Dropfunnels Vs Clickfunnels 2.0: Which Funnel Builder Is Better In 2025?

In this post, I’m going to put DropFunnels and ClickFunnels to the test.

So if you’re looking for a DEEP comparison of these two popular funnel builders, you’ve come to the right place.

I’ll be honest – if you don’t pick the right funnel builder, you won’t succeed online. Period. But you need the RIGHT TOOL FOR YOU. The last thing you want is to invest your time and money into a platform that’s going to leave you high and dry.

Note: Most Dropfunnels vs Clickfunnels reviews you’ll find are dangerously outdated. They’re feeding you information that could cost you thousands of dollars and months of wasted effort.

In this head-to-head comparison, I’ll cover:

• The shocking truth about Dropfunnels’ recent acquisition (and why it matters)
• Which platform delivers on its SEO promises
• Real pricing breakdowns (not the BS from 2023)
• My personal experience with both platforms
• A clear winner that might surprise you

Ready? Let’s rip the band-aid off…

Warning: Most Dropfunnels vs. Clickfunnels Reviews Are Outdated

I’m updating this at the beginning of 2025.

And I’m guessing nobody else has bothered to update their articles in the last 1-2 years. Which means if you’re making decisions based on their “reviews,” you’re flying blind with a map from 2023.

Here’s what these outdated reviews are getting dead wrong: One competitor claimed that Dropfunnels starts at $47/month and Clickfunnels starts at $147/month. Total BS. The new pricing of Dropfunnels starts at $99/month, and Clickfunnels’ starting price is $97/month.

Look at the image below; here’s the new pricing for Dropfunnels.

And here’s the new Clickfunnels price.

Another “expert” said that Clickfunnels offers marketing and sales funnel features but lacks website and SEO features. Wrong again. Clickfunnels 2.0 can help you build entire websites, blogs, and has all the SEO features Dropfunnels does.

Long story short, these people are either misinformed or just not checking regularly for updates. SaaS moves FAST. Both companies are putting out major updates almost monthly at this point.

But here’s the thing – only ONE of these companies is keeping up with the times…

Quick Verdict: Clickfunnels or Dropfunnels is Better For Your Online Business?

Let me cut to the chase.

In the past, Dropfunnels started at $49/month, and Clickfunnels started at $147/month. So users could easily decide based on price. But now their prices are neck-and-neck, so the choice depends on quality, user experience, and the features they offer.

Clickfunnels is the clear winner, whether you want superior sales funnels, marketing tools, or SEO optimization.

Everything you can do with Dropfunnels, Clickfunnels can do BETTER with more advanced features and a modern, user-friendly interface.

Now, some folks claim that using Dropfunnels helps you optimize for SEO and rank higher on Google than Clickfunnels. But that’s hit or miss at best (we’ll talk about it later.)

Here’s the real kicker: Dropfunnels was acquired by OptionScout on October 9, 2024. Since then, everything’s changed. The Facebook group? Ghost town – no posts in months.

Jordo Mederich – the founder of Dropfunnels, who was passionate about this tool? Seems like he’s moved on.

Dropfunnels may have been great in the past – a real competitor to Clickfunnels. But right now? It’s not stable enough for your business growth.

Dropfunnels vs Clickfunnels – Quick Comparison Table

✅ Verdict:

• ClickFunnels is the superior choice for serious business builders needing robust features, scalability, and support.
• DropFunnels might appeal to WordPress-savvy users with basic needs, but it carries more platform risk and lacks depth.

Meet the Competitors: What Are Dropfunnels and Clickfunnels?

What is Dropfunnels?

Dropfunnels burst onto the scene in early 2020, created by Jordan Mederich, who wanted to solve a specific problem: combining the power of WordPress with the simplicity of funnel building.

Here’s the thing – Dropfunnels runs on WordPress but uses Beaver Builder as its main page editing tool. This might sound technical, but stick with me because it matters.

Dropfunnels is also considered the world’s first and ONLY all-in-one software built in WordPress 

The beauty of their pitch was this:

• You don’t need separate hosting.
• You don’t need to buy themes.
• You don’t need to mess with plugins
• Everything’s included in one package.

