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[Revealed] Is Clickfunnels a Pyramid Scheme, Ponzi, or Scam?

Is Clickfunnels A Pyramid Scheme Ponzi Or Scam
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Is Clickfunnels pyramid scheme, Ponzi, network marketing, a scam or not?

Many people have no experience with these business models. It will help if you read our article, so you can get more knowledge and answer the question about:

  • ClickFunnels Marketing Approach and Pyramid Scheme Concerns
  • Is Clickfunnels a pyramid scheme?
  • Can you earn money through their affiliate program
  • Is Clickfunnels a legit business or a scam

Now let’s get started!

What Is A Pyramid Scheme or Ponzi?

An illegal scam, pyramid scheme, or Ponzi is a type of investment fraud that involves promising high returns in a short period of time. The would-be investor pays an initial investment and is required to recruit more investors to make money, but no actual product or service is being sold.

Is Clickfunnels A Pyramid Scheme

The only way for the investor to make more money is by getting others to invest in the scheme, creating a never-ending chain where each person relies on new entrants to pay off the ones before them. When too many people lose faith and the pyramid collapses, most people lose their invested money.

This is the most simplistic definition of pyramid schemes or ponzi scams.  As mentioned, some key qualities must be present for something to be an actual pyramid scheme:

1.  Recruiting people who invest (and keep all the profits)

2.  No product or service is actually being sold

What is MLM

Multi-level marketing (MLM) or network marketing companies is a type of direct selling.

In this system, independent distributors sell goods and services to consumers for retail profit. Independent distributors are awarded bonuses or commissions for sales they generate with their own sales efforts and any other distributors they recruit to join the company.

Is Clickfunnels A Pyramid Scheme 2

Within an MLM, each person has their own “upline” and “downline.” The upline refers to those who helped them get started in the business and guided the way.

The downline does the same thing; they refer to new people they recruited into the company. MLMs are often considered a form of pyramid scheme because it requires people at different levels to recruit more people to make money.

As we mentioned before, MLM is not a synonym for pyramid schemes; however, many have been accused of being Ponzi schemes and illegal pyramid schemes due to their structure.

What is Clickfunnels

Clickfunnels is a software company that helps people create sales funnels faster and easier without technical knowledge.

They help you get more leads and increase sales by creating a high-converting sales funnel to grow your online company better.

Clickfunnels homepage

They are making money by selling their marketing tool, and customers will pay for the monthly subscription ($147/month for the basic, $197 for Pro, and $297/month for the Funnel Hacer plan)

Some of the best benefits are:

  • Create landing pages and set up sales funnels easily
  • Access to funnel template library to install high-convert sales funnel
  • Drag & Drop system allows you to create a landing page faster
  • A/B test
  • Integration with other email marketing software helps you generate leads and build relationships with your audience.
  • Clickfunnels Platinum allows you to create follow-up funnels, which means you can send different messages to different audiences to help your marketing message become more powerful and high convert.

And so many benefits inside that you can learn more at my Clickfunnels review article.

Clickfunnels also provides a bundle of course training. Most of them are free for their clients on the platform that they call Funnelflix.

You’ll learn from Russell and a lot of successful entrepreneurs who will help you improve marketing skills to build a successful funnel and get more sales online, such as:

  • Marketing strategy
  • Funnel Building
  • Landing page design
  • Copywriting
  • Build a script for a webinar Presentation
  • Lead generation
  • Personal development
The Secrets Trilogy box set

People also know Clickfunnels from their CEO – Russell Brunson. He is the highest-paid speaker and author of three bestseller books:

So, Is Clickfunnels a scam or pyramid scheme? And why do people think it?

Keep reading to understand.

is Clickfunnels a pyramid scheme or scam? Why Do People Think it

People often believe that ClickFunnels is a scam because it seems like a get-rich-quick scheme.

They believe that the company promises easy money which can’t be delivered. They also think that the company is dishonest about how much money people make and succeed.

