14 Best Book on Digital Marketing For Beginners

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Book On Digital Marketing For Beginners

Digital marketing is never an easy field because trends are changing rapidly. If you are curious about cutting-edge trends and different ways to attract targeted audiences, what you need is the best book on digital marketing.

The list below will help you take a closer step in this field.

Epic Content Marketing book

1. Epic Content Marketing

How to tell a different story. Breakthrough the clutter and win more customers by marketing less.

by Joe Pulizzi

Why read?

Current technologies are helping us block all unwanted and interruptive marketing messages. Now, rather than interrupting what people find interesting, becoming what they are interested in matters more. Therefore, content marketing is the only method left, according to Seth Godin. 

Epic Content Marketing covers the history of this pretty old form of marketing to help you define your marketing niche and content strategy. 

Moreover, this book is well-organized and replete with practical tips, examples, and case studies, which offer the potential way to help you improve your content marketing strategy. 

352 pages, McGraw-Hill Education 2015

Get this book (Amazon.com)

The Dip seth Godin

2. The Dip

A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

Why read?

There is a dangerous belief hovering around the people who follow self-improvement to succeed if you work hard enough. That is not wrong, but is that belief always true? We assume that it is also important to learn to give up and not waste your whole life on fruitless endeavors.

This book covers 3 types of the plateau: the dip, the cul-de-sac, and the cliff. According to Seth Godin, if you are on a dip, keep pushing. But when is the time you should give up?

If you are working for years without achieving any considerable results, it is better to stop and start something else that grants you the potential to reach a dip. It is useless to punch in a wall that will never break.

Besides, the cliff is characterized by excitement in the beginning and a crash at the end because of a lack of passion. It may be harsh advice, but if you find yourself on a cul-de-sac or a cliff, you must quit fast to save resources to save the next projects. 

Seth Godin teaches you a new lesson in marketing and life: When to quit instead of sinking into unprofitable things.

96 pages, Portfolio 2007

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3. DotCom Secrets

The underground playbook for grow your company online with sales funnels

by Russell Brunson

Why read?

If you find a simple but powerful online marketing book for making money online, DotCom Secrets is ideal for you. When the Internet is still new, doing business is easy by running ads on Facebook, Google, etc.  

Unfortunately, this industry is developing rapidly, and the competition in the market is too fierce. That means if you do not want to lose money, you have to fix your funnels. 

It is time you focus on building the lifetime value of customers, also known as the sales funnels. By doing that, even when you spend a massive amount of money on ads, you are still profitable.

Besides, this DotCom Secrets suggests different email marketing templates and reveals the real Russel’s email marketing structure. Believe us as they will open a world of doors for you toward your business. 

393 pages, Publishing in 2015

Get this book (Dotcomsecrets.com)

Youtility book on digital marketing

4. Youtility

Why Smart Marketing Is about Help Not Hype

by Jay Baer

Why read?

Have you ever questioned how to make your products appear attractive online or compete with other products of the same category? If yes, then you are on the wrong track. 

Because the difference between “help” and “hype” is only 2 letters, but it makes a whole difference. Youtility provides a breakthrough approach of future marketing to attract more customers: by building a trustworthy relationship with customers. 

It is not about selling products to make them customers once or twice, but about genuinely treating them to win lifetime customers. 

Whether you are marketing campaign owners, brand managers, content managers, CEOs, or agencies, this book is worth it if you are looking for a revolution for your marketing plan.

240 pages, Portfolio 2013 

Get this book (Amazon.com)

Launch Jeff Walker - book on digital marketing

5. Launch

An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

Why read?

Starting from a jobless father to a failed startup, Jeff Walker ends up becoming a millionaire by finding a formula to launch a product by himself. That makes the customers wait until the moment of opening for sale. How can he do that?

He shared many worthy things in this book on digital marketing, such as offering value to customers before selling, focusing on customers’ needs and fears, gradually revealing information to make customers feel better, etc.

You might find these things not new, but the special point here is that they are systematized into a 3-step formula in 5-7 days. If you want to keep customers curious about your business and get your target market as fast and possible, check Launch now.

