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Clickfunnels vs leadpages: Unbiased comparison

Clickfunnels vs leadpages unbiased comparison

If you are looking for a post, compare Clickfunnels vs Leadpages That really in-depth and unbiased. You’re in the right place!

Making the right choice will let you expand the scope of your influence and integrate tools quickly. Finding out at a later stage that the software you use does not support expansion might get very frustrating. 

What’s more, it could significantly block growth and momentum, creating a stunted business.

To optimize your sales in an online business model, you need to use tools that think beyond the “Subscribe” button. 

It would help if you had tools that can transform any potential prospects into customers who add to your revenue. That is where a sales funnel comes into the picture.

This is an objective review that compares the giants, LeadPages, and Clickfunnels. We’ll go over the fundamental differences, what each one offers, and the limitations of both. This should have you well equipped with all the information you need to make a decision.


Clickfunnels Vs Leadpages

Clickfunnels logo brand

Clickfunnels Overview

All-in-one marketing tools help small businesses build & scale their business online through sales funnel. Clickfunnels also provides one-click up-sell help you:

  • Increase your conversion
  • Make more sales
  • Pay more to acquire customers..

leadpages logo 1

Leadpages Overview

Leadpages is simple and easy of use tool that helps you build landing pages on the fly and make every piece of content valuable. So you can:

  • Get more leads online
  • Save time
  • And avoid more effort.

About ClickFunnels and LeadPages

What Is Clickfunnels?

ClickFunnes was the brainchild of Russel Brunson, which has been successfully attracting customers since 2014.  It is a remarkable sales funnel tool that is super intuitive. They offer a large number of landing pages, and you can customize them to suit your needs.

ClickFunnels offers you a simple drag-and-drop functionality to build your pages, making the process intuitive and easy. The best part is it not just limited to creating landing pages. 

Clickfunnels home page

It also comes in handy when you want to design, develop, or tweak a customized sales funnel for your company. Those high conversion rates you’re dreaming of might not be so difficult to achieve with ClickFunnels.

You can choose from several landing pages and marketing sales funnel templates to consolidate into your overall sales funnel.

The cherry on the cake is that ClickFunnels gives you all these tools and templates to make sure you capture leads, promote your product, and deliver to customers, without using the services of expensive development teams.

This means that you can use ClickFunnels for

  • Landing pages to promote and advertise your product or service
  • Build an email list through give away free stuff. These are called lead funnels.
  • Sales pages aimed at selling products and services to potential customers
  • Webinars and other events
  • Membership funnels
  • Promotion of affiliate products and services
  • Other sales funnels.

What Is Leadpages?


As discussed earlier, LeadPages is a highly popular landing page software. It allows you to connect with customers and turn leads into sales.

From well-optimized company websites to landing pages, pop-outs, and forms, every aspect of your sales funnel can be made using LeadPages.

It is an easy to use platform with simple drag and drop landing page builders. They offer you a user-friendly interface.

The best part is, you do not need coding skills to make use of LeadPages. You can get low loading time, high conversion rates, and an easy interface at a reasonable cost with LeadPages.

This makes them a popular choice for those looking to expand their business.

The Biggest Difference Between ClickFunnels and Leadpages

Honestly, Clickfunnels and Leadpages are not the same. They provide different solution and have some points worth to discuss.

In short, Leadpages helps you create the landing page while Clickfunnels helps you build the sales funnel

Landing Page vs Sales Funnel

The landing page is a single page has been created to focus on one specific goal. It maybe converts visitors to leads or selling products based on CTA (call to action).

Here are some example of landing pages

landing page example #1
lead funnel: 99 instagram secrets
Lanidng page example #2

Sales funnel is a series of landing pages that have been connected and arranged in order based on the customer journey or your sales process.

Depend on your strategy and goal, so we have different types of online sales funnel based on the name of them.

Now, I going to list some of the most popular sales funnel frameworks for you.

lead funnel framework
Simple lead funnel
Free and shipping funnel framework
Free & shipping or 2-step tripwire funnel
webinar funnel framework

Currently, there is a lot of controversy around whether a landing page or a sales funnel better for business.

It’s no right or wrong, both of them are good for you depending on your skills, experience and strategy.

Some people use Facebook ads to sell their products directly on the landing page and get a positive result. Opposite, another build their sales process, collecting leads, and nurture a relationship with prospects and sales more in the future.

Bottom line: Online sales funnel created by multiple landing pages, but the landing page is not a sales funnel. There is no right or wrong that sales funnel or landing page better. Depend on your types of industry, products, skills, and personal experience will bring different results. Try it for yourself and the result is a best answer.

