Welcome to Clickfunnels Affiliate program part 2 of series Affiliate marketing for beginners. That is the attractive character. In the previous article, we’re going to answer 3 question of Secrets formula. What is your dream customer? Where is your dream customer and what’s bait you’re going to using?
If you’re a beginner and you want to start making money online with Affiliate marketing, Amazon,… or start your business online, you just answer that question. This is very important for you. So if you never read this article before you must read the secrets formula now.
Today, we’re going to a new concept that calls Attractive character. In this section, you will understand how to connect with your dream customer and create the best relationship. Before we start, If you want to become a super affiliate, you need to join Affiliate Bootcamp training (It’s FREE – this is a Clickfunnels affiliate program. They’ll help you sell their product and anything you want step by step). This is an affiliate marketing for beginners, and it’s for you. Now let get started!
Attractive character – Marketing strategy concept that helps you connect with your dream customer
Backstory – what point in your life did you decide to take the plunge
During my career as a digital marketer and web designer. I have helped best-selling authors and multi-million dollar brands generate more leads, traffic, and sales with proven digital marketing strategies.
When I first got started online I was having success but was relying on Google to send me organic traffic. Then, one day Google changed their algorithm and I lost everything. I went from making thousands every month to making absolutely nothing. I know what it feels like to rely on a platform to earn a living and see it get taken away in a matter of hours.
After reading the Dotcom Secrets book I discovered that you can use sales funnels to build an email list and sell products without relying on a platform that can change at any minute. I don’t want authors to suffer the same fate I did by relying on Amazon for all of their book sales. One day Amazon could change their algorithm or pricing policy and authors could see their book sales disappear.
My goal is to help authors use proven digital marketing strategies and sales funnels to sell more books, courses, and merchandise. However, I know that learning the technology required to be successful is a huge barrier for most authors and small business owners.
I’ve used just about every tool and tactic on the market to generate leads and sell products online. In my experience, ClickFunnels makes it easy to setup and design sales funnels even for people that are not tech savvy. This is what makes it such a great fit for my target audience.
Parables – short stories that illustrate a point
Here are a few parables I plan on using to illustrate. How sales funnels help authors sell more books, courses, and merchandise without relying on Amazon:
- Pat Flynn: Blogger at Smart Passive Income, wrote a best-selling book called “Will It Fly?” but was insecure about selling an online course to his audience. He believed the book had all the information his readers needed to take action. At the time he was only making about $750 per month in Amazon book sales. After he created an online video course that elaborated on the topic in his book, he made over $100,000 in one month!
- Russell Brunson: a founder of ClickFunnels, launched his new book “Expert Secrets” and decided to give it away completely free – all he asked was his readers help cover shipping costs. On a free book offer, he was making about $32 for every book he gave away. At last count, he had given away over 60,000 books which means he made about
$1.8 million by selling products related to his book!
- J.K. Rowling: An author of the Harry Potter series, is a great example of how eager readers are to pay for content beyond the book. So far the franchise has sold over $7.3 billion worth of related toys and $2 billion in DVD sales. Plus, the Wizarding World of Harry Potter theme park at Universal Studios gets over 20,000 visitors every day even though the first book was released over 20 years ago!
Character Flaws – vulnerability is a powerful tool
Private Person – Creating videos and putting my message out there has been difficult for me because I am a fairly private person. I have been hesitant to share my story and put myself on camera. So if I am able to do this, I have no doubt other authors or marketers can do this as well.
Put My Eggs in One Basket – Early in my career I was having success with affiliate marketing but was relying on Google to send me organic traffic. Then, one day Google changed their algorithm and I lost everything. I went from making thousands every month to making absolutely nothing.
And I know what it feels like to rely on a platform to earn a living and see it get taken away in a matter of hours. I don’t want authors to suffer this same fate by relying on Amazon for all of their book sales. One day Amazon could change their algorithm or pricing policy and authors could see their book sales disappear.
Polarity – force people to take a side, evergreen topics
Authors vs Amazon – Today most authors are forced to sell their books on Amazon if they want to gain any traction. However, authors must give up a 30-65% commission on book sales to Amazon. Plus for Kindle authors, Amazon has restrictions on book prices which forces authors to list their books for under $9.99 which severely limits their revenue potential. Finally, when someone buys the book on Amazon. The author does not get access to the buyer’s contact information or email address.
Amazon makes millions from book sales but takes advantage of authors that sell on their platform. I believe there’s a better way for authors to sell books online without relying on Amazon.
In the Bootcamp, Russell talks about four primary identity types you can use to position yourself as an expert in your market. They are as follows:
- The Leader – Leads by Example
- Focused on the Journey – The Adventurer / Crusader
- The Reporter / Evangelist – Finds the Best Answers
- Shares their Story and Experience- The Reluctant Hero
Since I want to help established authors sell more books. But myself am not a best-selling author, my choices are limited. I am going to position myself as a “Reporter / Evangelist.”
This will allow me to tell the stories of other successful authors to illustrate how sales funnels can help authors sell more books, courses, and merchandise without relying on Amazon. As a reporter/evangelist, I can share the tools and strategies I find along the way with my audience.
Attractive character – Story Lines
In the Bootcamp videos about storylines, they talk about how you can use these themes to craft your emails, videos or product launch sequence. For right now Kevin says to select a storyline that best suits your journey with the Dotcom Secrets book.
- Loss and Prevention
- Us vs Them
- Before and After
- Amazing Discovery
- Secret Telling
- 3rd Person Testimonia
Us vs Them Story Line Example
Today most authors are forced to sell their books on Amazon if they want to gain any traction. However, authors must give up a 30-65% commission on book sales to Amazon. Finally, when someone buys the book on Amazon. The author does not get access to the buyer’s contact information or email address. Amazon makes millions from book sales but takes advantage of authors that sell on their platform.
After I read the Dotcom Secrets book. I discovered there is a completely new way for authors to sell their books without relying on Amazon using a concept called sales funnels.