Create Email List And Build content. Welcome to day number five of this seven-day sales lead generation challenges. We’re well over halfway now. so well done on getting this far. Today, we’re going to tell your existing email subscribers about your content. Because Email marketing is very important, it can help you save a ton of money for advertising.
I have some blog post about email marketing. So you can read the reason why people fail on Email marketing. Again make sure you have read from day 1 – day 4 before you go there.
So let get started.
What if I don’t have an email list? – No experience with email marketing
Don’t worry if you haven’t already got an email list or indeed email marketing software.
You can sign up at www.MailChimp.com and they have a free account for up to 2000 subscribers.
Or you can sign up Getresponse just 15$/month. And then what are you going to do is import your contact list from your crm, or from Outlook, or from anywhere that you store your contacts.
In fact, there’s a neat little trick with Linked in where you can go to your contacts and click Advanced and then export those to CSV far as well.
So great way to get all of your email addresses from LinkedIn out and into a email marketing software tool like MailChimp.
The purpose of emailing your subscribers is to tell them about your great new content that we created in day 2. And that’s going to drive visitors to your page.
Now you might think well my email list is already engaged with me.
But have a think about when is the last time you contacted each and every person on that mailing list to give them something for free to give them away.
Content is going to reignite that engagement and allow them to come back to your business. Far the repeat purchases.
Or maybe they’re even going to share that on their social channels which are going to then snowball effect this content and get you more traction.
So let’s have a look at how to do email marketing the easy way.
The easy way on email marketing
pre built templates.
The easy way is to use pre built templates.
Now, these have come a long way in years gone by and they really are quality designs now. It doesn’t mean that there’s no design work involved it just means that the design decisions are tunney’s Easier to make and you can get your e-mail in front of prospects so much faster.
Choose the easy way every time!
I choose this way every single time that I send an email campaign personally.
In fact, you can tweak these pre-built templates to your own individual design by replacing your logo, changing the colour scheme, and then save them as your own bespoke template.
So you don’t have to redo it again and again.
And this is true of all the major email marketing software providers.
What we need to think about on email marketing
So what do we need to think about when we’re laying out and designing our email where we need to be mobile first.
Because a whopping 66% of Gmail opens the account on a mobile device, and only 19% opened in a web browser.
That means that email is a multi-device experience.
So your most important content must come first.
Try to use a font size of around 14 pixels or more which makes it easily readable on smartphones and a single column layout makes for easy scrolling on smartphones and tablets, where you can just scroll up and down very easily throughout the email content without having to go left and right to go over two columns.
Minimise use of images
You need to minimize the use of images as well. Because 60% of people turn images off in their email program.
So they won’t even see them. Where you do use images, ensure title tags are set to give the description.
So, if people do want to download them, they know what they’re going to download.
Minimize the copy on the page.
Your aim here is to get a reader to click through on your call to action and continue their journey outside of the inbox.
Keep it simple
keep it simply easy to read. Straight to the point. Clear call to action. It’s as easy as that. And by segmenting your subscribers, you can reduce the amount of reader irrelevant content per email.
Premade email designs
So, if you think you’re sending too much content. Because you’re sending it to broader of an audience.
Then segment your subscribers and reduce that content to speak pacifically to that subscriber.
So, here we have some premade email designs in one go and go through 3 great examples. Example 1: Shopify
This is a new feature upgrade That is aimed at customer loyalty and satisfaction explains the new features with a single call to action.
to their existing customers.
You can see it there. Learn more and allows the readers to continue over at their website. They’ve used an illustrative hero image that clearly explains the content of the email.
So, they’re introducing responsive checkout and they’ve used three different devices there to show that they check out works on laptop iPad and iPhone.
They’re then given a really brief description a few sentences and then a call to action that links them to somewhere outside of the inbox.
That an e-mail campaign needs to do.
Example 2: Netflix.
So this is an evaluation and selection sales funnel state email where they are offering a free trial with a single call to action.
They’re also promoting some of the benefits and features of joining them by listing what you can watch.
This again is a very very simple email.
It doesn’t need to be complex. The title clearly says what it’s about. And the call to action clearly states what you’re going to get when you click that button.
And here we have a Final example by karma.
This is a use of a behind the scenes series to build trust with their audience, this is used at the awareness and interest stage, and again with a single call to action to continue the conversation over at their website.
Very clean very crisp. But it does the job and it gets that click through to another page outside of the inbox which is exactly what we’re looking to do.
Social media interaction
You can also add social interaction on your emails to ensure that the conversation goes outside of your inbox and improves your brand visibility of authority and trust score.
So here are some quick wins for adding social media interaction:
- Add social media sharing buttons to your emails: This will allow your readers to share the email content with anyone they’d like through their social channels.
For example: Sharing it on Facebook, or sharing it through a tweet,
- Add social media profile icons to your emails: You can also add your social media profile icons to your email campaigns.
So this is where you want people to like and follow you on Twitter and Facebook.
- Add your email engagement buttons to your social media profile
And do the reverse as well. Add your email engagement buttons to your social media profile. So that people can subscribe to your lists from your Twitter profile, and from your Facebook page.
- Share Web versions of your newsletter and round up emails on social channels.
So for example: If you’ve just sent out a newsletter grabbed the web version of that and posted a link to your Facebook profile. Why not share a screen grab of it on Pinterest?
Deeper social interaction
Let’s have a look now at some deeper social interaction.
We can send emails segmented by social platform
So, for example, We could segment by our Facebook subscribers and send a monthly Facebook digest of what’s been happening on that channel.
Or how about a Pinterest scrapbook for example or LinkedIn.
We could allow readers to tweet our emails with “lazy tweets”
So for example content within it, we could offer a lazy tweet of quotes, facts, or figures that our readers can easily tweet, and share with their friends.
We could add your social followers content in your emails.
This is about encouraging interaction engagement and common.
So if you’ve got a brand advocate that’s really hot on Facebook, they’re sending a lot of information to your channel, and they’re sending some good reviews as well.
Then why not include their review content in your email campaign.
E-mail calls to action
So what are the e-mail calls to action that we can use in our e-mail content?
Well our typical call to actions for many campaigns include:
- Read more on your website/ blog/forum or portal.
- Download an app / an e-book / a guide
- or you want them to buy now./ Order yours / sign up.
- Compare prices/features.
- Register for webinar / event / product demo.
Remember we don’t want to be too pushy but we do want to give a sense of urgency with our call to action.
So for example, only two days left on your free trial upgrade. Now to avoid service interruption then we could put a button of the upgrade. now which would be a great call to action.
The squint test is a great way to see if your call to action stands out on the page. Simply blur your eyes a little bit, and have a look to see if you can still see your call to action.
If you can… GREAT. It passes the squint test.
Action time – Create and sending Email
So it’s time to take action now and create and send your own email campaign.
Use www.Getresponse.com if you need a small cost for email marketing software solution. it’s what we use here. You can use inbuilt templates, you can review how many people click through on your site, you can link it up with Google Analytics.
There are tons of benefits to using Getresponse. We fully recommend it. Go ahead and sign up get 2000 free subscribers for doing that and create and send your first email campaign. about the content that we created in day number two. Remembering to push people at your unbounded landing page so you can capture and reignite that conversation with your prospect and I’ll see you in day 6.
Read more about series Content Marketing Challenges