For WordPress lovers, this was like Christmas morning. Finally, a way to build funnels without leaving the WordPress ecosystem they knew and loved. You get landing pages, sales funnels, courses, and SEO tools – all running on the familiar WordPress foundation.

The platform lets you create unlimited sales funnels, integrate with your favorite tools, and (theoretically) leverage WordPress’s SEO advantages. It was designed for people who want to sell and deliver expertise online.

What is Clickfunnels 2.0?

Now let’s talk about the 800-pound gorilla in the room.

Russell Brunson and Todd Dickerson launched Clickfunnels back in 2014 with one laser-focused mission: to help entrepreneurs build high-converting sales funnels without touching a line of code.

The platform started as a funnel builder that focuses on the sales process. Russell wasn’t trying to be everything to everyone – he just wanted to help small business owners and entrepreneurs sell stuff online with sales funnels.

And boy, did it work.

Clickfunnels grew FAST from ZERO to hundreds of millions of dollars in just 3 short years. The latest report shows that they have over 100,000 active users per month. It’s incredible.

But here’s where it gets interesting…

In 2020, they dropped Clickfunnels 2.0, and it changed everything. Suddenly, this wasn’t just a funnel builder anymore. They’d evolved into a complete business platform.

Today, Clickfunnels lets you:

• Build entire websites
• Run a blog 
• Manage your sales pipeline
• Handle email marketing
• And even includes a full CRM (Customer Relationship Management) system.

Now, Clickfunnels 2.0 is an all-in-one solution that gives entrepreneurs everything they need in one place so they can focus on what matters – making sales and serving customers.

The bottom line is that Dropfunnels and Clickfunnels have similar feature sets, but Clickfunnels remains the more mature and widely adopted platform.

So, it’s time to answer the key question: Which funnel builder is the best overall?

Let’s get started.

Pros and Cons of Dropfunnels vs Clickfunnels

Dropfunnels: Pros & Cons

Pros

Cons

Clickfunnels: Pros & Cons

Pros

Cons

Which Tool Is Best For Funnel Building?

Listen up – Clickfunnels crushes Dropfunnels when it comes to actual funnel building.

Let’s see why Clickfunnels came out on top.

First, with Clickfunnels, you can easily choose a template based on their funnel type library. They give you 12 different types of funnels for different purposes.

Whether you want to generate leads, sell books or online courses, run an event, live coaching, or launch products. There is a template for it.

But what I love about Clickfunnels is that they help beginners start more easily.

Each funnel comes with video training that shows you the overview, strategy, and implementation. You’re not just getting software – you’re getting a marketing education.

Think about that for a second. Most software companies throw you the keys and say, “good luck.” Clickfunnels shows you exactly how to drive the car, where to go, and why it works.

Now, both platforms have sales funnel templates.

The page design depends on personal taste, sure. But as someone who rarely uses templates because most are badly designed and generic, I love Clickfunnels’ templates. They’re beautiful, the color palettes are professional, and they look like something from this decade.

Dropfunnels templates? They don’t have anywhere near the number of templates as ClickFunnels. However, they aren’t that bad, and they are simple as well

But here’s where it gets really interesting…

Clickfunnels has an AI Funnel Builder.

You literally tell it what you’re selling, and it builds your entire funnel. I’m talking copy, design, upsells – everything.

Meanwhile, Dropfunnels has an ugly UI that looks like Clickfunnels 1.0’s rejected cousin. The funnel management system is clunky, outdated, and frustrating.

Clickfunnels 2.0 offers a funnel workflow view where you can see your entire sales process at a glance.

There’s a mini-map, funnel stats (without leaving the page), and a test mode that gives you a test credit card to ensure everything works properly.

You can even create conditional logic in your funnels. Want to show different pages based on quiz answers? Done. Want to segment buyers based on what they purchase? Easy.

Both platforms let you share funnels, but Clickfunnels takes it further.