206 pages, Morgan James Publishing 2014

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The Ultimate Sales Machine book

6. The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

by Chet Holmes

Why read?

We all get great ideas from digital marketing books and business-building gurus and seminars. But speaking of digital marketing, if you are trying to master thousands of strategies you encounter to enhance your business, you make serious mistakes. 

The problem is that most people are so persistent about it without properly identifying and adapting the best ideas to your business. Chet Holmes’s advice begins with one word simply: focus. You need to focus on 12 certain necessary skill areas to make a huge difference. 

The Ultimate Sales Machine has 12 chapters covering many aspects, from the sales process to time management to customer relationship monitoring and employee training. This information makes a comprehensive system for anyone who wants to jump-start a business.

272 pages, Portfolio 2008

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Hit Makers book

7. Hit Makers

How to Succeed in an Age of Distraction

by Derek Thompson

Why read?

What makes content a hit? This book – Hit Makers, is for anyone interested in media, the business of media, and trying to come up with something popular. 

Derek Thompson spends a whole chapter introducing “The Maya Rule,” an acronym for the most advanced yet acceptable formula for finding hits. Because people like what they know, but they are also fond of something new. Therefore, through this book, you can find out the line between familiar and new.

Another big idea is the way we think about quotes viral on the Internet. We all know that a viral video is the result of one-to-million transmission. However, it is not about a person passing it a million times to his friends or neighbors but also about popular and important people. 

352 pages, Penguin Press 2017

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Hooked best online maketing book

8. Hooked

How to Build Habit-Forming Products

by Nir Eyal

Why read?

Why can certain products on the market appeal more to consumers than others? Is there any link between technology and products’ popularity? Can marketing strategies manipulate customer behaviors?

You can find all the answers in Hooked, where Nir Eyal explains a four-step process called the hook model. That is the secret factor behind the success of companies when it comes to promoting customer behaviors.

However, instead of giving abstract theory like most digital marketing books, Hooked is written based on the author’s years of hands-on experience and research. It is a basic and detailed guide for startup founders, product designers, and marketers to build better products. 

In addition, by providing great examples from Apple, Twitter, Pinterest, etc., the book is even beneficial to customers, those not working in the industry but still wish to understand why and how products create great impacts on their behaviors.

256 pages, Portfolio 2014

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Hacking Growth book on digital marketing

9. Hacking Growth

How Today’s Fastest-Growing Companies Drive Breakout Success

by Morgan Brown & Sean Ellis

Why read?

Even though all companies have the same start, why do some gain a massive breakthrough and grow incredibly while some cannot? They do not simply develop the best product and hope until it achieves worldwide popularity. 

They have studied a Growth Hacking methodology used by giant companies such as Walmart, IBM, or Microsoft. The great news is, this methodology is applicable for startups and millions of marketers, entrepreneurs, innovators, and managers in all industries.

Unlike other marketing strategies, Hacking Growth, written by two industry pioneers, concentrates on customers rather than products. 

It provides readers with a comprehensive and practical toolkit to attain, retain, engage, motivate, and monetize consumers. In this way, entrepreneurs can save tons of money from out-of-date and exorbitant yet useless marketing campaigns.

320 pages, Virgin Books 2017

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Jab, Jab, Jab, Right Hook book

10. Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

Why read?

Marketing is a big game where companies need to knock out their opponents in a blow. Most enterprises utilize jabbing to engage patiently and cement the relationship with their customers, leading to later successful marketing campaigns on social media.

However, only jabbing might not be enough to win the competition. The right hook is sometimes necessary to convert the public to product sales. That’s why the book focuses on the undefeatable combination of both right hooks and jabs.

Even though communication with consumers still plays a key role in business success, marketers and developers should also pay attention to context. 

The rapid development of social media requires innovators to adapt their high-quality products and content to technological devices and online platforms, such as Instagram, Facebook, Twitter, or Pinterest.

224 pages, HarperBusiness 2013

Get this book (Amazon.com)

Digital Marketing for Dummies book

11. Digital Marketing for Dummies

Digital Marketing FD (2nd Edition): The tools you need to step into the digital world and bring your marketing process up to date.

by Ryan Deiss & Russ Hennebery

Why read?