This mostly comes from the Clickfunnels affiliate program. Let me explain it!

Clickfunnels affiliate program

Clickfunnels pay up to 40% commission for people who sell their software and training programs. Besides, you’ll receive a 100% commission if you sell the One Funnel Away Challenge program.

This is a great opportunity who want to make money online by promoting Clickfunnels product as an affiliate.

In fact, Clickfunnels grow really fast, and people who are promoting for Clickfunnels increase every day.

Keep in mind that affiliate marketing is doesn’t contain multiple levels of commission.

But, not every affiliate marketers know how to promote the right way. They want to make money fast by:

  • Spam
  • Clone Clickfunnels brand
  • Try to sell people as a get rich quick scheme

And then, a lot of “fake gurus” were born.

Is Clickfunnels A Pyramid Scheme 3

Fake Gurus teach people to make money by teaching people how to make money

Many courses have been released to teach people how to make money and get rich fast from the Clickfunnels affiliate program.

But, the quality is terrible!

The goal of them are:

  • Teach something fundamental and then make money by Clickfunnels share funnel (and they call it something like “million dollar funnel”)
  • Teach people to make money by teaching others
  • Convince people (most beginners) to join the One Funnel Away challenge program with a high promise to make money easily and fast.
  • The list goes on

It’s like the chicken and egg situation.

People come with Clickfunnels because they want to make money; if they can’t do it, they disbelieve and say Clickfunnels scam.

Even Clickfunnels helped so many entrepreneurs change their business lives.

Many people have successfully promoted Clickfunnels as an affiliate and made money in 6 months or 1 year with no previous marketing experience.

But not everyone new to this product will succeed so quickly since there are no guarantees that somebody without prior marketing skills could earn anything from it within such short periods of time.

It requires a lot of work, time, and experience.

Why ClickFunnels Is Not A Pyramid Scheme

Click funnels are much more. It’s a sustainable business model that does not rely on other methods to make money or grow.

Clickfunnels doesn’t employ pyramid schemas, Ponzi, or even multi-level marketing plans to do well and sustain over time.

Clickfunnels is a SaaS company.

A saas, or software as a service, offers customers access to certain software applications over the internet.

For Clickfunnels to maintain its growth and sustainability, they’ve had to make sure that its business model doesn’t rely on any of the shady tactics that other companies have depended on. Instead of relying on pyramid schemas, Ponzi schemes, or even multi-level marketing plans to get ahead in the game.

Clickfunnels is a Software as a Service model; they offer customers access to certain applications (the ones they would likely use themselves) over the web in exchange for a set monthly rate.

It competes with more established services like Kartra, Thrives Theme, Keap (Infusionsoft), LeadPages, Builderall, etc.

Many Clickfunnels members made 6-7 figures by selling their own products or services, many success stories in their community, and hundreds of new people get two comma club awards per year.

SO they can’t be a pyramid scheme.

Clickfunnels have quality products.

As you research “Clickfunnels review” on the internet, most of your results will be positive. Clickfunnels are a great sales funnel builder software tool that helps you generate leads and sales online.

Clickfunnels customers review

Their products are quality. Let’s check 3rd party review; Clickfunnels has been rated:

They have a few negative reviews, but it’s nothing compared to their large number of satisfied customers. Clickfunnels also get featured in Forbes, Business Insider, and Entrepreneurs.

It’s hard for a normal company to get the results that Clickfunnels does, so it cannot be considered either of those two types.

As you can see from their high-profile customers and booming success, there is no way that ClickFunnel could qualify as just an ordinary scam or pyramid scheme business.

You don’t need to promote Clickfunnels.

Clickfunnels is a marketing tool that helps internet marketers and entrepreneurs build landing pages, sales pages, order forms, etc. To help with this task, Clickfunnel provides templates for each thing, so you don’t have to start from scratch!

It is a subscription-based platform that you can use without needing to promote or refer anyone. 

