Funnel Pages

Each sales funnel has a series of pages put in a strategic order. The number and type of pages inside your funnel depend on your goal. This Funnel Pages section will share the best guide and practices to create every page in your funnel that converts well.

types of funnel pages

What Is a Funnel Page?

A sales funnel page is a separate page that promotes a particular activity, such as signing up for a demo, downloading ebooks, or buying a product.

A conversion funnel allows you to build multiple types of funnel pages. Each page requires different elements to run and works for a particular purpose.

1 Squeeze Page

squeeze page example
The squeeze page helps gather emails from your web visitors - Source:

A squeeze page’s objective is to gather visitors’ email addresses by providing them with something beneficial in exchange.

To acquire further details about the service or product promoted on the main squeeze page, you invite your web visitors to opt-in to a mailing list or membership list..

What services does your squeeze page offer? Digital assets are the most common choices. They can be ebooks, newsletters, videos, whitepapers, podcasts, free reports, or slide decks.


With the use of squeeze pages, you could get your web visitors’ email addresses so you can start offering them something. You can move them deeper down your sales funnel and create a long-lasting relationship with them.


To increase conversions, the squeeze page should have the following elements:

  • A catchy and relevant headline
  • A brief text that makes the worth of your offer clear
  • An illustration of the promotion’s deal.
  • A form without any points of friction.
  • A CTA button with customized text that stands out against the layout of your website

2. Bridge Page

Bridge funnel - ofa
A bridge page connects two pages or stages - Source: Steve J Larsen affiliate funnel

A Bridge page is a page that directs someone to the next page or funnel. Sometimes, web visitors don’t know some things they should understand before making a purchase. The bridge page comes into play in this case.

This type of funnel page is prevalent in affiliate marketing. You may explain key ideas or information that potential consumers should be aware of before moving on to the following page with the bridge page.


This funnel works as a bridge, shortening the gap between the product and the client. Before moving visitors to the sales page, you’ll take some actions to warm up cold traffic in this section. On this page, you can collect client email addresses or use them to create ad-driven cold traffic.


How can you build a bridge funnel page? It’s important to include all these elements on the page:

  1. A captivating headline to draw visitors’ attention immediately
  2. A video relevant to your product or service’s advantages 
  3. Giveaways such as support tools or courses
  4. A highlighted part discussing the benefits of your product or service
  5. Experiences from previous users
  6. Call To Action (CTA) 
  7. A timer to establish a sense of urgency for your customers to make faster decisions
  8. Pop-Up to send visitors to the next page

3. Sales Page

Dotcom Secrets sales page
Your campaign generates sales on the sales page - Source: Dotcom Secrets

A sales page is a separate page made with the exclusive goal of generating sales for your product or service. The sale page is another form of a post-click landing page.

It comes in two types:

  • Long-form
  • and short-form sales pages.

Both kinds of sales pages include a summary of your product that visitors may read before deciding whether or not to press the CTA. The only difference between the pages is how long they


Your page’s service or product may change depending on your sector or niche. However, converting visitors into clients is always the goal of your sales pages. 


To build a successful sales page, please follow these steps:

  • Capture your visitors’ interest with catching headlines and subheadlines 
  • Push them down the page using a magnetic opening
  • Electrify the page with vibrant images
  • Alleviate their fears with risk reversal and objection handling
  • Dazzle your web visitors before mentioning the price or asking them to buy
  • Increase sales using the power of video on the sales page
  • Include trust indicators, like company logos, testimonials, endorsements, or customer badges, to make the content reliable 
  • Add a strong CTA

4. Checkout Page

supplement sales funnel checkout step 2

A checkout page is where your customer finishes their purchase. It might be a single page or several displays. One-page checkouts are common since many companies want their clients to complete their transactions as quickly as possible.

Customers may submit their information once and then confirm their purchase without needing to access numerous windows.

On the other hand, customers must browse through many screens on a multi-page checkout to finish their purchase. Yet, data collection is simpler for a business with multiple steps.


The consumer can consider payment options and review their shopping basket on the checkout page. 

The checkout page is crucial in lowering your likelihood of shopping cart abandonment. If customers remove things from their shopping carts, you may want to analyze their route and detect any problems with your checkout page.


A checkout page has the following parts:

  • Order summary to help your customer check their shopping journey
  • Contact information
  • Payment information
  • Billing information
  • Checkout page sidebar where customers can check extra information about other content, such as testimonials or bullet points
  • Enroll button (like “Buy Now” or “Place Order”) to finalize the purchase

5. One-Time Offer (OTO Page)

Sell Like Crazy upsell page
Sell Like Crazy book upsell page

The One-Time Offer (or OTO) page is the page that offers an upsell or sometimes a down-sell. Following a customer’s payment for their front-end product encourages users to buy another product.


One-time offers are a clever marketing strategy used to improve turnover. Businesses provide customers reasons for spending more money on a different good that is similar to or serves the same purpose as the goods and services they have already bought. 


There are six elements in an OTO page:

  • A pre-heading to avoid confusion for marketing novices
  • A sales headline to represent the offer
  • A sales copy 
  • An OTO buy button 
  • A No-Thank-You link 

This link always stays at the page’s bottom regarding specialty items for Internet marketing. It is the last element on the page. Sales material includes this link to impose some psychological pressure and discourage viewers from clicking it.

6. Thank-You Page

downloadable thank you page example
Hubspot thank you page

A thank-you page is a page that website visitors, prospects, and customers see after subscribing to your email list, completing a form, or confirming a purchase.


A thank-you page expresses your appreciation to the user and tells them what to do next. This page may occasionally provide further information on what the customer can expect from your service and product. 

Besides, the thank-you page may also contain a soft CTA for subsequent purchases in other situations.


A good thank-you page that warms your customer’s heart should have these elements: 

  • A cozy thank-you note
  • Information about the conversion
  • Your company’s contact details 
  • The goals of your thank you page, like what a visitor needs to do next 

7. Membership Pages

membership site example
Peng Joon's membership page example

A membership page is a website that only allows members access to restricted material and exclusive features. These benefits may include free delivery, free webinars, online courses, event invitations, and special mailings. 


You may earn monthly income from membership fees by setting up a membership website. Besides, the page also aims to cement the relationship between your business and customers. 


The following are the areas and features that your membership page must have:

  • About us
  • Membership information
  • Membership application form
  • The online payment processing system
  • Member-only area
  • Integration with MMS

Pay the most attention to the member-only section as it’s what the members will pay for. You can give your members access to private sections of your website with resources, online courses, critical updates, and other advantages. 

Your members can keep their member profiles and connect via an online discussion forum in a member-only section.

Wrap it up

There are numerous types of funnel pages. Not any of them outweigh the others as they aim for different objectives. 

As a business owner and marketer, you need to know the purpose of each funnel page. Then, you can plan how to bring out the best of it to improve your business. 

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