The Challenge Secrets Masterclass Review

the challenge secrets masterclass review

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Hey, It’s Key again!

Welcome to my comprehensive Challenge Secrets Masterclass review.

I’m not here to create an endless page scroll to repeat all information on the sales page or convince you to join and make a commission.

I’ve been in the funnel game since 2017.

I look at high-performance sale funnels in my niche monthly and join them to see what happens behind the scenes. Many funnel types out there can help you build, grow, and scale your business online.

The Challenge funnel is one of them…

This Challenge Secrets Masterclass review includes my experience in the last 7 years with funnel building and Russell Brunson courses. SO, keep reading if you want to:

  • Know if the Challenge Secrets Masterclass is worth your investment.
  • Understand what kind of results you can get with this course.
  • Learn more about the Challenge funnel and how it works.
  • Know it is worth upgrading to VIP.

Ready? So let me break it down into key takeaways before diving into the details.

YouTube video

Key Takeaways

  • Pedro Adao & Russell Brunson will show you how to build and launch your “challenge funnel” in just 5 days – Even if your product or offer is not ready.
  • This FREE 5-Day Challenge Secrets Masterclass is perfect for showing prospects that you are the expert (not just a phony).
  • Experts behind this course spread what they did. Not generic and boring theories
  • Day #1: What is a challenge funnel and why is it the one “Magic” Funnel you NEED
  • Day #2: 3 types of offers for your challenge funnels to make it participants. This work even if you have ZERO ideas about what product, service, or offer to create.
  • Day #3: How to design, layout, and structure your challenge step-by-step, as well as make it different than the CROWDED.
  • Day #4: The proven and simple way to get organic and paid traffic into your funnels.
  • Day #5: What and how to teach during your challenge that makes your participants comfortable with sales without the icky pitch.
  • Bonus Day #6: Real-world examples & case studies of Challenge Funnels and how it works in various niches in today’s market!
challenge secrets masterclass free access

Challenge Secrets Masterclass Overview

Name of Product
Challenge Secrets Masterclass
Hosted By
Russell Brunson & Pedro Adao
Sales Page
Special Offer
Launch Day
May 15th – 19th, 2023
For Whom
It’s ideal for entrepreneurs and marketers who want to identify as an expert in their market, build community and get paid faster.

Challenge Secrets Masterclass is a free 5-day virtual event designed to help entrepreneurs and marketers get paid more than they could ever imagine by using the Challenge Funnel.

Russell Brunson and Pedro Adao are definitely really smart guys. You can learn EVERYTHING about Challenge Funnel, from basic to advance.

The training is a good fit for both “newbie” and “old-hand” marketers.

You don’t need a product, service, or offer to get started. Moreover, it doesn’t require a large budget to make the whole system work.

Challenge Secrets Masterclass has several modules to teach you:

  • How to create offers that make your audience can’t refuse
  • Design and structure your “challenge” the right way that makes you attract your dream customers
  • Free method to get organic traffic (also paid traffic secrets for anyone who wants to scale)
  • How to build a sales funnel that converts those traffic to leads and then happy customers. (Even if you’ve no experience in code, web design or are stuck with page builders)

In short, you’ll get a CORRECT (and dead-simple) way to build a Challenge Funnel.  It doesn’t matter whether you’re brand new to marketing or have been doing it for years.

Don’t get me wrong!

While it sounds great but it doesn’t a good fit for EVERYONE.

The Challenge Secrets Masterclass isn’t a “magic” button that makes you rich or becomes an expert overnight. It takes serious time and effort to understand the concepts taught in this training fully.

You need to put these skills into practice in your own business if you’re going to make progress.

For example, you’ll learn how to create an irresistible offer on Day #2. After completing the live training, you’ll have homework that requires you to put concepts into practice with some hard work.

Challenge Secrets Masterclass homework
Challenge Secrets Masterclass homework

You’ve on your hand the ULTIMATE frameworks designed by masters of their craft. However, true success is ultimately up to you!

Who’s Behind The Masterclass?

russell brunson and pedro adao - 1

The Challenge Secrets Masterclass is created by Russell Brunson and Pedro Adao – the “Funnel Guy” and “Challenge Guy.”

Russell Brunson is a co-founder of Clickfunnels company – the famous software that helps small business owners create marketing funnels fast and easily.

He popularized the concept of sales funnels through his book:

With hundreds of thousands of copies sold, earning him the prestigious title of New York Times Bestselling Author.

Russell Brunson is a TRUE sales funnel expert. I personally love Russell’s teaching style. EVERYTHING is straightforward, simple, and easy to follow if you have ZERO knowledge.

On the other hand, Pedro Adao wasn’t a famous marketer before.

