnel to help you build a list.

So let get started!

Marketing funnel strategy: Create perfect lead magnet funnel that converts

What is the lead magnet?

A lead magnet as we learned before is a giveaway that you give to a person in exchange for their email address.

So some examples include an e-book a guide a free product, or service access to a course, or access to something it could be a membership site, or a forum, or anything like that.

It depends on your business model, it depends if you are selling products then it might be good to give a free product.

That’s related to your products or whatever you’re selling: If you are selling a service it might be good to give a free guide that’s related to your service. So that people can get to know what kind of knowledge do you have? How can you help them? So that they then, in turn, will trust you a little bit more.

What does the Lead magnet must have?

Your lead magnet must be related to your site content or niche:

It might be easy to say:

  • Hey, I have this video series.
  • Today, I have this book that I was writing.
  • Well, I wrote this guide on this other website.
  • I wrote this guide on my website.

That might work. But if that’s not directly related to your main brand topic, your main idea that you are trying to sell to people through your website,

Then it’s not going to work. Because you’re not going to be able to sell people products. After they have downloaded, or signed up for your newsletter, and downloaded your lead magnet.

So you have it related to your site.

High quality/useful

The next thing is that it has to be high quality. People aren’t done anymore and they weren’t done before.

Example: My lead magnet is 10 ways to make a million dollars this year. Well first, they’re going to think that’s bogus and then second when they download it and realize that it is bogus.

They’re not going to trust you. Because there’s not an easy way a million dollars in a year. And so you have to make it realistic.

You have to make it high-quality, it has to be really good content for your viewer. Because otherwise, if it’s bad quality, why would they then purchase a product or service from you?

So you have to make sure that it’s high quality

The lead magnet should solve their problem

As we mentioned before you have to find problems that you can help solve for people and then build a lead magnet that is related to the most popular problem that your customers have.

So for my audience is mostly people who want to be their own boss, who wants to freelance who want to do, what they want to do for a living and while I have a lot of different subscribers.

And people who like my different type of content, my content related to video production, or photography my main problem-solving funnel strategy

The one that most people ask me for help with is how do I start my own business, how do I freelance how do I make money doing what I love and that’s what I’m passionate about myself.

And so that’s why my lead magnet is related to that.

How To Create A Lead magnet That Convert

How to create a lead magnet that actually converts? I’m so excited to help you create that perfect lead magnet that grows your email list every single day. I know this is going to be an absolute game changer for your business’ marketing and growth strategies, no matter what stage of the game you’re in.

Now, all of us know how important it is to really build up our email list with sales funnel if we’re doing any kind of business online. And the first step in building your email us is capturing names and emails through giving away something

You just have planning

What really makes the perfect lead magnet? That’s going to allow you to grow your email list consistently.

Because your audience, your prospects are going to want to devour your content. So we’re going to go into the planning phase specifically. Because this is really important.

  • Why specificity is crucial?
  • How to brainstorm profitable ideas?
  • Validating before you spend ANY of your precious time creating it.

A lot of times we’ll start creating content and then we won’t really have a clear plan in terms of validating that idea. We spend tons of hours maybe even money paying a designer to get it set up for us.

And then it just flops, it just doesn’t do very well.

So we’re going to avoid that by validating our ideas and we’re going to start by talking about specificity and why it’s so important now.

The reason why I don’t really recommend doing resource libraries is: Because lead magnet solves a specific problem right.

There small chunks of wisdom or small chunks of value that you impart to your audience and exchange their email.

But they’re also solving a very specific problem.

Now don’t take this like I’m trying to be critical or I’m you know just not being not trying to be nice.

I’ve gotten a lot of questions about resource libraries and I definitely think that they work as powerful.

But not something that should be your main focus especially on your website.

I definitely don’t recommend just creating a free resource library for online entrepreneurs. Because you don’t know what specific problems they’re going to have right?

Okay you’re interested in blogging, or you’re interested in Facebook ads, or you’re interested in design. And that’s more of an advanced strategy.