Target audience for Clickfunnels and leadpages

Now, how do you figure out which one is for you? It depends on what you are looking for out of your landing page or sales funnel.

Clickfunnels is primarily targeted at marketers.

  • Basically for those who want complete control over how your customer progresses on his journey.
  • You get to control everything from start to finish. 
  • That makes it ideal for those who want to build an empire online and expand their business.

LeadPages is aimed at businesses that primarily want to create landing pages.

  • These will give you an upper hand, and make your pages stand out.
  • The main factor of attraction here is the classy designs and elegant feel that attract potential customers.

So depending on the level of control you want and the type of goals you have for your funnel, you can pick either one.

Make sure that you pick one that you find easy to scale up in the future. Picking one and realizing that it does not satisfy all your needs can be quite vexing.

That is why it is a great idea to try out the free trial of both. This will give you an idea of which one is better suited to your needs. You can then make an informed decision keeping in mind any future plans for growth and expansion.

Now with both these in the picture, let us take a look at their features and advantages. We will also go through the pricing and other details to help you make a more informed decision. So pick wisely!

Clickfunnels vs leadpages: features, Price, Customer support

The tool that you choose has a direct impact on your sales and business growth. Let us delve deeper and find out the main points of the contest between these giants. 

Then you can pick and choose the features that make the most sense for your business, and come to a conclusion as to which one is better for your long term goals.

It is important to figure out what features you want for now and the future. It’s also important to find the best price point. Let’s take a look at the features offered by ClickFunnels and LeadPages.

Page Builder

Both Clickfunnels and Leadpages using the drag-and-drop editor

Source: Buildapreneur

The easy to use drag-and-drop visual editor makes designing any page or form a cakewalk.

You don’t need coding skills to create pages with your sales funnel, to get the look that you want.

Source: Leadpages

Users can customize landing pages using the drag-and-drop visual editor.

This might be a bit restrictive when it comes to implementing some widgets, but it definitely takes away the pressure of coding your own landing page.

Landing Page Template and Design

Both Clickfunnels and Leadpages offer attractive page designs and over 100 pre-designs for you. The template library has been continuously updated over time.

Leadpages template
Leadpages template
Clickfunnels landing page template
Clickfunnels classic funnel builder template

Each person will have their own preferences and experiences, so it is difficult to tell the template or page design of Clickfunnels or Leadpages better designed.

So, I will share with you some example of their landing page design

Leadpages landing page examples


Clickfunnels landing page examples

Clickfunnels dentist funnel template

Split testing

Split testing helps you know which page design, headline, bullets, image, or video that convert.

So, you can increase the conversion rate and reduce the cost of acquiring a lead or convert a potential customer to take action.

Luckily, both of Clickfunnels and Leadpages have the A/B testing feature. However, unlimited a/b split testing on Leadpages only available at Pro plan.

Now let see how it’s work in each platform.

Clickfunnels split testing
Clickfunnels split testing: 60% of traffic drive to version 1, and 40% to version 2.

As Clickfunnels, you easily setup a/b testing 2 versions of your landing page.

Traffic will be randomly distributed to these two pages based on the percentages you set up before. Then we can easily check the result in the “Stats” section.


It’s the same at Leadpages.

However, you can’t change (or edit) your variations once split test running. Instead, all variations will direct to the winner while you edit manually with Clickfunnels.


Bottom line: The a/b testing feature of Leadpages and Clickfunnels is similar. The primary choice is mainly which side of the interface do you prefer.

Clickfunnels and Leadpages Integration

Whether you use ClickFunnels or Leadpages, it would help if you know their 3rd partner because it is crucial for your long-term success.

You may waste your time and money when discovering your Clickfunnels (or Leadpages) doesn’t integrate with your favorite tools.

Note: The list above is not exhaustive, but rather just a few of the most popular tools people used today.

Customer support

Customer support is a major factor when it comes to choosing the right partner for you. LeadPages offers very little hype around the software and benefits. What it does focus on is customer support. Their email support representatives and training programs are a great way to get started.


ClickFunnels requires much more support due to its complex nature. This is true for every stage of the project since you will be working with an entire sales funnel, and not just one page. 

The point to note is that ClickFunnels does not spend a lot of time on support. In fact, most of its resources are spent on advertisements, with very little need for backend support.

Clickfunnels support

The program might have bugs from time to time, which is not an issue if you are experienced. For beginners, it might get a bit confusing to not get timely support, and could even result in missing out on customers.  

If you do opt for ClickFunnels and are in need of support, the ClickFunnels Facebook group community is a great place to look.

