GohighLevel Pricing Plans in 2024 (Hidden Cost Included)

Gohighlevel costs range from $97/month for the Starter Plan to 497/month for the Pro SaaS Plan.

Each tier unlocks more features and capabilities, so you can pick the one that suits your business best.

Want to save some cash?

GoHighLevel offers a 16% discount (2 months) if you opt for annual billing. Plus, you can take it for a test drive with a 14-day free trial for all plans.

This way, you can explore the platform and see if it’s the right fit before committing your hard-earned money.

Gohighlevel Pricing Plans Overview

Here’s a detailed breakdown of GoHighLevel’s pricing plans and their annual savings:

Plan	Monthly Price	Annual Price	Discount for Paying Annually
Starter	$97/month	$970/year	Save $194 (16.6%)
Unlimited	$297/month	$2,970/year	Save $594 (16.6%)
Pro SaaS/White Label	$497/month	$4,970/year	Save $994 (16.6%)

GoHighLevel offers three main pricing plans to cater to different business needs and budgets: the Starter, Unlimited, and Pro. Each plan has features to help you streamline your marketing efforts and grow your business.

• Starter Plan ($97/month): This plan is perfect for small businesses or solo entrepreneurs. It includes essential features such as a CRM, website builder, and online booking. You also get up to three sub-accounts and unlimited contacts, allowing you to manage your customer relationships effectively without worrying about hitting any limits.
• Unlimited Plan ($297/month): Ideal for growing businesses and marketing agencies, this plan includes all the features of the Starter plan plus some powerful upgrades. You get unlimited client accounts, which is a game-changer if you’re managing multiple clients. Additionally, it includes a branded desktop app and advanced API access, giving you more control and customization options.
• Pro SaaS Plan ($497/month): Designed for large businesses and enterprises by offering advanced features beyond the Unlimited Plan. It includes a white-label mobile app and API access, allowing users to create a branded mobile experience for their clients on the GoHighLevel platform. With own branding, businesses can sell GoHighLevel as their own, providing a fully branded experience to clients while ensuring top-tier support and flexibility.

Key Features Comparison Table

Features	Starter	Unlimited	SAAS Pro
Funnel Builder	Yes	Yes	Yes
Website Builder	Yes	Yes	Yes
CRM & Pipeline Management	Yes	Yes	Yes
Calendars and Booking	Yes	Yes	Yes
Email Marketing	Yes	Yes	Yes
SMS Marketing	Yes	Yes	Yes
Workflow Automation	Yes	Yes	Yes
Survey and Form	Yes	Yes	Yes
Memberships	Yes	Yes	Yes
Analytics & Report	Yes	Yes	Yes
AI Tools	Yes	Yes	Yes
Affiliate Management	Customize and control everything on your own, and your client’s dashboard	Yes	Yes
Sub-Account	3	Unlimited	Unlimited
API Access – Integrate With Anything	No	Yes	Yes
Branded Desktop App	No	Yes	Yes
SaaS Mode	No	No	Yes
Rebilling	No	Rebilling without Markup	Phone / Email/ Text Rebilling with Markup
Add the templates from any sub-accounts	No	No	Yes
Customizable Dashboard and Multiple Dashboards	No	Customize Your Dashboard Only	Customize and control everything on your own, and your clients dashboard

GoHighLevel Starter Plan ($97/month)

At just $97/month, the Agency Starter Plan offers essential tools perfect for businesses taking their first step into marketing automation. It also provides as many contacts and users as needed.

Here’s a closer look at the key features you’ll receive:

1. Unlimited Contacts and Users: Never worry about hitting user limits again. Add as many team members and contacts as you need without extra costs. Whether you’re managing hundreds or thousands of contacts, you’ll have all the space you need to grow your business.
2. Website and Funnel Builder: Build professional websites, landing pages, and sales funnels with simple drag-and-drop tools. No coding is needed! Create mobile-friendly pages, test different versions, and launch your site quickly. Save thousands on web development while maintaining complete control over your online presence.
3. Full CRM and Pipeline Management: Keep all your customer relationships organized in one place. See your entire sales process at a glance, track every interaction, and focus on your most promising leads. Never miss a follow-up or lose track of an important deal again.
4. Online Booking and Calendar Suite: Let clients book appointments online while you maintain control of your schedule. You can reduce no-shows by up to 80% with automatic reminders and calendar syncing. Say goodbye to the back-and-forth emails about scheduling.
5. Email and SMS Marketing: Reach customers where they’re most responsive. Send targeted emails and text messages from one unified inbox. Set up automatic follow-ups and maintain personal conversations with your audience without jumping between different tools.
6. Form and Survey Builder: Create custom forms and surveys that automatically feed responses into your CRM. Get instant notifications when someone fills out your form and trigger automated follow-ups. This is perfect for lead generation and customer feedback.
7. Social Media Scheduler: Plan your social media content weeks in advance across all platforms. Track what’s working and manage everything from one dashboard. Save hours on social media management while keeping your profiles active and engaging.