As the name suggests, Digital Marketing for Dummies is a down-to-earth and easy guide for both novice and experienced marketers. Instead, no theories are needed; instead, it shows how to apply successfully proven digital tactics to promote their brand name, expand customer engagement, and make money from them. 

As the world keeps developing, certain digital strategies that worked some years ago might be outdated and irrelevant to current online platforms. It means that to survive in this evolving world, you need to continuously update, alter, and adapt to this fast-paced industry.

Digital Marketing for Dummies, with numerous latest techniques to highlight your products in the new digital age, is the right solution for you. 

Everything you need is in the book, whether you are searching for a tailored digital campaign from scratch or wanting to get your social presence off the ground.

368 pages, For Dummies 2020

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What Customers Crave book

12. What Customers Crave

How to create relevant and memorable experiences at every touchpoint

by Nicholas Webb

Why read?

Customers are the key driver for success, but do you understand your customers? What do they love? What do they hate? The ultra-connected world is changing your consumer behaviors and expectations, and only by answering these two simple questions can companies stay ahead of the pack.

During the growth of the business, many entrepreneurs have not considered the importance of consumers as they did before, adversely affecting their companies. In this book, Webb aims to place customers back to the center of attention through a touchpoint system.

Provided with examples and tools, this book on digital marketing re-introduces you to the way to connect with your customers. 

Once you exactly give them what they want, they will definitely buy, come back, and even refer to their friends. No matter what scenarios it brings, it is still beneficial to your business.

256 pages, AMACOM 2016

Get this book (Amazon.com)

They Ask, You Answer book

13. They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

by Marcus Sheridan

Why read?

It is such a waste to pour money into traditional marketing means like television or print advertising without thinking of the Internet in the new digital era. 

You now have an available in-house resource. All you need is effective and high-quality content to sway your business to success.

Marcus Sheridan’s company once struggled but has soon become one of the largest businesses in the US. Are you curious about how he overcame the troubles and managed his company? 

If yes, then you can’t go wrong with this book. The better thing is that it even shows how you can learn from his strategy and alter it to adapt to your business.

People tend to ask Google or other search engines whenever they have questions. The right content will appear on the top and be seen by thousands of people every day. This results in a new marketing strategy – answering, not selling, which is a novel approach that They Ask, You Answer brings to you.

352 pages, Wiley 2019

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Digital Marketing Strategy book

14. Digital Marketing Strategy

An integrated approach to online marketing

by Simon Kingsnorth

Why read?

The most important skill of every modern marketer is how to optimize strategic thinking into the digital platforms to achieve accountable and measurable results. Fortunately, you can learn all of this through 384 pages of Digital Marketing Strategy.

The book analyzes the indispensable techniques and digital marketing platforms, including content marketing, user experience, display advertising, SEO, and CRM. 

It also takes you to every step of a perfect strategy, from planning, integrating with company missions, and presenting to decision-makers.

Instead of presenting a one-size-fits-all model, the book equips you with all essential tools and techniques to build your approach to your business. 

In addition to the offline materials, the book allows you to access a variety of online resources. These consist of an additional chapter, lecture slides, strategy and budget templates, implementation guides, emails, etc., which are regularly updated to support readers all the time.

384 pages, Kogan Page 2019

Get this book (Amazon.com)


Digital marketing is a new field, which plays a key role in business success in this technological age. Nevertheless, as trends evolve constantly, marketers and product managers must work closely to catch up with new ones. 

If you are green in this industry or wish to be up-to-date with the latest strategies, do not forget to be involved in our mentioned book on digital marketing above.

Note: In the case you are looking for Digital Marketing jobs, you can check them here.

Now, I want to hear from you. What do you think of the online marketing books listed above? Is there a book you love or helpful, but I haven’t mentioned? Anyway, let us know by commenting below.

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Key Nguyen

Key is the guy behind Funnel Secrets blog, where he shares his passion for sales funnel, lead generation, digital marketing, and what he learned to help people avoid mistakes he made to save money.

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