What if you could get people to give you money, without ever selling anything…? Yes, the Invisible funnel will help you do that. Invisible funnel is one of Event Funnel and it can help you sell your product which in the middle of value ladder.
The most people don’t know how to sell their product. Usually, they listing out all the benefits of product or service and hope someone will buy it. They do that in a way and of course, they instantly create resistance from people, from the prospect…And this way too hard to help you sell your product.
If you have read dotcom secrets book (a cool book help you learn about digital marketing funnel) before, you’ll know Daegan Smith has a different formula that makes the prospect doesn’t feel they’re being sold to. And this is Invisible Funnel. Now, let me show you how it’s work.
Table of Contents
What is invisible funnel? How to make money online with it
I want to talk to you story about Chet Homes. This is a sales funnel example for you
Chet Holmes has a really cool business what he would do is he would he would have people come on a three-hour webinar and the end of the webinar he’d sell them like a $5,000 package.
By the way, he structured that webinar was really cool. Basically, you come in and put your credit card down beat him to pay anything right now.
And you can go through that entire process about three hours and the end of it if you loved it you would pay that he was $297 and if not even pay anything.
So it’s kind of like going to a restaurant eating all the food and after you were done if you thought it was amazing then you would pay.
And if not then you didn’t pay anything.
Or going to a movie and sitting through the whole movie, then if you like this, you pay the money and you don’t pay anything if you hate that movie. It’s so crazy, right?
Wherever it is.
And so that’s how he did it?
Now, I’ll show you how invisible funnel works.
How Invisible Funnel Work? Marketing funnel stages
This is an invisible funnel webinar (it’s different webinar funnel). Now, a big difference for an invisible funnel webinar and any other ones is how you structured the product.
So what happens on the VSL page? You’re still selling you access to your event. But instead of just selling it as a product. If someone’s gonna purchase an invisible funnel.
You allow them to have access to it for free. They opt-in their credit card then you build them after they’ve had a chance to consume the product.
Maybe three days later or five days later a month later. That’s the difference. How about an invisible funnel style funnel works.
Again, in Invisible Funnel, usually, people would sign up for a premium webinar, but they weren’t billed until after the webinar was over. They were required to enter their credit card number to get on the web class, but they weren’t billed until it was over (and only if they loved it).
So that is the first page the video sales letter and then the order form.
But again the weight structure the products and what’s different here?
In this funnel, after that, you can upsell by OTO page, which stands for one-time offer or an upsell page.
We can sell a different product or service. And then from there anything for an offer wall which is the thank-you page, where you think them for their order.
Then introduce them to other products and services you have to offer.
So this is what an invisible funnel it looks like, and this is how Invisible Funnel works
Why we need Invisible funnel? – Sales funnel creation
- Having the free option helped you to convert a lot of people who normally wouldn’t have paid you into customers. When they were on the live webinar, you have a chance to build an awesome relationship with them that you didn’t have before.
- Invisible Funnel gives you so much face time with the audience that it was easy to sell a high ticket product, even with a very soft sell.
- You didn’t have to spend a lot of time creating content, crafting slides, etc… you were able to get on, share ideas, show them cool stuﬀ, and have an awesome time with them
How to use the Invisible funnel in your business?
Author / speaker / coach / consultant… You can use invisible funnel to test and sell a new product to your existing customers.
E-commerce… You can give a little of your product away for free. If they register their seat for this free training, which they’ll only pay for if they liked it.
Business-to-Business…You let your customer attend a “live, free training” when they get a free demo version of your product or service. They’d only begin paying for the product if they saw an increase to their bottom line.
Network or affiliate marketing… You maybe get customers on a free training which demo’s a new product, and they’d only pay if they liked the demo. If I was selling the business opportunity, I’d create a free training on the opportunity and they’d only pay (the same amount as it is to join the MLM) if they liked the training…
Professional services…You can use invisible funnel to get people to attend an in-person special training with others, about my services, which they’d only pay for if they liked the training, and which would go towards the purchase of a bundle of my services offered only to them at the end.
Retail / Brick & Mortar Business… I’d offer a bundle of my products at a steep discount but only if they attended my free training. They’d only pay if they liked it and it would go towards the purchase of my bundled-product offer.