The most significant limitation of the Starter Plan is its cap of only 3 sub-accounts, while higher tiers offer unlimited sub-accounts.

You’ll need to upgrade if you manage more than three distinct business entities or clients through the platform.

🎯 Who Should Use This Plan?

The Starter Plan is particularly well-suited for small businesses, freelancers, individual entrepreneurs, or marketing agencies just getting started who need comprehensive marketing tools but don’t require extensive client management capabilities.

While it’s the entry-level plan, it provides access to most core features, with the main limitation being the cap of three sub-accounts.

This makes it perfect for businesses focusing on their own growth or agencies managing a small, select client base.

GoHighLevel Unlimited Plan ($297/month)

Looking for that sweet spot between basic and advanced features? Let me tell you about GoHighLevel’s Agency Unlimited Plan—it’s like upgrading from coach to business class!

It’s perfect for agencies ready to level up without diving into the deep end of white-label complexity.

What’s in the box? Everything from the Starter Plan (obviously!) plus some seriously juicy upgrades:

• Unlimited sub/client accounts (Managing multiple clients? This is your new best friend!)
• API access for those custom integrations you’ve been dreaming about
• Your very own branded desktop app to wow clients
• White Label and the ability to rebill (Phone/Email) clients for services without markup (more on this money-saving gem in a sec!)

Here’s something cool: You can wave goodbye to that generic “app.gohighlevel.com” URL and rock your own branded domain instead. Think “app.youragency.com” – pretty slick, right? And yes, you can tweak the platform’s look to match your brand’s vibe! 💅

Let’s talk about that rebilling feature – it’s basically your accountant’s new BFF.

Here’s the deal: When your sub-account uses a service, GoHighLevel bills you, then automatically charges your client the exact same amount. No markup, no hassle, just smooth sailing! 🏄‍♂️

But hey, let’s keep it real – there are a few “gotchas” to consider:

• Some fancy SaaS features are still VIP-only
• You can’t get creative with custom pricing plans for clients (sad trombone)

Is this your perfect match? If you’re nodding along to any of these, it probably is:

• You’re running a growing marketing agency with multiple clients
• You’re scaling up your operations and need more horsepower
• You want to flex with a professional, branded solution
• You love geeking out on advanced automation and workflows

Think of it this way: The Unlimited Plan is like having a Swiss Army knife with most of the tools you need, minus a few specialized gadgets. For most growing agencies, it hits that productivity sweet spot without breaking the bank! 🎯

GohighLevel Pro Saas Plan ($497/month)

Want to be the next big SaaS player in town without dropping six figures on a dev team?

The Pro SaaS Plan isn’t just an upgrade – it’s literally your own software company in a box! At $497/month, that’s a steal compared to hiring developers at $10k+ monthly.

Think about it: one developer’s monthly salary is probably 20x this plan’s cost! 🤯

Let me paint you a picture of what you’re getting here (and trust me, it’s pretty impressive):

The Power Features:

• Full SaaS Mode (automate client setups like a boss!)
• Custom pricing plans – finally, price your services your way
• Markup magic on email/phone/text/AI services (hello, profit margins!)
• Advanced API superpowers for the tech-savvy crew
• Split testing capabilities (because who doesn’t love data-driven decisions?)
• Zero GoHighLevel branding – it’s all about YOUR brand now
• Automated sales funnels that practically sell themselves

But let’s keep it real – there are a couple of things to consider:

• That $497 monthly investment isn’t pocket change (but it’s peanuts compared to a dev team!)
• You’ll need some technical chops (or someone who has them) to squeeze out all the juicy features

Is this your perfect match? You might be nodding yes if:

• You’re a online marketing agency dreaming of launching your own SaaS product without the dev headaches.
• You want to be the next big white-label reseller (without burning cash on custom development).
• Your agency is growing faster than your plant collection.
• You’re in the B2B space and need that premium, white-label look.
• You’ve got entrepreneurial dreams of building a software empire on a bootstrap budget.

Think of it this way: The Pro SaaS Plan is like getting the keys to your own software kingdom for the price of a nice dinner out (okay, maybe a few nice dinners).