Their support staff has been aiding customers for over a decade, with very satisfied users. If support is a big factor for you, make sure you know where to find it as and when you want.

And before you choose one, use the free trials to witness the support infrastructure firsthand.

Bottom line: In my experience, the customer support of Leadpages better than Clickfunnels. At standard plan, I took at least 2 days to get a response from Clickfunnels support.

Video Training

Whether Leadpages or Clickfunnels, you must take time to get acquainted with the software, learn all of their features, and master them.

It will be difficult if you are a completely new person and have never used any similar page builder software before.

Note: I’ll skip the course training or tutorial from others, we only focus on their “official training” for members.

Both of them have video tutorials for you. Now we go deep inside their “free training” program for users.

There are a couple of ways to learn how to use Leadpages and Clickfunnels. The comfortable and fastest way is the Youtube channel

Leadpages Youtube channel
Clickfunnels youtube channel

The second way to learn Leadpages are visit: lp.leadpages.com/essentials/. They will teach you how to make a landing page or create a website for FREE


This is the same for Clickfunnels.

Inside the member area, look at the right, we can see all of the training courses Clickfunnels provide.

FunnelFlix training inside clickfunnels member area

The cool thing is that they not only teach you how to use the tool but also the fundamental of the sales funnel and other marketing skills.

They called FunnelFlix 

funnel flix new upgrade

FunnelFlix takes an idea from Netflix, where you can entertain and learn online marketing instead of watching movies or TV shows.

There are multiple categories inside:

  • Funnel Builder
  • Ad Skill
  • Personal development
  • Business strategy
  • Product/Course/offer development
Funnelflix member areas

Note: The course is limited to the standard plan. If you want to unlock all of them, you need to upgrade to the Premium plan.

Bottom line: Clickfunnels provides more and helpful video training than Leadpages. I feel like I not only buy the tool, It also all of the Clickfunnels courses that available.(Like One Funnel Away Challenge, Funnel Builder Secrets, 10X secrets, etc)

Affiliate features

Affiliate is the best way to help your business get tons of traffic, leads, and sales for FREE. There are so many guides you can search on Google.

However, create an affiliate program is not easy. You do not only create an Affiliate membership page but also:

  • Set-up commission for affiliate
  • Cookies
  • Tracking
  • Tax
  • Payment
At this point, Clickfunnels wins! You cannot create affiliate programs or membership sites through Leadpages.


Create membership site inside Clickfunnels
create afiliate program with Clickfunnels
Create afiliate program with Clickfunnels

Price comparison

On comparing the plans, ClickFunnels is definitely expensive, but you have to remember that it comes with an entire sales funnel, and more features. 

The membership site, payment gateway, opt-in forms, and shopping cart could replace your current website completely, and increase overall revenue. 

This is bound to require more resources to maintain, and better support, which comes at a higher cost.

Leadpages Pricing

Leadpages Price (Click to zoom image)

Standard Plan: 

  • $37/month
  • 1 site
  • Unlimited landing page
  • Unlimited traffic and leads

Pro Plan:

  • $79/month
  • 3 sites
  • Unlimited landing page
  • Unlimited traffic and leads
  • Unlimited A/B testing
  • online sales + payment
  • 10 opt-in text campaigns

Advanced Plan:

  • $321/month
  • 50 sites
  • Unlimited landing page
  • Unlimited traffic and leads
  • Unlimited A/B testing
  • online sales + payment
  • 10 opt-in text campaigns
  • 5 pro sub accounts
  • 50 Extra Opt-In Text Campaigns
  • 1-1 Quick Start Call
Clickfunnels price (Click to zoom image)

Standard Plan:

  • $97/month
  • Free share funnel
  • 120,000 traffic/month
  • 20 Funnels
  • 100 pages
  • 3 Payment gateways
  • 3 domains
  • Limited course inside FunnelFlix

Clickfunnels Platinum Plan:

  • $297/month
  • Free share funnel
  • Unlimited traffic
  • Unlimited pages
  • Unlimited Funnels
  • 9 Payment gateways
  • 9 Domains
  • Unlock Follow-up Funnel
  • Unlock all course inside FunnelFlix
  • Weekly Peer Review Hackathons: Coach guide you step-by-step
  • Priority Support

Bottom line: Both these services are great, but you need to look at what you need and how much you are willing to shell out for it. 

  • If you want just a landing page to add to your current website, go for LeadPages. 
  • If you are looking for an entire funnel that can guide your visitor to a customer, opt for ClickFunnels.

Why should use Clickfunnels over leadpages?