You can share entire frameworks – workflows, product settings, affiliate setups, courses, themes, websites – everything. Wath the video below to learn more how Clickfunnels’ framework works.

Overall, ClickFunnels wins this feature battle due to its comprehensive funnel-building tools and proven templates.

Which Tool Is Best for Drag and Drop Editing?

Inside the sales funnel, we have landing pages.

Next, I decided to see which tool was best for creating landing pages without coding knowledge.

Both Dropfunnels and Clickfunnels have sales funnel and landing page templates that get the job done.

Let’s start with Clickfunnels.

ClickFunnels prioritizes simplicity with its drag-and-drop editor that’s designed for users with minimal technical knowledge. The platform offers a WYSIWYG (What You See Is What You Get) editor that shows changes in real-time, making it easy to experiment with different designs.

The interface is streamlined and focuses on speed over extensive customization options.

On the left-hand side, you can see the entire funnel flow, so you can jump between pages instantly. No more clicking “back” a dozen times or opening multiple browser tabs.

See a typo on your thank-you page while editing your order form? One click and you’re there. This saves massive time when you’re building complex funnels.

But wait, there’s more…

Clickfunnels integrates with BarnumPT, which gives you MORE templates and allows you to clone any page designed by Clickfunnels 1.0 or GoHighLevel with one click. Found a competitor’s page you love? Clone it. Saw a high-converting design in your market? It’s yours.

The platform also includes:

• Brand Style Editor for consistent styling across all pages (set your colors once, use everywhere)
• Universal content that syncs changes across multiple pages (change your guarantee once, updates everywhere)
• Element Render Conditions for dynamic, personalized experiences (show different content based on user behavior)
• Advanced effects like animations and shadows (make your pages pop without hiring a designer)

Now let’s talk about DropFunnels…

DropFunnels uses a modified version of Beaver Builder, a popular WordPress page builder. It provides more granular control over design elements while maintaining an intuitive interface.

The editor resembles WordPress, making it familiar for users already comfortable with that platform.

DropFunnels allows direct text editing on pages but includes a floating panel that some users find annoying, though you can snap it to the side for better workflow.

Here’s what the DropFunnels fans will tell you: It provides significantly more customization flexibility with over 90 drag-and-drop modules. Since it’s built on WordPress, users have virtually unlimited customization options. You can customize “virtually every aspect of their pages down to pixel-level precision.”

Sounds great, right?

Here’s the problem: More options often mean more confusion. While you’re tweaking pixels, your competitor using Clickfunnels has already launched their funnel and made their first sale.

You and your team can work on the same page simultaneously in Clickfunnels, like Google Docs.

When you’re building funnels for clients or working with a VA, this is a game-changer. No more “save and refresh” nonsense.

And then there’s the AI copywriting (they call it Marketing AI or Napoleon).

Stuck on headlines? Click a button. Need product descriptions? One click. Want email sequences? You get the idea.

The bottom line? Both tools work, but Clickfunnels works faster, smarter, and with less frustration.

A/B Testing & Optimization Features

Let’s talk split testing. Because if you’re not testing, you’re guessing.

And guessing is for amateurs.

With Dropfunnels, you can easily test two versions of a page at any funnel step. Here’s how it works: Clone your current page, change whatever element you want to test – headline, image, sales copy, button color, whatever – or go crazy and create an entirely new version.

They give you a slider to set your split rules. Want to play it safe? Set it to 70%-30%, meaning 70% of traffic hits your original page and 30% sees your variant. Feeling frisky? Go 50-50.

Once your test is live, you get these metrics:

• Visitors
• Leads
• Conversion Rate
• Checkout Purchases
• Order Bump Purchases
• Total Revenue
• Earnings per visit

When you’ve got a winner, Dropfunnels automatically deletes the loser and makes the winner your new primary page. Having second thoughts? Reset the stats and test again with one click.

Clickfunnels testing works almost identically, just with a different UI design.

The main difference? You need to manually declare the winner based on your metrics. Some people hate this. I prefer it – sometimes the “loser” has valuable elements you want to keep.

But here’s where Clickfunnels pulls ahead slightly…

You can split test “steps” inside your workflow.