While others are spending $50k+ on development before writing a single line of code, you’re ready to rock with a proven platform! 🚀

Hidden GoHighLevel Pricing Fees

GoHighLevel’s pricing structure isn’t always as straightforward as it seems.

Several add-on services can quickly increase your monthly costs. Let’s break down these hidden fees so you know exactly what you’re getting into. 

LC-Phone Pricing

Want to use GoHighLevel’s phone system? Get ready to pay extra.  

• Local Numbers: $1.15/month
• Toll-Free Numbers: $2.15/month
• Outbound SMS: $0.0079/segment
• Inbound SMS: $0.0079/segment
• Outbound MMS: $0.0200/segment
• Inbound MMS: $0.0100/segment
• Outbound Calls: $0.0140/minute
• Inbound Calls: $0.0085/minute

These fees can add up fast if you use the phone system frequently. Monitor your usage to avoid surprises on your bill.

LC-Email Pricing

The LC-Email service costs $0.675 per 1000 emails for all plans, which is more cost-effective than alternatives like MailGun, which charges approximately $0.80 per 1000 emails.

Additional cost:

• Email Verification: $2.50 per 1,000 email verifications
• Dedicated IP Address: $59 per month per dedicated domain

LC-Premium Triggers & Actions Pricing

LC Premium Triggers & Actions is an advanced integration tool that directly connects HighLevel and various external applications without requiring third-party automation tools.

You have 100 free executions for new sub-accounts, and then it costs you $0.01 per execution after free allocation.

This might seem small, but it can add up quickly if you run lots of automation. The good news? It’s cheaper than alternatives like Zapier ($0.04 per execution).

Keep track of how often your automation runs to estimate your monthly costs. You might be surprised at how much you’re using this feature! 

Content AI Pricing

GoHighLevel’s Content AI leverages artificial intelligence to generate engaging marketing copy for users’ sub-accounts. This tool simplifies content creation, saving time while enhancing marketing efforts with high-quality, tailored messaging.. 

Every sub-account gets 500 free words when Content AI is activated through your Agency settings.

But here’s where it gets interesting – once you’ve used up those free words, you’re looking at just $0.09 per 1,000 words, with charges coming directly from your Agency Wallet.

Content AI is available for all plans. Once enabled, Content AI cannot be disabled in your account.

If you’re only using it occasionally, this cost might be negligible. But if you’re relying on it heavily for content creation, those cents can turn into dollars pretty quickly.

Consider how much content you plan to generate with AI to budget accurately for this feature.

Workflow AI Pricing

Similar to Content AI, Workflow AI comes with some free usage before the charges kick in.

Once it is enabled, you get 100 free executions for existing and new sub-accounts. After that, it’s $0.03/execution (GPT 4 Turbo model) and 0.015$/execution (GPT 3.5 Turbo model)

This might not seem like much, but if you’re using Workflow AI extensively, it can become a significant expense. Think about how often you’ll be using this tool and factor it into your budget.

Get details about the fee:

• Workflow AI Pricing

Review AI Pricing

Need help managing your online reviews? Review AI can be a lifesaver by helping you:

• Responds to both Google and Facebook reviews
• Available 24/7 for review management
• Generates personalized responses based on review content
• Analyzes specific points in customer reviews
• Maintains consistent brand voice and professionalism

The first 3 responses in Suggestive Mode are free. All Auto-Pilot responses are charged at $0.08 each.

If you’re only dealing with a handful of reviews each month, this might not break the bank. But for businesses with a high volume of reviews, these charges can add up fast.

Consider how many reviews you typically receive and how often you plan to use AI-generated responses to estimate your monthly costs.

WordPress Hosting

Plan	Price	Number Of Sites
Pay-As-You-Go	$10/site/month	Per site
Monthly Unlimited	$350/month	Unlimited
Annual Unlimited	$3500/year (18% savings)	Unlimited

If you want to host your WordPress site through GoHighLevel, be prepared to pay extra. Their pay-as-you-go plan costs $10 per month for each hosted site.

This might be convenient if you’re already using GoHighLevel for other services.

But shop around – you might find cheaper WordPress hosting elsewhere, especially if you’re hosting multiple sites.

Whitelabel Mobile App

Want to fully brand a mobile app under your company name but are unsure how to do all of the technical setup? Let Gohiglevel’s expert team help you.

The Whitelabel Mobile App done-for-you service costs a whopping $497/month or $1,491/quarter.

It’s a hefty price tag, but it does come with some perks:

• Complete brand customization.
• Ability to resell to clients.
• Custom pricing flexibility.
• Professional image to your clients.
• Seamless integration with existing GoHighLevel features.