In 2018 (just a few years ago!), he had $0 dollars in online sales. Pedro definitely didn’t have any special background.

He started with a shoestring budget and a prayer.

He had no followers, a limited advertising budget, and wasn’t even charismatic enough to get attention on camera.

But then, just 2 years later, he turned his bank account from ZERO to over $10 million in sales – in 2020 alone!

Of course, Pedro did it by using the Challenge Funnel. he has taken online challenges to a whole new level in the modern era.

It’s led him to become THE #1 EXPERT On Free & Paid Challenges to explode online and offline businesses. He’s done it over 70 times in the past few years alone – Incredible.

That’s all I know about them – other than they’re smarter than me.

What Is a Challenge Funnel?

Challenge Funnel is all about delivering valuable content to your potential customers over a specific timeframe, such as 5, 7, or 30 days. The primary goal of this funnel is to help customers achieve amazing results by consuming the information provided during the challenge.

One of the keys to a successful Challenge Funnel is to ensure that the length is long enough for you to build relationships and offer value while also keeping it short enough to keep the attention and interest of your customers. 

Typically, the challenge should be delivered live or pre-recorded, and customers can get it for free or purchase a ticket to attend.

If you follow Russell Brunson, he has created many successful challenge funnels over the years, such as:

Why Is Challenge Funnel My #1 Recommendation for Marketers To Get Paid?

To succeed in business, you need to position yourself as an expert in your industry! 

You know why? 

Customers are likelier to trust and buy from brands with expertise and authority in their field.

Let’s say you need a dentist. Would you choose a random dental office or “NYC’s Top-Rated Cosmetic Dentist”? The second option has more authority and expertise in the field, making it more appealing to potential customers.

The same goes for your brand. By positioning yourself as an expert, you’ll stand out from the competition and win over more customers.

THE PROBLEM – A.I. is a craze right now.

It’s making it easier for business owners and marketers to create more content faster and cheaper.

Sounds great, right? 

But here’s the catch – with so many people using this technology, it’s becoming harder for audiences to know who to trust. How can you differentiate yourself from the sea of “overnight experts” out there?

Challenge Funnel is the fastest way to show your prospects your expertise. There are many benefits from a challenge. Here are some that got me the most excited:

  • Establish YOU as the authority in your niche
  • Quickly build trust, rapport, and loyalty with your prospects
  • Build and strengthen community amongst your audience 
  • Get results quickly for customers and increase their value ladder 
  • Use a similar vocabulary across all customers to work faster with greater results

What You’ll Receive With The Challenge Secrets Masterclass For Free?

challenge secrets masterclass review

It won’t cost you a dime! That’s right, the Challenge Secrets Masterclass is 100% FREE

No need to worry about any hidden fees or sneaky charges. This is a no-risk opportunity to learn valuable skills, and you can learn from the comfort of your home with no strings attached.

You won’t need to sell your soul or take out a second mortgage just to unlock the secrets to mastering challenge funnels.

Here’s what you will receive for $0 right now:

1. The 5-Day Live Coaching

Over 5 days of easy-to-digest video lessons with insider information on everything from Challenge Funnel fundamentals, creating an offer, designing your challenges, driving traffic into your funnel, and making sales. 

That sounds like a great opportunity! 

But here’s the thing: Even though they give you a full five days of learning and a bonus day to get down to business, that might not be enough time to really master the skill. And to make matters worse, you won’t even be able to access the videos after the class ends on day six. 

So, my advice to you? 

Upgrade to the VIP package that offers lifetime access. That way, you can review the material at your own pace and ensure you’ve nailed all the important points.

2. Private Facebook Group

challenge secrets masterclass private group

Don’t waste time reinventing the wheel! 

You’re NOT alone – in fact, 90% of the obstacles you encounter in building your challenge funnels have already been solved by others. Rather than tackling these hurdles solo, I would like to ask for guidance from someone who has done that.

The private community around Clickfunnels is one of the best in the industry. From my experience in the past, each day, the Clickfunnels support team provides Q&A posts with informative videos and discussions covering marketing strategies and technical funnel-building topics. 

With this kind of support, you’ll be able to tackle any challenge that comes your way and build your challenge funnels with confidence.

3. The Funnel-Building “Toolkit”

According to Adao and Russell Brunson, the Funnel-Building Toolkit could help you maximize your own challenge funnel and achieve success 10X FASTER.

Unfortunately, we’ll have to come back and check it out when it’s launched.

Dang it, I was ready to take on the world 10X FASTER!

Well, I guess we’ll just have to keep hustling until then. But don’t worry, I’ll be sure to keep you updated once it’s out.

Stay tuned!

What About VIP Access?