Create sales funnel faster

Whether you use classic editor or funnel cookbook, in just few click to choose goal of funnel and template, they will pre-build for you full of funnel pages (2, 3 or 5 pages depend on types of funnel).

Clickfunnels classic funnel builder
sales funnel example - funnel hacker cookbook
Pick sales funnel template inside funnel hacker cookbook membership
Clickfunnels pre-build all landing page inside the funnel for you

Unfortunately, you can not do that with Leadpages. You should create each page of the funnel and connect them manually.

Clickfunnels has share funnel features

One of my favorite features is that Clickfunnels allows you to share the funnel with others in just one click.

Clickfunnels gives you the link to share your funnel
Clickfunnels share funnel page
They just click the "Add Funnel" button and all of the page will be set in their account

I admit Clickfunnels really good at marketing. In fact, they built their business from ZERO to over 40,000 members in just three years.

So, their community so large, which means so many agencies, freelancer, or marketplace out there build service around Clickfunnels.

When I come to landing page tools, a big challenge is funnel structure and landing page design. Luckily, you can buy it from the Clickfunnels marketplace and get the funnel immediately through the “share funnel” feature.


Most landing page software does not have a “share” feature, but you can export and import page. So you may be thinking both of them are the same.

The different of Clickfunnels is when people share their funnel to others:

  • For Clickfunnels member: The funnel immediately available in their account.
  • Who’s not a member: They will start 14 days trial, and after that, sellers have a chance to get up to 40% commission through the Clickfunnels affiliate program.

This means when we buy funnel from the seller, they’re not only making money from selling the funnel but also a commission from the affiliate program.

This is why many professional designers, freelancers, and agencies provide services for Clickfunnels instead of others.

One Click upsell

The one click-upsell feature is beneficial, gives entrepreneurs the ability to increase sales as much as possible through upsell and down-sell pages.

Let me explain it!

Once customers enter their card info and purchase product, you can drive them to another page (upsell, downsell, cross-sell, etc.) to sell more without entering their credit card again.


So, you can increase revenue and average order value, which means you could save advertising costs and increase competitive

Follow-up funnels (Actionetics) really useful

The traffic visit to your page is not equal. This is actually people; each visitor is a different person with different hopes and dreams.

The biggest mistake that marketers have made is sending one email follow-up sequence, one sales message to all different types of people. It’s not making sense.

The Clickfunnels Premium package allows you to add tags and create a segment called  “smart list.” So you can understand your potential customers and then send them the most relevant sales message.

Watch the video below to understand how Actionetics helps your business.

More Marketing course inside Funnelflix

We already discussed above, so this is one of Clickfunnels advantages, and they do it really well.

You’re not only learn from Russell Brunson, but also from:

  • Frank Kern
  • Dan Kenedy
  • Tony Robbins
  • John Reese
  • Yara Golden
  • The list will be increasing in the future.
So, your payment plan is not only for the tool; it also for the marketing course library. I think this is why the price higher than their competitors.

Why should use leadpages over Clickfunnels?

Uptime 99.9%

Sometimes when I visit the Cickfunnels website, I felt a bit slow, or the interface was broken. Although it only happened for a short time but annoyed me a bit. Especially when I’m excited to start building a funnel or tracking.

This never happened with Leadpages (at least in my experience). So you don’t have to worry and enjoy it freely.

Unlimit view and funnel

What I love in Leadpages is they’re do not limited anything on the landing page. 

Opposite, you are very limited to Clickfunnels. Especially, at the standard plan – $97/month you will have:

  • 120,000 traffic/month
  • 20 funnels.
  • 100 landing pages.

If you’re an agency or would like to make money by becoming a seller on the Clickfunnels marketplace. 20 funnels are not enough.

Do you want to unlimited? Great, let upgrade to a $297 plan or using Leadpages.

In short, If you :

  • Haven’t sell your own products.
  • Have a low budget
  • Just want to create simple lead funnels to collect email addresses
  • And don’t want to use one-click upsell. 

Leadpages is suitable for you.

Leadpages easy to learn and use than clickfunnels

When you come to the new software, we must take the time to learn how it works, right?

Even both Clickfunnels and Leadpages are easy to use and friendly for people who not technical guys or designers.

But because Clickfunnels has more features than Leadpages, so it might feel complex and a little confusing for beginners.

Leadpages has LeadBoxes and LeadDigits so you have more ways to generate leads than Clickfunnels

Remember, Leadpages created to help entrepreneurs have more chance to convert visitors to leads. Another thing is you can use Leadpages to create a website.