Get details about the fee:

• Information about the Whitelabel Mobile App
• White Label Mobile App Service Pricing

Whitelabel Mobile Zap

GoHighLevel seamlessly integrates with Zap, offering compatibility with over 1,000 web services to enhance your business operations. This integration allows you to connect various tools and platforms, streamlining your workflows and efficiently syncing more leads into your white-labeled HighLevel account.

For those looking to add a professional touch, GoHighLevel offers the Whitelabel Zap | Done-For-You service. Priced at just $50/month, this service includes:

• Custom Zap creation by GoHighLevel’s expert team
• Your agency’s branding for a professional look
• Optimized lead management for a smooth, branded experience

This ensures that your clients enjoy a seamless and efficient integration experience.

Account Setup Services

New to GoHighLevel? You might want help setting things up.

But be prepared to pay for it.

The Basic Setup Package costs $299. It includes a standard platform setup and a one-hour onboarding call with the expert.

Need more help?

The Advanced Setup Package is $1,000. You’ll get a personalized setup and five hours with an expert.

These are one-time fees, but they’re still substantial. Consider whether you need this help or if you can figure things out on your own.

Get details about the fee:

• Gohighlevel basic account setup
• Gohighlevel advanced account setup

Priority Support

Want to jump to the front of the line for customer support? You can, but it’ll cost you $300 per month.

This gets you:

• Faster response times
• Priority handling for email and live chat
• Front-of-line access to the support team

Is it worth it? That depends on how often you need help and your time-sensitive issues. This might be a good investment if you’re constantly dealing with urgent problems.

HIPAA Compliance

Working in healthcare? You might need the HIPAA Compliance Add-on. It costs $297 per month or $2,970 annually.

This add-on:

• Applies to all locations in your account
• Includes full encryption and security rules
• Can’t be turned off once it’s activated

It’s a significant expense, but it’s crucial if you’re handling protected health information. There’s no wiggle room here – if you need HIPAA compliance, you need this add-on.

Eliza Agent Platform

Eliza Agent Platform is a specialized messaging system designed as a human rollover system that can be customized for different use cases. It’s specifically created for agencies to offer to their customer base within their GHL Agency Account.

Setup fee

• $2,500 or $1,000
• Current promotional price: $0 (reduced from $2,500)

Monthly Subscription

• Base fee: $500/month
• Includes up to 5 Eliza login accounts for agents
• Additional agent accounts: $99/month per agent
• Unlimited sub-accounts within the Agency Account (12 Month Agreement)

This is a significant investment, so make sure you really need this platform before signing up.

Is Gohighlevel Worth The Cost?

Ever wonder about truly getting your money’s worth? Let me share my experience with GoHighLevel – after countless hours exploring marketing platforms! 😅

It’s not just another pretty face in the software crowd. Yes, there’s a price tag, but let’s talk about what you’re actually getting for your investment.

Picture this – your daily juggle:

• Managing endless email campaigns
• Sending SMS messages
• Tracking appointments
• Growing your business → Exhausting, right? That’s where GoHighLevel becomes your marketing superhero!

Here’s what impressed me most:

• Seamless integration – everything works together like magic
• No more tab-jumping or password-hunting
• Replace multiple subscriptions with one solution
• Your wallet might actually thank you!

The best part? Whether you’re a solopreneur at your kitchen table (been there!) or running a growing empire, there’s a plan that fits. As you grow, GoHighLevel grows with you – no awkward transitions are needed.

Let’s be real – is it perfect? Nope. Worth investigating? In my experience, absolutely. Think of it as hiring a 24/7 virtual assistant, minus the coffee breaks! 🚀

Return On Investment Potential With GoHighLevel

Let’s talk money, shall we? GoHighLevel isn’t just another pretty face in digital marketing tools – it’s a potential goldmine for agencies and small businesses.

Picture this: You’re running a small agency with just three clients. Each client pays you $1,000 a month. Not too shabby, right? Now, here’s where it gets interesting. The Starter Plan at $97/ only eats up about 3% of your monthly client revenue. That’s a tiny slice of the pie!

But wait, there’s more!

With GoHighLevel, you’re not just getting a CRM. You’re getting a Swiss Army knife of digital marketing tools:

• Website and funnel building
• Email and SMS campaigns
• Online booking systems
• CRM and pipeline management
• Reputation management

It’s like having a whole team of digital ninjas at your fingertips!

Now, let’s dream bigger. The Unlimited Plan at $297 a month might seem pricey, but hear me out. This bad boy enables you to manage unlimited clients.

The more clients you add, the cheaper it gets per client. Plus, you can white-label the platform and resell it. Ka-ching!