As I mentioned above, upgrading to VIP is the best decision you can make to enhance your experience and achieve maximum results with the Challenge Secrets Masterclass. 

The best part? VIP access is absolutely FREE! 

To set yourself apart from the rest, simply enter your card information and sign up for the Clickfunnels 2.0 30-day trial for free. The VIP version unlocks exclusive perks that you can’t find in the free version. 

And if you want to snag the “Welcome Box”, you have to pay $29.95 for domestic shipping ($69.95 for international)

challenge secrets masterclass vip upgrade

Here’s EVERYTHING the Challenge Secrets Masterclass Offers for VIP:

  1. Lifetime Access To All Of The Training: You can always refer back to the valuable content whenever you want.
  2. Private Zoom Q&A sessions with Pedro Adao, Russell Brunson, and other special guests. Plus, enjoy exclusive “laser coaching” just for VIP members!
  3. 30-Day Free Trial Clickfunnels 2.0
  4. Welcome Box: Include the Funnel Hacker’s Cookbook, Funnel Hacker T-Shirt, and 30 Days book.
  5. Challenge Funnel Templates: Pedro and Russell have used them to bring in over 200K registrants

What Made Me Sign-up to The Masterclass?

The Challenge Funnel isn’t a new concept for me.

Ignore it’s FREE! The #1 reason I join the masterclass is to learn from real experts who have done and have been successful with funnel building.

I want to learn the strategy and philosophy behind high-converting funnels and stand out in the CROWDED marketplace.

So many guides, courses, and video tutorials promise great results but often deliver little or no value. It seemed like every time I tried one of these solutions, it ended up being a copy of a copy of a copy.

That’s why I decided to invest in Pedro and Russell Brunson’s expert advice – after all, they were the experts in the funnel-building industry!

Let Me Walk You Through Each Module of The Challenge Secrets Masterclass

challenge secrets masterclass review day 1
Challenge Secrets Masterclass – Day #1: Why Challenge Funnels?

Day #1: Why Challenge Funnels?

On the first day, Russell Brunson and Pedro Adao did a deep dive into what challenge funnels are and why they are the MOST powerful funnel you can install today – No matter where you are in your business. 

Whether you’re trying to break your FIRST thousand dollars or your NEXT MILLION!

FAST FACT: Russell Bunson gained a whopping 17,000 active members when he launched Clickfunnels 2.0 by doing only one challenge – Your First Funnel Challenge

Russell also applied the Challenge Funnel strategy to other companies he acquired like Magnetic Marketing and Laddy Boss. It’s pretty amazing how it works in generating thousands of customers and growing the business at lightning speed. It’s not just a fad, this funnel technique is proven to be effective.

And it only got better when Pedro revealed his 6 steps to “Ethical Persuasion” that turn your prospect into hot buyers! 

  • The “old way” of having people join a low ticket to a high ticket is finished…
  • The new way, which is having challenge funnels do all the work every time, like clockwork.

Day #2: Irresistible Challenge Offers

You know what? This module was an absolute game-changer for me when it came to creating a successful challenge. Pedro’s approach is unique – he serves up concepts in a way that’s totally different from anything I’ve seen before.

Pedro Adao started by sharing how the online marketing game has changed. No longer what worked yesterday is working today.

Next, he dives into the art of crafting an irresistible offer. You’ll learn all the tips and tricks to make your prospects say “Yes, I want your challenge!”

Plus, he’s going to share a bunch of offer ideas, so you won’t find yourself stuck or running out of inspiration.

challenge secrets masterclass review day 2
Day #2: Irresistible Challenge Offer

And guess what? Bari Baumgardner totally blew us away when she said, “Perfection is your problem.” She made it clear that serving your audience well makes selling a breeze.

But that’s not all! Bari also shared her amazing 3-Day LIVE event model blueprint that you can easily apply to your own business.

Day #3: Create An Irresistible Challenge

challenge secrets masterclass review day 3

This day is all about how to create a SUPER COOL challenge that your ideal customers want to join. He also shows you the biggest mistake people often make when starting a challenge, so you can avoid it.

Not all challenges are created equal – some succeed, while others flop. Pedro shares the secret to making yours a hit: focus on one “Big Idea”!

This will help your challenge attract and convert way more members.

After that, you’ll meet a special guest – Sarah Petty.

Sarah is a photography marketing teacher who shared her trials, failures, and lessons when launching her very own challenge funnels. She doesn’t hold back, providing you with the precise blueprint to craft your very own Challenge Name and Promise.

Russell Brunson ended Day #3 section with the secret formula – Hook, Story, Offer. This formula is the KEY to success. It’s really powerful!