Meaning you can test different email sequences, different actions, and different paths. Split your audience and see which journey converts better.

This is powerful stuff. Imagine testing two completely different follow-up sequences to see which one generates more sales. That’s money in the bank.

Now here’s where Dropfunnels drops the ball…

No automation features means you need third-party email marketing or CRM software.

Want to test email campaigns? You’re doing it in GetResponse or ActiveCampaign or wherever. Want to test follow-up sequences? Same deal – you’re leaving Dropfunnels and testing somewhere else.

That’s like having a Ferrari engine but needing to borrow someone else’s steering wheel.

Bottom line: For pure page testing, it’s a tie. Both platforms get the job done.

But if you want to test your entire funnel ecosystem – pages, emails, workflows, sequences – Clickfunnels wins by a nose.

Does Dropfunnels Load Faster Than Clickfunnels?

Some of my competitors claim that Dropfunnels loads faster because it’s built on WordPress.

This is hit or miss, folks.

Page speed depends on:

• Your hosting quality
• How you structure your page
• Image optimization
• Total page size
• Third-party scripts

Here’s the thing nobody mentions: Dropfunnels uses Beaver Builder as their main page editor. If you’ve used WordPress, you know page builder plugins like Beaver Builder, Elementor, and Divi slow your site down most of the time.

But let me show you something interesting…

I tested one of Dropfunnels’ pages on GTmetrix and here’s the result: Grade C

• Performance: 69%
• Structure: 95%
• Largest Contentful Paint: 1.5s

And here’s the result when I tested Clickfunnels: Grade B

• Performance: 84%
• Structure: 79%
• Largest Contentful Paint: 1.4s

Now, before you start jumping to conclusions, let me be crystal clear…

This test is NOT reliable and frankly, nonsense because these pages are different. They have different content, different images, different everything.

But here’s what I want to share with you: If Google PageSpeed scores or GTmetrix grades matter to you, both Dropfunnels and Clickfunnels are not great at all. Neither one is winning any speed awards.

But here’s the real truth…

If you want to know about real user experience? Both of them load FAST.

Your visitors won’t notice a 0.1-second difference. They won’t care if you got a B or C from some testing tool. They care if the page loads quickly enough to keep their attention.

And both platforms do that just fine.

Dropfunnels Vs Clickfunnels: Who Optimized For SEO?

Listen up.

My competitors are spreading some serious BS about Dropfunnels being “better for SEO” because it’s built on WordPress.

That’s complete nonsense.

Let me show you the REAL story about SEO with these platforms.

Here’s what Dropfunnels gives you: A blog editor that looks like WordPress. You can mess with titles, meta descriptions, categories, and tags.

They even throw in some SEO recommendations at the bottom.

Clickfunnels? Does the exact same thing. 

Plus, it automatically generates your sitemap. Same categories, same tags, same basic SEO stuff.

The only difference? No SEO recommendations.

Big whoop.

Now here’s what the “experts” won’t tell you about SEO…

Most people pick WordPress NOT because it magically ranks better on Google. They pick it because you can customize the hell out of it. Add plugins. Change code. Do whatever you want.

Dropfunnels WON’T let you do any of that. You can’t add plugins. You can’t touch the code. You get what they give you, and that’s it.

So much for that “WordPress advantage,” right?

Want to know what REALLY drives SEO rankings?

• Content that helps people
• Covering topics completely
• Understanding search intent
• Getting quality backlinks
• Strategic keyword optimization
• And so much more.

You know what doesn’t matter? Whether you’re using WordPress, Clickfunnels, or Dropfunnels.

Want proof?

Clickfunnels – the platform everyone says “sucks for SEO” – generates over 124,000 organic visitors per month.

Why? Because they publish great content regularly and have tons of quality backlinks.

Dropfunnels gives you more SEO bells and whistles than Clickfunnels. But if you think that means better rankings, you don’t understand how SEO actually works.

Your success depends on YOUR content strategy, not your platform.

Dropfunnels Vs Clickfunnels: Integrations

ClickFunnels 2.0 wins this battle. And it’s not even close.