They provide more features to help you get leads like:

  • Pop-up forms (Leadboxes): capture contact information on any landing page or webpage. Add click, exit intent, and timed display triggers.
  • Alert bars
  • LeadDigits: Collect leads via SMS very simple, you just call to action: “Text (this word) to 44222 to receive (special offer)”
  • Email trigger links (Leadlinks): Put the link in your email broadcast then when people click the link, they automatically add into your another list or sub-list without out-in again.

Pros and cons

Before we wind up, let us go over a few advantages and disadvantages you might face with both LeadPages and ClickFunnels. 

This should give you a clear picture. Hopefully, you can gain some insight as to which tradeoffs you are willing to make and weight out the advantages and disadvantages.



  • Offers you exclusive ideas designed to convert your prospects from an interested party to a customer. The entire sales funnel acts as a support system for your business.
  • All in one solution, which means you can get everything from your domain to landing pages and forms at a single place. 
  • ClickFunnels even lets you compile email lists and stay in touch with your customers and subscribers. So, you can find an integration for almost anything you might need.
  • High converting and simple to use; ClickFunnels is a great tool for those who do not want to spend hours coding and learning technical details. They offer you an instant solution that works effectively.


  • ClickFunnels is pricier than LeadPages. However, this can be overlooked because it offers more features and functionality.
  • Unnecessary features might confuse you and complicate the end result if you expected something simple.



  • Exclusively for landing pages, which means that this is the best option if you just want to create landing pages for a nominal cost.
  • LeadPages is more cost-efficient. This is because it exclusively offers landing pages, which are easier to make than an entire sales funnel, and requires significantly fewer resources.
  • The ease of use is definitely more with LeadPages. The drag and drop visual editor makes landing page creation quite simple and elegant.


Only creates landing pages. This is a disadvantage if you ever have to scale up in the future.

If you just need a landing page for now, but your business expands in the future, you might have difficulty migrating.

The time and effort that will be required to shift your website at that point can be saved if you identify potential growth and services you may require as early as possible. Make sure to plan accordingly.

Clickfunnels vs leadpages: Which tool is better?

When You Should use Clickfunnels?

  • Have your own product
  • Create full sales funnel and one click-upsell
  • Page template designed for convert.
  • The share funnel feature helps you easy to share with your partner or “add new” funnel from others immediately when you buy it on the marketplace.
  • Smart follow-up sequence
  • Use only one tool for your business

When You Should use Leadpages?

  • Looking for a great tool but it’s not too much expensive
  • Only want to create a landing page or simple lead funnels
  • Beautiful landing page design
  • Want more elements inside the landing page.
  • Need customer support faster

Clickfunnels vs leadpages: Case study and testimonial

Watch the video below to discover how Jody using Leadpages to grow her yoga clubs online.

3rd-Party reviews

Next, we will discover how Clickfunnels helps Julie Stoian stopped the struggle and grew her agency company online. 

3rd-Party reviews

Clickfunnels vs leadpages: Ultimate comparison chart

LeadPages Vs. ClickFunnels Frequently Asked Questions (FAQs)

Clickfunnels and Leadpages is a tool that helps you build your landing page or funnel. Although, page design is one variable to help you succeed. Mostly, sales come to depend on your traffic source, sales process, offer, and sales copy.

Most people say that Leadpages easy to use than Clickfunnels. The interface and customization of Clickfunnels are a bit tougher than that of LeadPages.

But people’s experiences and interests are not the same. It requires time to learn how to use the tool even though you pick Clickfunnels or Leadpages

Yes, both of them provide 14 days trial for free. Follow the link below to start trial today!

Clickfunnels has a 30 days money-back guarantee while you can not request a refund with Leadpages.

So, you should consider before taking action.

Both of them claim that they can replace the website. But, I highly recommend building your brand through blog post content by using WordPress or Wix. It’s friendly for SEO, cheap, and useful.

Only use Leadpages and Clickfunnels to create a sales funnel or landing page for your marketing campaign.


All that being said, both these well-reputed companies are great choices in their own domains. They definitely have a lot to offer, be it in terms of features, or even integrations.

Make sure to list out the reasons to consider both before making a final decision. Take the time to equip yourself with the knowledge and experience to make an informed decision. 

Use the 14-day free trial on both to figure out what works best for you and what doesn’t. The right choice is one that works well for you. Figure that out and you can implement it to grow a successful online business.

Clickfunnels Comparisons
Leadpages Comparisons
Key logo funnel secrets


Key Nguyen

Key is the guy behind the Funnel Secrets, where he shares his passion for sales funnel, lead generation, digital marketing, and what he learned to help people avoid mistakes he made to save money.

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