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How to sell products online with Invisible funnel

How to sell products online from home with invisible funnel - Sales funnel stages
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What if you could get people to give you money without ever selling anything…? Yes, the Invisible funnel will help you do that. Invisible funnel is one of the Event Funnel, and it can help you sell your product which is in the middle of the value ladder.

Most people don’t know how to sell their products. Usually, they list out all the benefits of a product or service and hope someone will buy it. They do that in a way, and of course, they instantly create resistance from people, from the prospect…And this is way too hard to help you sell your product.

If you have read the dotcom secrets book (a cool book that helps you learn about digital marketing funnel) before, you’ll know Daegan Smith has a different formula that makes the prospect doesn’t feel they’re being sold to. And this is an Invisible Funnel. Now, let me show you how it works.

YouTube video

What is an invisible funnel? How to make money online with it

I want to talk about Chet Homes’ story. This is a sales funnel example for you

Chet Holmes has a really cool business what he would do is he would he would have people come on a three-hour webinar, and at the end of the webinar, he’d sell them like a $5,000 package.

By the way, he structured that webinar really coolly. Basically, you come in and put your credit card down beat him to pay anything right now.

And you can go through that entire process for about three hours, and at the end of the presentation – if you love it, you would pay that he was $297 and if not even pay anything.

So it’s kind of like going to a restaurant and eating all the food, and after you were done, if you thought it was amazing, then you would pay.

And if not, then you didn’t pay anything.

Or going to a movie and sitting through the whole movie, then if you like this, you pay the money, and you don’t pay anything if you hate that movie. It’s so crazy, right?

Wherever it is. And so that’s how he did it? Now, I’ll show you how an invisible funnel works.

How Does Invisible Funnel Work?

This is an invisible funnel webinar (it’s a different webinar funnel). Now, a big difference between an invisible funnel webinar and any other ones is how you structure the product.

invisible paid webclass funnel

So what happens on the VSL page? You’re still selling your access to your event. But instead of just selling it as a product. If someone’s gonna purchase an invisible funnel.

You allow them to have access to it for free. They opt-in their credit card then you build them after they’ve had a chance to consume the product.

Maybe three days later or five days later a month later. That’s the difference. How about an invisible funnel style funnel works.

Again, in Invisible Funnel, usually, people would sign up for a premium webinar, but they weren’t billed until after the webinar was over. They were required to enter their credit card number to get on the web class, but they weren’t billed until it was over (and only if they loved it).

So that is the first page of the video sales letter and then the order form. But again, the weight structure of the products and what’s different here?

In this funnel, after that, you can upsell by OTO page, which stands for one-time offer or an upsell page.

We can sell a different product or service. And then from there anything for an offer wall which is the thank-you page, where you think them for their order.

Then introduce them to other products and services you have to offer.

So this is what an invisible funnel it looks like, and this is how Invisible Funnel works

Why do we need an Invisible funnel?

why we need sales funnel - marketing funnel
  1. Having the free option helped you to convert a lot of people who normally wouldn’t have paid you into customers. When they were on the live webinar, you had a chance to build an awesome relationship with them that you didn’t have before.
  2. Invisible Funnel gives you so much face time with the audience that it is easy to sell a high-ticket product, even with a very soft sell.
  3. You didn’t have to spend a lot of time creating content, crafting slides, etc… you were able to get on, share ideas, show them cool stuff, and have an awesome time with them.

How to use the Invisible funnel in your business?

Author/speaker/coach/consultant… You can use the invisible funnel to test and sell a new product to your existing customers.

E-commerce… You can give a little of your product away for free. If they register their seat for this free training, which they’ll only pay for if they like it.

Business-to-Business…You let your customer attend a “live, free training” when they get a free demo version of your product or service. They’d only begin paying for the product if they saw an increase to their bottom line.

Network or affiliate marketing… You maybe get customers on a free training which demo’s a new product, and they’d only pay if they liked the demo. If I was selling the business opportunity, I’d create free training on the opportunity, and they’d only pay (the same amount as it is to join the MLM) if they liked the training…

Professional services…You can use the invisible funnel to get people to attend an in-person special training with others about my services, which they’d only pay for if they liked the training and which would go towards the purchase of a bundle of my services offered only to them at the end.

Retail / Brick & Mortar Business… I’d offer a bundle of my products at a steep discount, but only if they attended my free training. They’d only pay if they liked it, and it would go towards the purchase of my bundled product offer.

Key logo funnel secrets


Key Nguyen

Key is the brainchild behind Funnelsecrets.us. You'll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!

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