But if I just give you all of my resources in the resource library. I have no idea what you’re interested in learning next, or what you know might be a good fit for you down the line in terms of a paid offer.

So specificity is extremely important.

You want to solve one specific problem with your lead magnet right? And giving access to people to all the free resources you have.

  1. Might be very overwhelming.
  2. They’re probably not going to consume half of them.
  3. You’re not going to know what specific problem they have.
  4. You’re not solving a specific tangible problem for them.

I don’t think that is the best way

Make your Lead Magnet Especially

Specificity is super important and you want to ask yourself these three questions:

  • What’s the specific problem my lead magnet is going to solve for my audience?
  • Who is designed to help?
  • What outcome or result will your audience have?

Again that solves their problems and their pain points.

If you have already created some awesome lead magnet. Maybe it’s some kind of video series, or maybe it’s a template, checklist or some kind of discount.

I want you to go back and really think through what is that one problem that we’re solving with this, and how can I make it as specific as possible to my individual audience.

Lead magnet ideas – Best lead magnet example for Affiliate marketing

Now, I want to briefly discuss some lead magnet and incentive ideas, when it comes to selling the sales funnel training vault.

Free Funnel

So of course, you could offer free funnels and this can be used as a lead magnet Or also to help try and sell the vault.

Example: If you join the vault I’ll give you seven of my top converting sales funnels or something like that.

And that assuming that you have build sales funnel and they are converting well. You could give them away as an incentive, as the lead magnet to get people on your list or by building a bridge.

And offering that as a bonus when somebody joins the vault through your affiliate link.


Same thing with automation. Let’s say you set up some cool automation inside of active campaign. You could go ahead and offer those as a lead magnet, or incentive add checklists.

People love checklist of all types and since we talked about Facebook ads. In the vault ads checklist could be a good same thing with:

  • Automation checklists
  • Clickfunnels checklists
  • Sort of checklists that would complement one of the training
  • Courses inside the vault could be very handy as a lead magnet

Swipe files

Swipe files always good offers for lead magnets and central ideas. People love swipe file and they’re easy to put together. That’s a good options list are also good.

For example:

1. The most profitable niches or products

This could be particularly helpful if you’re approaching it from the angle of drop shipping or affiliate marketing.

Everyone’s always trying to find the next hot category or the best converting products on like Aliexpress, Clickbank or anything like that.

So if you create a list, for people to easily browse through and get the hot products well that could be very helpful as either a lead magnet.

2. Complimentary training

If you have any sort of training programs that you put together, or maybe there’s white label training programs, or you could partner with somebody else to give access to different training programs.

Like the vault teaches you everything you need to know to build the interest-driven sales funnels it teaches Facebook ads, click funnels, active campaign and a few other tools.

But there’s other ways to drive traffic and bring people into the funnel.

For example:

There’s Adwords, Linkedin or just social media growing a following and stuff like that. It’s also Blogging, WordPress, SEO and all sorts of stuff.

So is there some sort of training that you could offer as a lead magnet or as a bonus for people who join the vault. Also, a lot of people that join the vault-like and use Shopify.

I don’t teach how to use Shopify Inside the vault. So that could be another type of training or resource that you could offer as a bonus for people who join the vault through your affiliate link.

Lead Magnet checklist

  1. Decide on a lead magnet type:

Spend a little time brainstorming which type will be most valuable for your business.

Although you want to make sure your first lead magnet is a simple one, it still needs to be very valuable in order to be effective. You really want to think about what your audience needs most.

  1. Outline the content:

Get organized and make sure you have a clear idea of the content your lead magnet will include.

Remember, you want to make sure that is providing amazing value even if your prospect never buys from you.

  1. Write, design or hire it out:

Now it’s time to take action. Take a few hours to write or design your lead magnet. You want to make sure it is very valuable and it is designed properly but you also don’t want to get stuck in this step. Take 2-3 days at the most to design it.

  1. Review :

You want to make sure your lead magnet is free of any grammar typos and/or works properly. Hire an editor or ask a colleague to edit or test your lead magnet before it goes live.