No membership level

Membership level is a part of MLM and Pyramid scheme. The company needs to push the members of its club to reach new levels with aggressive marketing tactics.

It’s not the pricing plan but the commission level.

If you want to really get ahead in the world of pyramid schemes, it helps if your friends are already at a higher level. 

If they can recruit others below them and then commission off those people’s work, that is called an up-level. When someone recruits new members from scratch with no one else above them on their roster yet (aka down-levels), that person gets paid as well!

The best way to start making money through a pyramid scheme is by recruiting more than just yourself for commissions.

So in the pyramid scheme, the main focus is to recruit more people as possible instead of selling products.

Clickfunnel’s affiliate program only has one tier, so you don’t earn any commission if you recruit someone to their program.

You don’t have to pay fees to join Clickfunnels Affiliate program.

That’s right; you can promote Clickfunnels without the need to pay any fees.

Pyramid schemes are a bit tricky. Their “businesses” are hidden as software development firms or technology startup companies and have products like others.

However, they require you to pay money upfront if you want to promote their product.

Not every company requires a cost to join their affiliate program is always a scam.

But 80% of them do not focus on promoting the products or services of companies. They will promote those companies as opportunities where you could make thousands, and then try recruiting more affiliates downlines to make commissions!

Clickfunnels have a Refund Policy.

Clickfunnels has a 30-day money-back guarantee. This means that if you don’t like their services, they will refund your payment within the first month of purchase, no questions asked.

Their customer service is always online and happy to help as well – so never worry about being scammed!

Is ClickFunnels Good For Affiliate Marketing?

Yes, Clickfunnels is good for affiliate marketing, such as another platform like Clickbank, Jv Zoo, or Amazon Associates.

In Clickfunnels, you can make up to 40% per sale. They provide useful tools such as sales funnel templates and email to help you promote easier.

Their sticky cookies make them stand out from other providers, allowing affiliate marketers to get a ‘passive’ affiliate commission.

Watch the video below to understand.

YouTube video

When someone buys a product through your affiliate link, the cookies are now tagged with you. This means that if they buy another thing within 45 days of clicking on one of your links, you still get paid!

If you’re a beginner who just starter to learn how to make money with affiliate marketing, Clickfunnels also provide the training for you called Affiliate Bootcamp.

In this free training, you’ll learn from successful entrepreneurs who were raking in a huge amount of commissions from Clickfunnels.

It really helpful for you even you don’t want to join the Clickfunnels affiliate program. The strategy and tac they teach inside can work in other affiliate platforms to help you market and sell every product as an affiliate.

Is Clickfunnels Safe?

Clickfunnels knows that leads are the lifeblood of any business. This is why they never sell your information or data for anything else, as it would be a violation of US law.

They refuse to violate American law and sell customer data because this could lead them into trouble with regulatory authorities such as the Federal Trade Commission (FTC).

Plus: Clickfunnels also provides 14 days free trial so that you can start to implement sales funnels in your online business without risk.


Clickfunnels is not a pyramid scheme, Ponzi, MLM, network marketing, or scam. It’s a funnel builder software like many companies, also not a get-rich-quick schemes.

There’s been a lot of information out there about it that was misleading and confusing to people because the misinformation came from:

  • Clickfunnels affiliates wanted quick money instead of investing in their own business; spam also means more inaccurate information gets spread quickly when done this way. These are also typically those without any real knowledge on how to actually promote products right, so you can’t depend on them for accurate info either.
  • Competitors with no other option but slander since they have nothing else going for them – just like every single company has competitors after all
  • misinformation spread by fake gurus and clickbait articles from anti-Russell Brunson sources.

I hope you have enjoyed reading this article about “is Clickfunnels a pyramid scheme or not” and that it has helped to inform your decision-making process.

If you have any questions about the information shared, please comment below! You can also start a 14-day trial of Clickfunnels for free by clicking here.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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Key Nguyen

Key is the brainchild behind You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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