For the ambitious among you, with the Pro Plan ($497/month), you’re not just getting software – you’re getting your own digital empire.

Rebrand the entire platform as your own, set premium prices that match your market, and watch the profits roll in.

But here’s the real secret sauce: You can create multiple revenue streams by offering phone support, email services, text messaging, and cutting-edge AI features to your clients.

Each service becomes a new profit center, and since you set the pricing, the sky’s the limit. Every dollar goes straight to your bottom line – no revenue sharing, no hidden fees. Pretty sweet deal, right?

It’s like having your own tech startup without the hassle of building the tech!

Remember, ROI isn’t just about the money you save.

It’s about the time you save, the services you can offer, and the growth you can achieve. With GoHighLevel, you’re not just investing in a tool. You’re investing in your business’s future.

Choosing the Right GoHighLevel Pricing Plan

Choosing the right GoHighLevel pricing plan depends on your business size, client count, needed features, and budget. Here’s a quick guide to help you decide:

• For Small Businesses or Solo Entrepreneurs, The Starter plan is your go-to at $97/month. It includes essential tools like a CRM, website builder, online booking, up to three sub-accounts, and unlimited contacts—plenty of room to grow.
• For Growing Businesses or Marketing Agencies, the Unlimited plan, at $297/month, offers more. It includes everything in the Starter plan plus unlimited sub-accounts, a branded desktop app, and advanced API access. This plan is perfect for agencies managing multiple clients who need robust tools and customization.
• For large businesses or Enterprises, the Pro plan, at $497/month, is top-tier. It includes all Unlimited plan features, plus a white-label mobile app, priority support, and enhanced customization. It is ideal for businesses needing a fully branded experience and premium support.

When choosing, consider your budget and potential ROI. Take advantage of GoHighLevel’s 14-day free trial to test the platform and ensure it meets your needs before committing.

Compares GoHighLevel Price With Alternatives (Clickfunnels, Kartra, Systeme.io)

Let’s dive into the pricing showdown between GoHighLevel and its top competitors. Check out this handy table:

Platform	Plan 1	Plan  2	Plan 3	Plan 4
Gohighlevel	$97/month	$297/month	$497/month	–
Clickfunnels	$97/month	$297/month	–	–
Kartra	$119/month	$229/month	549/month	$999/mon
Systeme.io	Free	$27/month	$47/month	$97/month

Can we talk about that free tier from Systeme.io for a second? Pretty sweet deal, right?

Here’s what you’ll love about GoHighLevel: It’s like getting the Swiss Army knife of marketing tools for $97/month. If you’re running an agency, this is basically Christmas morning – you’re getting everything but the kitchen sink!

But let’s keep it real – here’s the not-so-great stuff: Ever tried drinking from a fire hose? That’s what it might feel like if you’re just starting out. You could end up paying for features you’ll use about as often as that gym membership from January. 😅

Let me break down how each platform stands out, the way I would explain it to a friend:

• Systeme.io is your budget-friendly bestie. Starting with zero dollars? They’ve got your back!
• ClickFunnels rocks a super intuitive interface that makes funnel-building feel like playing with LEGOs.
• Kartra brings that premium feel with slick templates and a polished UI.
• GoHighLevel packs all the features you could dream of, though the learning curve is steeper.

Here’s the cool part: Whether you want to capture leads, close leads, sell digital courses, promote that awesome supplement line you developed, offer coaching services, or create the next bestselling book series, any of these platforms can get the job done smoothly.

It’s kind of like choosing between different luxury cars – they’ll all get you there in style, just with different features along the way!

The main differences? It really comes down to:

• How the platform feels when you use it
• The variety and quality of their templates (first impressions matter, right?)
• Which specific features match your workflow
• Your comfort level with tech

GoHighLevel is YOUR jam if:

• You’re running an agency (unlimited sub-accounts, baby!)
• You love the idea of white-labeling (hello, branding!)
• You juggle multiple clients like a pro

Maybe skip GoHighLevel if:

• You’re flying solo
• You’re just getting started
• Your budget is tighter than skinny jeans

All these platforms can help you sell your stuff online – that’s the beauty of modern tech! But here’s the real tea: GoHighLevel shines brightest for agencies thanks to those unlimited sub-accounts and white-label features. Ka-ching! 💰

What features matter most to you in a marketing platform? Sometimes the “best” choice isn’t the most expensive one!

👉 You might also like:

• Gohighlevel Review: What I Like and Didn’t Like

Frequently Asked Questions

Let’s tackle some common questions about GoHighLevel’s pricing. I’ll break down the key differences between plans, potential savings, and additional costs to consider.