Dropfunnels covers the basics: email autoresponders, payment gateways, and a handful of essentials.

Need anything beyond that?

You’re stuck using Zapier as a middleman for everything else.

Learn more about Dropfunnels integration partners

ClickFunnels 2.0? Over 70 native integrations that work.

Email marketing, CRMs, webinar platforms, SMS tools, analytics – the works. PLUS Zapier integration when you need it.

Clickfunnels also gives full API access and webhook support so you can build custom integrations.

The real kicker?

While Dropfunnels is built on Wordpress, they won’t even let you install plugins to “ensure a stable platform.”

So much for that WordPress advantage, right?

Meanwhile, ClickFunnels just added Klaviyo, Constant Contact, Ontraport, Keap, and Shippo. Their integration list keeps growing every month.

Here’s why this matters to YOU:

Every time you need Zapier to connect Dropfunnels to another tool, that’s another monthly fee. Another potential failure point. Another headache is when something breaks.

With ClickFunnels 2.0, your tools talk directly to each other. Your data flows smoothly. Your automations work.

The verdict: ClickFunnels 2.0 plays nice with your existing tech stack. Dropfunnels makes you jump through hoops.

Built-In Marketing Training & Support Resources

Both Dropfunnels and Clickfunnels offer documentation and onboarding calls.

But that’s like saying both a bicycle and a Ferrari have wheels. Technically true, but we’re talking about completely different machines here.

With Clickfunnels, you can easily find TONS of tutorials on YouTube with recent tool updates. Type “Clickfunnels” into YouTube and you’ll get thousands of results. Fresh content. Updated walkthroughs. Real users showing real strategies.

Plus, if you want to learn marketing strategies and tactics, Russell Brunson’s channel is insane. Love him or hate him, the guy drops marketing gold like it’s going out of style.

Now, try searching for Dropfunnels tutorials on YouTube…

Cricket sounds

I don’t see much Dropfunnels video content on YouTube – not even from their official channel.

In fact, I’m not even sure if the software company is still active. That’s not a good sign when you’re trusting them with your business.

But here’s where Clickfunnels really separates itself…

When you sign up for Clickfunnels, you get access to:

One Funnel Away Challenge – This isn’t some fluff course. It’s 30 days of intensive training that teaches you how to launch your first funnel and build your business from the ground up FAST. I’ve seen complete beginners go through this and come out the other side with profitable funnels.

Fill Your Funnel Challenge – This one helps you drive traffic into your funnels no matter which channel you choose. Facebook, Google, Instagram, TikTok – they cover it all. Because what good is a funnel without traffic?

FunnelHacker Library – This is where things get crazy. You get access to courses about:

• Marketing strategies
• Running ads
• Funnel building
• Selling
• Affiliate marketing
• Brick & mortar funnels
• Copywriting

I used to spend THOUSANDS of dollars buying these courses separately. Now they’re all included.

It’s like comparing a university education to a pamphlet.

The training alone justifies Clickfunnels’ price. You’re not just getting software – you’re getting an education that can transform your business.

Dropfunnels Vs Clickfunnels: Pricing Plans Comparison

Let me give it to you straight about pricing, because this is where the rubber meets the road.

Both platforms cost about the same now – around $100 to start for unlimited funnels and landing pages.

But here’s the kicker: One gives you everything you need to run a business. The other makes you pay extra for the basics.

Think about this for a second…

Dropfunnels charges you premium prices but DOESN’T include:

• Affiliate management
• Marketing automation
• Built-in email marketing

So that $99/month quickly becomes $200-300/month when you add the tools you ACTUALLY NEED to run a business. They call themselves “all-in-one,” but it’s more like “all-in-none.”

Meanwhile, Clickfunnels includes EVERYTHING in their basic plan.

No surprises. No “gotchas.” No need to duct-tape five different tools together.

But here’s where it gets really interesting…

Clickfunnels gives you 44 days to test everything risk-free. How? Simple math: 14-day free trial + 30-day money-back guarantee = 44 days to make sure it works for your business.