I always use it every time I do ANY of my marketing campaigns:

  • Build sales funnels
  • Create landing page
  • Run Ads
  • Write emails
  • Create social media posts

Day #4: Challenge Traffic Secrets

challenge secrets masterclass review day 4

Day #4 of the Challenge Secrets Masterclass is all about the secret sauce for any successful challenge: TRAFFIC! 🚦We’re about to dive into an exciting conversation on how to drive loads of eager participants to your challenge with ease.

Remember Pedro’s “Big Idea” from Day #3? You’ve already taken the first steps toward attracting traffic, and now it’s time to kick things up a notch.

Next, we’ll explore the three major types of traffic you need to know:

  • Free Traffic (Organic Traffic)
  • Paid Traffic (Speed and Scale)
  • Affiliate Traffic.

Finally, prepare to be amazed by Richmond Dinh, who successfully attracted 2,000 customers to purchase his products through challenges using free traffic!

By learning from his experience, you’ll uncover “How To Consistently Fill Your Challenges, Organically, No Ads.”

Instead of guessing countless hours every day to do the WRONG thing. Richmond Dinh gives you the exact strategy he did. You don’t need to be a talent or a content creator “wizard” to do this.

Day #5: Secrets To Selling While Serving

It’s not about the pitch, the pitch starts the moment the cameras turn on…and you get to help just one more person.

Dean Graziosi

From “serving NOT selling…” and genuinely CARING for your audience is the only way to get ahead in today’s world.

And Challenges provide that. It gives you the ability to SERVE first. 

Pedro is here to guide you through a step-by-step process that will leave your participants feeling super-served and excited about your high-ticket offer.

No more worrying about coming off as “sales-y”!

Pedro, Russell, and Dean Graziosi are ready to show you exactly what you need to teach each day, with real-life examples from Fliping Home and Agency/Service Provider.

Who Should Join The Challenge Secrets Masterclass

The Challenge Secrets Masterclass is great for small business owners, newbie online marketers, and entrepreneurs of all sizes that want a working funnel for their business, online or offline. (even if you have a limited ad budget)

This masterclass works for almost business models that want to cut through the marketing noise with a highly-engaged experience that transforms ice-cold prospects into hungry-to-buy customers without feeling sales-y or having a large following.

Because you need to create video content for your challenges to show your expertise, so I don’t recommend this masterclass for:

  • Those who are uncomfortable standing in front camera. (camera-shy)
  • Those unwilling to dive deep into improving their teaching skills
  • Brick and Mortar businesses, eCommerce, or selling physical products –  I’m not sure how the Challenge Funnel applies to you. However, I will do some additional research and update you if Pero Adao and Russell Brunson have any relevant examples.

What I Like

Not only is it completely free, but you’ll have the opportunity to learn from the best in the business. They will share their valuable insights and experience, allowing you to benefit from their successes and avoid their mistakes.

I bought almost Russell’s courses, and he always over-delivers. So, I believe the Challenge Secrets Masterclass as well.

Besides, this class is newbie-friendly and designed to help you succeed with a sustainable marketing system. 

The best part? 

It’s perfect for those with a limited advertising budget looking for some tips to get organic traffic.

What I Don’t Like

Honestly, the VIP offer isn’t my cup of tea. I’ve already splurged on a Clickfunnels account, a T-shirt, and Welcome Box from the Your First Funnel Challenge. But I’m really looking forward to getting lifetime access and joining the Private Zoom Q&A. 

Unfortunately, I don’t want to fork over the cash for it again.

Although you have the option to get the Welcome Box, I recommend using a different email than the one you used to sign up for Clickfunnels before. If you don’t, you’ll be charged $197. Trust me, it’s better to switch things up.

Final Thought

The Challenge Secrets Masterclass is hands down one of the best sales funnel courses for marketers, coaches, and entrepreneurs.

It’s FREE and CHEAP, even if you upgrade to VIP. Russell Brunson is the best sales funnel teacher on the planet, and you couldn’t find anyone else to create a challenge funnel better than Pedro Adao.

With their collaboration, you’ll see the fastest, simplest way to build your online business from scratch (No followers, customer base, shoestring ad budget, or even nonexistent offer) using a challenge funnel.

The only DRAWBACK of this course is it requires you need to show up a front camera to live stream or record video content.

Don’t listen to haters who say the training goal is solely to promote Clickfunnels. Russell Brunson gives you a 30-day trial for free. If you don’t like it, you can cancel anytime!

For 80% of people reading this – or maybe more – The Challenge Secrets Masterclass is a shortcut and will change your business forever.

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Key Nguyen

Key is the brainchild behind You’ll often find him analyzing conversion rates, tweaking landing pages, and exploring new marketing automation software. He loves to write about sales funnel building and is always tinkering with the latest conversion optimization techniques!