  1. Create your graphics:

Now it’s time to pretty up your lead magnet. Make sure to design great cover art if you are creating a PDF or eye-catching graphics to promote on your website and social media.

You can use Canva, Place It or BoxShot King to help with this process. You can also hire out a designer at 99 Designs or Upwork to give it a more professional look.

  1. Select a channel to deliver your lead magnet.

If that is a PDF, audio or video, you can use a tool like Amazon S3 to store it and deliver it. Amazon S3 will generate a link you can then send to your prospects via an automated email through your email marketing provider (MailChimp, Aweber, ActiveCampaign, etc.).

Once they click on the link they’ve received they will be able to access your lead magnet. If you have any other type of media such as a quiz or a coupon code, map out how you will deliver your lead magnet.

  1. Design your opt-in page.

This is how your prospects will be able to enter their email address in exchange for your lead magnet. We discussed a few different tools you can utilize to create your landing page. Select the tool that fits your needs and get to work designing your opt-in page on your website (OptimizePress, Unbounce or LeadPages).

If you don’t have a website yet, don’t worry. You can publish a page stand-alone page via LeadPages in a few minutes.

  1. Write your delivery email.

This is your last step, but a very important one. Make sure to write a simple email in which you deliver your lead magnet if this applies to you. In almost every instance you will need a delivery email. This process should be completely automated.

Check with your email marketing tool so you can deliver this email as an autoresponder. This way the email will be sent automatically whenever a new prospect joins your email list.

What is lead magnet funnel?

A lead magnet funnel is similar to the other opt-in funnels, except you are actually giving away something in exchange for their email address. It may be a report or video, but it’s typically something tangible that they are exchanging their email address.

The lead magnet funnel has 2 pages. There is the opt-in page and thank you page.

Lead magnet funnel map

How to use lead magnet funnel to your business?

Author / speaker / coach / consultant… I’d use this funnel to give away a free ebook teaching something awesome in exchange for their email address.

E-commerce… I’d use this funnel to give away a coupon in exchange for an email address.

Business-to-Business… I’d use this funnel to give away a white-paper in exchange for contact information and personal follow-up.

Network or affiliate marketing… I’d use this funnel to give an info product teaching how your product can solve a specific problem.

Professional services… I’d use this funnel to give away a report in exchange for a name, email, and phone number.

Retail / Brick & Mortar Business… I’d use this funnel to give away a walk-in coupon in exchange for an email and phone number.

How to Create Lead Magnet Funnel In Clickfunnels

Clickfunnel free trial

Step 1: Start Trial 14 Day Clickfunnels.

After that, inside Clickfunnels dashboard. We’re click Add new => Start cookbook.

You can see, we have 2 choose. Start with cookbook builder process and Classic funnel builder. But I really recommend we nee choose Cookbook, because if you no have Idea for design the page, they will give you some template.

It’s so cool and all you need to do is pick what page design you like and modify it.

Clickfunnels dashboard

Step 2: Pick Your Funnel.

Of course, in this case, we learn to create lead magnet funnel. So we choose Lead magnet funnel in this section. Remember, you just have your lead magnet first (pdf, video, checklist,…)

Creating Lead magnet funnel with sales funnel cook book

Step 3: Pick page design you like

sales Funnel example - funnel secrets

Step 4: Modify the page

And now, we have a pretty design. So what we have to do now is fix that for your product. And we will Create your lead magnet page first.

Create Lead magnet funnels

Edit lead magnet page

lead magnet clickfunnels

Preview page design of lead magnet funnel

mobie review - funnel secrets

Preview with the mobile device

After Create Leadmagnet page funnel, we going to edit the next page

Sales funnel strategy - funnel secrets

Preview page design

Clickfunnel free trial

Read more: What is Bridge funnel? The Best Way To Convert Cold Traffic

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About Key

Key is the guy behind Funnel Secrets blog, where he shares his passion for sales funnel, lead generation, digital marketing, and what he learned to help people avoid mistakes he made to save money.

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