Dropfunnels? They’ve got a refund policy that would make a lawyer cry.

If you cancel Dropfunnels, they don’t give you a full refund. They calculate how many days you’ve used, subtract that from what you paid, then take ANOTHER 5% for “processing fees.”

Let me break this down with real numbers:

• You pay $99 on the 1st of the month
• You cancel on the 16th (used half the month)
• They’ll refund half ($49.50)
• Then subtract 5% ($2.48)
• You get back $47.02

Dropfunnels has a 14-day free trial in the past, but it is no longer available.

Look at the image below, it shows you can “get start for free.”

After clicking the button, you’ll be taken to the homepage.

From there, selecting the “Get Started” button will redirect you to the Pricing page, and finally, you’ll arrive at the checkout page.

Nothing related to free trial here.

The Bottom Line: When you factor in all the extra tools you’ll need with Dropfunnels, you’re looking at spending MORE money for LESS functionality.

And with their sketchy refund policy and uncertain future? You’re gambling with your business.

Clickfunnels costs what it costs, but at least you know what you’re getting. No hidden fees. No surprise tool purchases. No calculator needed to figure out your refund.

Learn more about Clickfunnels Pricing

Customer Support Quality & Community Access

Both Clickfunnels and Dropfunnels offer email support. But that’s where the similarities end.

Let’s start with the elephant in the room: Many users report that Clickfunnels’ support responses are slow. Sometimes painfully slow. We’re talking days, not hours.

But here’s what they did about it…

Clickfunnels added Priority + Live Chat support for higher plans. This means if you’re on the Scale or Optimize plan, you can get support FASTER, and no need to send an email into the void. For serious marketers, this alone justifies the higher plan cost.

Their Facebook group has nearly 300K members. These people are ACTIVE. Post a question about your funnel, and you’ll get answers within minutes, often from people who’ve solved the exact same problem.

Plus, Clickfunnels offers Group Onboarding Calls where you can ask questions directly to their team and learn alongside other users.

Now for Dropfunnels…

They offer email support. Period.

They also have a Facebook group, but it’s like a ghost town. Tumbleweeds and crickets.

Dropfunnels does offer Slack support, where you get access to the DropFunnels team, other members, and twice-weekly support calls. Sounds good, right?

Here’s the catch: If you don’t use Slack regularly, it’s just another app to check. Another notification to manage. Another login to remember. Most people join, forget about it, and never get the help they need.

The verdict? Clickfunnels wins on community alone. When you need help at midnight on a Sunday, that active Facebook group is worth its weight in gold.

Final Verdict: And The Winner Is

After extensive testing, I recommend Clickfunnels as the winner.

If you want:

• A stable platform with regular updates
• Advanced marketing features
• Proven training and support
• An active community
• Peace of mind about your business platform

Go with Clickfunnels.

Dropfunnels might work if you’re a WordPress die-hard who only needs basic funnels. But with their uncertain future and limited features, it’s a risky choice for serious businesses.

Don’t take my word for it. Try Clickfunnels free for 14 days and see for yourself.

Your business deserves a platform that’s growing, not dying. Make the smart choice.

Still Don’t like Clickfunnels? No-worry, there are a lot of options for you.

Alternatives to Dropfunnels and Clickfunnels

Look, I recommend Clickfunnels, but I know some people don’t like them.

Maybe you don’t like Russell Brunson’s marketing tactics. Maybe the hype turns you off. Maybe you think it’s too “bro marketing” focused.

Fair enough.

Your best alternative? GoHighLevel. It’s become the platform many Clickfunnels users are moving to. More features, white label options, and aggressive development.

Want something cheaper? Systeme.io has advanced features close to Clickfunnels at a fraction of the price.

Stuck on WordPress? OptimizePress is your best bet for WordPress-based funnels.

Check out my other articles on Clickfunnels alternatives and best funnel builder software for more options.

Read more:

• Gohighlevel Review: What I Like and Didn’t Like?
• Systeme.io Review: Is It Worth It?

Dropfunnels Vs Clickfunnels – FAQ